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The Sales Acceleration Formula

The Sales Acceleration Formula Book
Author : Mark Roberge
Publisher : John Wiley & Sons
Release : 2015-02-24
ISBN : 1119047072
Language : En, Es, Fr & De

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Book Description :

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.

Summary The Sales Acceleration Formula

Summary  The Sales Acceleration Formula Book
Author : BusinessNews Publishing
Publisher : Business Book Summaries
Release : 2016-07-20
ISBN : 2511041154
Language : En, Es, Fr & De

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Book Description :

The must-read summary of Mark Roberge's book: "The Sales Acceleration Formula: Using Data, Technology and Inbound Selling to Go from $0 to $100 Million". This complete summary of the ideas from "The Sales Acceleration Formula" shows that, contrary to popular belief, sales management needn't be an art form; it is possible to use a formula to create the strongest possible sales team. Roberge was an engineering major and so he approached sales like an engineer would; with processes and metrics. Using this approach, he managed to increase HubSpot's revenue by 6000% over the course of six years. Throughout his time in sales, he came up with five components to ensure you too can always reach your sales targets. From hiring to training, this summary will take you through each step of the formula and explain exactly how you can apply it to your team and accelerate your sales today. Added-value of this summary: • Save time • Understand key concepts • Expand your sales skills To learn more, read "The Sales Acceleration Formula" and learn how to accelerate your sales in just a few short steps!

The Sales Acceleration Formula

The Sales Acceleration Formula Book
Author : Hakeem Adebiyi
Publisher : Unknown
Release : 2020-12-04
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

WARNING: DO NOT READ THIS BOOK IF YOU THINK SALES IS A RESULT OF LUCK OR IF YOU ARE HAPPPY WITH THE TIME IT TAKES YOU TO CLOSE A SALE.Relying on luck is the cardinal sin of the sales professional and will more than often lead to unpredictable and inconsistent sales. "Practise is just as valuable as a sale. The sale will make you a living; the skill will make you a fortune." (Jim Rohn, US Entrepreneur) In The Sales Acceleration Formula(c), Director, Serial Entrepreneur and Revolutionary Sales Trainer, Hakeem Adebiyi reveals a sales implementation breakthrough that will propel your business growth into the stratosphere. Whether you're just starting out in sales or are an experienced Sales Director, The Sales Acceleration Formula(c) is a defined and proven process which, by applying skill and taking time to prepare, guarantees reproducible and rapid results time and time again. In his ground-breaking new book, Hakeem will help you to: -Target the right accounts based on potential and probability-Identify the decisions you are trying to influence-Develop a clear sales presentation based on satisfying your customers strategic intent -Implement a process to overcome objections effectively & win the businessSo, what are you waiting for? Join a legion of other satisfied clients across the globe and implement The Sales Acceleration Formula (c) in your organisation today!

Sales Conversation

Sales Conversation Book
Author : Mark Blount
Publisher : Independently Published
Release : 2019-10-26
ISBN : 9781702804233
Language : En, Es, Fr & De

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Book Description :

If you want to boost your sales, you have to focus your attention on communication. What kind of communication? All types of communication are important: spoken, written, verbal, visive or gestural. A winning communication can make the difference between a sale or a missed sale. It's necessary to understand the psychology of selling: the buyer is listening to you but he is also reflecting by himself about the utility of the potential purchase. At this point, a successful seller will start an honest conversation to allow the buyer to freely express his concerns and direct winning negotiations or resolve the problem. These are the most important qualities that a salesman should have: Knowledge of the Product (you have to learn as much as possible of the item you're selling); Strategic Exploration Skills; Continue to Connect (ability to connect with strangers); Buyer and Seller Contract (A verbal agreement, at the beginning of the sale, to set the expectations of the parties); Effective Communication (tone, humor, clarity in communication are winning keys); Impressive Qualification (good qualifications are essential); Time Management (you can have several sales in a day); Prevention of Objections (search in advance for the typical objections that occur in most cases). This is just a glimpse... In this book, you will find all the answers you're looking for, to increase and expand your business. Just a simple click, here below! Achieve now success!

