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The Chinese Consumer Market

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The Rise of the Chinese Consumer

The Rise of the Chinese Consumer Book
Author : Jonathan Garner
Publisher : John Wiley & Sons
Release : 2005-11-01
ISBN : 0470026901
Language : En, Es, Fr & De

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Book Description :

In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending. In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market, Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China, covering 2,700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, food retail, food services, household & personal care, luxury goods, telecommunication equipment, tobacco, and transport and leisure travel. "China is likely to be the single most important influence on the fortunes of investors and corporates alike over the next five years, and yet little is known of what motivates and drives the Chinese consumer. By canvassing the people that matter and reflect the changing face of this massive country, Jonathan Garner has provided investors with a unique insight." Philip Ehrmann, Head of Pacific & Emerging Markets, Gartmore Investment Management Plc.

The Chinese Consumer Market

The Chinese Consumer Market Book
Author : Lei Tang
Publisher : Elsevier
Release : 2009-04-29
ISBN : 1780632207
Language : En, Es, Fr & De

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Book Description :

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

Elite China

Elite China Book
Author : Pierre Xiao Lu
Publisher : John Wiley & Sons
Release : 2011-12-27
ISBN : 1118179218
Language : En, Es, Fr & De

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Book Description :

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

China s Super Consumers

China s Super Consumers Book
Author : Savio Chan,Michael Zakkour
Publisher : John Wiley & Sons
Release : 2014-09-22
ISBN : 1118834747
Language : En, Es, Fr & De

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Book Description :

Explores the emerging consumer market in 21st century China providing insights from the foreign and domestic companies that are successfully determining what Chinese consumers buy and where, how and why they buy it.

China Catalyst

China Catalyst Book
Author : David M. Holloman
Publisher : John Wiley & Sons
Release : 2013-06-20
ISBN : 1118417704
Language : En, Es, Fr & De

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Book Description :

Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company's growth expansion in the market. Provides a current view of the growth and channels of modern retail now growing across the entire market Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers Explores the current distribution as well as the supply chain trends and challenges that will help form the basis of a distribution strategy fundamental to market expansion Leaders of Fortune 500 companies are beginning to realize that tapping the full growth opportunity in the China market is a requirement. Those companies that successfully make this transition will be among the winners in the next era of global competition. China Catalyst will enable you to be at the forefront in understanding this transition and capitalize on this historic shift.

Chinese consumers s behaviours The Chinese market retail strategies and consumer groups

Chinese consumers   s behaviours  The Chinese market  retail strategies and consumer groups Book
Author : Lisa Bouam
Publisher : GRIN Verlag
Release : 2014-06-24
ISBN : 3656677956
Language : En, Es, Fr & De

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Book Description :

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: China ́s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are facing a decrease of their inhabitant’s ́purchasing power, China ́s growth has led to the apparition of a significant middle class which is getting richer and buys more than its elders. China represents a huge potential for multinationals companies that have been trying to break into this market. Thus, understanding Chinese consumer ́s behaviours has become essential to the establishment of a successful marketing strategy. However, China as a country is also very diverse. A simple look at the administrative organization of the mainland part divided into five levels (municipalities, provincial capitals, prefectures, counties and county cities) reveals a significant segmentation which is even broader as soon as you leave the cost to go through the lands. What retail markets and channels should companies choose in order to target those markets? Besides, as China had to face significant economic and political changes over the past few years, Chinese consumers ́ shopping habits have been evolving dramatically. As a result, categorizing Chinese consumers can be very challenging since several factors such as age, localisation (rural/town) or revenue influence greatly Chinese’s consumers habits. In this essay, we will choose to distinguish Chinese consumers revenue wise: affluent, mainstream/aspirants, value, poor according to the categories that have been mentioned in McKinsey Study “Meet the Chinese consumer of 2020”. What will China consumers buy next? First, we will analyze the global trends of an evolving Chinese market. Secondly, we will explain why companies‘retail strategies should adapt to regional differences within the country (City/Rural towns, Cost/Inside, Different provinces).Thirdly, we will try to understand better Chinese consumer’s mindset by categorizing relevant consumers groups. Also, we will focus on Chinese consumer ́s specificities compared to their westernized counterparts in terms of brand loyalty and perception.

Access to Justice for the Chinese Consumer

Access to Justice for the Chinese Consumer Book
Author : Ling Zhou
Publisher : Bloomsbury Publishing
Release : 2020-05-14
ISBN : 1509931074
Language : En, Es, Fr & De

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Book Description :

This book offers a socio-legal exploration of localised consumer complaint processing and dispute resolution in the People's Republic of China – now the second largest consumer market in the world – and the experiences of both ordinary and 'professional' consumers. Drawing on detailed analysis of an impressive body of empirical data, this book highlights local Chinese understandings and practice styles of 'mediation', and identifies in popular consciousness a continuing sense of reliance on the government for securing consumer rights in China. These are not only important features of consumer dispute processing in themselves, but also help to to explain why no ombudsman system has emerged. This innovative book looks at the nature of China's distinctive dispute resolution and complaints system, issues within that system, and the experiences of consumers within it. The book illustrates the access to justice processes locally available to aggrieved consumers and provides a unique contribution to comparative consumer law studies in Asia and elsewhere.

