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Summary How Google Works

Summary  How Google Works Book
Author : BusinessNews Publishing
Publisher : Must Read Summaries
Release : 2015-07-01
ISBN : 2511035863
Language : En, Es, Fr & De

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Book Description :

The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works: The Rules for Success in the Internet Century". This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works" demonstrates how the power has shifted in companies due to the “Internet Century”. Individuals known as ‘smart creatives’ can now have a massive impact by knowing how to use modern tools to get fast results. Google has attracted these ‘smart creatives’ to get ahead, providing them with the perfect creative environment. Attracting ‘smart creatives’ depends on: 1. Culture 2. Strategy 3. Talent pool 4. Decisions 5. Communication 6. Innovation Added-value of this summary: • Save time • Attract ‘smart creatives’ • Use modern tools to get fast results To learn more, read “How Google Works” and find out how Google excels thanks to its individual ‘smart creatives’!

Summary How Google Works

Summary  How Google Works Book
Author : BusinessNews Publishing
Publisher : Must Read Summaries
Release : 2015-07-01
ISBN : 2511035863
Language : En, Es, Fr & De

GET BOOK

Book Description :

The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works: The Rules for Success in the Internet Century". This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works" demonstrates how the power has shifted in companies due to the “Internet Century”. Individuals known as ‘smart creatives’ can now have a massive impact by knowing how to use modern tools to get fast results. Google has attracted these ‘smart creatives’ to get ahead, providing them with the perfect creative environment. Attracting ‘smart creatives’ depends on: 1. Culture 2. Strategy 3. Talent pool 4. Decisions 5. Communication 6. Innovation Added-value of this summary: • Save time • Attract ‘smart creatives’ • Use modern tools to get fast results To learn more, read “How Google Works” and find out how Google excels thanks to its individual ‘smart creatives’!

Eric Schmidt and Jonathan Rosenberg s How Google Works Summary

Eric Schmidt and Jonathan Rosenberg s How Google Works Summary Book
Author : Ant Hive Media
Publisher : Createspace Independent Publishing Platform
Release : 2016-02-22
ISBN : 9781530173181
Language : En, Es, Fr & De

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Book Description :

This is a Summary of the original book: How Google Works Google is a world-wide symbol of a trail blazer in numerous areas. How Google Works is a riveting sometimes amusing armchair manual about insights Schmidt and Rosenberg gained as they propelled the growth of Google. The authors discussed how computer technology transfered power from suppliers to costumers, and emphasized that the road to success in this very fluid industry is to put a lot of premium on product excellence. Most significantly, they propose that a good chance for a company to succeed is to recruit an emerging generation of professionals whom they call "smart creatives." Additionally, the authors discuss a wide range of management principles and they tell stories which only people like them who were part of the early history of Google are privy to. This Summary fills the gap, making you understand more while enhancing your reading experience. It is not intended to be used without reference to the original book.

How Google Works

How Google Works Book
Author : Eric Schmidt,Jonathan Rosenberg
Publisher : Hachette UK
Release : 2014-09-23
ISBN : 1444792482
Language : En, Es, Fr & De

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Book Description :

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

How Google Works

How Google Works Book
Author : Eric Schmidt,Jonathan Rosenberg
Publisher : Hachette UK
Release : 2014-09-23
ISBN : 1444792482
Language : En, Es, Fr & De

GET BOOK

Book Description :

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

Me and My Web Shadow

Me and My Web Shadow Book
Author : Antony Mayfield
Publisher : A&C Black
Release : 2010-03-15
ISBN : 1408119080
Language : En, Es, Fr & De

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Book Description :

How to be in control of your online reputation.

How to SEO The definitive guide after 10 years of SEO

How to SEO   The definitive guide after 10 years of SEO Book
Author : Federico Magni
Publisher : Youcanprint
Release : 2019-12-10
ISBN : 8831653008
Language : En, Es, Fr & De

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Book Description :

This innovative guide will take you on a journey through SEO (Search Engine Optimization) from A to Z. The text is based on updated examples faithfully reported from the experiences with the 100 sites built by the Italian author Federico Magni, Senior SEO Specialist for about 10 years, and now founder of the SEOProf.it platform. Failures and successes on Google are told by analyzing not only the keyword and link building concepts, but also by focusing on the latest SEO strategies to place your site on search engines for a given keyword. In addition to practical suggestions and a bit of theory, you will find the experiences, the case studies verified in the European market, and the situations experienced by the author during his daily work in SEO, with concrete numbers and data. Written in a very clear and simple way, this SEO course is ideal for those who already know the subject, but also for those who have recently approached it. Recommended for the beginner who wants to start in the best way, but also for those who have a more advanced level and want to improve their skills for a professional growth. It's not a cold reading of false myths, tricks, or outdated content about SEO, but it's a book that gets straight to the point.

