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Website Visibility

Website Visibility Book
Author : Melius Weideman
Publisher : Elsevier
Release : 2009-09-22
ISBN : 1780631790
Language : En, Es, Fr & De

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Book Description :

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. Written by a well-respected academic and practitioner in the field of search engines Provides practical and real-world guidance for real-world situations Based on actual research in the field, which is often used to confirm or refute beliefs in the industry

1 SEO Wanted

1 SEO Wanted Book
Author : Mary E Monteiro,MentionMe Publishing
Publisher : Mentionme Publishing
Release : 2011-02-22
ISBN : 9780983348504
Language : En, Es, Fr & De

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Book Description :

Discover 800 ways you can grow your business online. How to instantly improve your website visibility. Simple ways that will help to improve website search engine rankings and much more.

Improve Your Website Visibility On Search Engines

Improve Your Website Visibility On Search Engines Book
Author : Jerrold Feenstra
Publisher : Independently Published
Release : 2021-08-19
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Search engine optimization is still a great technique to increase your website traffic, brand awareness, leads, sales, and revenue. It's an important element that should mix in your marketing strategy and helps to boost your business. Your business would EXPLODE if you were ranked #1 on Google. Creating a steady stream of warm leads by ranking your business on the first page - even if you don't know the first thing about SEO right now. Here is exactly what you are going to discover inside: - How Google REALLY Determines Your Ranking - How You Can Use This Insight 'Against' It to Rank Faster - How to Craft Google-Friendly Blog Posts and Articles - How to Boost Your Local SEO Rankings and - Make Sure Your Business Pops Up on the Top of the First Page Every Time

Blackwell s Five Minute Veterinary Practice Management Consult

Blackwell s Five Minute Veterinary Practice Management Consult Book
Author : Lowell Ackerman
Publisher : John Wiley & Sons
Release : 2013-08-13
ISBN : 1118662180
Language : En, Es, Fr & De

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Book Description :

Blackwell’s Five-Minute Veterinary Practice ManagementConsult, Second Edition has been extensively updated andexpanded, with 55 new topics covering subjects such as onlinetechnologies, hospice care, mobile practices, compassion fatigue,practice profitability, and more. Carefully formatted using thepopular Five-Minute Veterinary Consult style, the bookoffers fast access to authoritative information on all aspects ofpractice management. This Second Edition is an essential tool forrunning a practice, increasing revenue, and managing staff intoday’s veterinary practice. Addressing topics ranging from client communication andmanagement to legal issues, financial management, and humanresources, the book is an invaluable resource for businessmanagement advice applicable to veterinary practice. Sample formsand further resources are now available on a companion website.Veterinarians and practice managers alike will find this book acomprehensive yet user-friendly guide for success in today’schallenging business environment.

Promotion and Marketing Communications

Promotion and Marketing Communications Book
Author : Umut Ayman,Anıl Kemal Kaya
Publisher : BoD – Books on Demand
Release : 2020-07-08
ISBN : 1838802274
Language : En, Es, Fr & De

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Book Description :

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.

Visibility Interrupted

Visibility Interrupted Book
Author : Carly Thomsen
Publisher : U of Minnesota Press
Release : 2021-07-27
ISBN : 1452965102
Language : En, Es, Fr & De

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Book Description :

A questioning of the belief in the power of LGBTQ visibility through the lives of queer women in the rural Midwest Today most LGBTQ rights supporters take for granted the virtue of being “out, loud, and proud.” Most also assume that it would be terrible to be LGBTQ in a rural place. By considering moments in which queerness and rurality come into contact, Visibility Interrupted argues that both positions are wrong. In the first monograph on LGBTQ women in the rural Midwest, Carly Thomsen deconstructs the image of the rural as a flat, homogenous, and anachronistic place where LGBTQ people necessarily suffer. And she suggests that visibility is not liberation and will not lead to liberation. Far from being an unambiguous good, argues Thomsen, visibility politics can, in fact, preclude collective action. They also advance metronormativity, postraciality, and capitalism. To make these interventions, Thomsen develops the theory of unbecoming: interrogating the relationship between that which we celebrate and that which we find disdainful—the past, the rural, politics—is crucial for developing alternative subjectivities and politics. Unbecoming precedes becoming. Drawing from critical race studies, disability studies, and queer Marxism, in addition to feminist and queer studies, the insights of this book will be useful to scholars theorizing issues far beyond sexuality and place and to social justice activists who want to move beyond visibility.

Search Engine Domination

Search Engine Domination Book
Author : Omar Johnson
Publisher : Createspace Independent Pub
Release : 2013-02-26
ISBN : 9781482642759
Language : En, Es, Fr & De

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Book Description :

In order for your website or online business to be extremely and insanely profitable you must drive a boatload of targeted traffic to it and convert your visitors from prospects into payingcustomers.Many online entrepreneurs struggle with mastering this equation and as a result they are generating very little income or not making money at all. Plain and simple to drive a boatload of targeted traffic to your website you must know how to effectively use SEO or Search engine optimization to dominate the major search engines Google, Yahoo and Bing for the main keywords or keyword phrases that are relevant to your website. In this amazing book "Search Engine Domination: The Ultimate Secrets To Increasing Your Website's Visibility And Making A Ton Of Cash" you will learn step by step how to increase your search engine rankings and get your website to rank on the first page of Google, Yahoo and Bing. Also you will learn the secrets of creating a profitable online business and how to properly position your products and services in the marketplace so that you can outfox and outduel your competition.