Emotional Intelligence Training For Sales Success

Emotional Intelligence Training For Sales Success Book
Author : Kevin Walker
Publisher : Kevin Walker
Release : 2020-06-11
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Don't Ever Want To Lose Out On Achieving Super Success In Sales On Account Of Poor Training For Leveraging Emotions For Successful Selling? Then Read On. Are you one of those people who find it difficult to cope with your surging emotions when it comes to crunch situations in sales? Do you feel that your sales career would change considerably for the better if you could improve your interpersonal skills? Have you always been awed at the site of some people being able to sell comfortably to the most difficult of customers in the most difficult of sales situations? Would you like to be one of those people? Do you also worry about your poor emotional maturity and panicky behavior becoming a stumbling block in your personal and professional growth in a sales career? What if you were told that you could find a great way of managing your emotional lack of control by leveraging the same emotions to achieve sales accelerations? Do you think that there is nothing upon the face of this world that would help you conquer your apparent ineptitude in achieving great sales? Then this book is what squarely addresses your concerns. You need to look no further than this masterfully created tome about Emotional Intelligence Training for Sales Success that explains how you can overcome your sales- stalemate by holistically addressing the source of the problem and making you familiar with the paradigm redefining concept of leveraging emotional intelligence for extraordinary sales performance. Sure, there are a million articles and many books out there that make similar claims, but those are nothing more than just claims. Understanding emotional intelligence training for sales involves the study of the human mind, which anyone will tell you is in the realm of the highest science. This book has referenced the latest scientific advances that are peer validated and accepted as relevant facts by the scientific community. In this book, you get to: Understand the link between emotional intelligence and sales Understand what it takes to be an emotionally intelligent salesperson Understand how to enhance emotional intelligence Understand why emotional intelligence equals high emotional sales Get this book NOW, learn how to be an effective salesperson, connect with prospects, and leverage the right side of the brain to achieve unprecedented success in sales!

Tech Powered Sales

Tech Powered Sales Book
Author : Justin Michael,Tony Hughes
Publisher : HarperCollins Leadership
Release : 2021-06-29
ISBN : 1400226538
Language : En, Es, Fr & De

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Book Description :

Why Tech-Powered Sales? In tough markets and with more and more people working remotely, creating quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. In Tech-Powered Sales, two record-setting experts on sales, and a best-selling author on sales leadership, combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to power-up sales effectiveness for outstanding results. In these pages, sales superstars Justin Michael and Tony Hughes: Reveal the strategies and techniques that enable you to break through with difficult to reach buyers Teach you how to lift your TQ with insight into how sales technologies can be employed for maximum benefit Enable you to make the jump from being a laggard to the superuser within your sales team delivering leading results Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by AI and automation.

The Sales Manager s Guide to Greatness

The Sales Manager s Guide to Greatness Book
Author : Kevin F. Davis
Publisher : Greenleaf Book Group
Release : 2017-03-28
ISBN : 1626343896
Language : En, Es, Fr & De

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Book Description :

2018 Axiom Business Book Award Winner, Silver Medal Straightforward advice for taking your sales team to the next level! ​If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as a sales leader. In The Sales Manager’s Guide to Greatness, sales management consultant Kevin F. Davis offers 10 proven and distinctly practical strategies, skills, and tools for overcoming the most challenging obstacles sales managers face and moving your team ahead of the pack. This book will help you: Learn the 6 sales rep instincts that can cripple your management effectiveness, and replace these instincts with a more powerful leadership mindset – true sales leadership begins with improving the leader within Stop getting bogged down by distractions, become more proactive, and find more time to coach, lead, and inspire your salespeople Get every salesperson on your team to be more accountable and driven to achieve breakthrough sales results Master the 7 keys to hiring great salespeople Create a more customer-driven sales team by blending the buyer’s journey into your sales process Speed up the improvement of your team by mastering the 7 keys to achieving better coaching outcomes Excel at the most challenging coaching conversation you face – how to solve a sales performance problem that is caused by a rep’s lousy attitude Attain higher win-rates by intervening as a coach at the most critical stages of a buying cycle, quickly identify opportunities at risk, and coach more deals to the close Discover why so many salespeople fail at sales forecasting and how to impress your company’s upper management by submitting more accurate forecasts And much more… You can apply the strategies outlined in this book immediately to take control of your time and priorities as a sales manager, become more strategic, deliver high-performance coaching that grows revenues, and ultimately drive your team to greatness.

HBR s 10 Must Reads for Sales and Marketing Collection 5 Books

HBR s 10 Must Reads for Sales and Marketing Collection  5 Books  Book
Author : Harvard Business Review
Publisher : Harvard Business Press
Release : 2020-05-26
ISBN : 1633699366
Language : En, Es, Fr & De

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Book Description :

