Publisher : Oxford University Press, USA
Release : 2003
ISBN : 9780195219104
Language : En, Es, Fr & De
Book Description :
This eighth edition retains the enduring features that have made it a popular introductory human communication text: a reader-friendly writing style; an inviting visual design with marginal quotations, cartoons, photographs, newspaper clippings, and supplemental readings on every page; up-to-date information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory. Maintaining its student-focused pedagogy, this edition features updated examples, coverage of current communication theory, new student-oriented sample speeches with new commentaries, and a commitment to equipping students with effective communication skills that will matter and make a difference in their everyday lives. Each chapter now opens with a list of cognitive and behavioural objectives so that students know precisely what they need to learn.