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Using Information To Develop A Culture Of Customer Centricity

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Using Information to Develop a Culture of Customer Centricity

Using Information to Develop a Culture of Customer Centricity Book
Author : David Loshin,Abie Reifer
Publisher : Elsevier
Release : 2013-11-22
ISBN : 0124115136
Language : En, Es, Fr & De

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Book Description :

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

Using Information to Develop a Culture of Customer Centricity

Using Information to Develop a Culture of Customer Centricity Book
Author : David Loshin,Abie Reifer
Publisher : Unknown
Release : 2013
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

Customer analytics

Customer analytics Book
Author : Núria Braulio Gil,Josep Curto Díaz
Publisher : Editorial UOC
Release : 2015-01-01
ISBN : 8490649111
Language : En, Es, Fr & De

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Book Description :

Las organizaciones han usado estrategias, como la inteligencia de negocio, para tomar mejores decisiones a partir de los datos. Actualmente, en la era de los datos, nuestros clientes son más inteligentes, están más informados y ya no son tan leales con nuestra marca. Esperan experiencias inolvidables y profundamente personalizadas en cada una de las interacciones con nuestra organización. Como resultado, las organizaciones están obligadas a transformar sus estrategias para conocer mejor las necesidades y preferencias de sus clientes, basándose en una enorme cantidad de datos.

Operations Research and Enterprise Systems

Operations Research and Enterprise Systems Book
Author : Greg H. Parlier,Federico Liberatore,Marc Demange
Publisher : Springer Nature
Release : 2022-08-30
ISBN : 303110725X
Language : En, Es, Fr & De

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Book Description :

This book includes extended and revised versions of selected papers from the 9th and 10th edition of the International Conference on Operations Research and Enterprise Systems (ICORES 2020 and ICORES 2021). ICORES 2020 was held in Valletta, Malta from 22 – 24 of February 2020, and ICORES 2021 was held as an online event due to the Covid-19 pandemic, from 4 – 6 of February 2021. The 11 full papers included in this book were carefully reviewed and selected from 132 submissions. The ICORES 2020 and 2021 book contains extended and revised version of proceedings papers dealing with operations research and enterprise systems.

E Business and Telecommunications

E Business and Telecommunications Book
Author : Mohammad S. Obaidat
Publisher : Springer
Release : 2017-10-26
ISBN : 3319678760
Language : En, Es, Fr & De

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Book Description :

This book constitutes the refereed proceedings of the 13th International Joint Conference on E-Business and Telecommunications, ICETE 2016, held in Lisbon, Portugal, in July 2016. ICETE is a joint international conference integrating four major areas of knowledge that are divided into six corresponding conferences: International Conference on Data Communication Networking, DCNET; International Conference on E-Business, ICE-B; International Conference on Optical Communication Systems, OPTICS; International Conference on Security and Cryptography, SECRYPT; International Conference on Signal Processing and Multimedia, SIGMAP; International Conference on Wireless Information Systems, WINSYS. The 20 full papers presented together with an invited paper in this volume were carefully reviewed and selected from 241 submissions. The papers cover the following key areas of e-business and telecommunications: data communication networking; e-business; optical communication systems; security and cryptography; signal processing and multimedia applications; wireless networks and mobile systems.

Business models and key success drivers of agtech start ups

Business models and key success drivers of agtech start ups Book
Author : Lohento, Ken,Sotannde, Motunrayo
Publisher : CTA
Release : 2019-12-04
ISBN : 929081666X
Language : En, Es, Fr & De

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Book Description :

This interpretative phenomenological research focuses on youth-led companies offering digital services to the agrofood sector in West Africa. Youth is considered as per the African Union definition: individuals aged between 15 and 35 years old. Our research questions were to understand the business models adopted by these start-ups; how their business models and business model innovation lead to business success; other key drivers that can support the achievement of success. With this study, we aim to contribute to the limited existing body of knowledge on this nascent but growing business field in West Africa. Though focused on West Africa, analyses go beyond and are of interest to any stakeholders interested in this subject in Africa in particular.

Empowering Sustainable Industrial 4 0 Systems With Machine Intelligence

Empowering Sustainable Industrial 4 0 Systems With Machine Intelligence Book
Author : Ahmad, Muneer,Zaman, Noor
Publisher : IGI Global
Release : 2022-04-01
ISBN : 1799892034
Language : En, Es, Fr & De

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Book Description :

The recent advancement of industrial computerization has significantly helped in resolving the challenges with conventional industrial systems. The Industry 4.0 quality standards demand smart and intelligent solutions to revolutionize industrial applications. The integration of machine intelligence and internet of things (IoT) technologies can further devise innovative solutions to recent industrial application issues. Empowering Sustainable Industrial 4.0 Systems With Machine Intelligence assesses the challenges, limitations, and potential solutions for creating more sustainable and agile industrial systems. This publication presents recent intelligent systems for a wide range of industrial applications and smart safety measures toward industrial systems. Covering topics such as geospatial technologies, remote sensing, and temporal analysis, this book is a dynamic resource for health professionals, pharmaceutical professionals, manufacturing professionals, policymakers, engineers, computer scientists, researchers, instructors, students, and academicians.

Customer Centricity

Customer Centricity Book
Author : Peter Fader
Publisher : Wharton Digital Press
Release : 2012
ISBN : 9781613630167
Language : En, Es, Fr & De

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Book Description :

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value NOT ALL CUSTOMERS ARE CREATED EQUAL Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: In the world of customer centricity, there are good customers...and then there is pretty much everybody else. In Customer Centricity, Wharton professor Peter Fader, coauthor of the follow-up book The Customer Centricity Playbook, helps businesses radically rethink how they relate to customers. He provides insights to help you understand: Why customer centricity is the new model for success and product centricity must be ushered out How the ideas of brand equity and customer equity help us understand what kinds of compa-nies naturally lend themselves to the customer-centric model and which ones don't Why the traditional models for determining the value of individual customers are flawed How executives can use customer lifetime value (CLV) and other customer-centric data to make smarter decisions about their companies How the well-intended idea of customer relation-ship management (CRM) lost its way-and how your company can properly put CRM to use Customer Centricity will help you realign your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term. ALSO AVAILABLE: Once Fader convinces you of the value of customer centricity in this book, The Customer Centricity Playbook, with Sarah Toms, will show you where to get started. "Reveals how to increase profits from your best customers, find more like them, and avoid over-investing in the rest....Decidedly accessible and absolutely necessary." -Jim Sterne, Founding President and Chairman, Digital Analytics Association "Perfect read...It's short (60-90 minutes), clear, and the best summary I've read of why companies should rethink their approach to customers." -Andrew McFarland, SVP, Chief Customer Officer, Black Box "Knowing what your customers are worth is the secret to focusing your time and money where it makes the most difference. You can't be all things to all people, so you need to learn to find out who really matters to your success. Fader makes it clear with great ideas and a readable style." -Andy Sernovitz, author, Word of Mouth Marketing THE WHARTON EXECUTIVE ESSENTIALS SERIES The Wharton Executive Essentials series from Wharton Digital Press brings the ideas of the Wharton School's thought leaders to you wherever you are. Inspired by Wharton's Executive Education program, each book is authored by globally renowned faculty and filled with real-life business examples and actionable advice. Wharton Executive Essentials guides offer a quick-reading, penetrating, and comprehensive summary of the knowledge leaders need to excel in today's competitive business environment and capture tomorrow's opportunities.

Handbook on Customer Centricity

Handbook on Customer Centricity Book
Author : Robert W. Palmatier,Christine Moorman,Ju-Yeon Lee
Publisher : Edward Elgar Publishing
Release : 2019
ISBN : 1788113608
Language : En, Es, Fr & De

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Book Description :

Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.