Stop pushing products. Start empowering your salespeople cultivating relationships with the right customers. In today's economy, companies are fighting tooth and nail for their customers' attention. Hyper-informed buyers with more options are making purchasing decisions faster than ever. How can you optimize your marketing operations and sales teams and so your offerings can get through and rise to the top? HBR's 10 Must Reads for Sales and Marketing Collection offers the ideas and strategies to help you get there. Included in this set are HBR's 10 Must Reads on Sales, HBR's 10 Must Reads on Strategic Marketing, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Negotiation, and HBR's 10 Must Reads on Public Speaking and Presenting. This compilation offers insights from world-class experts on the topics including enhancing the joint performance of sales and marketing; motivating your sales force; getting a clear view of your brand's strengths and weaknesses; setting the stage for a successful negotiation; and communicating with clarity and impact. It includes fifty articles selected by HBR's editors from renowned thought leaders such as Andris Zoltners, Theodore Levitt, and Deborah Tannen, and features the indispensable article "How to Give a Killer Presentation" by Chris Anderson. It's time to establish, sustain, and extend your next groundbreaking sales and marketing initiative. HBR's 10 Must Reads for Sales and Marketing Collection will lead you there. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Sales EQ

Sales EQ Book
Author : Jeb Blount
Publisher : John Wiley & Sons
Release : 2017-03-20
ISBN : 1119312574
Language : En, Es, Fr & De

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Book Description :

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn: How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no How to master 7 People Principles that will give you the power to influence anyone to do almost anything How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle How to Flip the Buyer Script to gain complete control of the sales conversation How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).

Hacking Sales

Hacking Sales Book
Author : Max Altschuler
Publisher : John Wiley & Sons
Release : 2016-05-31
ISBN : 1119281644
Language : En, Es, Fr & De

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Book Description :

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

Inbound Selling

Inbound Selling Book
Author : Brian Signorelli
Publisher : John Wiley & Sons
Release : 2018-04-16
ISBN : 1119473276
Language : En, Es, Fr & De

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Book Description :

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer.

From Impossible to Inevitable

From Impossible to Inevitable Book
Author : Aaron Ross,Jason Lemkin
Publisher : Wiley
Release : 2019-05-21
ISBN : 1119531691
Language : En, Es, Fr & De

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Book Description :

Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

The Introvert s Edge

The Introvert s Edge Book
Author : Matthew Pollard,Derek Lewis
Publisher : AMACOM
Release : 2018-01-01
ISBN : 0814438881
Language : En, Es, Fr & De

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Book Description :

An introvert? Great at sales? YES. Sales is a skill anyone can learn and master-and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y. Powerful and practical, the book reveals how to: Find natural confidence * Prepare for every situation * Present your value so that customers want to buy * Sidestep objections * Judge when the customer's ready to buy * Ask for the sale-without asking * Continually adapt and improve * Profit from a process that doesn't rely on personality * Enjoy sales With stories of introverted entrepreneurs, salespeople, and business owners who went from stagnant to success, The Introvert's Edge shows you how to succeed in sales-without changing who you are.

How to Get a Meeting with Anyone

How to Get a Meeting with Anyone Book
Author : Stu Heinecke
Publisher : BenBella Books, Inc.
Release : 2016-02-16
ISBN : 1941631789
Language : En, Es, Fr & De

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Book Description :

Authored by Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke, this book reveals methods he's developed to get those crucial conversations after years of experience, and from studying the secrets of others whov́e had similar breakthrough results. --

The Laws of Trading

The Laws of Trading Book
Author : Agustin Lebron
Publisher : John Wiley & Sons
Release : 2019-06-18
ISBN : 1119574218
Language : En, Es, Fr & De

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Book Description :

Every decision is a trade. Learn to think about the ones you should do — and the ones you shouldn’t. Trading books generally break down into two categories: the ones which claim to teach you how to make money trading, and the memoir-style books recounting scandals and bad behavior. But the former don't have profitable trades to teach; if they did they'd keep those trades to themselves. And the latter are frequently entertaining, but they don't leave you with much you can apply in your own life. The Laws of Trading is different. All of our relationships and decisions involve trading at some level. This is a book about decision-making through the lens of a professional prop trader. For years, behavioral and cognitive scientists have shown us how human decision-making is flawed and biased. But how do you learn to avoid these problems in day-to-day decisions where you have to react in real-time? What are the important things to think about and to act on? The world needs a book by a prop trader who has lived, breathed and taught trading for a living, drawing upon years of insights on the trading floor in real markets, good and bad, whether going sideways, crashing, or bubbling over. If you can master the decision-making skills needed to profitably trade in modern markets, you can master decision-making in all walks of life. This book will teach you exactly those skills. Introduces, develops, and applies one law per chapter, making it easy not only to remember useful concepts, but also to have them at the ready in any situation. Shows you how to find and think about the “special edge” of your organization, and yourself. Teaches you how to handle the interaction of people with artificially intelligent (AI) machines that make decisions, a skill that is rapidly becoming essential in the AI-driven economy of the future. Includes a "bonus" digital ancillary, an Excel spreadsheet with various worked examples that expand on the scenarios described in the book. Do you need to make rational decisions in a competitive environment? Almost everyone does. This book will teach you the tools that let you do your job better.

