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The Business Of Fashion

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The Business of Fashion

The Business of Fashion Book
Author : Leslie Davis Burns,Nancy O. Bryant
Publisher : Fairchild Books
Release : 2002
ISBN :
Language : En, Es, Fr & De

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Book Description :

The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.

BoF

BoF Book
Author : N.A
Publisher :
Release : 2015
ISBN :
Language : En, Es, Fr & De

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Book Description :

This special edition focused on critical issues facing fashion, from sustainability and the human cost of our supply chains to untapped business opportunities in technology, Africa and the plus-size market. This edition also coincides with the launch of BoF Voices, a new platform for discussion and debate where the global fashion community can come together to express and exchange ideas and opinions on the most important topics facing fashion today.

The Business of Fashion

The Business of Fashion Book
Author : Leslie Davis Burns,Kathy K. Mullet,Nancy O. Bryant
Publisher : Bloomsbury Publishing USA
Release : 2016-09-08
ISBN : 1501315218
Language : En, Es, Fr & De

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Book Description :

Research-based content provides insight on the organization and operation of textiles, apparel, accesories and home fahion companies, as well as the effect of technological, organizational and global changes on every area of the business.

The Business of Fashion 3rd Edition

The Business of Fashion 3rd Edition Book
Author : Leslie Davis Burns,Nancy O. Bryant
Publisher : Fairchild Books
Release : 2007-09-11
ISBN : 9781563675706
Language : En, Es, Fr & De

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Book Description :

The third edition of this authoritative text focuses on the organisation and operation of the US textiles and fashion industry -- how fashion apparel and accessories are designed, manufactured, marketed and distributed. Although the focus of the book is on the organization and the operation on the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick response strategies have evolved into supply chain management, web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.New to this edition:-- Heavily illustrated with new photos and line drawings-- Updated discussion of the role of finance and information technology-- Discussion of trade dress under trademark law-- New information on design teams, sales volume and sell through, computer-aided design, production information management, and trends in sourcing-- Instructor's Guide includes learning objectives, outlines, activities, discussion and exam questions, and outside and internet resources as well as guidelines for term projects and papers-- Expanded discussion of globalization of the fashion business-- Integrated discussion of accessories and home fashions throughout the text-- Entrepreneurship info for the various segments of the textile and apparel business-- Update tables, figures, charts, photo examples, technology info, and resource list

Marketing Fashion Footwear

Marketing Fashion Footwear Book
Author : Tamsin McLaren,Fiona Armstrong-Gibbs
Publisher : Bloomsbury Publishing
Release : 2017-05-04
ISBN : 1472579321
Language : En, Es, Fr & De

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Book Description :

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog

The Fundamentals of Fashion Management

The Fundamentals of Fashion Management Book
Author : Susan Dillon
Publisher : A&C Black
Release : 2011-10-01
ISBN : 2940411581
Language : En, Es, Fr & De

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Book Description :

The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.

The Business of Fashion

The Business of Fashion Book
Author : Judy Sale
Publisher :
Release : 1997-06-01
ISBN : 9780582879874
Language : En, Es, Fr & De

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Book Description :

A guide to the clothing industry for the aspiring designer, pattern maker, or production manager. Topics covered include employment and careers, fabrics and yarns, designing, costing and pricing, technology, and marketing and merchandising. Illustrated with photographs and drawings, including sample designs. The author runs fashion design and dressmaking workshops.

Gucci

Gucci Book
Author : Paola Trimarco
Publisher : Allyn & Bacon
Release : 2001
ISBN : 9780582461598
Language : En, Es, Fr & De

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Book Description :

Reading level: 2 [yellow].