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Website Visibility

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Website Visibility

Website Visibility Book
Author : Melius Weideman
Publisher : Elsevier
Release : 2009-09-22
ISBN : 1780631790
Language : En, Es, Fr & De

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Book Description :

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. Written by a well-respected academic and practitioner in the field of search engines Provides practical and real-world guidance for real-world situations Based on actual research in the field, which is often used to confirm or refute beliefs in the industry

50 Ways to Make Google Love Your Website

50 Ways to Make Google Love Your Website Book
Author : Liam McGee,Steve Johnston
Publisher : Random House
Release : 2010-05-06
ISBN : 1407088750
Language : En, Es, Fr & De

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Book Description :

Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google's search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to: - Use Google to help you understand how people search for the sort of things you are offering - Create a website that your customers will quickly find in Google - Make your website irresistible to links from other sites - Help Google understand what your site is about - Think like Google and win more traffic

New Directions in Human Information Behavior

New Directions in Human Information Behavior Book
Author : Amanda Spink,Charles Cole
Publisher : Springer Science & Business Media
Release : 2006-01-31
ISBN : 9781402036675
Language : En, Es, Fr & De

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Book Description :

New Directions in Human Information Behavior, co-edited by Drs. Amanda Spink and Charles Cole provides an understanding of the new directions, leading edge theories and models in human information behavior. Information behavior is conceptualized as complex human information related processes that are embedded within an individual’s everyday social and life processes. The book presents chapters by an interdisciplinary range of scholars who show new directions that often challenge the established views and paradigms of information behavior studies. Beginning with an evolutionary framework, the book examines information behaviors over various epochs of human existence from the Palaeolithic Era and within pre-literate societies, to contemporary behaviors by 21st century humans. Drawing upon social and psychological science theories the book presents a more integrated and holistic approach to the understanding of information behaviors that include multitasking and non-linear longitudinal processes, individuals’ information ground, information practices and information sharing, digital behaviors and human information organizing behaviors. The final chapter of the book integrates these new approaches and presents an overview of the key trends, theories and models for further research. This book is directly relevant to information scientists, librarians, social and evolutionary psychologists. Undergraduate and graduate students, academics and information professionals interested in human information behavior will find this book of particular benefit.

Blackwell s Five Minute Veterinary Practice Management Consult

Blackwell s Five Minute Veterinary Practice Management Consult Book
Author : Lowell Ackerman
Publisher : John Wiley & Sons
Release : 2013-08-13
ISBN : 1118662180
Language : En, Es, Fr & De

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Book Description :

Blackwell’s Five-Minute Veterinary Practice ManagementConsult, Second Edition has been extensively updated andexpanded, with 55 new topics covering subjects such as onlinetechnologies, hospice care, mobile practices, compassion fatigue,practice profitability, and more. Carefully formatted using thepopular Five-Minute Veterinary Consult style, the bookoffers fast access to authoritative information on all aspects ofpractice management. This Second Edition is an essential tool forrunning a practice, increasing revenue, and managing staff intoday’s veterinary practice. Addressing topics ranging from client communication andmanagement to legal issues, financial management, and humanresources, the book is an invaluable resource for businessmanagement advice applicable to veterinary practice. Sample formsand further resources are now available on a companion website.Veterinarians and practice managers alike will find this book acomprehensive yet user-friendly guide for success in today’schallenging business environment.

Promotion and Marketing Communications

Promotion and Marketing Communications Book
Author : Umut Ayman,Anıl Kemal Kaya
Publisher : BoD – Books on Demand
Release : 2020-07-08
ISBN : 1838802274
Language : En, Es, Fr & De

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Book Description :

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.

Orthodontic Pearls

Orthodontic Pearls Book
Author : Eliakim Mizrahi
Publisher : CRC Press
Release : 2015-04-01
ISBN : 1482241951
Language : En, Es, Fr & De

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Book Description :

Orthodontic Pearls: A Selection of Practical Tips and Clinical Expertise synthesizes a wealth of information gleaned from clinical and administrative experiences in orthodontic practice. The administration and running of an orthodontic practice is not often taught extensively or formally in most schools. This book fills that gap by providing tips,

Website Quality and Shopping Behavior

Website Quality and Shopping Behavior Book
Author : Tereza Semerádová,Petr Weinlich
Publisher : Springer Nature
Release : 2020-04-03
ISBN : 3030444406
Language : En, Es, Fr & De

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Book Description :

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.

