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Why We Buy

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Why We Buy

Why We Buy Book
Author : Paco Underhill
Publisher : Unknown
Release : 2008-06-26
ISBN : 9781439500217
Language : En, Es, Fr & De

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Book Description :

An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.

Why We Buy

Why We Buy Book
Author : Paco Underhill
Publisher : Unknown
Release : 1999
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.

Why We Buy

Why We Buy Book
Author : Paco Underhill
Publisher : Simon and Schuster
Release : 2009
ISBN : 1416595244
Language : En, Es, Fr & De

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Book Description :

A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.

Buyology

Buyology Book
Author : Martin Lindstrom
Publisher : Currency
Release : 2008-10-21
ISBN : 0385528299
Language : En, Es, Fr & De

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Book Description :

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Decoded

Decoded Book
Author : Phil P. Barden
Publisher : John Wiley & Sons
Release : 2013-01-10
ISBN : 1118345592
Language : En, Es, Fr & De

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Book Description :

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

What Do We Buy

What Do We Buy  Book
Author : Robin Nelson
Publisher : Lerner Digital ™
Release : 2017-08-01
ISBN : 1512464880
Language : En, Es, Fr & De

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Book Description :

Audisee® eBooks with Audio combine professional narration and text highlighting for an engaging read aloud experience! Have you ever bought a toy at a store? Have you had a haircut or ordered food in a restaurant? Then you’ve used goods and services! Goods and services are everywhere. They’re in stores, homes, schools, restaurants, farms, and factories. So, what is a good? And what’s a service? Read this book to find out.

How We Eat

How We Eat Book
Author : Paco Underhill
Publisher : Simon and Schuster
Release : 2022-01-04
ISBN : 1982127120
Language : En, Es, Fr & De

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Book Description :

An entertaining and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior. Our food system—how we produce, process, distribute, and consume food—is broken. But we have the opportunity to do better. Market researcher and bestselling author Paco Underhill sets out to solve these problems and show us where our eating and driving lives are headed in his newest book, How We Eat. Hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers,” Underhill takes an upbeat, hopeful, and characteristically witty approach to how we can change the way we consume. How We Eat reveals the future of food in surprising ways, like how the city is getting country-fied with the rise of farmer’s markets and rooftop farms; how supermarkets are on their way out with their most valuable real estate, their parking lot, for growing their own food and hosting community events; and how marijuana farmers, who have been using artificial light to grow a crop for years, have developed a playbook so mainstream merchants and farmers across the world can grow food in an uncertain future. Paco Underhill is the expert behind the most prominent brands, consumer habits, and market trends and the author of multiple highly acclaimed books, including Why We Buy. In How We Eat, he shows how food intersects with every major battle we face today, from political and environmental to economic and racial, and invites you to the market to discover more.

Call of the Mall

Call of the Mall Book
Author : Paco Underhill
Publisher : Simon and Schuster
Release : 2004-02-09
ISBN : 0743258290
Language : En, Es, Fr & De

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Book Description :

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall—America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn’t.

Decoding the New Consumer Mind

Decoding the New Consumer Mind Book
Author : Kit Yarrow
Publisher : John Wiley & Sons
Release : 2014-03-18
ISBN : 1118859588
Language : En, Es, Fr & De

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Book Description :

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.

To Buy or Not to Buy

To Buy or Not to Buy Book
Author : April Benson
Publisher : Shambhala Publications
Release : 2008-12-30
ISBN : 159030599X
Language : En, Es, Fr & De

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Book Description :

Simple but effective techniques and strategies for the millions of Americans who suffer from a shopping addiction—from a leading psychologist in the field Are you a shopaholic? • Do you use shopping as a quick fix for the blues? • Do you often buy things that you don’t need or can’t afford? • Do your buying binges leave you feeling anxious or guilty? • Is your shopping behavior hurting your relationships? • Have you tried to stop but been unable to? If so, you are not alone. Nearly 18 million Americans are problem shoppers, unable to break the buying habits that lead them into debt, damaged relationships, and depression. If this describes you, or someone you care about, the help you need is here. Drawing on cognitive behavioral therapy techniques, recent research, and decades of working with overshoppers, Dr. April Benson brings together key insights with practical strategies in a powerful program to help you stop overshopping. As you progress through this book, you’ll take back control of your shopping and spending and create a richer, more meaningful and satisfying life.

