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Thinking With Type

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Thinking with Type

Thinking with Type Book
Author : Ellen Lupton
Publisher : Chronicle Books
Release : 2014-04-15
ISBN : 1616890452
Language : En, Es, Fr & De

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Book Description :

Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

Thinking with Type 2nd revised and expanded edition

Thinking with Type  2nd revised and expanded edition Book
Author : Ellen Lupton
Publisher : Princeton Architectural Press
Release : 2010-10-06
ISBN : 9781568989693
Language : En, Es, Fr & De

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Book Description :

Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.

Type on Screen

Type on Screen Book
Author : Ellen Lupton,Maryland Institute College of Art
Publisher : Chronicle Books
Release : 2014-08-12
ISBN : 161689346X
Language : En, Es, Fr & De

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Book Description :

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Design with Type

Design with Type Book
Author : Carl Dair
Publisher : University of Toronto Press
Release : 1952
ISBN : 0802065198
Language : En, Es, Fr & De

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Book Description :

Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

D I Y Design It Yourself

D I Y   Design It Yourself Book
Author : Ellen Lupton,Kimberly Bost
Publisher : Princeton Architectural Press
Release : 2006-01-19
ISBN : 9781568985527
Language : En, Es, Fr & De

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Book Description :

Instruction for designing blogs, books, business cards, CD and DVD packaging, embroidery, envelopes, flyers, gifts, housewares, invitations, logos, newsletters, note cards, photo albums, presentations, press kits, stationery, stickers, t-shirts, totes, wall graphics, web sites, and zines.

Graphic Design The New Basics

Graphic Design  The New Basics Book
Author : Ellen Lupton,Jennifer Cole Phillips
Publisher : Chronicle Books
Release : 2015-07-14
ISBN : 1616894555
Language : En, Es, Fr & De

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Book Description :

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Design is Storytelling

Design is Storytelling Book
Author : Ellen Lupton
Publisher : Thames & Hudson
Release : 2017
ISBN : 9781942303190
Language : En, Es, Fr & De

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Book Description :

A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

Graphic Design

Graphic Design Book
Author : Ellen Lupton,Jennifer Cole Phillips
Publisher : Chronicle Books
Release : 2014-04-15
ISBN : 1568989474
Language : En, Es, Fr & De

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Book Description :

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

Exploring Materials

Exploring Materials Book
Author : Inna Alesina,Ellen Lupton
Publisher : Princeton Architectural Press
Release : 2010-03-24
ISBN : 9781568987682
Language : En, Es, Fr & De

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Book Description :

This book is an action-oriented, accessible guide to design thinking that addresses both the how and why of product design. It encourages designers to look beyond the abstraction of pure forms or the whimsy of virtual objects, and instead to make and test real objects in a studio environment.--[book cover]

Playing with Type

Playing with Type Book
Author : Lara McCormick
Publisher : Rockport Publishers
Release : 2013-02-01
ISBN : 1610587928
Language : En, Es, Fr & De

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Book Description :

Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.

You ve Got Flair

You ve Got Flair  Book
Author : N.A
Publisher : Leisure Arts
Release : 2007
ISBN : 1601405278
Language : En, Es, Fr & De

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Book Description :

You’ve Got Flair!, -More than 600 designs and tips for lettering, using tools, adding new media & color to scrapbook pages.

International Handbook of Thinking and Reasoning

International Handbook of Thinking and Reasoning Book
Author : Linden J. Ball,Valerie A. Thompson
Publisher : Routledge
Release : 2017-11-14
ISBN : 1317534751
Language : En, Es, Fr & De

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Book Description :