Search Engine Optimization

Search Engine Optimization Book
Author : Andreas Veglis,Dimitrios Giomelakis
Publisher : MDPI
Release : 2021-02-24
ISBN : 3039368184
Language : En, Es, Fr & De

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Book Description :

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.

The McGraw Hill 36 Hour Course Online Marketing

The McGraw Hill 36 Hour Course  Online Marketing Book
Author : Lorrie Thomas
Publisher : McGraw Hill Professional
Release : 2011-01-07
ISBN : 9780071750394
Language : En, Es, Fr & De

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Book Description :

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Altmetrics for Information Professionals

Altmetrics for Information Professionals Book
Author : Kim Johan Holmberg
Publisher : Chandos Publishing
Release : 2015-09-03
ISBN : 0081002777
Language : En, Es, Fr & De

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Book Description :

The goal of any research assessment is to evaluate the value or quality of the research in comparison to other research. As quality is highly subjective and difficult to measure, citations are used as a proxy. Citations are an important part of scholarly communication and a significant component of research evaluation, with the assumption being that highly cited work has influenced the work of many other researchers and hence it is more valuable. Recently we have seen new online data sources being researched for this purpose and disruptive ideas with the power to change research assessment, and perhaps even science as a whole, have been born. Altmetrics is the new research area that investigates the potential of these new data source as indicators of the impact that research has made on the scientific community and beyond, and thus possibly also as indicators of the societal impact of research. This book will present some of these new data sources, findings from earlier altmetrics research, and the disruptive ideas that may radically change scholarly communication. Presents some of the key ideas and innovations in earlier research that have been driving the evolution from bibliometrics to webometrics, and with the advent of social media to altmetrics Discusses the shortcomings and pitfalls of bibliometrics in research evaluation and the potential of altmetrics to overcome some of these shortcomings Presents some of the most important data sources of altmetrics, the aggregators, and the different stakeholders Reviews current research about altmetrics and discusses possible future trends Presents a way to measure and aggregate altmetrics according to the level of impact or type of impact they represent

New Directions in Human Information Behavior

New Directions in Human Information Behavior Book
Author : Amanda Spink,Charles Cole
Publisher : Springer Science & Business Media
Release : 2006-01-31
ISBN : 9781402036675
Language : En, Es, Fr & De

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Book Description :

New Directions in Human Information Behavior, co-edited by Drs. Amanda Spink and Charles Cole provides an understanding of the new directions, leading edge theories and models in human information behavior. Information behavior is conceptualized as complex human information related processes that are embedded within an individual’s everyday social and life processes. The book presents chapters by an interdisciplinary range of scholars who show new directions that often challenge the established views and paradigms of information behavior studies. Beginning with an evolutionary framework, the book examines information behaviors over various epochs of human existence from the Palaeolithic Era and within pre-literate societies, to contemporary behaviors by 21st century humans. Drawing upon social and psychological science theories the book presents a more integrated and holistic approach to the understanding of information behaviors that include multitasking and non-linear longitudinal processes, individuals’ information ground, information practices and information sharing, digital behaviors and human information organizing behaviors. The final chapter of the book integrates these new approaches and presents an overview of the key trends, theories and models for further research. This book is directly relevant to information scientists, librarians, social and evolutionary psychologists. Undergraduate and graduate students, academics and information professionals interested in human information behavior will find this book of particular benefit.

Information and Communication Technologies in Tourism 2014

Information and Communication Technologies in Tourism 2014 Book
Author : Zheng Xiang,Iis Tussyadiah
Publisher : Springer Science & Business Media
Release : 2014-01-08
ISBN : 3319039733
Language : En, Es, Fr & De

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Book Description :

The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities, mobile technologies, management information systems in tourism, eLearning, recommender systems for tourism businesses and destinations and electronic distribution for hospitality and travel products. This book covers the most significant topics contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.

Starting an Online Business All in One For Dummies

Starting an Online Business All in One For Dummies Book
Author : Joel Elad,Shannon Belew
Publisher : John Wiley & Sons
Release : 2020-03-05
ISBN : 1119648459
Language : En, Es, Fr & De

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Book Description :

The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.

