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Public Relations

Public Relations Book
Author : Melanie James
Publisher : Career FAQs
Release : 2006
ISBN : 1921106360
Language : En, Es, Fr & De

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Book Description :

Download Public Relations book written by Melanie James, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Public Relations

Public Relations Book
Author : Edward L. Bernays
Publisher : University of Oklahoma Press
Release : 2013-07-29
ISBN : 0806189827
Language : En, Es, Fr & De

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Book Description :

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Public Relations

Public Relations Book
Author : Russell S. Spindler
Publisher : Unknown
Release : 1958
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Public Relations book written by Russell S. Spindler, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Discovering Public Relations

Discovering Public Relations Book
Author : Karen Freberg
Publisher : SAGE Publications
Release : 2020-07-08
ISBN : 1544355394
Language : En, Es, Fr & De

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Book Description :

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. Learn more.

Making It in Public Relations

Making It in Public Relations Book
Author : Leonard Mogel
Publisher : Leonard Mogel
Release : 2010-08
ISBN : 9780982959664
Language : En, Es, Fr & De

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Book Description :

Download Making It in Public Relations book written by Leonard Mogel, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Online Public Relations

Online Public Relations Book
Author : David Phillips
Publisher : Kogan Page Publishers
Release : 2001
ISBN : 9780749435103
Language : En, Es, Fr & De

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Book Description :

This title aims to bridge the gap between action and analysis for public relations and the Internet. Endorsed and supported by the Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.

Public Relations Inventory of the Cooperative Extension Service

Public Relations Inventory of the Cooperative Extension Service Book
Author : United States. Federal Extension Service
Publisher : Unknown
Release : 1951
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Public Relations Inventory of the Cooperative Extension Service book written by United States. Federal Extension Service, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Nuclear Public Relations Campaign

Nuclear Public Relations Campaign Book
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy Conservation and Power
Publisher : Unknown
Release : 1983
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Nuclear Public Relations Campaign book written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy Conservation and Power, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Public Relations for Small Business

Public Relations for Small Business Book
Author : L. Kim Garvey
Publisher : Unknown
Release : 1978
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Public Relations for Small Business book written by L. Kim Garvey, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Introduction to Public Relations and Advertising

Introduction to Public Relations and Advertising Book
Author : D F du Plessis
Publisher : Juta and Company Ltd
Release : 2000
ISBN : 9780702155574
Language : En, Es, Fr & De

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Book Description :

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

Public Relations in Practice

Public Relations in Practice Book
Author : Anne Gregory
Publisher : Kogan Page Publishers
Release : 2004
ISBN : 9780749433819
Language : En, Es, Fr & De

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Book Description :

The role of the public relations practitioner is ever-more demanding, with even those entering the profession expected to possess sophisticated skills. This book aids development of these skills by looking at key functional areas of public relations from the practitioner's point of view.

Public Relations Theory

Public Relations Theory Book
Author : Brigitta R. Brunner
Publisher : John Wiley & Sons
Release : 2019-05-07
ISBN : 1119373158
Language : En, Es, Fr & De

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Book Description :

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Public Relations Strategy

Public Relations Strategy Book
Author : Sandra Oliver
Publisher : Kogan Page Publishers
Release : 2007
ISBN : 9780749448653
Language : En, Es, Fr & De

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Book Description :

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Public Relations

Public Relations Book
Author : Paul Baines,John Egan,Frank Jefkins
Publisher : Routledge
Release : 2007-06-07
ISBN : 1136370773
Language : En, Es, Fr & De

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Book Description :

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

Today s Public Relations

Today s Public Relations Book
Author : Robert L. Heath,W. Timothy Coombs
Publisher : SAGE
Release : 2006
ISBN : 1412926351
Language : En, Es, Fr & De

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Book Description :

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

Public Relations

Public Relations Book
Author : Ellen Gunning
Publisher : Macmillan International Higher Education
Release : 2021-04-22
ISBN : 1352002795
Language : En, Es, Fr & De

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Book Description :

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the twenty-first century. Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on Public Relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory Public Relations modules at universities.

Public Relations Campaigns

Public Relations Campaigns Book
Author : Anonim
Publisher : Unknown
Release : 2006
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Produced for undergraduate unit ALR300 (Public relations campaigns) offered by the Faculty of Arts' School of Communication and Creative Arts in Deakin University's Open Campus Program.

Public Relations

Public Relations Book
Author : Philip Henslowe
Publisher : Kogan Page Publishers
Release : 2003
ISBN : 9780749440725
Language : En, Es, Fr & De

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Book Description :

In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including: Planning and outsourcing Business writing Working with printers, photographers and designers Promotions, functions and other events Crisis management New developments in technology Assessment and evaluation This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology. Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals.

Public Relations Campaigns

Public Relations Campaigns Book
Author : Regina M. Luttrell,Luke W. Capizzo
Publisher : SAGE Publications
Release : 2018-02-05
ISBN : 1506332536
Language : En, Es, Fr & De

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Book Description :

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

Handbook of Public Relations

Handbook of Public Relations Book
Author : Robert L. Heath
Publisher : SAGE
Release : 2001
ISBN : 9780761912866
Language : En, Es, Fr & De

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Book Description :

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.