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Management

Management Book
Author : V.S.P. Rao,V Hari Krishna
Publisher : Excel Books India
Release : 2009
ISBN : 9788174463173
Language : En, Es, Fr & De

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Book Description :

The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.

Marketing Research

Marketing Research Book
Author : Bruce Wrenn,W. Bruce Wrenn,David L. Loudon,Robert E. Stevens
Publisher : Psychology Press
Release : 2002
ISBN : 9780789015907
Language : En, Es, Fr & De

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Book Description :

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.

Services Marketing Text and Cases 2 e

Services Marketing  Text and Cases  2 e Book
Author : Harsh V. Verma
Publisher : Pearson Education India
Release : 2011
ISBN : 9788131754474
Language : En, Es, Fr & De

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Book Description :

The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.

Advertising

Advertising Book
Author : Neil Hopper Borden
Publisher :
Release : 1954
ISBN :
Language : En, Es, Fr & De

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Book Description :

Business Law Texts and Cases

Business Law  Texts and Cases Book
Author : Kenneth W. Clarkson,Roger LeRoy Miller,Frank B. Cross
Publisher : Nelson Education
Release : 2014
ISBN : 1285974379
Language : En, Es, Fr & De

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Book Description :

Comprehensive, authoritative, and student-friendly, longtime market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge coverage of contemporary issues and cases. BUSINESS LAW continues to set the standard for excellence. The text offers a strong student orientation, making the law accessible, interesting, and relevant. The cases, content, and features of the thirteenth edition have been thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply knowledge to real-world issues. It is no wonder that BUSINESS LAW is used by more colleges and universities than any other business law text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Accounting Text Cases 12E

Accounting   Text   Cases 12E Book
Author : Anthony
Publisher : Tata McGraw-Hill Education
Release : 2007
ISBN : 9780070635531
Language : En, Es, Fr & De

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Book Description :

Business Law Text and Cases

Business Law  Text and Cases Book
Author : Kenneth W. Clarkson,Roger LeRoy Miller,Frank B. Cross
Publisher : Cengage Learning
Release : 2016-10-17
ISBN : 1305967259
Language : En, Es, Fr & De

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Book Description :

Comprehensive, authoritative, and reader-friendly, market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge contemporary issues and cases. Today, BUSINESS LAW, 14E continues to set the standard for excellence. The book’s strong reader orientation makes the law accessible, interesting, and relevant. Intriguing cases, timely content, and effective learning features are thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, e-commerce, digital, and corporate themes are integrated throughout this edition with new features, such as new Digital Update that shows how digital progress is affecting the law. Numbered examples, Case in Points, sample answers, new reader-friendly Concept Summary Designs and helpful exhibits all work together to ensure reader comprehension. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Supply Chain Management

Supply Chain Management Book
Author : Janat Shah
Publisher : Pearson Education India
Release : 2009
ISBN : 9788131715178
Language : En, Es, Fr & De

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Book Description :

International Marketing

International Marketing Book
Author : Justin Paul
Publisher : Tata McGraw-Hill Education
Release : 2008
ISBN : 9780070635883
Language : En, Es, Fr & De

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Book Description :

Criminal Law

Criminal Law Book
Author : Jonathan Herring
Publisher : Oxford University Press, USA
Release : 2014
ISBN : 0198702272
Language : En, Es, Fr & De

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Book Description :

Jonathan Herring offers an exciting and accessible introduction to criminal law. This text provides students with a detailed knowledge of the law and includes extensive discussion on the theoretical issues raised by the law.

Retailing Management

Retailing Management Book
Author : Swapna Pradhan
Publisher : Tata McGraw-Hill Education
Release : 2011
ISBN : 9780070152564
Language : En, Es, Fr & De

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Book Description :

Human Resources Management

Human Resources Management Book
Author : Rao
Publisher : Excel Books India
Release : 2007
ISBN : 9788174464484
Language : En, Es, Fr & De

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Book Description :

The book presents the fundamentals of Human Resource Management in a simple, lucid and easily understandable style. It provides a comprehensive coverage to a vast, growing discipline well supported by a wealth of research data collected from multifarious sources, potently and carefully. A notable feature of the book is that it gives extensive coverage to HRD topics. The book contains a number of informative tables, summary boxes and useful diagrams. It is also liberally sprinkled with current examples and illustrations designed to convey the information in an uncomplicated manner. The book is primarily meant for students pursuing advanced courses in Human Resource Management such as MBA, PGDBA, M Com and IAS.Some of the changes in the Second Edition are summarized below:v A refined version of SHRMv Total quality HRM approachv Summarised versions of best employers in India especially their recruitment, selection, training and executive development practicesv Succession planning and succession management enriched with live corporate examplesv 360-degree feedback system, essentials of an effective appraisal system, potential appraisalv How leading Indian companies appraise potentialv Latest data regarding union membership; union recognition, criteria and rights, voluntary recognition and the code of discipline, verification of union membership, the check off system, recommendations of NCL, current trends in trade unionismv Features of industrial relations, approaches to industrial relations, latest data regarding industrial disputesv Important uses of human resource information systemv New chapter on International Human Resource Managementv Study Aids in a New Format: Discussion questions, Internet sources, true/false questions, key term exercises, student activities, etc., have been brought under one roof, i e, at the end of each chapterv 9 New Cases: The case of the risky recruit, the case of bench management, the case of TQM and innovation, compensation crises, incentive issues, the case of variable pay, the case of involuntary VRS, the case of mentoring management and the case of the hushed relationship

The Legal Environment of Business Text and Cases

The Legal Environment of Business  Text and Cases Book
Author : Frank B. Cross,Roger LeRoy Miller
Publisher : Cengage Learning
Release : 2016-10-10
ISBN : 1337516058
Language : En, Es, Fr & De

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Book Description :

THE LEGAL ENVIRONMENT OF BUSINESS is the #1 text for this course--setting the standard by delivering comprehensive, authoritative, and cutting-edge coverage in an interesting and accessible format. Its recipe for success includes the same black letter law flavor as its market-leading counterpart, BUSINESS LAW by Clarkson, Miller, and Cross, but with a specific focus on current topics such as ethics, government regulation, and administrative law. The cases, content, and features of the exciting new Tenth Edition have been thoroughly updated to represent the latest developments in the business law environment. An excellent assortment of cases ranges from precedent-setting landmarks to important recent decisions, and ethical, global, e-commerce, digital, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply what they have learned to real-world issues. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing Management

Marketing Management Book
Author : S.H.H. Kazmi
Publisher : Excel Books India
Release : 2007
ISBN : 9788174465429
Language : En, Es, Fr & De

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Book Description :

Business Marketing Text and Cases

Business Marketing  Text and Cases Book
Author : Krishna K Havaldar
Publisher : McGraw-Hill Education
Release : 2008
ISBN : 1259098079
Language : En, Es, Fr & De

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Book Description :

ÿThe 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today?s businesses. Features: 1. Topical additions such as Supply Chain Strategies, Vendor (Supplier) Analysis, Multi-attribute decision making, Innovation Management, Business Marketing Segmentation and Organisational demand analysis among others 2. 10 New Chapter-end cases which cover different aspects such as Organizational Buying, Managing Channel Conflict , Developing New Customers, Customer retention and Strategic Planning among others 3. Comprehensive Online Companion Website (OLC) to include Power Point Presentations? (more than 300 slides) and Case Notes (For Integrated Book-end Cases)

Strategic Management

Strategic Management Book
Author : Gregory G. Dess
Publisher :
Release : 2018
ISBN : 9781259900440
Language : En, Es, Fr & De

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Book Description :