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The 22 Immutable Laws Of Marketing

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The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing Book
Author : Al Ries,Jack Trout
Publisher : Profile Books(GB)
Release : 1994
ISBN : 9781861976109
Language : En, Es, Fr & De

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Book Description :

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding Book
Author : Al Ries,Laura Ries
Publisher : Harper Collins
Release : 2009-10-06
ISBN : 0061983675
Language : En, Es, Fr & De

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Book Description :

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing Book
Author : Al Ries,Jack Trout
Publisher : Harper Collins
Release : 2009-10-13
ISBN : 0061798177
Language : En, Es, Fr & De

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Book Description :

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Summary The 22 Immutable Laws of Marketing

Summary  The 22 Immutable Laws of Marketing Book
Author : BusinessNews Publishing
Publisher : Primento
Release : 2013-02-15
ISBN : 2806233569
Language : En, Es, Fr & De

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Book Description :

The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing". This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing and explains why failure will ensue, should you break them. Added-value of this summary: • Save time • Understand the key concepts • Expand your knowledge of marketing To learn more, read "The 22 Immuable Laws of Marketing" and discover the truth about marketing!

Summary Insights of The 22 Immutable Laws of Marketing

Summary   Insights of The 22 Immutable Laws of Marketing Book
Author : Goodbook
Publisher : Independently Published
Release : 2020-03-13
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

22 Immutable Laws of Marketing is a collection of 22 self-made laws by authors Al Riesand Jack Trout which is based on their years of experience in marketing as well asknowledge acquired over these years. It is important for anyone who has an interest inmarketing to read these laws.

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing Book
Author : Al Ries,Jack Trout
Publisher : Unknown
Release : 2002
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download The 22 Immutable Laws of Marketing book written by Al Ries,Jack Trout, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The 22 Immutable Laws of Marketing in The Asia

The 22 Immutable Laws of Marketing in The Asia Book
Author : Al Ries,Jack Trout,Paul Temporal
Publisher : Wiley
Release : 2003-03-28
ISBN : 9780470821008
Language : En, Es, Fr & De

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Book Description :

Download The 22 Immutable Laws of Marketing in The Asia book written by Al Ries,Jack Trout,Paul Temporal, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The 22 Immutable Laws of Marketing Summary

The 22 Immutable Laws of Marketing  Summary  Book
Author : Jack Trout
Publisher : Unknown
Release : 2007
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

getAbstract Summary: Get the key points from this book in less than 10 minutes.Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. getAbstract recommends this classic to anyone seriously interested in marketing. After all, you can't ignore the law.Book Publisher:Profile Books

The 22 Immutable Laws of Marketing for Indie Authors

The 22 Immutable Laws of Marketing  for Indie Authors  Book
Author : Sarah R. Yoffa
Publisher : Unknown
Release : 2012
ISBN : 9781301441976
Language : En, Es, Fr & De

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Book Description :

In this business essential for the Digital Publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws are your guideposts on the road to success in the Digital Publishing industry. Choose to read the signs along the way or ignore them at your own risk. The 22 Immutable Laws of Marketing (for Indie Authors) will remain immutable with or without you.* Learn how to apply the Law of Leadership and Law of Focus to make your unique Author Voice into a secret weapon.* Learn how the Law of Duality and Law of Opposites can move you up the product ladder for your category.* Learn what 3 things from the Law of Sacrifice can save you when the Law of Unpredictability comes into play.* Learn how to calculate the cost and lead time for production of your next book in applying the Law of Resources.

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing Book
Author : Anonim
Publisher : Unknown
Release : 2010
ISBN : 9781775444305
Language : En, Es, Fr & De

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Book Description :

Download The 22 Immutable Laws of Marketing book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing Book
Author : Al Ries,Jack Trout
Publisher : Unknown
Release : 1994
ISBN : 9780006383451
Language : En, Es, Fr & De

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Book Description :

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.