What Women Want

What Women Want Book
Author : Paco Underhill
Publisher : Simon and Schuster
Release : 2011-07-19
ISBN : 1416569960
Language : En, Es, Fr & De

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Book Description :

The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.

Future Shop

Future Shop Book
Author : Jim Snider,Terra Ziporyn
Publisher : Backinprint.com
Release : 2008-03
ISBN : 9780160510335
Language : En, Es, Fr & De

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Book Description :

"Some day, consumer information sources like those envisaged by Snider and Ziporyn will materialize. The more this book is read, the sooner it will happen." ---F.M. Scherer, Professor of Business and Government, Harvard University"Snider and Ziporyn powerfully describe the glass highways of the future, which will not only benefit consumers but will also provide fantastic opportunities for schools, hospitals, businesses, and the average American as we enter the Information Age of the 21st century." ---Conrad Burns, Chair of U.S. Senate Communications Subcommittee"Future Shop is a look into tomorrow's world of household/buying. It is full of surprises, disconcerting ideas, and useful information. I would think that forward-looking businesses would profit from it as much as forward-looking consumers." ---Robert Heilbroner, Professor of Economics, New School for Social Research"Future Shop describes a telecommunications age in which the foundations of our market economy will be radically different. The authors present a bold, innovative manifesto for change. It's amazing that work on a subject that means so much to consumers has not appeared before." ---Marvin Cetron, author of American Renaissance "Future Shop is well-intentioned, well-reasoned and intentionally provocative--Snider and Ziporyn deliver on their promise to remake the very idea of consumerism." ---Jonathan Kirsch, Los Angeles Times Book Review "The authors have documented and quantified what most of us know through personal experience; that our retail distribution system has become increasingly inefficient and is fostering confusion and abuse to the consumer. The enormous conservation of resources in our society that this book describes makes its contribution significant." ---R.K. Snelling, Executive Vice President of BellSouth Communications * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * For hundreds of years the marketplace has been growing more complex and more confusing for consumers to navigate. Published in 1992, long before the Internet became a household word. Future Shop argued that new information technologies, combined with innovative public policies, could help consumers overcome that confusion. A prescient manifesto of the coming revolution in e-commerce, Future Shop's vision of consumer empowerment still resonates today.This reprint of Future Shop includes a new preface analyzing the huge changes in the consumer marketplace during the past twenty years and forecasting that the changes in the consumer marketplace over the next twenty years could be even greater.

The Second Media Age

The Second Media Age Book
Author : Mark Poster
Publisher : John Wiley & Sons
Release : 2018-03-08
ISBN : 0745677983
Language : En, Es, Fr & De

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Book Description :

This book examines the implications of new communication technologies in the light of the most recent work in social and cultural theory and argues that new developments in electronic media, such as the Internet and Virtual Reality, justify the designation of a "second media age".

Start with Why

Start with Why Book
Author : Simon Sinek
Publisher : Penguin
Release : 2009-10-29
ISBN : 1101149035
Language : En, Es, Fr & De

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Book Description :

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Buyology

Buyology Book
Author : Martin Lindstrom
Publisher : Random House
Release : 2012-07-31
ISBN : 1448149762
Language : En, Es, Fr & De

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Book Description :

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

Scroogenomics

Scroogenomics Book
Author : Joel Waldfogel
Publisher : Princeton University Press
Release : 2009-10-25
ISBN : 0691142645
Language : En, Es, Fr & De

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Book Description :

Economist Joel Waldfogel illustrates how our consumer spending generates vast amounts of economic waste--to the shocking tune of $85 billion each winter. He provides solid explanations to show us why it's time to stop the madness and think twice before buying gifts for the holidays. Gift giving is different than shopping for our own needs: we make less-informed choices, max out on credit to buy gifts worth less than the money spent, and leave recipients less than satisfied, creating what Waldfogel calls "deadweight loss." And this waste isn't confined to Americans--most major economies share in this orgy of wealth destruction. While recognizing the difficulties of altering current trends, he offers viable alternatives. By reprioritizing our gift-giving habits, Scroogenomics proves that we can still maintain the economy without gouging our wallets, and reclaim the true spirit of the holiday season.--From publisher description.