Summary Getting Organized in the Google Era

Summary  Getting Organized in the Google Era Book
Author : BusinessNews Publishing
Publisher : Primento
Release : 2013-02-15
ISBN : 2806243300
Language : En, Es, Fr & De

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Book Description :

The must-read summary of Douglas C. Merrill and James A. Martin's book: "Getting Organized in the Google Era: How to Get Stuff Out of Your Head, Find It When You Need It, and Get It Done Right". This complete summary of the ideas from Douglas C. Merrill's book "Getting Organized in the Google Era" shows that today’s world is fast-paced and information-saturated. To keep your head above water, you need an organisational system which will handle the endless stream of information which gets thrown at you as well as integrating the tasks you need to get done and allowing you to focus on the challenges which will confront you every day. In other words, you need a system which takes full advantage of available technology rather than one developed for bygone eras when paper to-do lists were all that were required. Forget about looking for a one-size-fits-all organisational system – it doesn’t exist. Instead, you have to develop your own system which will meet all the unique twists and demands you face in your life and career. This summary highlights 21 Principles of Organisation to help you develop a system which works for you. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Getting Organized in the Google Era" and get the important things done each and every day.

Summary of Writing That Works by Kenneth Roman and Joel Raphaelson

Summary of Writing That Works by Kenneth Roman and Joel Raphaelson Book
Author : QuickRead,Alyssa Burnette
Publisher : QuickRead.com
Release : 2022-01-18
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Business communication that will help you get what you want. Business communication is an art form. Yes, you read that right! That’s because it’s different from a text to your buddy and it’s different from an email or an Instagram post. Written in 1981, this old-school guide will teach you how to communicate in the business world and cultivate a writing style that will help you succeed. DISCLAIMER: This book summary is meant as a summary and an analysis and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book published on QuickRead and want us to remove it, please contact us at [email protected]

Summary Smart Pricing

Summary  Smart Pricing Book
Author : BusinessNews Publishing
Publisher : Primento
Release : 2014-10-28
ISBN : 251101985X
Language : En, Es, Fr & De

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Book Description :

The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability". This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this is a huge mistake as pricing offers an opportunity to move ahead. This summary provides readers with an insight into the possibilities of different pricing strategies and how some of the biggest companies have used them to push their companies forward. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Smart Pricing" and discover the key to establishing innovative pricing strategies that create value and capture customers.

Web Marketing That Works

Web Marketing That Works Book
Author : Adam Franklin,Toby Jenkins
Publisher : John Wiley & Sons
Release : 2014-03-17
ISBN : 0730309304
Language : En, Es, Fr & De

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Book Description :

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

Software Process and Product Measurement

Software Process and Product Measurement Book
Author : Reiner R. Dumke,René Braungarten,Günter Büren,Alain Abran,Juan J. Cuadrado-Gallego
Publisher : Springer
Release : 2008-11-14
ISBN : 3540894039
Language : En, Es, Fr & De

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Book Description :

This book constitutes the refereed proceedings of three joint events - the International Workshop on Software Measurement, IWSM 2008, the DASMA Metrik Kongress, Metrikon 2008, and the International Conference on Software Process and Product Measurement, Mensura 2008, held in Munich, Germany, in November 2008. The 30 revised full papers presented were carefully reviewed and selected from over 50 submissions for inclusion in the book. The papers are organized in topical sections on estimation models, measurement methodology, effort estimation, measurement programs, new approaches, prozessbewertung, size measurement, education, measurement in software lifecycle, and product measurement.