Disability Visibility

Disability Visibility Book
Author : Alice Wong
Publisher : Vintage
Release : 2020
ISBN : 1984899422
Language : En, Es, Fr & De

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Book Description :

According to the last census, one in five people in the United States lives with a disability. Some are visible, some are hidden--but all are underrepresented in media and popular culture. Now, just in time for the thirtieth anniversary of the Americans with Disabilities Act, activist Alice Wong brings together an urgent, galvanizing collection of personal essays by contemporary disabled writers. There is Harriet McBryde Johnson's "Unspeakable Conversations," which describes her famous debate with Princeton philosopher Peter Singer over her own personhood. There is columnist s. e. smith's celebratory review of a work of theater by disabled performers. There are original pieces by up-and-coming authors like Keah Brown and Haben Girma. There are blog posts, manifestos, eulogies, and testimonies to Congress. Taken together, this anthology gives a glimpse of the vast richness and complexity of the disabled experience, highlighting the passions, talents, and everyday lives of this community. It invites readers to question their own assumptions and understandings. It celebrates and documents disability culture in the now. It looks to the future and past with hope and love.

Search Engine Optimization

Search Engine Optimization Book
Author : Andreas Veglis,Dimitrios Giomelakis
Publisher : MDPI
Release : 2021-02-24
ISBN : 3039368184
Language : En, Es, Fr & De

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Book Description :

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.

Marketing Essentials for Independent Lodgings

Marketing Essentials for Independent Lodgings Book
Author : Pamela Lanier,Marie Lanier
Publisher : Business Expert Press
Release : 2017-07-03
ISBN : 163157597X
Language : En, Es, Fr & De

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Book Description :

Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.

Starting an Online Business All in One For Dummies

Starting an Online Business All in One For Dummies Book
Author : Joel Elad,Shannon Belew
Publisher : John Wiley & Sons
Release : 2020-03-05
ISBN : 1119648459
Language : En, Es, Fr & De

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Book Description :

The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.

The McGraw Hill 36 Hour Course Online Marketing

The McGraw Hill 36 Hour Course  Online Marketing Book
Author : Lorrie Thomas
Publisher : McGraw Hill Professional
Release : 2011-01-07
ISBN : 9780071750394
Language : En, Es, Fr & De

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Book Description :

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Run IT

Run IT Book
Author : Andreas Graesser
Publisher : Springer
Release : 2019-04-23
ISBN : 3030142191
Language : En, Es, Fr & De

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Book Description :

This book describes the intrinsic factors of IT Operation and its set-up during the software implementation phase. Based on the author’s long-term experience in managing IT for more than 100 clients over nearly 25 years, the book examines the needed knowledge and execution management capabilities to implement and run IT environments successfully for all sizes of enterprises. Many real-world examples provide insight into typical IT challenges and recipes to turn common pitfalls of implementation and operation into best practices. In order to dominate information technology and not be dominated by it, readers will understand how to identify the most common risk factors during implementations and how to initiate successful risk-mitigation measures. The goal of this book is to arm the reader to completely prevent The 5 Pitfalls of Software Implementation by using the right programmatic design and execution. After an introduction to the book, individual chapters examine the vision of a Perfect IT and how Design Thinking and innovation contributes to it. The core chapters conveys The Five Pitfalls of Software Implementation, including Underestimation of System Performance Issues, Weak Program Governance and Leadership, and Operational Un-Readiness. The challenges surrounding implementations of cloud applications, are presented separately. Final chapters describe the preparation of the IT Operation along with a number of dos and don’ts (i.e. ‘Best Practices’ and ‘Worst Practices’). The book concludes by presenting some Digital Strategies of companies, to dominate information technology.