Marketing Warfare

Marketing Warfare Book
Author : Al Ries,Jack Trout
Publisher : McGraw Hill Professional
Release : 1997-11-22
ISBN : 9780071371124
Language : En, Es, Fr & De

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Book Description :

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding Book
Author : Al Ries,Laura Ries
Publisher : Unknown
Release : 2002
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download The 22 Immutable Laws of Branding book written by Al Ries,Laura Ries, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding Book
Author : Al Ries,Laura Ries
Publisher : Unknown
Release : 2000
ISBN : 9780006531296
Language : En, Es, Fr & De

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Book Description :

The 22 Immutable Laws Of Branding is a definitive text on branding, distilling the complex theories and principles behind this key marketing term. World-renowned marketing guru AI Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

The 22 Immutable Laws of Marketing for Indie Authors

The 22 Immutable Laws of Marketing  for Indie Authors  Book
Author : Sarah Yoffa
Publisher : Unknown
Release : 2012-10-17
ISBN : 9781479263035
Language : En, Es, Fr & De

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Book Description :

In The 22 Immutable Laws of Marketing (for Indie Authors), Sarah R. Yoffa adapts classic marketing strategies from automobiles and breakfast cereals to the unique challenges of the Indie Author in the Digital Publishing Industry.* Learn how to apply the Law of Leadership and Law of Focus to make your unique Author Voice into a secret weapon. * Learn how the Law of Duality and Law of Opposites can move you up the product ladder for your category.* Learn 3 things from the Law of Sacrifice that can save you when the Law of Unpredictability comes into play.* Learn how to calculate the cost and lead time for production of your next book in applying the Law of Resources.In this business essential for the self-publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws are your guideposts on the road to success in the Digital Publishing industry. Choose to read the signs or ignore them at your own risk. The 22 Immutable Laws of Marketing (for Indie Authors) will remain immutable with or without you.

11 Immutable Laws of Internet Branding

11 Immutable Laws of Internet Branding Book
Author : Al Ries,Laura Ries
Publisher : Unknown
Release : 2000-06-05
ISBN : 9781861976956
Language : En, Es, Fr & De

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Book Description :

Download 11 Immutable Laws of Internet Branding book written by Al Ries,Laura Ries, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Jack Trout on Strategy

Jack Trout on Strategy Book
Author : Jack Trout
Publisher : McGraw Hill Professional
Release : 2004-03-18
ISBN : 0071437940
Language : En, Es, Fr & De

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Book Description :

The author of Positioning and Marketing Warfare summarizes his key ideas about marketing strategy in an accessible format, discussing the ways in which "positioning" is an essential concept in marketing.

The 22 Immutable Laws of Branding by Al Ries and Laura Ries Summary

The 22 Immutable Laws of Branding by Al Ries and Laura Ries  Summary  Book
Author : QuickRead,Lea Schullery
Publisher : QuickRead.com
Release : 2021-10-22
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn how to build a product or service into a World-Class Brand. Imagine walking into a pharmacy in search of a new shampoo. As you browse the shelves, you’re met with countless options. How do you know which one to choose? In today’s world, we are bombarded with products and it’s becoming increasingly harder to create a product that stands out on the shelves. Now, thanks to marketing gurus Al and Laura Ries, you can learn about the success of some of the biggest brands in the world, including Rolex, Volvo, and Coca-Cola. With step-by-step guides on how to stand out, the key to building a successful business is in the branding. As you read, you’ll learn about The 22 Immutable Laws of Branding used by some of the most successful companies in the world. Learn everything including how to choose a company name, how to design an effective logo, and even how brands make critical errors that only diffuse their power and quality.

Focus

Focus Book
Author : Al Ries
Publisher : HarperCollins
Release : 1996
ISBN : 9780002556675
Language : En, Es, Fr & De

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Book Description :

Arguing that customers buy or don't buy because of perceptions of quality, not actual quality, this book suggests that the most important and powerful law of marketing is owning a word in the customer's mind. The examples given include Volvo's command of the word tank and BMW's command of the word driving. The book identifies the need for companies to concentrate on what they know best and, in many cases, to return to the basics to achieve the levels of success desired.

REPOSITIONING Marketing in an Era of Competition Change and Crisis

REPOSITIONING  Marketing in an Era of Competition  Change and Crisis Book
Author : Steve Rivkin,Jack Trout
Publisher : McGraw-Hill Education
Release : 2009-10-30
ISBN : 9780071635592
Language : En, Es, Fr & De

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Book Description :

The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares. Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand. Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.