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The Dynamics Of Persuasion

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The Dynamics of Persuasion

The Dynamics of Persuasion Book
Author : Richard M. Perloff
Publisher : Routledge
Release : 2020-07-14
ISBN : 0429589409
Language : En, Es, Fr & De

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Book Description :

Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.

The Dynamics of Persuasion

The Dynamics of Persuasion Book
Author : Richard M. Perloff
Publisher : Routledge
Release : 2003
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. This text will: *enhance students' understanding of persuasion theories and research; *introduce readers to the social science perspective on persuasion; *expose students to major issues discussed in the field of persuasion research; *help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and *raise consciousness about the ethics of contemporary persuasion. Part I introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. Perloff combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention. Part II of the book explores communication and attitude change. Contemporary theories, such as the Elaboration Likelihood Model, the Extended Parallel Process Model, and Cognitive Dissonance Theory are discussed in detail. Students and professors will find an up-to-date discussion of research generated by these theories, coupled with criticisms of theoretical perspectives. Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising effects. Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.

The Dynamics of Persuasion

The Dynamics of Persuasion Book
Author : Richard M. Perloff
Publisher : Lawrence Erlbaum Assoc Incorporated
Release : 1993
ISBN : 9780805813777
Language : En, Es, Fr & De

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Book Description :

Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.

Adapting Health Communication to Cultural Needs

Adapting Health Communication to Cultural Needs Book
Author : Piet Swanepoel,Hans Hoeken
Publisher : John Benjamins Publishing
Release : 2008-01
ISBN : 9027232474
Language : En, Es, Fr & De

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Book Description :

The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience s characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, we bring together leading scholars in the field of health communication as well as communication scholars from South Africa. As such, it can serve as an example of the promises and the limitations of general health communication theories to local praxis as well as provide guidelines for the development of better health communication in South Africa.

Resistance and Persuasion

Resistance and Persuasion Book
Author : Eric S. Knowles,Jay A. Linn
Publisher : Psychology Press
Release : 2004-02-26
ISBN : 1135626375
Language : En, Es, Fr & De

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Book Description :

Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

Outlines and Highlights for the Dynamics of Persuasion

Outlines and Highlights for the Dynamics of Persuasion Book
Author : Cram101 Textbook Reviews
Publisher : Academic Internet Pub Incorporated
Release : 2011-04-01
ISBN : 9781614618492
Language : En, Es, Fr & De

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Book Description :

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780415805681 .

Studyguide for the Dynamics of Persuasion

Studyguide for the Dynamics of Persuasion Book
Author : Cram101 Textbook Reviews
Publisher : Cram101
Release : 2013-05
ISBN : 9781490232218
Language : En, Es, Fr & De

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Book Description :

Never HIGHLIGHT a Book Again Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780521673761

Strategy in Information and Influence Campaigns

Strategy in Information and Influence Campaigns Book
Author : Jarol B. Manheim,Professor of Political Communication and Political Science and Director of National Center for Communication Studies Jarol B Manheim, Prof PH.D.
Publisher : Routledge
Release : 2011-01-24
ISBN : 1136842187
Language : En, Es, Fr & De

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Book Description :

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.

The Dynamics of Political Communication

The Dynamics of Political Communication Book
Author : Richard M. Perloff
Publisher : Routledge
Release : 2017-10-19
ISBN : 1317228936
Language : En, Es, Fr & De

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Book Description :

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.

Persuasive Recommender Systems

Persuasive Recommender Systems Book
Author : Kyung-Hyan Yoo,Ulrike Gretzel,Markus Zanker
Publisher : Springer Science & Business Media
Release : 2012-08-17
ISBN : 146144702X
Language : En, Es, Fr & De

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Book Description :

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

Business and Branding 2 Book Bundle

Business and Branding 2 Book Bundle Book
Author : Jeremy Miller,Tod Maffin,Mark Blevis
Publisher : Dundurn
Release : 2016-08-26
ISBN : 1459738349
Language : En, Es, Fr & De

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Book Description :

Help your business stand out and grow its potential with this two-book collection of essential guides to creating a sticky brand and keeping the human touch in business. Includes: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands. Touch: Five Factors to Growing and Leading a Human Organization For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity — that critical person-to-person connection. This book will show you how to restore that connection.

The Concise Encyclopedia of Communication

The Concise Encyclopedia of Communication Book
Author : Wolfgang Donsbach
Publisher : John Wiley & Sons
Release : 2015-02-03
ISBN : 1118789237
Language : En, Es, Fr & De

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Book Description :

This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Peasants under Siege

Peasants under Siege Book
Author : Gail Kligman,Katherine Verdery
Publisher : Princeton University Press
Release : 2011-07-25
ISBN : 9781400840434
Language : En, Es, Fr & De

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Book Description :

