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Seo 2017 Learn Search Engine Optimization with Smart Internet Marketing Strateg

Seo 2017 Learn Search Engine Optimization with Smart Internet Marketing Strateg Book
Author : Adam Clarke
Publisher : Createspace Independent Publishing Platform
Release : 2016-09-29
ISBN : 9781539151142
Language : En, Es, Fr & De

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Book Description :

Learn SEO strategies to rank at the top of Google with SEO 2017 Newest edition - EXPANDED & UPDATED - OCTOBER, 2016 No matter your background, SEO 2017 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is wrong! If you''ve sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong. - Google''s constant updates have made many popular SEO optimization strategies useless. Why is this so? Google are constantly evolving, making it extremely difficult to know what works. Recent changes: 1. September, 2016 - Google announces Penguin 4.0, the latest and biggest update to their link-spam algorithm, which has now become a real-time addition to their core search algorithm. 2. September, 2016 - Webmasters report a groundbreaking update to Google''s local search results now known as the Possum update, presenting new challenges to local businesses. 3. August, 2016 - Google announces their upcoming "Interstitial" update, effectively putting an end to mobile pop-up ads in coming months. SEO 2017 is now updated covering the latest changes to Google''s algorithm, and walks you through all major updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Google''s algorithm, and what potential Google changes may be coming up in 2017. With this best-selling SEO book you can learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site. Discover powerful link building techniques to get top rankings and generate massive traffic Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won''t get you in hot-water with Google. Now expanded and updated with more link building strategies, and extra tips for advanced readers. You will also discover: 1. Important SEO concepts, from beginner to advanced. 2. Sneaky tricks to get local businesses ranking high with local SEO. 3. How to find "money" keywords that will send customers to your site. 4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free. Also discover little-known search engine optimization tools top Internet marketing experts use The SEO tools chapter lists 25+ powerful tools top Internet marketing experts use to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! Sidestep the 2017 Google updates Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: - Inner mechanics of Google''s algorithm, and how to use them to rank your site at the top. - Recent updates-Penguin 4.0, Possum update, Accelerated Mobile Pages, Interstitial update, and more... - Potential updates coming up in 2017. - Steps to recover from a Google penalty. And read the very special bonus chapter on pay-per-click advertising In this special bonus, learn how to setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally. One of the most advanced and comprehensive SEO optimization books ever published-now updated and expanded-of all best-selling SEO books, this is the one with everything you need. Scroll up, click buy, and get started now!

Search Engine Optimization 2016

Search Engine Optimization 2016 Book
Author : Adam Clarke
Publisher : CreateSpace
Release : 2015-08-03
ISBN : 9781515345671
Language : En, Es, Fr & De

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Book Description :

Learn SEO strategies to rank at the top of Google with SEO 2016 EXPANDED & UPDATED - SEPTEMBER, 2015 No matter your background, SEO 2016 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is wrong! If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong. - Google's constant updates have made many popular SEO optimization strategies useless. Why is this so? Google are constantly evolving, making it extremely difficult to know what works. Recent changes: 1. July, 2015 - Google slowly release the Panda 4.1 refresh, punishing pages with low quality content, scraped content and aggressive ads. 2. May, 2015 - Google quietly rolled out significant update dubbed 'Phantom II', further punishing sites with low quality content. 3. April, 2015 - Google released the game changing 'Mobile SEO' update, causing many sites with poor mobile support to drop out of the search results. SEO 2016 is now updated covering the latest changes to Google's algorithm, and walks you through all major updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Google's algorithm, and what potential Google changes may be coming up in 2016. With this best-selling SEO book you can learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site. Discover powerful link building techniques experts use to get top rankings and generate massive traffic Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded and updated with more link building strategies, and extra tips for advanced readers. You will also discover: 1. Important SEO concepts, from beginner to advanced. 2. How to find "money" keywords that will send customers to your site. 3. Sneaky tricks to get local businesses ranking high with local SEO. 4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free. Also discover little-known search engine optimization tools top Internet marketing experts use The SEO tools chapter lists 25+ powerful tools top Internet marketing experts use to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! Sidestep the 2015 & 2016 Google updates Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: - The inner mechanics of Google's algorithm, and how to use them to rank your site at the top. - 2014 and 2015 Google updates-Panda 4.2, Phantom II, Mobile SEO, Doorway Pages, Penguin 3.0-and more. - Potential updates coming up in 2016. - Steps to recover from a Google penalty. And read the very special bonus chapter on pay-per-click advertising In this special bonus, learn to quickly and effectively setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your website overnight, literally. This is one of the most advanced and comprehensive SEO optimization books ever published-now updated and expanded-of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!

Encyclopedia of Organizational Knowledge Administration and Technology

Encyclopedia of Organizational Knowledge  Administration  and Technology Book
Author : Khosrow-Pour D.B.A., Mehdi
Publisher : IGI Global
Release : 2020-09-29
ISBN : 1799834743
Language : En, Es, Fr & De

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Book Description :

For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.

Advanced Methodologies and Technologies in Network Architecture Mobile Computing and Data Analytics

Advanced Methodologies and Technologies in Network Architecture  Mobile Computing  and Data Analytics Book
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Release : 2018-10-19
ISBN : 1522575995
Language : En, Es, Fr & De

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Book Description :

From cloud computing to data analytics, society stores vast supplies of information through wireless networks and mobile computing. As organizations are becoming increasingly more wireless, ensuring the security and seamless function of electronic gadgets while creating a strong network is imperative. Advanced Methodologies and Technologies in Network Architecture, Mobile Computing, and Data Analytics highlights the challenges associated with creating a strong network architecture in a perpetually online society. Readers will learn various methods in building a seamless mobile computing option and the most effective means of analyzing big data. This book is an important resource for information technology professionals, software developers, data analysts, graduate-level students, researchers, computer engineers, and IT specialists seeking modern information on emerging methods in data mining, information technology, and wireless networks.

Direct and Digital Marketing in Practice

Direct and Digital Marketing in Practice Book
Author : Brian Thomas,Matthew Housden
Publisher : Bloomsbury Publishing
Release : 2017-06-29
ISBN : 1472939085
Language : En, Es, Fr & De

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Book Description :

Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.

Library Information Systems 2nd Edition

Library Information Systems  2nd Edition Book
Author : Joseph R. Matthews,Carson Block
Publisher : ABC-CLIO
Release : 2019-11-30
ISBN : 1440851956
Language : En, Es, Fr & De

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Book Description :

Information systems are central to libraries, and managing information systems is critical to serving library communities. Both a textbook for LIS courses and a handbook for practitioners, this volume thoroughly addresses modern libraries' challenges of integrating information technology. • Covers all aspects of library information systems within a broad context • Written to be easily understandable and informative to a wide readership, including LIS students, library administrators, and managers, regardless of technical background or knowledge • Fully addresses current practice while also offering a glimpse into future trends in this quickly changing field, helping practitioners and future practitioners keep abreast of the field • Perfectly suited as a text for courses in LIS and as an everyday reference for practitioners

Facebook Marketing

Facebook Marketing Book
Author : Kenneth Lewis
Publisher : Unknown
Release : 2015-12-06
ISBN : 9781519119001
Language : En, Es, Fr & De

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Book Description :

FACEBOOK: The Most Powerful Internet Marketing Tool of the 21st Century A colossal entity with almost 1 billion daily users interacting with each other and checking their newsfeed for updates about the world - any smart digital entrepreneur will recognize the the utmost importance of effectively using Facebook - the most powerful form of social media - to their advantage. What might first appear as a friendly, simple tool for modern social interaction, Facebook is undoubtedly one of the most complex marketing forms of the current age. Additionally, if you simply sit on the knowledge of established techniques without taking the initiative to keep your knowledge fresh, then you will soon find yourself a Facebook novice once more. Facebook Marketing 2016 is your Comprehensive, Must-Have Guide on how master the complex labyrinth of Facebook to Optimize your Internet Marketing Efforts to Yield the Greatest Results for your product or business. Publisher's Note: This expanded edition of Facebook Marketing 2016 includes interactive images/graphics + fresh NEW CONTENT to bring you up to date with the most current and effective techniques on the market. Gain an In-Depth Understanding of: Organic vs. Inorganic Content The Facebook Reach & Facebook Boost System, Promoted Posts and Native Advertising Simple FB Strategies to Reach Maximum Traffic Current EdgeRank Developments Structure of a Campaign Advertising System: Affinity, Weight & Time Decay Facebook Insights - Metrics & Pages to Watch How to Master Advanced Facebook Strateges: FB Conversion Pixel, FB Custom Audience Pixel, FB Retargeting, FB Conversion Testing & FB Conversion Lift Tests 8 Most Recent Facebook Advances & The Importance of Staying Current Find Facebook's Free 34-part Marketing E-learning Course Where to Access Latest Facebook News & Updates FB Profile Development, Ads Manager Apps, Powerful Complementing Marketing Options Dozens of Proven, Insider Facebook Tips Master the Most Complex Facebook Marketing Algorithims Bonus: Top Facebook Resources Much, much more! Check out How Others Have Benefited: "After searching different blogs/youtube videos for the past month to learn how to boost my new companies site on Google and other search engines I decided I needed something that includes everything in a much more structured process to follow and this book delivered my just that and has been very easy to learn from so far. I have been able to format my content much better and optimize it more effectively so I am targeting precisely and creating accessible/ unique content. A great book overall and I really hope to be able to purchase a 2nd book from Kenneth Lewis soon to take me through the more advanced levels of SEO." - Dean, October 2015 Do you want to bring your online business to the next level and give your product or service the edge over your competitors? ” You CAN! Get Facebook Marketing 2016 and learn the most advanced and up to date strategies behind the mask of Facebook - while the strategies are still fresh! LIMITED Time BONUS OFFER: A sneak preview of Bestselling book 'SEO 2016: A Complete Guide to Search Engine Optimization included for FREE!

The PR Agency Handbook

The PR Agency Handbook Book
Author : Regina M. Luttrell,Luke W. Capizzo
Publisher : SAGE Publications
Release : 2018-03-26
ISBN : 1506329063
Language : En, Es, Fr & De

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Book Description :

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college and professional life. Throughout the book, students are introduced to many of the sub-fields of strategic communication, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). Students will not only develop a fundamental understanding of the different components found within an agency, but they will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Bundle and save! A perfect companion text for your Public Relations Writing or Campaigns course, we’ve made it easy for your students to get Public Relations Campaigns all in one convenient package at a student-friendly price. When bundled with The PR Agency Handbook, students receive a 20% discount off the total price. Use Bundle ISBN: 9781544338033 Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Innovative Approaches to Tourism and Leisure

Innovative Approaches to Tourism and Leisure Book
Author : Vicky Katsoni,Kathy Velander
Publisher : Springer
Release : 2017-12-29
ISBN : 3319676032
Language : En, Es, Fr & De

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Book Description :

This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations. The aim is to elucidate the ways in which ICTs can be used to create a high-quality experience for citizens and visitors while ensuring the wise, ecologically sound management of human and natural resources. Attention is also focused on the globalized environment in which these advances are occurring, and on the impacts of broader social, economic, and political forces in transforming our understanding of "tourism" in the era of online devices. The book is based on the proceedings of the Fourth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about the latest perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy.

Digital Marketing Excellence

Digital Marketing Excellence Book
Author : Dave Chaffey,PR Smith
Publisher : Routledge
Release : 2017-03-31
ISBN : 1317276728
Language : En, Es, Fr & De

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Book Description :

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Strategic Innovative Marketing and Tourism

Strategic Innovative Marketing and Tourism Book
Author : Androniki Kavoura,Efstathios Kefallonitis,Apostolos Giovanis
Publisher : Springer
Release : 2019-07-03
ISBN : 3030124533
Language : En, Es, Fr & De

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Book Description :

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Personal Development With Success Ingredients

Personal Development With Success Ingredients Book
Author : Mo Abraham
Publisher : eBookIt.com
Release : 2016-10-21
ISBN : 1456627244
Language : En, Es, Fr & De

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Book Description :