Web Social Science

Web Social Science Book
Author : Robert Ackland
Publisher : SAGE
Release : 2013-06-17
ISBN : 1446281558
Language : En, Es, Fr & De

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Book Description :

'Although written simply enough to be accessible to undergraduates, accomplished scholars are likely to appreciate it too. Reading it taught me quite a lot about a subject I thought I knew rather well. ' - Paul Vogt, Emeritus Professor, Illinois State University 'This book brings the art and science of building and applying innovative online research tools to students and faculty across the social sciences.' - Professor William H. Dutton, Oxford Internet Institute, University of Oxford A comprehensive guide to the theory and practice of web Social Science. This book demonstrates how the web is being used to collect social research data, such as online surveys and interviews, as well as digital trace data from social media environments, such as Facebook and Twitter. It also illuminates how the advent of the web has led to traditional social science concepts and approaches being combined with those from other scientific disciplines, leading to new insights into social, political and economic behaviour. Situating social sciences in the digital age, this book aids: understanding of the fundamental changes to society, politics and the economy that have resulted from the advent of the web choice of appropriate data, tools and research methods for conducting research using web data learning how web data are providing new insights into long-standing social science research questions appreciation of how social science can facilitate an understanding of life in the digital age It is ideal for students and researchers across the social sciences, as well as those from information science, computer science and engineering who want to learn about how social scientists are thinking about and researching the web.

Seeking Impact and Visibility

Seeking Impact and Visibility Book
Author : Trotter, Henry,Kell, Catherine
Publisher : African Minds
Release : 2014-06-12
ISBN : 1920677518
Language : En, Es, Fr & De

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Book Description :

African scholarly research is relatively invisible globally because even though research production on the continent is growing in absolute terms, it is falling in comparative terms. In addition, traditional metrics of visibility, such as the Impact Factor, fail to make legible all African scholarly production. Many African universities also do not take a strategic approach to scholarly communication to broaden the reach of their scholars' work. To address this challenge, the Scholarly Communication in Africa Programme (SCAP) was established to help raise the visibility of African scholarship by mapping current research and communication practices in Southern African universities and by recommending and piloting technical and administrative innovations based on open access dissemination principles. To do this, SCAP conducted extensive research in four faculties at the Universities of Botswana, Cape Town, Mauritius and Namibia.

Introducing SEO

Introducing SEO Book
Author : Aravind Shenoy,Anirudh Prabhu
Publisher : Apress
Release : 2016-07-26
ISBN : 148421854X
Language : En, Es, Fr & De

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Book Description :

Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach – add it to your library today. What You'll Learn Incorporate effective SEO into your workflow Use keywords, link building, and online social media marketing Implement SEO-specific plans and strategies Employ strategies that will result in better website visibility Who This Book Is For Beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.

E Business Issues Challenges and Opportunities for SMEs Driving Competitiveness

E Business Issues  Challenges and Opportunities for SMEs  Driving Competitiveness Book
Author : Cruz-Cunha, Maria Manuela,Varaj?o, Jo?o
Publisher : IGI Global
Release : 2010-09-30
ISBN : 1616928824
Language : En, Es, Fr & De

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Book Description :

Electronic business plays a central role in the economy, facilitating the exchange of information, goods, services, and payments. It propels productivity and competitiveness and is accessible to all enterprises, and as such, represents an opportunity also for SME competitiveness. E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness discusses the main issues, challenges, opportunities, and solutions related to electronic business adoption, with a special focus on SMEs. Addressing technological, organizational, and legal perspectives in a very comprehensive way, this text aims to disseminate current developments, case studies, new integrated approaches, and practical solutions and applications for SMEs.

Connected Culture

Connected Culture Book
Author : Jerry Allocca
Publisher : CONNECTED CULTURE
Release : 2011-01-11
ISBN : 0983136378
Language : En, Es, Fr & De

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Book Description :

Connected Culture is a powerful resource that demonstrates how to leverage the new and interactive communications tools that your customers use every day. It will make a proven difference in the way your organization connects with the world. Brought to you through real life experience in the successful implementation of digital media and filled with eye-opening statistics from the field, Connected Culture is a unique, step-by-step playbook on marketing in the digital age.

Content Is Cash

Content Is Cash Book
Author : Wendy Montes de Oca
Publisher : Que Publishing
Release : 2011-08-11
ISBN : 0789741083
Language : En, Es, Fr & De

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Book Description :

“Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael Masterson, Publisher, Agora, Inc., Early to Rise You've already got great content — now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too—even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards…to achieve breakthrough results on even the smallest budget! You'll Learn How To: • Discover and leverage useful, valuable, actionable content you didn't know you had • Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing • Create more visibility, traffic, and awareness for your website and brand • Link content more tightly with prospecting and sales initiatives • Syndicate and aggregate content to extend its reach • Make your content easier to find on the Web—simply and inexpensively • Adapt your strongest content into high-performing online press releases • Encourage viral marketing, pass-along readership and word-of-mouth buzz • Measure your performance against the 3 O's: outputs, outcomes, and objectives • Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts • Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more

How to Start a Home based Online Retail Business

How to Start a Home based Online Retail Business Book
Author : Nicole Augenti
Publisher : Rowman & Littlefield
Release : 2011-11-08
ISBN : 0762775661
Language : En, Es, Fr & De

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Book Description :

From getting started and finding customers to creating your website and mastering social media, this comprehensive guide provides down-to-earth advice on every aspect of setting up and running a thriving home-based online retail business. Learn all about setting up your home office, sourcing your product, marketing from all angles, getting paid, and staying ahead of the competition. Look for useful information throughout the book, including: Online Retail Success Stories Sample Financial Plan Business Scenarios and Lesson Learned Educational Resources Frequently Asked Questions