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The Dynamics Of Persuasion

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The Dynamics of Persuasion

The Dynamics of Persuasion Book
Author : Richard M. Perloff
Publisher : Routledge
Release : 2016-12-19
ISBN : 1317328876
Language : En, Es, Fr & De

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Book Description :

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Dynamics of Persuasion

The Dynamics of Persuasion Book
Author : Richard M. Perloff
Publisher : Unknown
Release : 2020
ISBN : 9780367185794
Language : En, Es, Fr & De

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Book Description :

Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today's big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication's approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complimented by online resources for both instructors and students, including an instructor's manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.

The Dynamics of Persuasion

The Dynamics of Persuasion Book
Author : Richard M. Perloff
Publisher : Routledge
Release : 1993
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.

The Dynamics of Persuasion

The Dynamics of Persuasion Book
Author : Richard M. Perloff
Publisher : Routledge
Release : 2010-05-26
ISBN : 1135203938
Language : En, Es, Fr & De

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Book Description :

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to: introduce the social science perspective on persuasion enhance understanding of persuasion theories and research highlight the major issues discussed in the field of persuasion research explore the complexities and subtleties in the dynamics of everyday persuasion raise awareness about the ethics of contemporary persuasion. New to this edition are: 2008 election examples interspersed througout the text focused discussions on compliance-gaining and negative advertising examples of strong attitude, such as the pros and cons of using animals in research. Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.

The Dynamics of Persuasion

The Dynamics of Persuasion Book
Author : R.M. Perloff
Publisher : Unknown
Release : 1993
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download The Dynamics of Persuasion book written by R.M. Perloff, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Studyguide for the Dynamics of Persuasion

Studyguide for the Dynamics of Persuasion Book
Author : Cram101 Textbook Reviews
Publisher : Cram101
Release : 2013-05
ISBN : 9781490232218
Language : En, Es, Fr & De

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Book Description :

Never HIGHLIGHT a Book Again Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780521673761

Outlines and Highlights for the Dynamics of Persuasion

Outlines and Highlights for the Dynamics of Persuasion Book
Author : Cram101 Textbook Reviews
Publisher : Academic Internet Pub Incorporated
Release : 2011-04-01
ISBN : 9781614618492
Language : En, Es, Fr & De

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Book Description :

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780415805681 .

A Study on the Dynamics of Persuasion

A Study on the Dynamics of Persuasion Book
Author : Shaimaa Al-Dabbagh
Publisher : Unknown
Release : 2009
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download A Study on the Dynamics of Persuasion book written by Shaimaa Al-Dabbagh, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The Dynamics of Political Communication

The Dynamics of Political Communication Book
Author : Richard M. Perloff
Publisher : Routledge
Release : 2021-07-27
ISBN : 1000414671
Language : En, Es, Fr & De

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Book Description :

The third edition of The Dynamics of Political Communication continues its comprehensive coverage of communication and politics, focusing on problematic issues that bear on the functioning of democracy in an age of partisanship, social media, and political leadership that questions media’s legitimacy. The book covers the intersections between politics and communication, calling on related social science disciplines as well as normative political philosophy. This new edition is thoroughly updated and includes a survey of the contemporary political communication environment, unpacking fake news, presidential communication, hostile media bias, concerns about the waning of democracy, partisan polarization, political advertising and marketing, the relationship between social media and the news media, and the 2020 election, all the while drawing on leading new scholarship in these areas. It's ideally suited for upper-level undergraduate and graduate political communication courses in communication, journalism, and political science programs. This edition again features online resources with links to examples of political communication in action, such as videos, news articles, tweets, and press releases. For instructors, an instructor’s manual, lecture slides, and test questions are also provided. Access the support material at www.routledge.com/9780367279417

Value Premises and the Dynamics of Persuasion

Value Premises and the Dynamics of Persuasion Book
Author : Stanley K. McDaniel
Publisher : Unknown
Release : 1968
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Value Premises and the Dynamics of Persuasion book written by Stanley K. McDaniel, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The Dynamics of News

The Dynamics of News Book
Author : Richard M. Perloff
Publisher : Routledge
Release : 2019-09-09
ISBN : 1351233491
Language : En, Es, Fr & De

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Book Description :

This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.