Consumer Behavior in Asia

Consumer Behavior in Asia Book
Author : Erdener Kaynak,Tsang-Sing Chan
Publisher : Routledge
Release : 2014-06-23
ISBN : 1317948351
Language : En, Es, Fr & De

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Book Description :

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

Chinese Consumers and the Fashion Market

Chinese Consumers and the Fashion Market Book
Author : Yingjiao Xu,Ting Chi,Jin Su
Publisher : Springer
Release : 2018-03-09
ISBN : 9811084297
Language : En, Es, Fr & De

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Book Description :

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Billions

Billions Book
Author : Tom Doctoroff
Publisher : Unknown
Release : 2009-05
ISBN : 9781437965483
Language : En, Es, Fr & De

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Book Description :

Cracks the code of marketing to the 1.3 billion New Chinese Consumers. Marketers of some of the world¿s leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the Chinese are different. Here, Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He uncovers the core drivers of behavior and preference in key market segments, provides tools to help you harness the power of insight into consumers¿ fundamental motivations in the Chinese marketplace, and reveals the pitfalls into which many multinational competitors often fall. ¿Anyone who plans to do business in China shouldn¿t go without this book.¿ Ill.

Consumer Marketing in China

Consumer Marketing in China Book
Author : Anonim
Publisher : Unknown
Release : 1993
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

This report provides details of the lucrative potential of the Chinese consumer market. It contains information on the positions, wants and needs of the Chinese consumer and strategies for bringing products and services to the Chinese consumer environment. Increasing spending power and a perception that import equals quality make this area particularly promising for multinational manufacturers and marketers. This publication provides a complete picture by dividing China into potential markets centred on key regions, then examining and viewing these regions in perspective with other high-population Asian markets. Alongside all the facts and figures, the report also provides an analysis of the Chinese consumer market and makes suggestions for tackling market obstacles. Five multinational case studies are included to assist with planning.

International Brand Management of Chinese Companies

International Brand Management of Chinese Companies Book
Author : Sandra Bell
Publisher : Springer Science & Business Media
Release : 2008-03-29
ISBN : 9783790820300
Language : En, Es, Fr & De

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Book Description :

China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.

The Wine Value Chain in China

The Wine Value Chain in China Book
Author : Roberta Capitello
Publisher : Chandos Publishing
Release : 2016-11-21
ISBN : 0081007604
Language : En, Es, Fr & De

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Book Description :

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

China s Consumer Market

China s Consumer Market Book
Author : Qiyong Hu
Publisher : Unknown
Release : 1994
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download China s Consumer Market book written by Qiyong Hu, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Made for China

Made for China Book
Author : Christian Nothhaft
Publisher : Springer
Release : 2017-11-11
ISBN : 331961584X
Language : En, Es, Fr & De

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Book Description :

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.

Selling to the Chinese

Selling to the Chinese Book
Author : Udenrigsministeriet. Danmarks Eksportråd
Publisher : Unknown
Release : 2004
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Selling to the Chinese book written by Udenrigsministeriet. Danmarks Eksportråd, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

China s Super Consumers

China s Super Consumers Book
Author : Michael Zakkour,Savio Chan
Publisher : Unknown
Release : 2014
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Chinese Consumers are Changing The World - Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Thirst for Wine Inside China s Wine Industry The Success Factors of Marketing Wine in China

Thirst for Wine     Inside China   s Wine Industry  The Success Factors of Marketing Wine in China Book
Author : Melanie Bobik
Publisher : diplom.de
Release : 2014-04-01
ISBN : 3954897717
Language : En, Es, Fr & De

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Book Description :

China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China’s emerging middle class offers tremendous potential. The market’s healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders’ guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.

Myth Busting China s Numbers

Myth Busting China s Numbers Book
Author : Matthew Crabbe
Publisher : Springer
Release : 2016-04-30
ISBN : 1137353201
Language : En, Es, Fr & De

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Book Description :

A good understanding of Chinese data gathering methods and reporting structures is invaluable to anyone with business or investment plans in China. This book tackles the veracity of Chinese statistics, raising awareness of abuses and problems in real-life examples that have occurred, and provides practical strategies to reduce risk in the future.

China s Mobile Economy

China s Mobile Economy Book
Author : Winston Ma
Publisher : John Wiley & Sons
Release : 2016-12-27
ISBN : 1119127238
Language : En, Es, Fr & De

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Book Description :

"The book will focus on three major areas of the digital economy in China that are, by nature, inter-linked: (a) The boom of e-commerce on consumer goods. Alibaba's online shopping platforms Taobao and Tmall have nearly twice as many active buyers than the U.S. site eBay. It has already disrupted new shopping malls in China, but itself is also being disrupted by the mobile culture and social network. The mobile disruption in China is more thorough than the developed world: immature industries such as retail and logistics will leapfrog straight from the early industrial age to the internet one. (b) The beginning of the multi-screen age and mobile Internet for China consumers. The mobile consumption is growing so rapidly that the shopping malls, a new development in China by itself, have already been disrupted by online-to-offline (O2O) retail consumption. What's more, the growth and positive spillovers go beyond consumer goods sector to services, entertainment, media, finance and even traditional industry sectors. (c) Mobile internet is more about lifestyle and entertainment for China's online community (which tends to be younger than that in the US). The Chinese youth are pouring money into online games, video and music downloading, and virtual goods/ online personas in imaginary worlds. To meet the quest for high quality contents, the tech giants are not only betting on set-top box to convert TV and theatre viewers to online but also creating their own contents; meanwhile, the China market is changing the DNA of Hollywood's blockbuster movies"--