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Strategic Marketing Decision Making Within Japanese And South Korean Companies

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Strategic Marketing Decision Making within Japanese and South Korean Companies

Strategic Marketing Decision Making within Japanese and South Korean Companies Book
Author : Yang-Im Lee,Peter Trim
Publisher : Elsevier
Release : 2008-11-30
ISBN : 1780632509
Language : En, Es, Fr & De

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Book Description :

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managers The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches

Big Data Databases and Ownership Rights in the Cloud

Big Data  Databases and  Ownership  Rights in the Cloud Book
Author : Marcelo Corrales Compagnucci
Publisher : Springer Nature
Release : 2019-11-02
ISBN : 9811503494
Language : En, Es, Fr & De

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Book Description :

Two of the most important developments of this new century are the emergence of cloud computing and big data. However, the uncertainties surrounding the failure of cloud service providers to clearly assert ownership rights over data and databases during cloud computing transactions and big data services have been perceived as imposing legal risks and transaction costs. This lack of clear ownership rights is also seen as slowing down the capacity of the Internet market to thrive. Click-through agreements drafted on a take-it-or-leave-it basis govern the current state of the art, and they do not allow much room for negotiation. The novel contribution of this book proffers a new contractual model advocating the extension of the negotiation capabilities of cloud customers, thus enabling an automated and machine-readable framework, orchestrated by a cloud broker. Cloud computing and big data are constantly evolving and transforming into new paradigms where cloud brokers are predicted to play a vital role as innovation intermediaries adding extra value to the entire life cycle. This evolution will alleviate the legal uncertainties in society by means of embedding legal requirements in the user interface and related computer systems or its code. This book situates the theories of law and economics and behavioral law and economics in the context of cloud computing and takes database rights and ownership rights of data as prime examples to represent the problem of collecting, outsourcing, and sharing data and databases on a global scale. It does this by highlighting the legal constraints concerning ownership rights of data and databases and proposes finding a solution outside the boundaries and limitations of the law. By allowing cloud brokers to establish themselves in the market as entities coordinating and actively engaging in the negotiation of service-level agreements (SLAs), individual customers as well as small and medium-sized enterprises could efficiently and effortlessly choose a cloud provider that best suits their needs. This approach, which the author calls “plan-like architectures,” endeavors to create a more trustworthy cloud computing environment and to yield radical new results for the development of the cloud computing and big data markets.

The Butterfly Effect in Competitive Markets

The Butterfly Effect in Competitive Markets Book
Author : . Rajagopal
Publisher : Springer
Release : 2015-03-04
ISBN : 113743497X
Language : En, Es, Fr & De

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Book Description :

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

International Marketing

International Marketing Book
Author : Daniel W. Baack,Eric G. Harris,Donald Baack
Publisher : SAGE
Release : 2012-02
ISBN : 1452226350
Language : En, Es, Fr & De

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Book Description :

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management

Systems Thinking and Process Dynamics for Marketing Systems  Technologies and Applications for Decision Management Book
Author : Rajagopal, Dr.
Publisher : IGI Global
Release : 2012-04-30
ISBN : 1466609702
Language : En, Es, Fr & De

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Book Description :

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

Current Issues in Public Utilities and Public Policy

Current Issues in Public Utilities and Public Policy Book
Author : Fumitoshi Mizutani,Takuya Urakami,Eri Nakamura
Publisher : Springer Nature
Release : 2023-03-03
ISBN : 9811974896
Language : En, Es, Fr & De

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Book Description :

This book is novel in that it reveals significant issues of economics, management and business fields currently observed in network industries such as public utilities and transportation, and provides empirical evidence of their mechanisms and policy implications from various perspectives. This is a holistic collection of literature on public utilities economics and management, since the industries discussed include a wide range such as electricity, water supply, sewerage, transport, and postal service, which compound social infrastructure as public benefit service, and the issues examined contain not only economics topics such as cost, efficiency, and productivity, but also management topics such as governance, strategy and organizational restructuring. The book also investigates general private companies to derive future implications for policy and governance of public utilities, and covers multiple countries such as Japan, the US, and Vietnam. It demonstrates various empirical approaches and methodologies for public utility analysis through 17 chapters by experts in each field, which contributes to further cultivation of empirical studies in public utilities.

ASEAN and Korea

ASEAN and Korea Book
Author : Daljit Singh
Publisher : Institute of Southeast Asian
Release : 1995
ISBN : 9813055103
Language : En, Es, Fr & De

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Book Description :

Download ASEAN and Korea book written by Daljit Singh, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Basic Strategy in Context

Basic Strategy in Context Book
Author : Neil Thomson,Charles Baden-Fuller
Publisher : John Wiley & Sons
Release : 2010-06-01
ISBN : 1405161086
Language : En, Es, Fr & De

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Book Description :

Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation than is normal. Given this emphasis on real-world as opposed to theoretical treatment the book enables the solving of practical business problems like those below. This emphasis on reality is cemented by the book’s treatment of diversity as being the norm highlighted through European business cases from different countries. Giving example answers and links from case to theory rams home further the expected usefulness of the book to students about to enter industry. Often theory and cases are treated as different and separated topics; we believe that our integrated didactic treatment is quite unique. Finally we use the basic theories of strategy and then show how these mainly simple concepts can be extended to solve tricky business problems anywhere in any industry. Here is a sample of specific practical problems to which this book can show solutions: Why are resources important and how are they leveraged? Using the case of a British failure (Railtrack) we show the fatal consequences of neglecting existing resources, and then in a completely different country and industry (Carlo Gavazzi Space in Italy) how resources can be utilised from outside the firm to achieve leverage. Given our emphasis on diversity we highlight successful change in a foreign and inflexible environment (Japan and Carlos Ghosn). But can change be planned? Sometimes events or luck sabotage the best intentions as shown in the Samsung case. The book differentiates itself from the competition in four ways: Cases form the highlight of the book. Taking European and some international cases as the starting point, the objective is to link themes or topics to a description of their effect on the firm. The linkage will occur at the relevant point in the case, not in a separate section or in another book. The author team has used several longitudinal cases spread over a 15-20 year period. The longitudinal cases are supported by some new, non-longitudinal cases selected from award winning cases associated with the LRP Journal and the Gate2Growth Academic Network. We feel such an emphasis on cases is a novel feature. The theory is explained using a range of modern didactic methods not usually found in competitive offerings. Examples include colour coded and highlighted links from the theory to the case, questions inside each theory section with model answers and unanswered questions to test the student’s grasp of the concepts. The book features a mixture of cases from short specific to academically challenging ones. Too often, superficial cases are placed at the end of chapters in strategy theory books. They are picked to emphasize the topics of the preceding chapters. The result is spoon-feeding, with little need or motivation to provoke individual thought or learning. The cases in this book are comprehensive, approximately 20 pages in length, with ample quantitative and qualitative data, thus forcing a modicum of effort from the student. Shorter cases are also included for ease of understanding and instructor flexibility. Another differentiating feature is the emphasis on diversity hence the use of European as opposed to US based cases. "Thomson and Baden-Fuller have crafted a highly original and practical strategy textbook covering a wide range of strategic issues, debates, and frameworks. Their work contains a thorough overview of the strategy field, appealing cases of European firms such as Abrakebabra and Your cup of tea, as well as insightful treatises on the Brent Spar ignominy and the weapon industry. The clever combination of mini-cases, theory, questions and full-fledged cases, and a clear overall structure ensure that students obtain a representative image of strategy as it plays out in the 21st century." —Paul W.L. Vlaar, Associate Professor, Vrije Universiteit Amsterdam, Faculty of Economics and Business Management

Technology Transfer in International Business

Technology Transfer in International Business Book
Author : Tamir Agmon,Mary Ann Von Glinow
Publisher : Oxford University Press
Release : 1991-08-01
ISBN : 9780195362800
Language : En, Es, Fr & De

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Book Description :

This important collection examines the means by which technological knowledge is transferred from countries that develop it to those who need it. Written by well-known authorities and derived from a conference held at the University of California and sponsored by IBEAR (International Business Education Research Program), the contributions focus on the transfer of technology from Western countries to Asian countries.

Managing Cultural Diversity in Asia

Managing Cultural Diversity in Asia Book
Author : Jawad Syed,Mustafa F. Èzbilgin
Publisher : Edward Elgar Publishing
Release : 2010-01-01
ISBN : 1849807175
Language : En, Es, Fr & De

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Book Description :

This Companion provides an authoritative overview of how cultural diversity is managed in Asia. Although the Asian context appears at first sight to be irreconcilably divergent in terms of diversity management approaches, the contributing authors seek to explore thematic and geographical demarcations of the notions of cultural diversity and equality at work. Managing Cultural Diversity in Asia not only examines cultural diversity management in a particular geography but also makes a distinct contribution to the wider theory of managing diversity and equality by revealing the significance of context, time and place in framing policies and practices of management. With empirical and conceptual contributions from eminent scholars from across the Asian continent as well as the Asian diaspora, this volume highlights practices of equality and diversity management in settings across Asia and reveals the key drivers and implications of such practices. This important and path-breaking Companion will be an invaluable resource for both undergraduate and research-based postgraduate students on international and comparative human resource management, employment relations and industrial relations courses.

South Korea

South Korea Book
Author : Young-Chan Kim,Doo-Jin Kim,Young Kim
Publisher : Elsevier
Release : 2008-12-30
ISBN : 1780632517
Language : En, Es, Fr & De

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Book Description :

South Korea: Challenging globalisation and the post-crisis reforms examines the major economic issues flowing from the Korean financial crisis of 1997 and covers such issues as industrial relations, macroeconomic sectors, the role of administrations, and corporates’ globalisation process by over-expanded foreign direct investment. The chapters contained in this book are written by a wide variety of contributors, including a former government technocrat, president’s advisory board member, plus leading Korean economy specialists. Includes empirical surveys from the leading academics in Korea Exclusively research methodology on each topic First attempt to explain limited but historically important period economic policy

Principles of Strategic Management

Principles of Strategic Management Book
Author : Tony Morden
Publisher : Routledge
Release : 2016-04-15
ISBN : 1317075811
Language : En, Es, Fr & De

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Book Description :

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

The Chinese Tao of Business

The Chinese Tao of Business Book
Author : George T. Haley,Usha C. V. Haley,ChinHwee Tan
Publisher : John Wiley & Sons Incorporated
Release : 2004-10-07
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our interconnected economy. In the process, the authors describe and examine both Chinese and Western strategic management, their weaknesses and strengths. Starting with an analysis of the historical, cultural and legal antecedents of Chinese strategy, the authors identify potential for synergy and dominance between companies from Western, industrialized economies and Chinese companies. The book closes with recommendations on how the managements of non-Chinese companies, now pouring into China, can most effectively compete and interact with Chinese businesspersons and governments. The Chinese Tao of Business offers guidance to compete successfully against local companies and in foreign markets through: Unique insi ghts into Chinese business strategy, including its origins and influencing factors; Insightful perspectives on the evolution of China’s market and business environments; Incisive analysis of Eastern and Western strategic decision-making styles and how they differ; Cogent identification of hidden and overt threats, pitfalls and opportunities that Western companies face in China and how to plan for them; Effective direction through an Adaptive-Action Road Map (ARM) for successful business strategies in China and the global economy.

Business Policy and Strategic Management

Business Policy and Strategic Management Book
Author : Senthilkumar S./ Durai, Marutha M./ Sharmila A. & Poornima J.
Publisher : S. Chand Publishing
Release : 2014
ISBN : 8121943345
Language : En, Es, Fr & De

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Book Description :

Business Policy 1 – 15 2. Strategy And Strategic Management 16 – 42 3. Competitive Advantage And Strategies 43 – 70 4. Business Environment 71 – 101 5. Strategic Planning 102 – 120 6. The Strategy Hierarchy Or Level Of Strategy 121 – 235 7. Stakeholder, Corporate Governance And Csr, Leader 236 – 270 8. Strategic Change, Decision Making And Formulation 271 – 315 9. Strategic Control And Evaluation 316 – 343 10. Strategy Implementation 344 – 406

Handbook of Research on International Entrepreneurship Strategy

Handbook of Research on International Entrepreneurship Strategy Book
Author : Pervez N. Ghauri,V.H. Manek Kirpalani
Publisher : Edward Elgar Publishing
Release : 2015-11-27
ISBN : 1783471581
Language : En, Es, Fr & De

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Book Description :

This impressive Handbook provides a dynamic perspective on the international entrepreneurial strategies of SMEs, including the role and experience of their founders, as well as the collaboration of these SMEs in networks with larger firms. The expert contributors from all over the world and the editors explore the origin and evolution of internationalizing SMEs, the changing history and the future outlook of this sector. They study the effects of different cultures on the origin and growth of entrepreneurship and SMEs. The Handbook also outlines the various types of Born Globals that emerge from different parts of the world. This book will prove essential reading for researchers and students of international business, entrepreneurship and SMEs. Founders of internationalizing SMEs will also learn about novel management practices, whilst educational institutions and governments will find invaluable insights on how to foster and support SMEs in their internationalization efforts.

Product country Images

Product country Images Book
Author : Nicolas G. Papadopoulos,Louise Heslop
Publisher : Psychology Press
Release : 1993
ISBN : 9781560242369
Language : En, Es, Fr & De

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Book Description :

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

Science And Technology

Science And Technology Book
Author : Robert Evenson,Gustav Ranis
Publisher : Routledge
Release : 2019-06-26
ISBN : 100023889X
Language : En, Es, Fr & De

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Book Description :

This book presents several general theoretical notions about the process of science and technology as it relates to development. It develops the international dimension of science and technology in terms of the international exchange processes and the appropriateness and modification of technology.

International Marketing

International Marketing Book
Author : John Shaw,Sak Onkvisit
Publisher : Routledge
Release : 2008-01-28
ISBN : 1134386362
Language : En, Es, Fr & De

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Book Description :

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

The Strategy for Korea s Economic Success

The Strategy for Korea s Economic Success Book
Author : Hwy-Chang Moon
Publisher : Oxford University Press
Release : 2016-04-01
ISBN : 0190228814
Language : En, Es, Fr & De

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Book Description :

Korea's economic success has inspired numerous studies and research projects in past decades. Despite good efforts to analyze the strategy of Korea, earlier studies have not been able to comprehensively and systematically explain the country's "miraculous" growth. After thorough analysis of these earlier studies, a new model has been developed by showing that a country or firm does not have to be more innovative or possess more resources to have a competitive advantage over others. In The Strategy for Korea's Economic Success, Hwy-Chang Moon details four factors that comprise the ABCD model and illustrates how the Korean government, corporations, and people have exemplified these factors in achieving their current level of success. The four factors are agility (speed + precision), benchmarking (learning + best practices), convergence (mixing + synergy), and dedication (diligence + goal-orientation). Together, these factors have enabled Korea's economic success and will continue to drive the next level of growth. Anyone can become more competitive with proper implementation of the ABCDs. Korea's development strategy holds special value, because it is more practical and appropriate for many developing countries. For more developed countries, on the other hand, the ABCDs can be used to fast-track the next phase of growth. Moon also highlights the role of internationalization in broadening the scope of strategic choices, and shows how the combined implementation of internationalization and the ABCDs deepens the pool of strategic resources.