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior Book
Author : Chkoniya, Valentina,Madsen, Ana Oliveira,Bukhrashvili, Paata
Publisher : IGI Global
Release : 2020-04-03
ISBN : 1799831175
Language : En, Es, Fr & De

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Book Description :

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Sales EQ

Sales EQ Book
Author : Jeb Blount
Publisher : John Wiley & Sons
Release : 2017-03-02
ISBN : 1119325951
Language : En, Es, Fr & De

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Book Description :

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn: How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no How to master 7 People Principles that will give you the power to influence anyone to do almost anything How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle How to Flip the Buyer Script to gain complete control of the sales conversation How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tool

Emotional Intelligence Mastery

Emotional Intelligence Mastery Book
Author : Kevin Walker
Publisher : Kevin Walker
Release : 2020-09-05
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Don't ever want to lose out on achieving super success in life on account of poor training for leveraging emotions for a successful, happy and fulfilling personal and professional life? Then read on. What if you were told that you could find a great way of managing your emotional lack of control, leveraging the same emotions to achieve all the personal and professional success you ever aspired to? Do you think that there is nothing upon the face of this world that would help you conquer your apparent ineptitude in life? Then this book is what squarely addresses your concerns. You need to look no further than this masterfully created 4-book tome titled Emotional Intelligence Mastery comprising of Memory Rescue For Unlimited Memory, Emotional Intelligence For Conversation Skills, Dialectal Behavior Therapy and Emotional Intelligence Training For Sales Success. These books comprehensively delve into the very fundamentals that propel humans to exceed themselves and bring to fruition their highest personal and professional ambitions and desires. The knowledge contained in these books is backed by science and evidence. Sure there are a million articles and many books out there that make similar claims, but those are nothing more than just claims. Obtaining emotional intelligence mastery involves the study of the human mind, which anyone will tell you is in the realm of the highest science. This collection of books has referenced the latest scientific advances that are peer validated and accepted as relevant facts by the scientific community. As a matter of fact, this set of book is a veritable treasure trove on matters pertaining to emotional maturity in the context of achieving high success in life. It is based entirely on research and evidence and informs the reader about everything there is to learn about the science behind leveraging emotional intelligence for a great life. There is nothing out there that fills you in about emotional and behavioral issues and their impact upon your ability to succeed in all aspects of life in an eminently practical way than this book. Reading it will make you understand why. By reading this book you get to Understand the link between emotional intelligence and success in every aspect of life. Understand what it takes to be an emotionally intelligent person who succeeds at whatever he or she takes up. Understand how to enhance emotional intelligence Understand why emotional intelligence equals self-actualization. Go ahead and download your copy NOW!

From Impossible To Inevitable

From Impossible To Inevitable Book
Author : Aaron Ross,Jason Lemkin
Publisher : John Wiley & Sons
Release : 2016-02-08
ISBN : 1119166713
Language : En, Es, Fr & De

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Book Description :

Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s not about privileges, luck, or working harder. There’s a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income from $67,000 to $720,000 in four years while maintaining a 20-30 hour work week and welcoming a new child—nine times. This book shows you how to surpass plateaus and get off of the up-and-down revenue rollercoaster by answering three questions about growing revenue to tens times its size: Why aren’t you growing faster? What does it take to get to hypergrowth? How do you sustain growth? This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. This template includes The 7 Ingredients Of Hypergrowth: You’re not ready to grow until you Nail a Niche. Overnight success is a fairy tale. You’re not going to be magically discovered. You need sustainable systems that Create Predictable Pipeline. Growth exposes your weaknesses and it will cause more problems than it solves—until you Make Sales Scalable. It’s hard to build a big business out of small deals. Figure out how to Double Your Dealsize. It’ll take years longer than you want, but don’t quit too soon. Make sure you can Do the Time. Your people are renting, not owning their jobs. Develop a culture of initiative, not adequacy by Embracing Employee Ownership. Employees, you are too accepting of “reality” and too eager to quit. You can Define Your Destiny to make a difference, for yourself and your company, no matter what you do or where you work. The authors take each ingredient and break it down into specific steps to guide you through implementation. From Impossible to Inevitable helps you take impossible goals and turn them into inevitable successes for your business and team. You will achieve success even bigger than you can imagine from where you’re sitting today.

Account Based Marketing For Dummies

Account Based Marketing For Dummies Book
Author : Sangram Vajre
Publisher : John Wiley & Sons
Release : 2016-04-25
ISBN : 1119224853
Language : En, Es, Fr & De

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Book Description :

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate