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New Product Development

New Product Development Book
Author : I. Barclay,Z. Dann,P. Holroyd
Publisher : Routledge
Release : 2010-08-20
ISBN : 1136376666
Language : En, Es, Fr & De

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Book Description :

The successful development, production and commercial launch of a stream of new and/or modified products has become one of the key factors in creating competitive advantage. Rapidly reducing development lead times and product life cycles, coupled with the shift from mass production to mass customisation are all increasing the pressure on product development activities and processes. This is leading companies to adopt a 'right first time' philosophy together with the constant review and improvement of their new product environment. New product development (NPD) performance needs to be constantly measured and action taken to improve current performance. Improvements to NPD activities and processes can be radical or incremental. They can be based on the review of past performance or the comparison of successful and less successful products. Benchmarking against the best practice in other companies can be used to advantage. Intuition also has its place. If you are interested in all or any of these improvement methodologies, this workbook is for you. The workbook provides information and a structured framework that allows a company to tailor NPD performance measurement and improvement methodologies to their particular circumstances. Part I introduces relevant 'theory' relating to NPD trends, strategy and performance evaluation and improvement. Part II covers the practical application of NPD strategy and performance evaluation/improvement using action based flow-charts ('animated' versions of the flow-charts are included on the CD-ROM). Part III covers the use of a structured NPD assessment tool and methodology presented in paper and CD-ROM formats. Relevant case studies and useful contacts and addresses are also included.

New Product Development

New Product Development Book
Author : Erdener Kaynak,Nicholas Mills,Michael Z Brooke
Publisher : Routledge
Release : 2012-11-12
ISBN : 1136400281
Language : En, Es, Fr & De

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Book Description :

Keep ahead of your competitors! New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you’re in! This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility. Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an “executive summary” that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!

Revolutionizing Product Development

Revolutionizing Product Development Book
Author : Steven C. Wheelwright,Kim B. Clark
Publisher : Simon and Schuster
Release : 1992-06-15
ISBN : 0029055156
Language : En, Es, Fr & De

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Book Description :

Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six years of in-depth, systematic, worldwide research, they present proven principles for developing the critical capabilities for speed, efficiency, and quality that have worked again and again in scores of successful Japanese, American, and European fast-cycle firms. The authors argue that to survive, let alone succeed, today's companies must construct a new "platform" -- with new methodologies -- on which they can compete. Using their model for development strategies, Wheelwright and Clark show that firms can create a solid architecture for the integration of marketing, manufacturing, and design functions for problem solving and fast action -- particularly during the critical design-build-test cycles of prototype creation. They demonstrate further how successful firms such as Honda in automobiles, Compaq in personal computers, Applied Materials in semi-conductors, Sony in audio equipment, The Limited in apparel, and Hill-Rom in hospital beds have employed recent methodologies to bring new products to market at break-neck speed. Such innovations include design for manufacturability, quality function deployment, computer-aided design, and computer-aided engineering. Finally, Wheelwright and Clark emphasize the importance of learning in the organization. Companies that consistently "design it right the first time" and follow a path of continuous improvement in product and process development have a formidable edge in the crucial race to market.

Innovation Product Development and Commercialization

Innovation  Product Development and Commercialization Book
Author : Dariush Rafinejad
Publisher : J. Ross Publishing
Release : 2007-06-15
ISBN : 9781932159707
Language : En, Es, Fr & De

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Book Description :

This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.

Information Technology and Product Development

Information Technology and Product Development Book
Author : Satish Nambisan
Publisher : Springer Science & Business Media
Release : 2010-01-08
ISBN : 9781441910813
Language : En, Es, Fr & De

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Book Description :

Information Technology and Product Development: A Research Agenda presents important new research from varied disciplines aimed at developing new theoretical concepts and insights on the application of IT in product and service innovation. Drawing on the work of researchers in such varied management areas as information services, technology management, marketing, operations, business strategy and organizational behavior, the book redefines the role of IT in product and service development and the organizational and management issues underlying the successful deployment of IT in innovation contexts, and provides a foundation for future research on the diverse types of IT applications in product development and their potential impact on both product and service innovation. Reflecting two critical shifts in the service sector – the increased complexity and convergence in products and services, along with the rise of the Internet and rapid digitization of products and services – the book is organized into three sections. Section 1 presents four chapters that focus on the traditional areas of project and process management; Section 2 presents four chapters focusing on the emerging areas of collaborative innovation and knowledge co-creation; and Section 3 presents one chapter that draws it all together and identifies some of the important themes and issues for future research. This important new work has much to offer academic researchers in management in its in-depth theoretical analysis of the wide range of organizational and management issues associated with the application of IT in product and service development. It will also appeal to researchers and thought-leaders in consulting organizations whose primary area of interest is product development or IT applications.

New Product Development and Marketing

New Product Development and Marketing Book
Author : Italo S. Servi
Publisher : Greenwood Press
Release : 1990
ISBN :
Language : En, Es, Fr & De

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Book Description :

In a comprehensive guide to new product development, Servi describes the four phases of the product development process and explains the basic rules which, he argues, must guide the process regardless of the business environment in which it occurs. In an effort to raise the historically low commercial success rate for new products, the author offers both practical advice and numerous examples that demonstrate successful product introductions. Throughout, the author is concerned both with identifying commonalities in the new product development process across industries and service areas and with highlighting differences so that readers can select the elements of the process that are critical in their own business environments.

New Product Development

New Product Development Book
Author : Marc A. Annacchino
Publisher : Butterworth-Heinemann
Release : 2003
ISBN : 0750677325
Language : En, Es, Fr & De

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Book Description :

Covers the entire process of product development from idea to launch without missing a step!

New Product Development

New Product Development Book
Author : Sameer Kumar,Promma Phrommathed
Publisher : Springer Science & Business Media
Release : 2006-10-28
ISBN : 0387232737
Language : En, Es, Fr & De

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Book Description :

The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction enables dealing with shorter product lives. To sustain competitiveness, a firm has to be innovative as well as quick to respond to the changing customer needs in order to provide better and faster products to market than competitors. New product development (NPD) is considered as a process of learning. Successful NPD projects typically rely on knowledge and experience of multi-function teams. In addition to corporate strategy and organization learning, the external factors such as, market and competitive conditions also play a big role in driving business strategies. The results from the empirical research study reported shows that companies implementing innovation strategy are more competitive in the long run while those that follow customer-responsive strategy are more likely to have higher return on investment within a shorter time. In order to achieve both sustainable competencies and also meet customer needs in the changing market environment today, a company should adapt to the benefits of both strategies.

New Product Development For Dummies

New Product Development For Dummies Book
Author : Robin Karol,Beebe Nelson
Publisher : John Wiley & Sons
Release : 2011-02-14
ISBN : 9781118051283
Language : En, Es, Fr & De

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Book Description :

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Product Development and Design for Manufacturing

Product Development and Design for Manufacturing Book
Author : John Priest,Jose Sanchez
Publisher : CRC Press
Release : 2012-04-16
ISBN : 1420026828
Language : En, Es, Fr & De

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Book Description :

"Outlines best practices and demonstrates how to desgin in quality for successful development of hardware and software products. Offers systematic applications failored to particular market environments. Discusses Internet issues, electronic commerce, and supply chain."

Organizing Cross Functional New Product Development Projects

Organizing Cross Functional New Product Development Projects Book
Author : Tobias Huth
Publisher : Springer Science & Business Media
Release : 2008-03-06
ISBN : 9783834996428
Language : En, Es, Fr & De

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Book Description :

On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of cross-functional new product development projects. It is shown that certain antecedents should be permanently employed, while others should be managed dynamically.

Food Product Development

Food Product Development Book
Author : Richard Earle,Allan Anderson
Publisher : CRC Press
Release : 2001-10-09
ISBN : 9780849312090
Language : En, Es, Fr & De

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Book Description :

Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a process fraught with risk, often ending in failure. What are the keys to making the process a success? Based on a wealth of experience gathered over 40 years, Food Product Development provides the answers. After an introductory chapter, the first half of the book considers the four core elements of product development: the overall business strategy which directs product development, the various steps in the product development process itself, the knowledge required to fuel the process and, last but not least, keeping product development focused on consumer needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food Product Development will be an essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry. Mary D. Earle and Richard L. Earle are both Professors Emeritus in Massey University, New Zealand. Mary Earle is a pioneer in product development research, and both she and her husband have worked with industry on numerous product development projects. Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.

Product Development

Product Development Book
Author : Christopher A. Mattson,Carl D. Sorensen
Publisher : Springer
Release : 2019-12-11
ISBN : 9783030148980
Language : En, Es, Fr & De

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Book Description :

This book explores the evolution of products from the beginning idea through mass-production. Rather than prescribing a one-size-fits-all process, the authors explain the theory behind product development and challenge readers to develop their own customized development process uniquely suited for their individual situation. In addition to theory, the book provides development case studies, exercises and self-evaluation criteria at the end of each chapter, and a product development reference that introduces a wide variety of design tools and methods. Class-tested for three consecutive years by hundreds of students in four different courses, the book is an ideal text for senior design classes in mechanical engineering and related disciplines as well as a reference for practicing engineers/product designers.

New Product Development and Production Networks

New Product Development and Production Networks Book
Author : Ulrich Jürgens
Publisher : Springer Science & Business Media
Release : 2000-02-03
ISBN : 9783540641728
Language : En, Es, Fr & De

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Book Description :

Prof. Dr. U. Jürgens, Wissenschaftszentrum Berlin, is renown for his scientific work in fields like human resources, work organization and organization of production and development, especially for automotive industries. In this publication the authors from different countries discuss practical models of integration in development and production as realized in practice. Time-to-Market is the key for success, efficient integration of development and production necessary to reach the goal. Jürgens himself acts as a publication editor and creates a book reporting about the state of art in automotive and electronics industry. The publication is directed to scientists and is of interest to those practitioners, who have to develop the benchmarks for their own development and production.

New Food Product Development

New Food Product Development Book
Author : Gordon W. Fuller
Publisher : CRC Press
Release : 1994-02-23
ISBN : 9780849380020
Language : En, Es, Fr & De

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Book Description :

This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. The book covers the various stages of product development, including generating and sifting ideas against the company's objectives, the consumers' perceived needs and expectations, the competitiveness of the marketplace, the technologist's ability to create and manufacture a safe product within budget, and test marketing. Problems facing both small and large companies are confronted and solutions are proposed. Test marketing and the evaluation of such tests are discussed with some new suggestions for interpreting the criteria used. A chapter on organization presents ideas for fostering creativity and avoiding communication and personality conflicts. Trends in new ingredients and technologies to assist in the design of new products are given full coverage. The last chapter is devoted to the future, with stimulating discussion of new challenges to current trends in the industry.

Selecting Product Development Projects

Selecting Product Development Projects Book
Author : Whitney
Publisher : DIANE Publishing
Release : 1993-06
ISBN : 9781568066851
Language : En, Es, Fr & De

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Book Description :

An investigation of project selection choices of duopolists facing two alternatives: undertaking a pioneering type project aimed to develop a highly innovative product, or an incremental, innovation type project aimed to develop a less innovative product such as the modification of an existing product.

New Product Development

New Product Development Book
Author : J. O. Eastlack, Jr.
Publisher : Marketing Classics Press
Release : 2011-11-15
ISBN : 1613112556
Language : En, Es, Fr & De

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Book Description :

Methodology for Product Development in Architecture

Methodology for Product Development in Architecture Book
Author : Mick Eekhout
Publisher : IOS Press
Release : 2008-01-01
ISBN : 1586039652
Language : En, Es, Fr & De

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Book Description :

Methodology for Product Development in Architecture is dedicated to the methodology and processes of designing, developments and research of standard building products, building product systems and special building components, as well as to their applications in buildings. Therefore, this publication is of importance to product designers and product developers, who are mainly concerned with developing products and components at the side of producers, as well as to materializing architects and component designers. They are concerned with the materializing of the functional and spatial building concept as a whole and in parts.

The PDMA ToolBook 1 for New Product Development

The PDMA ToolBook 1 for New Product Development Book
Author : Paul Belliveau,Abbie Griffin,Stephen Somermeyer
Publisher : John Wiley & Sons
Release : 2004-01-30
ISBN : 9780471271086
Language : En, Es, Fr & De

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Book Description :

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarking and changing your new product development process and managing your product portfolio.