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The Pursuit Of New Product Development

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The Pursuit of New Product Development

The Pursuit of New Product Development Book
Author : Marc Annacchino
Publisher : Elsevier
Release : 2011-04-01
ISBN : 9780080468327
Language : En, Es, Fr & De

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Book Description :

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets

Innovation Management and New Product Development

Innovation Management and New Product Development Book
Author : Paul Trott
Publisher : Pearson Education
Release : 2005
ISBN : 9780273686439
Language : En, Es, Fr & De

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Book Description :

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

MARKETING MANAGEMENT 4E

MARKETING MANAGEMENT 4E Book
Author : Rajan Saxena
Publisher : Tata McGraw-Hill Education
Release : 2009
ISBN : 9780070144910
Language : En, Es, Fr & De

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Book Description :

Download MARKETING MANAGEMENT 4E book written by Rajan Saxena, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Managing Innovation What Do We Know About Innovation Success Factors

Managing Innovation  What Do We Know About Innovation Success Factors  Book
Author : Brem Alexander,Tidd Joe,Daim Tugrul U
Publisher : World Scientific
Release : 2019-03-22
ISBN : 1786346532
Language : En, Es, Fr & De

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Book Description :

Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume answers how organisations can develop innovative approaches from a perspective that encompasses technological advances, changes in the market and individual entrepreneurs.

Outlines and Highlights for Pursuit of New Product Development

Outlines and Highlights for Pursuit of New Product Development Book
Author : Cram101 Textbook Reviews
Publisher : Academic Internet Pub Incorporated
Release : 2010-12
ISBN : 9781428821637
Language : En, Es, Fr & De

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Book Description :

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780750679930 .

Digital Media and Innovation

Digital Media and Innovation Book
Author : Richard A. Gershon
Publisher : SAGE Publications
Release : 2016-02-11
ISBN : 1483322548
Language : En, Es, Fr & De

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Book Description :

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Design Engineering Manual

Design Engineering Manual Book
Author : Mike Tooley
Publisher : Elsevier
Release : 2009-10-30
ISBN : 9781856178648
Language : En, Es, Fr & De

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Book Description :

Design Engineering Manual offers a practical guide to the key principles of design engineering. It features a compilation of extracts from several books within the range of Design Engineering books in the Elsevier collection. The book is organized into 11 sections. Beginning with a review of the processes of product development and design, the book goes on to describe systematic ways of choosing materials and processes. It details the properties of modern metallic alloys including commercial steels, cast irons, superalloys, titanium alloys, structural intermetallic compounds, and aluminum alloys. The book explains the human/system interface; procedures to assess the risks associated with job and task characteristics; and environmental factors that may be encountered at work and affect behavior. Product liability and safety rules are discussed. The final section on design techniques introduces the design process from an inventors perspective to a more formal model called total design. It also deals with the behavior of plastics that influence the application of practical and complex engineering equations and analysis in the design of products. Provides a single-source of critical information to the design engineer, saving time and therefore money on a particular design project Presents both the fundamentals and advanced topics and also the latest information in key aspects of the design process Examines all aspects of the design process in one concise and accessible volume

Deep Data Analytics for New Product Development

Deep Data Analytics for New Product Development Book
Author : Walter R. Paczkowski
Publisher : Routledge
Release : 2020-02-19
ISBN : 0429666039
Language : En, Es, Fr & De

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Book Description :

This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs.

Cooperative Research Ventures and New Product Development

Cooperative Research Ventures and New Product Development Book
Author : Aric Rindfleisch
Publisher : Unknown
Release : 1998
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Cooperative Research Ventures and New Product Development book written by Aric Rindfleisch, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Transdisciplinary Engineering Crossing Boundaries

Transdisciplinary Engineering  Crossing Boundaries Book
Author : M. Borsato,N. Wognum,M. Peruzzini
Publisher : IOS Press
Release : 2016-10-13
ISBN : 1614997039
Language : En, Es, Fr & De

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Book Description :