The team of successful people is a network of readers whose feedback have remained frankly remarkable. They have transformed themselves into an epitome of success by studying and practicing the principles outlined in the book. The book titled Personal Development with Success Ingredients written by Mo Abraham is a step-by-step guide for success, wealth, and happiness and the formula are by far tried and proven. The 12-In-1 book covering over fifty topics on Health & Mental Development, Personal & Social Development, and Financial Development was written with the sole aim of illuminating the minds of those who are disappointed at so-called ‘success books’ as many of them are only theoretical and somewhat not applicable in a different localized setting and hence, not workable. But Personal Development with Success Ingredients is a book embracing principles which are very much universal and can be found in virtually everyone. It's also like a whole library of knowledge, wisdom, key secrets and more packed into one book. For those wondering where the real secret of success can be found, it can be surely found in this book. The book was written by Mo Abraham, an experienced entrepreneur who has gained success by applying these same principles in his own life and business. He was a former merchant navy officer who also worked in big telecommunication companies occupying very high positions until he set up his own business in 2003. Like everyone else, Mo Abraham was also faced with the same struggle everyone faced but overcame those using strategic universal laws which he has hidden in the pages of this great book. The principles are affluently assuring and guarantee a life-changing experience. The author has deliberately set an affordable price so that anyone can have the alluring experience this book has to offer. The massive book contains over 900 pages of LIFE-TRANSFORMING information that have been proven to work for thousands and thousands of successful people around the world today.

The 21st Century Meeting and Event Technologies

The 21st Century Meeting and Event Technologies Book
Author : Seungwon "Shawn" Lee,Dessislava Boshnakova,Joe Goldblatt
Publisher : CRC Press
Release : 2017-03-03
ISBN : 1315355221
Language : En, Es, Fr & De

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Book Description :

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected] Please provide your name and title, course title, course start date, current text, number of students, and your institution address.

E marketing

E marketing Book
Author : Judy Strauss,Raymond D. Frost
Publisher : Routledge
Release : 2016-06-03
ISBN : 1315506521
Language : En, Es, Fr & De

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Book Description :

For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)

Information Technology for Managers

Information Technology for Managers Book
Author : George Reynolds
Publisher : Cengage Learning
Release : 2015-06-26
ISBN : 1305482492
Language : En, Es, Fr & De

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Book Description :

Now today's managers can prepare to successfully oversee and understand information systems with Reynold’s INFORMATION TECHNOLOGY FOR MANAGERS, 2E. This practical, insightful book prepares current and future managers to understand the critical business implications of information technology. A wealth of actual contemporary examples demonstrate how successful managers can apply information technology to improve their organizations. A new chapter on IT security, hands-on scenarios and practical cases give readers an opportunity to apply what they’re learning. This edition’s solid framework helps define the manager’s important role in information technology and in working effectively with all members of the organization to achieve results. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Multilingual Digital Marketing

Multilingual Digital Marketing Book
Author : Maria Johnsen
Publisher : Maria Johnsen
Release : 2015-03-25
ISBN : 1493632809
Language : En, Es, Fr & De

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Book Description :

Multilingual Digital MarketingHow to achieve your digital marketing objectives and increase sales Introducing: Multilingual Digital MarketingThis book is a must for all companies out there.Maria Johnsen has a wonderful way with words that makes this an amazing book to read.Each chapter answers to various questions related to: How search engines work Paid advertisement strategies that really work: How to bid smart at lowest cost and increase sales? Find out Maria Johnsen's global pay per click strategies Global marketing contains tactics which can be used in North America, Europe and Asia Sales tactics in Europe and North America Multilingual mobile advertising strategy Multilingual neuromarketing Where to find the right sales people and how motivate them to increase sales Multilingual neuromarketing Secrets in successful multilingual marketingMost Helpful Reader Reviews"I'm confident that this book helped me out a lot. Lots of useful information on multilingual marketing online. I'm happy I found this." - Steven Holt."Essential Book for Any Online Marketer - Quick Read, Concise Language, Packed full of Useful Tips!" - Susan Rits"Absolutely amazing information!! I was intrigued from the very beginning of this book because of the need to drive more traffic to my websites." - Anne StevensAbout the AuthorMaria Johnsen has a Master of Science degree in Human, Computer Interaction/Computer Sciences from the Norwegian University of Science and Technology. Her professional background and education is diverse and includes skills in areas such as multilingual digital marketing and content writing, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems. Also, she is fully fluent in seven human languages and possess experience in language instruction, tutoring, and translation. She has developed a unique teaching method for fast learning. This method is applied in China and Norway. Maria writes fiction and nonfiction books in her spare time.Scroll up and grab a copy TODAY Grab your copy today and start dominating the online world in your niche.Read "Multilingual Digital Marketing" on your PC, Mac, smart phone, tablet or Kindle device.Tags: multilingual digital marketing, multilingual seo ppc