International Marketing An Asia Pacific Perspective

International Marketing  An Asia Pacific Perspective Book
Author : Richard Fletcher,Heather Crawford
Publisher : Pearson Higher Education AU
Release : 2013-08-28
ISBN : 1442561254
Language : En, Es, Fr & De

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Book Description :

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

Evolving the Access Network

Evolving the Access Network Book
Author : International Engineering Consortium
Publisher : Intl. Engineering Consortiu
Release : 2006
ISBN : 9781931695527
Language : En, Es, Fr & De

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Book Description :

An in-depth piece that focuses on how companies can migrate their traditional networks to broadband—yet support new services without sacrificing the quality or profitability of either—this guide discusses which technology should be deployed and what the network impact of delivering such emerging services is.

The Customer Culture Imperative A Leader s Guide to Driving Superior Performance

The Customer Culture Imperative  A Leader s Guide to Driving Superior Performance Book
Author : Linden Brown,Christopher Brown
Publisher : McGraw Hill Professional
Release : 2013-12-06
ISBN : 0071819827
Language : En, Es, Fr & De

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Book Description :

What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

Sales Management

Sales Management Book
Author : Paolo Guenzi,Susi Geiger
Publisher : Bloomsbury Publishing
Release : 2017-09-16
ISBN : 1137285745
Language : En, Es, Fr & De

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Book Description :

Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

Annual Review of Communications Volume 59

Annual Review of Communications  Volume 59 Book
Author : International Engineering Consortium
Publisher : Intl. Engineering Consortiu
Release : 2007
ISBN : 9781931695534
Language : En, Es, Fr & De

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Book Description :

An indispensable reference publication for telecommunication and information-industry professionals. Each year, the IEC brings together into one unique resource the most current thinking and practical experience of industry leaders around the world on a variety of topics facing their areas of specialization. This 700+ page reference tool is a must for executives, managers, engineers, analysts, and educators in all sectors of today's changing information industry.

Sales Force Management

Sales Force Management Book
Author : Mark W. Johnston,Greg W. Marshall
Publisher : Routledge
Release : 2013-05-02
ISBN : 1135128367
Language : En, Es, Fr & De

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Book Description :

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It’s a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new edition also features: A strong focus on leadership, technology, innovation, ethics, and global business New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions Continued partnership with HR Chally, a global sales consultancy that supplies cutting-edge data for each chapter, allowing students to benefit from understanding and working with real-world applications of current sales force challenges Enhanced learning features, such as short and long cases to stimulate discussion, leadership challenges to assess students’ ability to make decisions, role plays to allow students to learn by doing, and more Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415534628 .

Designing the Customer Centric Organization

Designing the Customer Centric Organization Book
Author : Jay R. Galbraith
Publisher : John Wiley & Sons
Release : 2011-01-06
ISBN : 1118046862
Language : En, Es, Fr & De

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Book Description :

Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.

The Machine Age of Customer Insight

The Machine Age of Customer Insight Book
Author : Martin Einhorn,Michael Löffler,Emanuel de Bellis,Andreas Herrmann,Pia Burghartz
Publisher : Emerald Group Publishing
Release : 2021-03-15
ISBN : 1839096942
Language : En, Es, Fr & De

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Book Description :

The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.

Innovations in Logistics and Supply Chain Management Technologies for Dynamic Economies

Innovations in Logistics and Supply Chain Management Technologies for Dynamic Economies Book
Author : Luo, ZongWei
Publisher : IGI Global
Release : 2012-03-31
ISBN : 1466602686
Language : En, Es, Fr & De

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Book Description :

"This book disseminates supply chain management and applied logistic theories, technology development, innovation, and transformation in various economy sectors upon current, advancing technological opportunities and market imperatives"--Provided by publisher.

Database Marketing

Database Marketing Book
Author : Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin
Publisher : Springer Science & Business Media
Release : 2010-02-26
ISBN : 0387725792
Language : En, Es, Fr & De

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Book Description :

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

Customer Visits Building a Better Market Focus

Customer Visits  Building a Better Market Focus Book
Author : Edward F. McQuarrie
Publisher : Routledge
Release : 2014-12-18
ISBN : 1317473485
Language : En, Es, Fr & De

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Book Description :

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.