The Routledge International Handbook of Thinking and Reasoning is an authoritative reference work providing a balanced overview of current scholarship spanning the full breadth of the rapidly developing and expanding field of thinking and reasoning. It contains 35 chapters written by leading international researchers, covering foundational issues as well as state-of-the-art developments in thinking and reasoning research. Topics covered range across all sub-areas of thinking and reasoning, including deduction, induction, abduction, judgment, decision making, argumentation, problem solving, expertise, creativity and rationality. The contributors engage with cutting-edge debates such as the status of dual-process theories of thinking, the role of unconscious, intuitive, emotional and metacognitive processes in thinking, and the importance of probabilistic conceptualisations of thinking and reasoning. Authors also examine the importance of neuroscientific findings in informing theoretical developments, and explore the situated nature of thinking and reasoning across a range of real-world contexts such as mathematics, medicine and science. The Handbook provides a clear sense of the way in which contemporary ideas are challenging traditional viewpoints as "new paradigm of the psychology of reasoning" emerges. This paradigm-shifting research is paving the way toward a richer and more inclusive understanding of thinking and reasoning, where important new questions drive a forward-looking research agenda. It is essential reading for both established researchers in the field of thinking and reasoning as well as advanced students wishing to learn more about both the historical foundations and latest developments in this rapidly growing field.

Thinking with Concepts

Thinking with Concepts Book
Author : John Wilson
Publisher : Cambridge University Press
Release : 1970-04-01
ISBN : 1107076706
Language : En, Es, Fr & De

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Book Description :

In his preface Mr Wilson writes 'I feel that a great many adults ... would do better to spend less time in simply accepting the concepts of others uncritically, and more time in learning how to analyse concepts in general'. Mr Wilson starts by describing the techniques of conceptual analysis. He then gives examples of them in action by composing answers to specific questions and by criticism of quoted passages of argument. Chapter 3 sums up the importance of this kind of mental activity. Chapter 4 presents selections for the reader to analyse, followed by questions of university entrance/scholarship type. This is a book to be worked through, in a sense a text-book.

Design Essentials for the Motion Media Artist

Design Essentials for the Motion Media Artist Book
Author : Angie Taylor
Publisher : Taylor & Francis
Release : 2013-03-20
ISBN : 1136136851
Language : En, Es, Fr & De

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Book Description :

Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.

Beautiful Users

Beautiful Users Book
Author : Ellen Lupton
Publisher : Chronicle Books
Release : 2014-11-18
ISBN : 1616893842
Language : En, Es, Fr & De

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Book Description :

In the mid-twentieth century, Henry Dreyfuss—widely considered the father of industrial design—pioneered a user-centered approach to design that focuses on studying people's behaviors and attitudes as a key first step in developing successful products. In the intervening years, user-centered design has expanded to undertake the needs of differently abled users and global populations as well as the design of complex systems and services. Beautiful Users explores the changing relationship between designers and users and considers a range of design methodologies and practices, from user research to hacking, open source, and the maker culture.

Logo Design Love

Logo Design Love Book
Author : David Airey
Publisher : Peachpit Press
Release : 2014-08-18
ISBN : 0133812790
Language : En, Es, Fr & De

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Book Description :

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

The Art of Comics

The Art of Comics Book
Author : Aaron Meskin,Roy T. Cook
Publisher : John Wiley & Sons
Release : 2011-12-14
ISBN : 1444354825
Language : En, Es, Fr & De

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Book Description :

The Art of Comics is the first-ever collection of essays published in English devoted to the philosophical topics raised by comics and graphic novels. In an area of growing philosophical interest, this volume constitutes a great leap forward in the development of this fast expanding field, and makes a powerful contribution to the philosophy of art. The first-ever anthology to address the philosophical issues raised by the art of comics Provides an extensive and thorough introduction to the field, and to comics more generally Responds to the increasing philosophical interest in comic art Includes a preface by the renowned comics author Warren Ellis Many of the chapters are illustrated, and the book carries a stunning cover by the rising young comics star David Heatley

Technology Application Competencies for K 12 Teachers

Technology Application Competencies for K 12 Teachers Book
Author : Chen, Irene,Thielemann, Jane
Publisher : IGI Global
Release : 2007-07-31
ISBN : 1599047373
Language : En, Es, Fr & De

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Book Description :

"This book is designed to strengthen understanding of the critical information in the framework for technology application competencies for K-12 teachers"--Provided by publisher.