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The Elements Of Typographic Style

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The Elements of Typographic Style

The Elements of Typographic Style Book
Author : Anonim
Publisher : Unknown
Release : 2008
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download The Elements of Typographic Style book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The Elements of Typographic Style

The Elements of Typographic Style Book
Author : Robert Bringhurst
Publisher : Point Roberts, WA ; Vancouver : Hartley & Marks
Release : 2002
ISBN : 9780881791327
Language : En, Es, Fr & De

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Book Description :

This book is more than a typographic style guide. It is also a history of typographic usage and a brief encyclopedia of typographic concepts, resources and traditions. In short, it is a lucid and authoritative desktop reference for everyone who works with written word.

Just My Type

Just My Type Book
Author : Simon Garfield
Publisher : Penguin
Release : 2011-09-01
ISBN : 1101577819
Language : En, Es, Fr & De

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Book Description :

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Design Elements Typography Fundamentals

Design Elements  Typography Fundamentals Book
Author : Kristin Cullen
Publisher : Rockport Pub
Release : 2012-06-01
ISBN : 1592537677
Language : En, Es, Fr & De

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Book Description :

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Anatomy of a Typeface

Anatomy of a Typeface Book
Author : Alexander S. Lawson
Publisher : David R. Godine Publisher
Release : 1990
ISBN : 9780879233334
Language : En, Es, Fr & De

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Book Description :

To the layman, all printing types look the same. But for typographers, graphic artists, and others of that lunatic fringe who believe that the letters we look at daily (and take entirely for granted) are of profound importance, the question of how letters are formed, what shape they assume, and how they have evolved remains one of passionate concern. That exploration of letter forms, and their division and classification into "families" or generic groupings, is the heart of this comprehensive study. Written by an expert who has examined letters all his life, this monumental analysis of letter forms considers a broad and representative range of international typefaces. Lawson explores the vast territory of types, their development and uses, their antecedents and offspring, with precision, insight, and clarity. From Garamond to Bembo to the design and manufacture of sans-serif letters and newspaper types, this is the first full-scale investigation of typefaces since D. B. Updike's classic Printing Types was published in 1922.

Palatino

Palatino Book
Author : Robert Bringhurst
Publisher : Unknown
Release : 2016
ISBN : 9780981959788
Language : En, Es, Fr & De

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Book Description :

Typographer, translator, cultural historian, poet, and linguist Robert Bringhurst presents a taxonomic study of the many iterations of the typeface Herman Zapf's Palatino, along with a broader overview of the cultural history of type design. This is an important book, writes David R. Godine, "that argues, as eloquently and as convincingly as has ever been argued, that type design belongs squarely in the humanist tradition, that it is as much a member of the fine arts as painting and printmaking and calligraphy."

Type Rules

Type Rules  Book
Author : Ilene Strizver
Publisher : John Wiley & Sons
Release : 2010-08-20
ISBN : 0470637552
Language : En, Es, Fr & De

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Book Description :

From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

Typographic Systems of Design

Typographic Systems of Design Book
Author : Kimberly Elam
Publisher : Princeton Architectural Press
Release : 2007-05-03
ISBN : 9781568986876
Language : En, Es, Fr & De

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Book Description :

Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

A Story as Sharp as a Knife

A Story as Sharp as a Knife Book
Author : Robert Bringhurst
Publisher : Douglas & McIntyre
Release : 2011
ISBN : 1553658396
Language : En, Es, Fr & De

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Book Description :

A seminal collection of Haida myths and legends; now in a gorgeous new package. The linguist and ethnographer John Swanton took dictation from the last great Haida-speaking storytellers, poets and historians from the fall of 1900 through the summer of 1901. Together they created a great treasury of Haida oral literature in written form. Having worked for many years with these century-old manuscripts, linguist and poet Robert Bringhurst brings both rigorous scholarship and a literary voice to the English translation of John Swanton's careful work. He sets the stories in a rich context that reaches out to dozens of native oral literatures and to myth-telling traditions around the globe. Attractively redesigned, this collection of First Nations oral literature is an important cultural record for future generations of Haida, scholars and other interested readers. It won the Edward Sapir Prize, awarded by the Society for Linguistic Anthropology, and it was chosen as the Literary Editor's Book of the Year by the Times of London. Bringhurst brings these works to life in the English language and sets them in a context just as rich as the stories themselves one that reaches out to dozens of Native American oral literatures, and to mythtelling traditions around the world.

The Black Canoe

The Black Canoe Book
Author : Robert Bringhurst,Ulli Steltzer
Publisher : Unknown
Release : 1992
ISBN : 9781550544039
Language : En, Es, Fr & De

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Book Description :

It is rare for a single work of sculpture to become the subject of a book at any time, much less at the moment of its installation. But Bill Reid's Spirit of Haida Gwaii is no ordinary sculpture. Commissioned for the courtyard of the new Canadian chancery in Washington, DC, it sits directly across the street from the National Gallery and is destined to become one of the major artistic landmarks of the capital and of the North American continent. Of Haida and white parentage, Canadian artist Bill Reid has spent his life resurrecting the indigenous Northwest Coast tradition in the visual arts. Yet has never lost touch with the European media and techniques in which he was trained. He is equally famed for his totem poles and other large pieces in wood and bronze, and for his work on a minute scale in precious metal. The Spirit of Haida Gwaii is a black bronze canoe, 6 metres long and filled to overflowing with the creatures of Haida mythology. Its passengers include the Raven, the Eagle, the Grizzly and his human wife, the Mouse Woman and the Dogfish Woman, among others. Amidships stands a human being, wrapped in the stylized skin of the mythical Seawolf, holding in his hand a smaller sculpture: a staff on which the story of creation, in Haida terms, is told.

