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Typographic Design

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New Typographic Design

New Typographic Design Book
Author : Roger Fawcett-Tang
Publisher : Laurence King Publishing
Release : 2007
ISBN : 9781856694681
Language : En, Es, Fr & De

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Book Description :

A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.

Typographic Design

Typographic Design Book
Author : Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day
Publisher : John Wiley & Sons
Release : 2018-02-13
ISBN : 1119312566
Language : En, Es, Fr & De

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Book Description :

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Typographic Design in Advertising

Typographic Design in Advertising Book
Author : Laurance Benjamin Siegfried
Publisher : Unknown
Release : 1930
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Typographic Design in Advertising book written by Laurance Benjamin Siegfried, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Typographic Systems of Design

Typographic Systems of Design Book
Author : Kimberly Elam
Publisher : Princeton Architectural Press
Release : 2007-05-03
ISBN : 9781568986876
Language : En, Es, Fr & De

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Book Description :

Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

Advances in Communication of Design

Advances in Communication of Design Book
Author : Amic G. Ho
Publisher : Springer
Release : 2017-06-15
ISBN : 3319604775
Language : En, Es, Fr & De

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Book Description :

This book focuses on the emerging role of human factors in understanding, communicating with and engaging users. It reports on innovative approaches, with a special emphasis to visuals cues, such as new typographies, geometries and graphics for mobile and computer interfaces. The book also cover topics of image and video processing, user-focused data compression, generative visuals, computational photography, and interactive design. Further topics include creative and empathetic design, human touch in digital graphics and experiential graphics. Based on the AHFE 2017 International Conference on Human Factors in Communication of Design, held on July 17-21, 2017, in Los Angeles, California, USA, this book reports on new findings, best-practices and case studies, providing readers with a fresh perspective and novel insights into the applications of human factors for enriching communication of design to users.

Typographic Specimens

Typographic Specimens Book
Author : Philip B. Meggs,Rob Carter
Publisher : John Wiley & Sons
Release : 1993-12-16
ISBN : 9780471284291
Language : En, Es, Fr & De

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Book Description :

Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book

Contemporary Processes of Text Typeface Design

Contemporary Processes of Text Typeface Design Book
Author : Michael Harkins
Publisher : Routledge
Release : 2020-05-12
ISBN : 1000059928
Language : En, Es, Fr & De

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Book Description :

This book addresses the paucity of published research specifically dealing with knowledge of text typeface design processes. Dr Michael Harkins uses a Grounded Theory Methodology to render a tripartite theory resulting in explanation and description of the processes of text typeface design based upon the evidence of subject specific expert knowledge from world-leading practitioners, including Matthew Carter, Robin Nicholas, Erik Spiekermann, and Gerard Unger. The book will be of interest to scholars working in design research, design epistemology, design process, typography, type design, information design and graphic design.

Typographic Style Handbook

Typographic Style Handbook Book
Author : Michael Mitchell,Susan Wightman
Publisher : Hachette UK
Release : 2017-09-21
ISBN : 0857057529
Language : En, Es, Fr & De

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Book Description :

An elegant handbook in typography, for the professional and amateur text designer. Typographic Style Handbook is an indispensable new manual for anyone working with text - books, journals, company reports, websites or marketing material - who wishes to develop an understanding of how to produce clean, clear and consistent typography. The handbook is divided into three sections: General typesetting covers the basic rules of setting text Books and journals explains the typographic styles used within the publishing industry Corporate style describes how the treatment of text can be integrated into an organisation's branding guidelines. Typographic rules and styles are copiously illustrated with examples and diagrams Alternative styles are listed and explained to enable users to develop their own 'house style' Includes a glossary and appendices to aid students and self-publishers Typographic Style Handbook is destined to become a classic manual alongside Judith Butcher's Copy-editing, Hart's Rules, The Economist Style Guide and the Oxford Dictionary for Writers and Editors.