The Concurrent Engineering (CE) approach was developed in the 1980s, based on the concept that different phases of a product life cycle should be conducted concurrently and initiated as early as possible within the Product Creation Process (PCP). CE concepts have matured and become the foundation of many new ideas, methodologies, initiatives, approaches and tools. This book contains the proceedings from the 23rd ISPE Inc. International Conference on Transdisciplinary (formerly: Concurrent) Engineering, held in Curitiba, Parana, Brazil, in October 2016. The conference, entitled 'Transdisciplinary Engineering: Crossing Boundaries', provides an important forum for international scientific exchange on Concurrent Engineering and collaborative enterprises, and attracts the participation of researchers, industry experts and students, as well as government representatives. The 108 peer reviewed papers and keynote speech included here, range from theoretical and conceptual to strongly pragmatic works, which are organized into 17 sections including: Concurrent Engineering and knowledge exchange; engineering for sustainability; multidisciplinary project management; collaborative design and engineering; optimization of engineering operations and data analytics; and multidisciplinary design optimization, among others. The book gives an overview of the latest research, advancements and applications in the field and will be of interest to researchers, design practitioners and educators.

Key Management Models

Key Management Models Book
Author : Steven ten Have,Wouter ten Have,Frans Stevens,Marcel vander Elst,Fiona Pol-Coyne
Publisher : Pearson Education
Release : 2003
ISBN : 9780273662013
Language : En, Es, Fr & De

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Book Description :

The most influential management models in the world from activity-based costing to value chain analysis: what they mean and when to use them.

Computational Methods for Polymers

Computational Methods for Polymers Book
Author : Masoud Soroush
Publisher : MDPI
Release : 2020-12-10
ISBN : 303928813X
Language : En, Es, Fr & De

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Book Description :

This book presents recent advances in computational methods for polymers. It covers multiscale modeling of polymers, polymerization reactions, and polymerization processes as well as control, monitoring, and estimation methods applied to polymerization processes. It presents theoretical insights gained from multiscale modeling validated with exprimental measurements. The book consolidates new computational tools and methods developed by academic researchers in this area and presents them systematically. The book is useful for graduate students, researchers, and process engineers and managers.

New Product Development

New Product Development Book
Author : Marc Annacchino
Publisher : Elsevier
Release : 2003-10-16
ISBN : 0080469892
Language : En, Es, Fr & De

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Book Description :

Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use. This book and accompanying tool set is the best investment you can make to ensure new product success! *Contains CD-ROM with over 50 software tools needed to implement programs *Presents a unique multidimensional perspective that comes from 26 years of experience and over 40 real implementations *Provides readers with blueprints for organizing and documenting their development programs

Technology Development

Technology Development Book
Author : Tugrul U. Daim,Ramin Neshati,Russell Watt,James Eastham
Publisher : Springer
Release : 2014-05-28
ISBN : 3319056514
Language : En, Es, Fr & De

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Book Description :

Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in today’s fast-paced and hyper-competitive environment. This volume integrates academic and practical insights to present fresh perspectives on new product development and innovation, showcasing lessons learned on the technological frontier. The first part emphasizes decision making. The second part focuses on technology evaluation, including cost-benefit analysis, material selection and scenarios. The third part features in-depth case studies to present innovation management tools, such as customer needs identification, technology standardization and risk management. The fourth part highlights important international trends, such as globalization and outsourcing. Finally the fifth part explores social and political aspects.

New Product Success Stories

New Product Success Stories Book
Author : Robert J. Thomas
Publisher : John Wiley & Sons
Release : 1995-01-18
ISBN : 9780471013204
Language : En, Es, Fr & De

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Book Description :

What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity tobecome household names, seemingly overnight? Find out in New Product Success Stories, a book that takes youbehind the scenes of 24 of the biggest new product success storiesof the past few years. From repeat purchase and durable productssuch as Lever 2000 and Ford Taurus, to major technologies such asCellular One, from services like Courtyard by Marriott, toretailers such as The Body Shop International, you're given aunique, firsthand look at how a wide range of innovative companiesemployed a variety of approaches to successfully developing andmarketing their new products. New Product Success Stories was designed to help businesspeople toidentify and study the factors that have been shown to play acentral role in new product success. Consequently, the book isorganized according to such vital issues as: * Aligning strategic opportunities * Capitalizing on the business environment * Pursuing market acceptance * Motivating the organization * Creating new product ideas * Designing new products from concepts * Refining the new product * Tracking the new product Each success story follows a similar format, offering a briefhistory of the product idea, a company profile, a blow-by-blowaccount of the development process, an explanation of the product'ssuccess in terms of factors both inside and outside theorganization, and future prospects for both product and thecompany. Offering a unique opportunity to learn the secrets behind 24sensational new product success stories, New Product SuccessStories is an invaluable tool of survival in today's rapidlychanging business world. "A refreshing and practical book that adds considerable insight tothe processes of new product development. Both practitioners andstudents of new product development will find considerable value inbenchmarking against these success stories." --Thomas S. RobertsonSainsbury Professor of Marketing London Business School "New products are essential for organizations, but they are bothrisky and costly. The stories in this book record how 24 newproducts traversed the marketplace minefield successfully. Theyprovide insight and inspiration for those involved in the newproduct arena." -- Gary L. Lilien Director, Institute for the Studyof Business Markets Distinguished Research Professor of ManagementScience, Penn State "Refreshing and illuminating . . . a compelling series of casestudies that shows how the success of a new product can be achievedthrough innovation and risk-taking. A book on new product successthat is a new product in its own right." -- John S. HendricksFounder, Chairman and Chief Executive Officer DiscoveryCommunications, Inc. "This book makes an important contribution to the literature on newproduct success. It inspires as it instructs." --William W. AdamsFormer Chairman and President Armstrong World Industries,Inc. "One of the most readable and insightful collections of new productcase studies I have ever read. New Product Success Storiesdemonstrates that business managers and new product professionalscan gain relevant insights from others' successes as well aslearning from others' mistakes." -- John D. Bowlin President andChief Operating Officer Miller Brewing Company