A Grammar of Typography

A Grammar of Typography Book
Author : Mark Argetsinger
Publisher : Unknown
Release : 2020-05-05
ISBN : 9781567926538
Language : En, Es, Fr & De

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Book Description :

How can designers today achieve classical book design when it derives from an era of hot metal? This book has the answer.

Design with Type

Design with Type Book
Author : Carl Dair
Publisher : University of Toronto Press
Release : 1952
ISBN : 0802065198
Language : En, Es, Fr & De

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Book Description :

Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

Detail in Typography

Detail in Typography Book
Author : Jost Hochuli
Publisher : Unknown
Release : 2015-02-01
ISBN : 9783721209273
Language : En, Es, Fr & De

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Book Description :

An attractive, interesting layout can certainly attract and please the reader; but when the readers are not good, reading requires extra effort and any pleasure is short-lived. 'Detail in Typography' is a concise and close-up view of the subject. It considers all the elements that constitute a column of text letters, words, the line, and the space around these elements - and it discusses what is essential for the legibility of text.

On Book Design

On Book Design Book
Author : Richard Hendel
Publisher : Yale University Press
Release : 1998-01-01
ISBN : 9780300075700
Language : En, Es, Fr & De

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Book Description :

How is a book designed? What do book designers think about as they turn manuscripts into printed books? In this unique and appealing volume, the award-winning book designer Richard Hendel and eight other talented book designers discuss their approaches and working methods. They consider the problems posed by a wide range of projects--selection of a book's size and shape, choice of typeface for text and display, arrangement of type on the page, and determination of typographic details for all parts of the book within manufacturing and budget limitations. As omnipresent as books are, few readers are aware of the "invisible" craft of book designing. The task a book designer faces is different from that faced by other designers. The challenge, says Hendel, isn't to create something different or pretty or clever but to discover how to best serve the author's words. Hendel does not espouse a single philosophy of design or offer a set of instructions; he shows that there are many ways to design a book. In detailed descriptions of the creative process, Hendel and the eight other designers, who represent extensive experience in trade and scholarly publishing in the United States and Great Britain, show how they achieve the most effective visual presentation of words, offering many examples to illustrate their choices. Written not only for seasoned and novice book designers, this book will fascinate others in publishing as well as all readers and authors who are curious to know how books end up looking the way they do.

Designing with Type

Designing with Type Book
Author : James Craig,Irene Korol Scala,William Bevington
Publisher : Watson-Guptill
Release : 2006
ISBN : 0823014134
Language : En, Es, Fr & De

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Book Description :

"Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it." - Reed Business Information.

Design Elements

Design Elements Book
Author : Timothy Samara
Publisher : Rockport Publishers
Release : 2007-04-01
ISBN : 1616736364
Language : En, Es, Fr & De

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Book Description :

The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

The Elements of Graphic Design

The Elements of Graphic Design Book
Author : Alex W. White
Publisher : Simon and Schuster
Release : 2011-03-15
ISBN : 1581157800
Language : En, Es, Fr & De

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Book Description :

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Making and Breaking the Grid

Making and Breaking the Grid Book
Author : Timothy Samara
Publisher : Rockport Publishers
Release : 2005-05-01
ISBN : 1616736313
Language : En, Es, Fr & De

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Book Description :

For designers working in every medium, layout is arguable the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applies to real-world projects. Text reveals top designersÆ work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

Designing Type

Designing Type Book
Author : Karen Cheng
Publisher : Yale University Press
Release : 2020-10-20
ISBN : 0300249926
Language : En, Es, Fr & De

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Book Description :

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Type Team

Type Team Book
Author : Tony Seddon
Publisher : Unknown
Release : 2015-03-16
ISBN : 9780500291689
Language : En, Es, Fr & De

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Book Description :

Typeface combinations dont always work together naturally. For an experienced designer, the process becomes largely intuitive after years of practice, but even seasoned professionals sometimes struggle to come up with the perfect typeface pairing. Its often obvious what not to use, but its less obvious what you should use when a range of good typefaces can differ in very subtle ways. Developed with typographers, graphic designers and font geeks in mind, Type Team is the ultimate guide for anyone wishing to get to grips with the best techniques for combining individual typefaces from all classifications and styles for any category of creative project. It explores 150 typeface combinations grouped into 25 contrasting categories, ranging from Classical and Scholarly to Edgy and Vibrant, and with a full page devoted to each entry. In addition, 50 typographic principles are paired with selected combinations and illustrated using the typefaces from the spread. Within the pages of this unique reference for font spotters, designers, and users, the perfect typeface combination for any creative project can be found.