Web Metrics

In Order to Read Online or Download Web Metrics Full eBooks in PDF, EPUB, Tuebl and Mobi you need to create a Free account. Get any books you like and read everywhere you want. Fast Download Speed ~ Commercial & Ad Free. We cannot guarantee that every book is in the library!

Advanced Web Metrics with Google Analytics

Advanced Web Metrics with Google Analytics Book
Author : Brian Clifton
Publisher : John Wiley and Sons
Release : 2010-04-22
ISBN : 9780470634943
Language : En, Es, Fr & De

GET BOOK

Book Description :

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

Web Metrics

Web Metrics Book
Author : Jim Sterne
Publisher : John Wiley & Sons
Release : 2003-05-12
ISBN : 0471450502
Language : En, Es, Fr & De

GET BOOK

Book Description :

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

Web Metrics for Library and Information Professionals

Web Metrics for Library and Information Professionals Book
Author : David Stuart
Publisher : Facet Publishing
Release : 2014-01-02
ISBN : 1856048748
Language : En, Es, Fr & De

GET BOOK

Book Description :

A practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Key topics covered include: • Introduction to web metrics • Bibliometrics, webometrics and web metrics • Data collection tools • Evaluating impact on the web • Evaluating social media impact • Investigating relationships between actors • Exploring traditional publications in a new environment • Web metrics and the web of data • The future of web metrics and the library and information professional. Readership: This book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher’s work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.

Web Engineering

Web Engineering Book
Author : Nora Koch,Piero Fraternali,Martin Wirsing
Publisher : Springer Science & Business Media
Release : 2004-07-14
ISBN : 3540225110
Language : En, Es, Fr & De

GET BOOK

Book Description :

Web engineering is a new discipline that addresses the pressing need for syst- atic and tool-supported approaches for the development, maintenance and te- ing of Web applications. Web engineering builds upon well-known and succe- ful software engineering principles and practices, adapting them to the special characteristics of Web applications. Even more relevant is the enrichment with methods and techniques stemming from related areas like hypertext authoring, human-computer interaction, content management, and usability engineering. The goal of the 4th International Conference on Web Engineering (ICWE 2004), inlinewiththepreviousICWEconferences,wastoworktowardsabetterund- standing of the issues related to Web application development. Special attention was paid to emerging trends, technologies and future visions, to help the a- demic and industrial communities identify the most challenging tasks for their research and projects. Following a number of successful workshops on Web engineering since 1997 at well-known conferences, such as ICSE and WWW, the ?rst conference on Web engineering was held in C ́ aceres, Spain in 2001. It was followed by ICWE 2002 in Santa Fe, Argentina and ICWE 2003 in Oviedo, Spain. In 2004 ICWE moved to the center of Europe and was held in Munich, Germany from July 26 to 30. ICWE 2004 was organized by the Institute for Informatics of the Ludwig- Maximilians-Universit ̈ at (LMU) Munich. The ICWE 2004 edition received a total of 204 submissions, out of which 25 paperswereselectedbytheProgramCommitteeasfullpapers(12%acceptance).

Advanced Web Metrics with Google Analytics, Second Edition

Advanced Web Metrics with Google Analytics, Second Edition Book
Author : Brian Clifton
Publisher :
Release : 2010
ISBN :
Language : En, Es, Fr & De

GET BOOK

Book Description :

Valuable tips and tricks for using the latest version of Google Analytics Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

Pro Website Development and Operations

Pro Website Development and Operations Book
Author : Matthew Sacks
Publisher : Apress
Release : 2012-09-30
ISBN : 1430239700
Language : En, Es, Fr & De

GET BOOK

Book Description :

Pro Website Development and Operations gives you the experience you need to create and operate a large-scale production website. Large-scale websites have their own unique set of problems regarding their design—problems that can get worse when agile methodologies are adopted for rapid results. Managing large-scale websites, deploying applications, and ensuring they are performing well often requires a full scale team involving the development and operations sides of the company—two departments that don't always see eye to eye. When departments struggle with each other, it adds unnecessary complexity to the work, and that result shows in the customer experience. Pro Website Development and Operations shows you how to streamline the work of web development and operations - incorporating the latest insights and methodologies of DevOps - so that your large-scale website is up and running quickly, with little friction and extreme efficiency between divisions. This book provides critical knowledge for any developer engaged in delivering the business and software engineering goals required to create and operate a large-scale production website. It addresses how developers can collaborate effectively with business and engineering teams to ensure applications are smoothly transitioned from product inception to implementation, and are properly deployed and managed. Pro Website Development and Operations provides unique insights into how systems, code, and process can all work together to make large-scale website development and operations ultra-efficient.

Handbook of Research on Web Information Systems Quality

Handbook of Research on Web Information Systems Quality Book
Author : Calero, Coral,Angeles Moraga, M.,Piattini, Mario
Publisher : IGI Global
Release : 2008-02-28
ISBN : 1599048485
Language : En, Es, Fr & De

GET BOOK

Book Description :

Web information systems engineering resolves the multifaceted issues of Web-based systems development; however, as part of an emergent yet prolific industry, Web site quality assurance is a continually adaptive process needing a comprehensive reference tool to merge all cutting-edge research and innovations. The Handbook of Research on Web Information Systems Quality integrates 30 authoritative contributions by 72 of the world's leading experts on the models, measures, and methodologies of Web information systems, software quality, and Web engineering into one practical guide to Web information systems quality, making this handbook of research an essential addition to all library collections.

Advanced Web Metrics with Google Analytics, 3rd Edition

Advanced Web Metrics with Google Analytics, 3rd Edition Book
Author : Brian Clifton
Publisher :
Release : 2012
ISBN :
Language : En, Es, Fr & De

GET BOOK

Book Description :

Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

Social Information Retrieval Systems: Emerging Technologies and Applications for Searching the Web Effectively

Social Information Retrieval Systems: Emerging Technologies and Applications for Searching the Web Effectively Book
Author : Goh, Dion,Foo, Schubert
Publisher : IGI Global
Release : 2007-10-31
ISBN : 1599045451
Language : En, Es, Fr & De

GET BOOK

Book Description :

The wealth of information accessible on the Internet has grown exponentially since its advent. This mass of content must be systemically sifted to glean pertinent data, and the utilization of the collective intelligence of other users, or social information retrieval, is an innovative, emerging technique. Social Information Retrieval Systems: Emerging Technologies & Applications for Searching the Web Effectively provides relevant content in the areas of information retrieval systems, services, and research; covering topics such as social tagging, collaborative querying, social network analysis, subjective relevance judgments, and collaborative filtering. Answering the increasing demand for authoritative resources on Internet technologies, this Premier Reference Source will make an indispensable addition to any library collection.