Call of the Mall

Call of the Mall Book
Author : Paco Underhill
Publisher : Profile Business
Release : 2004
ISBN : 9781861974426
Language : En, Es, Fr & De

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Book Description :

Like Underhill's bestseller, Why We Buy, this is a pleasurable and informative book on how we shop that surprises and tickles. Like Bill Bryson's Walk in the Woods, which took readers up the Appalachian Trail, this book takes readers to a place they know much better: the shopping centre, the place where people meet. Nothing exemplifies shopping more than the mall or shopping centre. It is the US's gift to personal consumption and the crossroad where consumer marketing, media and street culture meet. It is where the developed world (and increasingly everyone else too) goes to acquire, eat and hang out. It is where fashion trends are made dreams are constructed, and many people find their first jobs. The Call of the Mall is about sex and buying lingerie, about why the same camel coat costs exactly twice as much in the women's department to the men's, about why all mall food is so dreadful when the commodities in the shops are so good. Why location matters so much - but more for perfumes than DIY and why malls are invariably such bad architecture. Underhill's views on the mall are sophisticated, funny, serious, and surprising.

How to Create Lifetime Customers

How to Create Lifetime Customers Book
Author : Suresh May
Publisher : Unknown
Release : 2014-07-18
ISBN : 9780692259184
Language : En, Es, Fr & De

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Book Description :

Imagine doing a $1.8 Million product launch in as little as seven days.Imagine easily getting a new affluent customer and having them gladly pay you month after month.Imagine your current and past customers frequently sending you their friends and family members to become your new clients.If getting and keeping new customers are the biggest problems in your business, solving that problem has never been easier. Whether your dream is profiting from the boom in mobile and internet sales, selling high priced products, creating predictable monthly revenue, or learning the secrets to keep customers buying from you for decades, this book is your blueprint.Order a copy now and watch your business quickly go through a period of rapid, transformational growth.Everything you desire can be yours, you simply have to take this first step. Grab your copy today!

On Purpose

On Purpose Book
Author : Michael Creamer
Publisher : Unknown
Release : 2016-03-01
ISBN : 9781530575794
Language : En, Es, Fr & De

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Book Description :

On Purpose, Selling Your Company With Intention And Purpose! was written as a guide for the small business owner to understand the steps involved in the process of selling a company for maximum value. Most business owners will only sell a company once or twice in a lifetime making them inexperienced at best. Hiring a business broker is one of the last steps you'll take in selling your company. I wrote this book so you can better understand the steps you need to take to begin the process of selling a company and maximize the value for all parties. I pull back the curtain and shed light on important aspects of selling that most buyers don't understand until it's too late. I arm you with the insight and experience needed to prepare yourself and your company for sale and successfully work through the sales process. After reading this book, you will be able to plan confidently and follow through with a successful sale of your company.

30 Days to Sell

30 Days to Sell Book
Author : Alan Rourke
Publisher : CreateSpace
Release : 2013-05-16
ISBN : 9781484988893
Language : En, Es, Fr & De

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Book Description :

Nominated for a Small Business Marketing Book award!. You have 30 days to convert a user to a paying customer starting NOW. The clock is ticking. What will you do? Collecting and analysing the messaging and strategies the leading e-commerce, software and service companies use as they convert trial users to customers in the most important 30 days after sign-up. Each companies strategy is broken down and presented in an easy to use and understand visual guide. 30 days to sell is a must buy if you are looking to automate and improve new customer conversion. This book covers: Activation campaigns from the worlds leading web companies. Easy reference guide - what message to send and when. Full page examples of each marketing message. Steal ideas from successful entrepreneurs, marketers and growth hackers. Two new bonus chapters showcasing more activation campaigns.