Design Elements Typography Fundamentals

Design Elements  Typography Fundamentals Book
Author : Kristin Cullen
Publisher : Rockport Pub
Release : 2012-06-01
ISBN : 1592537677
Language : En, Es, Fr & De

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Book Description :

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

The Theory and Practice of Typographic Design

The Theory and Practice of Typographic Design Book
Author : Eric K. Bain
Publisher : Hastings House Book Publishers
Release : 1970
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download The Theory and Practice of Typographic Design book written by Eric K. Bain, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

A Typographic Workbook

A Typographic Workbook Book
Author : Kate Clair,Cynthia Busic-Snyder
Publisher : John Wiley & Sons
Release : 2012-06-20
ISBN : 1118399889
Language : En, Es, Fr & De

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Book Description :

Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Basics Typography 02 Using Type

Basics Typography 02  Using Type Book
Author : Michael Harkins
Publisher : Bloomsbury Publishing
Release : 2011-10-24
ISBN : 2940447276
Language : En, Es, Fr & De

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Book Description :

Basics Typography 02: Using Type is a wide ranging and practical guide to typography. The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises. Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.

Typography Essentials Revised and Updated

Typography Essentials Revised and Updated Book
Author : Ina Saltz
Publisher : Rockport Publishers
Release : 2019-01-08
ISBN : 1631596470
Language : En, Es, Fr & De

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Book Description :

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Advances in Creativity Innovation Entrepreneurship and Communication of Design

Advances in Creativity  Innovation  Entrepreneurship and Communication of Design Book
Author : Evangelos Markopoulos,Ravindra S. Goonetilleke,Amic G. Ho,Yan Luximon
Publisher : Springer Nature
Release : 2020-07-03
ISBN : 3030516261
Language : En, Es, Fr & De

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Book Description :

This book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach creativity and entrepreneurial competencies. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches, new typographies, visual elements and technologies applied to mobile and computer interfaces developments. It also discusses innovative strategies for design education and sustainable design. Based on the AHFE 2020 Virtual Conference on Creativity, Innovation and Entrepreneurship and on the AHFE 2020 Virtual Conference on Human Factors in Communication of Design, held on July 16–20, 2020, this book offers a fresh perspective and novel insights for human factors researchers, designers, communicators and innovators.

Typography Essentials

Typography Essentials Book
Author : Ina Saltz
Publisher : Rockport Pub
Release : 2011-09-01
ISBN : 1592537405
Language : En, Es, Fr & De

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Book Description :

Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective us of typography. It is for designers of every medium in which type plays a major role.A deep understanding of letterforms and knowledge of the effective use of letterforms can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This book is intended to advance the progress of designers seeking to deepen their typographic expertise; it is organized and designed to make the process enjoyable and entertaining, as well as instructional. This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The page. Each of the 100 principles has an explanation and examples representing the principle in action.

Typography Referenced

Typography  Referenced Book
Author : Jason Tselentis,Allan Haley,Richard Poulin,Tony Seddon,Gerry Leonidas,Ina Saltz,Kathryn Henderson,Tyler Alterman
Publisher : Rockport Publishers
Release : 2012-02-01
ISBN : 1610582055
Language : En, Es, Fr & De

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Book Description :

Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.

Exploring Typography

Exploring Typography Book
Author : Tova Rabinowitz
Publisher : Cengage Learning
Release : 2015-01-01
ISBN : 1305464818
Language : En, Es, Fr & De

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Book Description :

Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. . More Designer at Work boxes and new Designer Processes and Typography for Social Change features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Typography Workbook

Typography Workbook Book
Author : Timothy Samara
Publisher : Rockport Publishers
Release : 2004-09-04
ISBN : 1616735899
Language : En, Es, Fr & De

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Book Description :

DIVThe Typography Workbook provides an at-a-glance reference book for designers on all aspects of type. The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by. /div

Advanced Typography

Advanced Typography Book
Author : Richard Hunt
Publisher : Bloomsbury Publishing
Release : 2020-07-23
ISBN : 135005593X
Language : En, Es, Fr & De

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Book Description :

Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

Digital Fonts and Reading

Digital Fonts and Reading Book
Author : Mary C. Dyson,Ching Y. Suen
Publisher : World Scientific
Release : 2016
ISBN : 9814759546
Language : En, Es, Fr & De

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Book Description :

Download Digital Fonts and Reading book written by Mary C. Dyson,Ching Y. Suen, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.