In 1949, Romania's fledgling communist regime unleashed a radical and brutal campaign to collectivize agriculture in this largely agrarian country, following the Soviet model. Peasants under Siege provides the first comprehensive look at the far-reaching social engineering process that ensued. Gail Kligman and Katherine Verdery examine how collectivization assaulted the very foundations of rural life, transforming village communities that were organized around kinship and status hierarchies into segments of large bureaucratic organizations, forged by the language of "class warfare" yet saturated with vindictive personal struggles. Collectivization not only overturned property relations, the authors argue, but was crucial in creating the Party-state that emerged, its mechanisms of rule, and the "new persons" that were its subjects. The book explores how ill-prepared cadres, themselves unconvinced of collectivization's promises, implemented technologies and pedagogies imported from the Soviet Union through actions that contributed to the excessive use of force, which Party leaders were often unable to control. In addition, the authors show how local responses to the Party's initiatives compelled the regime to modify its plans and negotiate outcomes. Drawing on archival documents, oral histories, and ethnographic data, Peasants under Siege sheds new light on collectivization in the Soviet era and on the complex tensions underlying and constraining political authority.

The SAGE Encyclopedia of Corporate Reputation

The SAGE Encyclopedia of Corporate Reputation Book
Author : Craig E. Carroll
Publisher : SAGE Publications
Release : 2016-05-04
ISBN : 1483376532
Language : En, Es, Fr & De

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Book Description :

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas. A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities.

Self Versus Others

Self Versus Others Book
Author : Julie L. Andsager,H. Allen White
Publisher : Routledge
Release : 2009-03-04
ISBN : 1135598940
Language : En, Es, Fr & De

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Book Description :

Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—such as persuaded to engage in risky behaviors or encouraged to be violent—but they believe others will be. Authors Julie L. Andsager and H. Allen White focus their analysis specifically on the role of media and media messages, and assert that the third-person effect functions as a means of persuasion. They explore the underlying concepts and connections this effect shares with established theories of persuasion and mediated communication. The only volume to date focusing on the topic, Self Versus Others demonstrates the significant impact persuasion has on public opinion, behavior, and policy. As such, understanding the means through which persuasion can be accomplished thereby provides a powerful tool. Timely and succinct, this book: *provides thorough synthesis of third-person effect literature; *argues that systematic versus heuristic processing underlies third-person perceptions; and *conceptually links third-person effects with co-orientation. Intended for communication scholars with an interest in persuasion, as well as those in key areas including mass communication, health communication, and political communication, this book is also appropriate for advanced courses in persuasion, communication theory, and campaigns.

Information Asymmetry in Online Advertising

Information Asymmetry in Online Advertising Book
Author : Jan W. Wiktor,Katarzyna Sanak-Kosmowska
Publisher : Routledge
Release : 2021-09-30
ISBN : 1000454037
Language : En, Es, Fr & De

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Book Description :

Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. The theoretical framework presented is based on issues related to online advertising, information asymmetry, and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies’ moral hazard strategies and their consequences – e-consumers’ adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation? Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology, and ethics.

Neo Liberal Strategies of Governing India

Neo Liberal Strategies of Governing India Book
Author : Ranabir Samaddar
Publisher : Routledge
Release : 2016-05-26
ISBN : 1317199693
Language : En, Es, Fr & De

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Book Description :

Neo-liberal Strategies of Governing India and its companion volume Ideas and Frameworks of Governing India tell the story of governance in independent India and address the critical question: how is a post-colonial democracy governed? Further, they attempt to understand why the process of governing a post-colonial democracy, particularly in the neo-liberal age, should be studied as the central question within the history of post-colonial democracy. The volumes offer hitherto unexplored analyses of governance — political and ideological aspects along with technological characteristics — in a historical framework. This volume discusses: a contemporary history of democracy — ways of governing, resistance and their engagement political economy, development and neo-liberal governance governance as a strategy of accommodating claims and facilitating accumulation In breaking new ground in the study of what constitutes the political subject, these volumes will be indispensable to scholars, researchers and students of politics, public administration, development studies, South Asian studies and modern India.

Moral Psychology

Moral Psychology Book
Author : Anonim
Publisher : BRILL
Release : 2007-01-01
ISBN : 9401204578
Language : En, Es, Fr & De

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Book Description :

In recent decades the central questions of moral psychology have attracted renewed interest. Contemporary work on moral motivation and the rationality of moral action has broadened its focus to include a wide array of related issues. New interpretations of historical figures have also contributed to conceptual advances in moral psychology, in a way unparalleled in any other area of philosophy. This volume presents original work from some of the most prominent philosophers currently working on moral psychology, spanning both the historical and the contemporary problem-based approaches.

Preaching in Arduous Times

Preaching in Arduous Times Book
Author : Maarten Kater,Ferdi Kruger
Publisher : ISD LLC
Release : 2012-12-31
ISBN : 949270126X
Language : En, Es, Fr & De

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Book Description :

Download Preaching in Arduous Times book written by Maarten Kater,Ferdi Kruger, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Political Analysis

Political Analysis Book
Author : James A. Stimson
Publisher : University of Michigan Press
Release : 1990
ISBN : 9780472101375
Language : En, Es, Fr & De

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Book Description :

Publishes scholarly articles on topics related to all areas of political science methodology. See also Freeman, John R.