Digital and Social Media Marketing

Digital and Social Media Marketing Book
Author : Aleksej Heinze,Gordon Fletcher,Tahir Rashid,Ana Cruz
Publisher : Taylor & Francis
Release : 2016-11-18
ISBN : 1317422120
Language : En, Es, Fr & De

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Book Description :

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

In the Plex

In the Plex Book
Author : Steven Levy
Publisher : Simon and Schuster
Release : 2011-04-12
ISBN : 1416596712
Language : En, Es, Fr & De

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Book Description :

“The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword. Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal).

Summary Getting Organized in the Google Era

Summary  Getting Organized in the Google Era Book
Author : BusinessNews Publishing
Publisher : Must Read Summaries
Release : 2013-02-15
ISBN : 9782806243300
Language : En, Es, Fr & De

GET BOOK

Book Description :

The must-read summary of Douglas C. Merrill and James A. Martin's book: "Getting Organized in the Google Era: How to Get Stuff Out of Your Head, Find It When You Need It, and Get It Done Right". This complete summary of the ideas from Douglas C. Merrill's book "Getting Organized in the Google Era" shows that today’s world is fast-paced and information-saturated. To keep your head above water, you need an organisational system which will handle the endless stream of information which gets thrown at you as well as integrating the tasks you need to get done and allowing you to focus on the challenges which will confront you every day. In other words, you need a system which takes full advantage of available technology rather than one developed for bygone eras when paper to-do lists were all that were required. Forget about looking for a one-size-fits-all organisational system – it doesn’t exist. Instead, you have to develop your own system which will meet all the unique twists and demands you face in your life and career. This summary highlights 21 Principles of Organisation to help you develop a system which works for you. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Getting Organized in the Google Era" and get the important things done each and every day.

Search Engine Optimization

Search Engine Optimization Book
Author : Harold Davis
Publisher : "O'Reilly Media, Inc."
Release : 2006-05-23
ISBN : 0596527861
Language : En, Es, Fr & De

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Book Description :

SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include: Understanding how to best organize your web pages and websites. Understanding technologic and business tools available that you can use to achieve your SEO goals. Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence). When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.

Education Policy as a Roadmap for Achieving the Sustainable Development Goals

Education Policy as a Roadmap for Achieving the Sustainable Development Goals Book
Author : Alison Taysum
Publisher : Emerald Group Publishing
Release : 2019-12-06
ISBN : 1839092971
Language : En, Es, Fr & De

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Book Description :

The 17 Sustainable Development Goals (SDGs) have been agreed globally in an unprecedented ambitious and innovative agenda for prosperity and peace for people and planet. This book provides a roadmap for achieving the paradigm shift to achieve the SGDs from an Educational perspective.

How To Use Innovation and Creativity in the Workplace

How To Use Innovation and Creativity in the Workplace Book
Author : Patrick Collister
Publisher : Pan Macmillan
Release : 2017-04-20
ISBN : 1509814469
Language : En, Es, Fr & De

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Book Description :

Are you hungry to increase productivity in your workplace? Do you want to solve problems and enhance working relationships? A creative director with more than 25 years' experience, Patrick Collister introduces new ways to get the creative juices flowing. Whatever your career, how to: use innovation and creativity in the workplace is packed with simple and practical techniques that are easy to introduce into the working day. Find out how to encourage the exchange of ideas with colleagues and make meaningful and positive changes. Use technology and digital platforms, break established work patterns and engineer working environments to harness creative potential and increase innovation.

Summary How to Be a Power Connector

Summary  How to Be a Power Connector Book
Author : BusinessNews Publishing
Publisher : Must Read Summaries
Release : 2015-07-01
ISBN : 2511035855
Language : En, Es, Fr & De

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Book Description :

The must-read summary of Judy Robinett's book: "How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits". This complete summary of the ideas from Judy Robinett's book "How to Be a Power Connector" demonstrates how you can become a power connector and connect the people in your network that wouldn’t otherwise meet. By being a power connector, you can stay in the forefront of your connections' minds, create new opportunities and add value to your network. There are four phases to being a power connector: 1. Prepare to power connect 2. Target, connect and engage 3. Reconnect, activate and multiply 4. Connect your contacts with others Added-value of this summary: • Save time • Add value to your connections • Create new opportunities using your network To learn more, read “How to Be a Power Connector” and find out how you can start power connecting and adding value to your network!