Altmetrics for Information Professionals

Altmetrics for Information Professionals Book
Author : Kim Johan Holmberg
Publisher : Chandos Publishing
Release : 2015-09-03
ISBN : 0081002777
Language : En, Es, Fr & De

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Book Description :

The goal of any research assessment is to evaluate the value or quality of the research in comparison to other research. As quality is highly subjective and difficult to measure, citations are used as a proxy. Citations are an important part of scholarly communication and a significant component of research evaluation, with the assumption being that highly cited work has influenced the work of many other researchers and hence it is more valuable. Recently we have seen new online data sources being researched for this purpose and disruptive ideas with the power to change research assessment, and perhaps even science as a whole, have been born. Altmetrics is the new research area that investigates the potential of these new data source as indicators of the impact that research has made on the scientific community and beyond, and thus possibly also as indicators of the societal impact of research. This book will present some of these new data sources, findings from earlier altmetrics research, and the disruptive ideas that may radically change scholarly communication. Presents some of the key ideas and innovations in earlier research that have been driving the evolution from bibliometrics to webometrics, and with the advent of social media to altmetrics Discusses the shortcomings and pitfalls of bibliometrics in research evaluation and the potential of altmetrics to overcome some of these shortcomings Presents some of the most important data sources of altmetrics, the aggregators, and the different stakeholders Reviews current research about altmetrics and discusses possible future trends Presents a way to measure and aggregate altmetrics according to the level of impact or type of impact they represent

The Semantic Web ESWC 2014 Satellite Events

The Semantic Web  ESWC 2014 Satellite Events Book
Author : Valentina Presutti,Eva Blomqvist,Raphaël Troncy,Harald Sack,Ioannis Papadakis,Anna Tordai
Publisher : Springer
Release : 2014-10-15
ISBN : 3319119559
Language : En, Es, Fr & De

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Book Description :

This book constitutes the thoroughly refereed post-conference proceedings of the Satellite Events of the 11th International Conference on the Semantic Web, ESWC 2014, held in Anissaras, Crete, Greece, in May 2014. The volume contains 20 poster and 43 demonstration papers, selected from 113 submissions, as well as 12 best workshop papers selected from 60 papers presented at the workshop at ESWC 2014. Best two papers from AI Mashup Challenge are also included. The papers cover various aspects of the Semantic Web.

Branding For Dummies

Branding For Dummies Book
Author : Bill Chiaravalle,Barbara Findlay Schenck
Publisher : John Wiley & Sons
Release : 2014-12-31
ISBN : 111895808X
Language : En, Es, Fr & De

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Book Description :

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

Management and Information Technology in the Digital Era

Management and Information Technology in the Digital Era Book
Author : Nawal Chemma,Mohammed El Amine Abdelli,Anjali Awasthi,Emmanuel Mogaji
Publisher : Emerald Group Publishing
Release : 2022-09-30
ISBN : 1803822953
Language : En, Es, Fr & De

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Book Description :

Management and Information Technology in the Digital Era: Challenges and Perspectives explores the management and practical implications of digital information management to provide theoretical insight for managers and researchers to co-create their technology values and better understand its prospects and challenges.

Introducing SEO

Introducing SEO Book
Author : Aravind Shenoy,Anirudh Prabhu
Publisher : Apress
Release : 2016-07-26
ISBN : 148421854X
Language : En, Es, Fr & De

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Book Description :

Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach – add it to your library today. What You'll Learn Incorporate effective SEO into your workflow Use keywords, link building, and online social media marketing Implement SEO-specific plans and strategies Employ strategies that will result in better website visibility Who This Book Is For Beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.

Transforming Politics and Policy in the Digital Age

Transforming Politics and Policy in the Digital Age Book
Author : Bishop, Jonathan
Publisher : IGI Global
Release : 2014-04-30
ISBN : 1466660392
Language : En, Es, Fr & De

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Book Description :

Digital technology and the Internet have greatly affected the political realm in recent years, allowing citizens greater input and interaction in government processes. The mainstream media no longer holds all the power in political commentary. Transforming Politics and Policy in the Digital Age provides an updated assessment of the implications of technology for society and the realm of politics. The book covers issues presented by the technological changes on policy making and offers a wide array of perspectives. This publication will appeal to researchers, politicians, policy analysts, and academics working in e-government and politics.

Innovative Approaches to Tourism and Leisure

Innovative Approaches to Tourism and Leisure Book
Author : Vicky Katsoni,Kathy Velander
Publisher : Springer
Release : 2017-12-29
ISBN : 3319676032
Language : En, Es, Fr & De

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Book Description :

This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations. The aim is to elucidate the ways in which ICTs can be used to create a high-quality experience for citizens and visitors while ensuring the wise, ecologically sound management of human and natural resources. Attention is also focused on the globalized environment in which these advances are occurring, and on the impacts of broader social, economic, and political forces in transforming our understanding of "tourism" in the era of online devices. The book is based on the proceedings of the Fourth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about the latest perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy.