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Social Media Strategy

Social Media Strategy Book
Author : Keith A. Quesenberry
Publisher : Rowman & Littlefield Publishers
Release : 2020-09
ISBN : 1538138182
Language : En, Es, Fr & De

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Book Description :

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--

Social Media Entertainment

Social Media Entertainment Book
Author : David Craig,Stuart Cunningham
Publisher : NYU Press
Release : 2019-02-26
ISBN : 1479890286
Language : En, Es, Fr & De

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Book Description :

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

A Social Media Survival Guide

A Social Media Survival Guide Book
Author : Melody Karle
Publisher : Rowman & Littlefield Publishers
Release : 2020-03-15
ISBN : 153812680X
Language : En, Es, Fr & De

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Book Description :

The every person's guide to social media... how to use it and what never to do. Are you trying to figure out how to safely use social media but finding yourself struggling? Here’s a book specifically designed to help regular people figure out social media platforms. It begins with a chapter about social media basics: how they normally work, why people use them, and general safety tips. It is easy to get confused by the large number of options that are out there so this book breaks down each major network into its own chapter. Chapters are included for: Facebook Snapchat Pinterest LinkedIn Instagram YouTube Twitter Reddit, and Tumblr. Because each social media platform has its their own rules, benefits, and challenges, each chapter gives a summary of the platform and tells the reader why people use it. Next, each chapter has a glossary of terms to explain language and slang that are used. This will help people who are new to social media learn about terminology like subreddits, retweets, and more. If readers decide to use the platform (or already use it and want to learn more), each chapter guides users through a “how-to” of using each platform. This includes the basic functionality, setting up profiles, settings, and odd features that even current users may not know about. Privacy and safety are also covered, with a platform-specific section devoted to these important issues in each chapter. Two final chapters cover other notable social media platforms that readers might want to know about and archiving tips for saving social media posts and information. This book can help people new to social media, people joining new social media, and people who are already on but want to learn how to better manage and protect their accounts.

Change the World Using Social Media

Change the World Using Social Media Book
Author : Paul Signorelli
Publisher : Rowman & Littlefield Publishers
Release : 2021-01-15
ISBN : 1538114429
Language : En, Es, Fr & De

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Book Description :

In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what social media tools provide, Signorelli shows how social media tools can be quickly learned and easily adapted to produce small- as well as large-scale changes when used effectively in conjunction with other collaboration resources and tools. Chapters include: What Is Social Media and What Can It Do for You? Facing the Pros and Cons of Facebook Twitter: Small Messages With Large Results LinkedIn and Collaborative Project Management Tools: Tapping Into Business Networks Picturing Change: Instagram, Snapchat, and Flickr Blogging for Social Change Broadcasts and Podcasts: YouTube, TalkShoe, and Zencastr Videoconferencing and Telepresence: Meeting Online to Change the World Follow the Money: Changing the World through Online Fundraising Facing Incivility: Trolls, Online Harassment, and Fake News Organizing to Change the World This engaging handbook that takes us into the minds and hearts of some of today’s most successful activists, showing how they think and work. Paul Signorelli helps us see easy ways you can incorporate the examples they provide into your own work to create stronger, more creative, positive results when addressing today’s myriad challenges. By the time you finish reading this book, you should be able to decide which social media tools will be most effective for you, immediately begin using those tools to reach your goals, and be one large step closer to changing your world.

Mobile and Social Media Journalism

Mobile and Social Media Journalism Book
Author : Anthony Adornato
Publisher : CQ Press
Release : 2017-07-13
ISBN : 1506357156
Language : En, Es, Fr & De

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Book Description :

Book Winner of the 2017-2018 Park Writing Award A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies. Learn about the latest industry trends, see examples from professional journalists, and watch video tutorials at MobileandSocialMediaJournalism.com.

Content Marketing Social Media

Content Marketing  Social Media Book
Author : Anonim
Publisher : Unknown
Release : 2017
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Explore best practices for content marketing using social media. Learn about the different types of content that can be embraced by social media, and how to leverage the value of the content you generate.

The Social Media Industries

The Social Media Industries Book
Author : Alan B. Albarran
Publisher : Routledge
Release : 2013
ISBN : 0415523184
Language : En, Es, Fr & De

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Book Description :

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Social Media for Government

Social Media for Government Book
Author : Anonim
Publisher : Unknown
Release : 2017
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Social media can be a powerful tool for state and local government. But managing a social program for a government agency requires a unique strategy that often differs from what's expected for business. In this course, discover the powerful ways social media can be used by government. Social media expert Kristy Dalton discusses the importance of engaging the public online, and how to create your own social media policies. She also covers various laws and requirements that involve online government communications. Kristy shows how to write a powerful social media strategy, how to deal with negativity, and how to set the right tone. Finally, Kristy shares how to effectively leverage the most popular social media tools out there, including Facebook, Twitter, and LinkedIn.

Social Media for the Business Professional

Social Media for the Business Professional Book
Author : ClereCommunications, LLC
Publisher : Lulu.com
Release : 2021-05-07
ISBN : 0557530563
Language : En, Es, Fr & De

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Book Description :

Download Social Media for the Business Professional book written by ClereCommunications, LLC, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The Social Media Reader

The Social Media Reader Book
Author : Michael Mandiberg
Publisher : NYU Press
Release : 2012
ISBN : 0814763022
Language : En, Es, Fr & De

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Book Description :

With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labour and ownership.Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labour, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

Heritage and Social Media

Heritage and Social Media Book
Author : Elisa Giaccardi
Publisher : Routledge
Release : 2012
ISBN : 041561662X
Language : En, Es, Fr & De

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Book Description :

Heritage and Social Media explores how social media reframes our understanding and experience of heritage. Through the idea of 'participatory culture' the book begins to examine how social media can be brought to bear on the encounter with heritage and on the socially produced meanings and values that individuals and communities ascribe to it. To highlight the specific changes produced by social media, the book is structured around three major themes: Social Practice. New ways of understanding and experiencing heritage are emerging as a result of novel social practices of collection, representation, and communication enabled and promoted by social media. Public Formation. In the presence of widely available social technologies, peer-to-peer activities such as information and media sharing are rapidly gaining momentum, as they increasingly promote and legitimate a participatory culture in which individuals aggregate on the basis of common interests and affinities. Sense of Place. As computing becomes more pervasive and digital networks extend our surroundings, social media and technologies support new ways to engage with the people, interpretations and values that pertain to a specific territorial setting. Heritage and Social Media provides readers with a critical framework to understand how the participatory culture fostered by social media changes the way in which we experience and think of heritage. By introducing readers to how social media are theorized and used, particularly outside the institutional domain, the volume reveals through groundbreaking case studies the emerging heritage practices unique to social media. In doing so, the book unveils the new issues that are emerging from these practices and the new space for debate and critical argumentation that is required to illuminate what can be done in this burgeoning sector of heritage work.

Social Media for Lawyers

Social Media for Lawyers Book
Author : Carolyn Elefant,Nicole Black
Publisher : American Bar Association
Release : 2010
ISBN : 9781604429206
Language : En, Es, Fr & De

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Book Description :

Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.

Social Media Mining

Social Media Mining Book
Author : Reza Zafarani,Mohammad Ali Abbasi,Huan Liu
Publisher : Cambridge University Press
Release : 2014-04-28
ISBN : 1139916122
Language : En, Es, Fr & De

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Book Description :

The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. Understanding and processing this new type of data to glean actionable patterns presents challenges and opportunities for interdisciplinary research, novel algorithms and tool development. Social Media Mining integrates social media, social network analysis, and data mining to provide a coherent platform to understand the basics and potentials of social media mining. It introduces the unique problems arising from social media data and presents fundamental concepts, emerging issues, and effective algorithms for network analysis and data mining. Suitable for use in advanced undergraduate and beginning graduate courses as well as professional short courses, the text contains exercises of different degrees of difficulty that improve understanding and help apply concepts, principles and methods for social media mining.

Social Media Tools and Platforms in Learning Environments

Social Media Tools and Platforms in Learning Environments Book
Author : Bebo White,Irwin King,Philip Tsang
Publisher : Springer Science & Business Media
Release : 2011-09-18
ISBN : 3642203922
Language : En, Es, Fr & De

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Book Description :

Online social media have transformed the face of human interaction in the 21st century. Wikis, blogs, online groups and forums, podcasts, virtual worlds, and social tagging are but a few of the applications enabling innovative behaviors that support acquisition, access, manipulation, retrieval, and visualization of information. It is, therefore, no surprise that educational practitioners and theorists have begun to explore how social media can be harnessed to describe and implement new paradigms for communication, learning, and education. The editors’ goal in publishing this book was to identify original research on the application of online social media and related technologies in education as well as emerging applications in Web technologies that could provide and shape future educational platforms. The selected contributions deal with questions such as how social media can truly enrich and enhance learning and teaching experiences in ways not otherwise possible; how learning can be integrated in a distributed and ubiquitous social computing environment; or what theories, paradigms, and models are applicable for the support of social computing in education. Researchers in education or educational software will find interesting and sometimes provocative chapters on paradigms and methodologies, virtual and mobile learning spaces, and assessment and social factors. Practitioners in these fields will benefit from an additional section devoted to case studies and first experience reports.

Social Media as Surveillance

Social Media as Surveillance Book
Author : Daniel Trottier
Publisher : Ashgate Publishing, Ltd.
Release : 2012
ISBN : 1409438899
Language : En, Es, Fr & De

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Book Description :

This book develops a surveillance studies approach to social media by presenting first hand ethnographic research with a variety of personal and professional social media users. Using Facebook as a case-study, it describes growing monitoring practices that involve social media. What makes this study unique is that it not only considers social media surveillance as multi-purpose, but also shows how these different purposes augment one another, leading to a rapid spread of surveillance and visibility.

Strategic Social Media

Strategic Social Media Book
Author : L. Meghan Mahoney,Tang Tang
Publisher : John Wiley & Sons
Release : 2016-10-31
ISBN : 1119259193
Language : En, Es, Fr & De

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Book Description :

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Social Media

Social Media Book
Author : Hana S. Noor Al-Deen,John Allen Hendricks
Publisher : Lexington Books
Release : 2012
ISBN : 0739167294
Language : En, Es, Fr & De

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Book Description :

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.

Social Media

Social Media Book
Author : K.M Shrivastava
Publisher : Sterling Publishers Pvt. Ltd
Release : 2013
ISBN : 8120792092
Language : En, Es, Fr & De

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Book Description :

"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "

Social Media Success

Social Media Success  Book
Author : Janet Fouts
Publisher : Happy About
Release : 2009
ISBN : 1600051642
Language : En, Es, Fr & De

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Book Description :

This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.

Social Media Planner

Social Media Planner Book
Author : Wise Supplies Press
Publisher : Unknown
Release : 2020-06-30
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Must have for networkers/bloggers who struggle with organizing their content! This planner will allow you to be organized and get rid of the chaos in your social blogger life! Choose network and plan exactly when you will add the post to the socials. Schedule your week carefully. What content will you post today to specific social media? Don't wait! Reserve your copy today! --> Click on the Buy Now button and simplify your life!