The Engaged Scholar

The Engaged Scholar Book
Author : Andrew J. Hoffman
Publisher : Stanford University Press
Release : 2021-03-02
ISBN : 1503629252
Language : En, Es, Fr & De

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Book Description :

Society and democracy are ever threatened by the fall of fact. Rigorous analysis of facts, the hard boundary between truth and opinion, and fidelity to reputable sources of factual information are all in alarming decline. A 2018 report published by the RAND Corporation labeled this problem "truth decay" and Andrew J. Hoffman lays the challenge of fixing it at the door of the academy. But, as he points out, academia is prevented from carrying this out due to its own existential crisis—a crisis of relevance. Scholarship rarely moves very far beyond the walls of the academy and is certainly not accessing the primarily civic spaces it needs to reach in order to mitigate truth corruption. In this brief but compelling book, Hoffman draws upon existing literature and personal experience to bring attention to the problem of academic insularity—where it comes from and where, if left to grow unchecked, it will go—and argues for the emergence of a more publicly and politically engaged scholar. This book is a call to make that path toward public engagement more acceptable and legitimate for those who do it; to enlarge the tent to be inclusive of multiple ways that one enacts the role of academic scholar in today's world.

Public Relations Planning

Public Relations Planning Book
Author : Edward T. Vieira, Jr.
Publisher : Routledge
Release : 2018-10-03
ISBN : 1351590405
Language : En, Es, Fr & De

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Book Description :

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.

The Fourth Industrial Revolution Implementation of Artificial Intelligence for Growing Business Success

The Fourth Industrial Revolution  Implementation of Artificial Intelligence for Growing Business Success Book
Author : Allam Hamdan,Aboul Ella Hassanien,Anjum Razzaque,Bahaaeddin Alareeni
Publisher : Springer Nature
Release : 2021-04-11
ISBN : 3030627969
Language : En, Es, Fr & De

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Book Description :

This book focuses on the implementation of AI for growing business, and the book includes research articles and expository papers on the applications of AI on decision-making, health care, smart universities, public sector and digital government, FinTech, and RegTech. Artificial Intelligence (AI) is a vital and a fundamental driver for the Fourth Industrial Revolution (FIR). Its influence is observed at homes, in the businesses and in the public spaces. The embodied best of AI reflects robots which drive our cars, stock our warehouses, monitor our behaviors and warn us of our health, and care for our young children. Some researchers also discussed the role of AI in the current COVID-19 pandemic, whether in the health sector, education, and others. On all of these, the researchers discussed the impact of AI on decision-making in those vital sectors of the economy.

Principles of Information Systems

Principles of Information Systems Book
Author : Ralph Stair,George Reynolds
Publisher : Cengage Learning
Release : 2015-01-01
ISBN : 1305482212
Language : En, Es, Fr & De

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Book Description :

Delivering the latest research and most current coverage available, PRINCIPLES OF INFORMATION SYSTEMS, 12E equips students with a solid understanding of the core principles of IS and how it is practiced. Covering the latest developments from the field and their impact on the rapidly changing role of today's IS professional, the twelfth edition includes expanded coverage of mobile solutions, an increased focus on energy and environmental concerns, new discussions on the growing use of cloud computing across the globe, a stronger career emphasis, and a fully updated running case. Learning firsthand how information systems can increase profits and reduce costs, students explore new information on e-commerce and enterprise systems, artificial intelligence, virtual reality, green computing, and other issues reshaping the industry. The text introduces the challenges and risks of computer crimes, hacking, and cyberterrorism. It also presents some of the most current research on virtual communities and global IS work solutions as well as social networking. A long-running example illustrates how technology was used in the design, development, and production of this text. No matter where students' career paths may lead, PRINCIPLES OF INFORMATION SYSTEMS, 12E can help them maximize their success as employees, decision makers, and business leaders. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.