Using Inventions in the Public Domain

Using Inventions in the Public Domain Book
Author : World Intellectual Property Organization
Publisher : WIPO
Release : 2020-06-22
ISBN : 9280530402
Language : En, Es, Fr & De

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Book Description :

This guide is designed to help researchers, inventors and entrepreneurs gain access to and use technology and business information and knowledge in the public domain, for the development of new innovative products and services in their own country. The focus of the guide is on information and technology disclosed in patent documents. Designed for self-study, the guide provides easy-to follow training modules that include teaching examples and other useful practical tools and resources.

New Product Development

New Product Development Book
Author : J. O. Eastlack, Jr.
Publisher : Marketing Classics Press
Release : 2011-11-15
ISBN : 1613112556
Language : En, Es, Fr & De

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Book Description :

Download New Product Development book written by J. O. Eastlack, Jr., available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Food Product Development From Concept to the Marketplace

Food Product Development  From Concept to the Marketplace Book
Author : I. Sam Saguy,Ernst Graf
Publisher : Springer Science & Business Media
Release : 1990-10-31
ISBN : 9780834216891
Language : En, Es, Fr & De

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Book Description :

Food Product Development presents in-depth, how to guidance to succe ssful food product development. Drawing on the practical experience of 19 industry experts, the book presents a broad overview of practical aspects of industrial food R&D today. In addition, it details how to c ontrol the many facets of food product development and successfully in tegrate the work of professionals from many diverse areas.

Intelligent Innovation

Intelligent Innovation Book
Author : John A. Cogliandro
Publisher : J. Ross Publishing
Release : 2007-02-15
ISBN : 9781932159615
Language : En, Es, Fr & De

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Book Description :

This volume explains the importance of the application of innovation throughout the lifecycle of a product or service, from initial development to end of line customer delivery.

Simultaneous Engineering for New Product Development

Simultaneous Engineering for New Product Development Book
Author : Jack Ribbens
Publisher : John Wiley & Sons
Release : 2000-02-14
ISBN : 9780471252658
Language : En, Es, Fr & De

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Book Description :

An integrated, highly practical approach to product developmentusing simultaneous engineering Industrial engineers and designers as well as managers working on new product development (NPD) typically do not have the time or the expertise to get involved in functions outside their immediate area. Yet the very nature of NPD requires a number of functions and processes to be performed concurrently. This is where simultaneous engineering comes in. Simultaneous Engineering for New Product Development offers state-of-the-art, integrated coverage of these two hot topics in manufacturing. Industry expert Jack Ribbens draws on firsthand experience with the successful application of simultaneous engineering in the automotive industry, discussing how this approach can help streamline the entire development and production process, resulting in high-quality, competitive goods. He examines all phases of the process, devoting a chapter to each key element-from market research to design and engineering to manufacturing, selling, and customer service and support. And while most books on concurrent engineering stress the theoretical aspects of the field, Ribbens's book is decidedly practical, complete with case studies from the automotive, aerospace, heavy vehicle, and electronic industries that can be applied to any manufactured product. With mathematical model development as well as useful graphs, checklists, and references, Simultaneous Engineering for New Product Development will help manufacturing professionals take advantage of new trends and technologies in manufacturing well into the twenty-first century.