Dynamics of Persuasion in Advertising

Dynamics of Persuasion in Advertising Book
Author : Akhand Pratap Singh
Publisher : Unknown
Release : 2019
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Advertising through television commercials has always been at the forefront of persuasion. With different techniques and creative strategies, brands have pushed their products as a necessities rather than consumer goods, with devices or services to better consumers’ lives. This thesis studies the dynamics of advertising in terms of persuasion, and the shift in the culture of Apple marketing when Steve Jobs served as CEO of Apple, compared to the reign Tim Cook as CEO of Apple. The method of content analysis using a qualitative approach was utilized to explore the use of different stereotypes in commercials, and how stereotypes are used to produce loss and gain frame. The qualitative approach to content analysis also helped to understand the shift in persuasion strategies during the time Steve Jobs served as the CEO of Apple and compared to that of Tim Cook as CEO of Apple.

Persuasion in Marketing

Persuasion in Marketing Book
Author : Horace S. Schwerin,Henry H. Newell
Publisher : Unknown
Release : 1981-01-01
ISBN : 9780783735153
Language : En, Es, Fr & De

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Book Description :

Download Persuasion in Marketing book written by Horace S. Schwerin,Henry H. Newell, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Persuasion in Marketing

Persuasion in Marketing Book
Author : Horace S. Schwerin,Henry H. Newell
Publisher : New York : Wiley
Release : 1981
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Persuasion in Marketing book written by Horace S. Schwerin,Henry H. Newell, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Social Psychology

Social Psychology Book
Author : Karen A. Hegtvedt,Cathryn Johnson
Publisher : SAGE Publications
Release : 2017-07-12
ISBN : 1506389341
Language : En, Es, Fr & De

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Book Description :

Social Psychology: Individuals, Interaction, and Inequality invites students to take a sociological approach to the study of the individual in relationship to society. This unique new text explains how social psychology provides varied, yet interrelated, explanations for individuals′ experiences in groups and how the micro-level interactions of individuals have consequences for macro-level phenomena within society. Karen A. Hegtvedt and Cathryn Johnson describe an array of processes that shape interaction in contexts characterized by differences in status, power, or group memberships. Unlike other social psychology texts, theirs stresses the interconnections among these processes, to create a story of how individuals come to perceive and then act in their social worlds.

Split Second Persuasion

Split Second Persuasion Book
Author : Kevin Dutton
Publisher : HMH
Release : 2011-02-03
ISBN : 0547545231
Language : En, Es, Fr & De

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Book Description :

An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist

Dynamics of Persuasion in Response to Public Service Announcements

Dynamics of Persuasion in Response to Public Service Announcements Book
Author : Amber Lee Westcott-Baker
Publisher : Unknown
Release : 2013
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Study 1 examines static arguments, developing a method for estimating the strength of an isolated argument for an individual audience member; findings suggest that argument strength is contextual and sensitive to individual differences. Study 2 concerns how these arguments combine in a multi-argument message, and how time and order affect persuasive outcomes. Changes in belief depended on the discrepancy between the current argument strength and the current belief, and evaluations were subject to a recency effect. Study 3 combines the effects of overt arguments with audiovisual features in actual advertisements.

The Oxford Handbook of Electoral Persuasion

The Oxford Handbook of Electoral Persuasion Book
Author : Elizabeth Suhay,Bernard Grofman,Alexander H. Trechsel
Publisher : Oxford University Press, USA
Release : 2020
ISBN : 0190860804
Language : En, Es, Fr & De

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Book Description :

"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--

Attitude Importance and Resistance to Persuasion

Attitude Importance and Resistance to Persuasion Book
Author : Julia R. Zuwerink
Publisher : Unknown
Release : 1995
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Attitude Importance and Resistance to Persuasion book written by Julia R. Zuwerink, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Persuasion

Persuasion Book
Author : Herbert W. Simons
Publisher : Addison Wesley Publishing Company
Release : 1976
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Persuasion book written by Herbert W. Simons, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.