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Proactive Marketing For The New And Experienced Library Director

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Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director Book
Author : Melissa U.D. Goldsmith,Anthony J. Fonseca
Publisher : Chandos Publishing
Release : 2014-08-26
ISBN : 1780634684
Language : En, Es, Fr & De

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Book Description :

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers

Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director Book
Author : Melissa Goldsmith,Anthony Fonseca
Publisher : Unknown
Release : 2014
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers.

Librarians and Instructional Designers

Librarians and Instructional Designers Book
Author : Joe Eshleman,Richard Moniz,Karen Mann,Kristen Eshleman
Publisher : American Library Association
Release : 2016-07-29
ISBN : 0838914780
Language : En, Es, Fr & De

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Book Description :

With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes.

The Changing Landscape for the Libraries and Librarians Issues Challenges

The Changing Landscape for the Libraries and Librarians   Issues   Challenges Book
Author : Dr DD Lal
Publisher : BFC Publications
Release : 2022-03-11
ISBN : 9355097476
Language : En, Es, Fr & De

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Book Description :

A smart library is an information center with networks of many libraries and their services in a larger informational ecosystem around the globe. The Libraries are adding new, digital resources and services while maintaining most of the old, traditional resources and services. Now the role of libraries, information services, the relationship between a library and users is changing significantly. Traditional services of a library are modified and enhanced in an online environment. The proposed book emphasizes the importance for a library to be flexible to changing needs and to adopt new technologies rapidly. With the emergence of new technologies, the traditional library, acting as a medium for sharing information, needs an integral refinement in its processes. This transformation will bring in efficiency and minimize human error in the processes with the help of smart gates, material location finders, and smart check-out booths to automate the processes of controlling access, locating items as well as issuing/returning of materials. The smart library focuses on the use of technology in a library and is designed to be a very collaborative learning environment, where participants are encouraged to contribute ideas and information. Smart library improves traditional and non-traditional library services, improve users' library experience and enhance opportunities for students learning. Libraries are facing increased expectations from users, and challenges of developing technologies including Web 2.0, Web 3.0, ebooks, digitations, and a problem of archiving digital content. Webbased technology provides users and information professionals with powerful and flexible tools for information dissemination.

Fundamentals of Collection Development and Management

Fundamentals of Collection Development and Management Book
Author : Peggy Johnson
Publisher : American Library Association
Release : 2018-01-16
ISBN : 0838916899
Language : En, Es, Fr & De

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Book Description :

As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Fundamentals of Collection Development and Management Fourth Edition

Fundamentals of Collection Development and Management  Fourth Edition Book
Author : Peggy Johnson
Publisher : American Library Association
Release : 2018-07-23
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Listen to Rap Exploring a Musical Genre

Listen to Rap  Exploring a Musical Genre Book
Author : Anthony J. Fonseca
Publisher : ABC-CLIO
Release : 2019-09-30
ISBN : 1440865671
Language : En, Es, Fr & De

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Book Description :

Listen to Rap! Exploring s Musical Genre provides an overview of this kinetic and poetic musical genre for scholars of rap and curious novices alike. • Provides readers with a ready list of the 50 most important people and events in rap • Discusses vocal styles and musical production in depth • Quickly and efficiently characterizes rappers, crews, albums, and singles • Provides pertinent information that links rappers, producers, DJs (turntablists), and record labels • Discusses the history of rap as a series of local phenomena in the introduction

Richard Matheson s Monsters

Richard Matheson s Monsters Book
Author : June M. Pulliam,Anthony J. Fonseca
Publisher : Rowman & Littlefield
Release : 2016-02-02
ISBN : 1442260688
Language : En, Es, Fr & De

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Book Description :

This volume chronicles and examines all aspects of the writing career of Richard Matheson, including thematic concerns, authorial techniques, and genre tropes, as well as the influence on contemporaries and later writers.

The Encyclopedia of Musicians and Bands on Film

The Encyclopedia of Musicians and Bands on Film Book
Author : Melissa U. D. Goldsmith,Paige A. Willson,Anthony J. Fonseca
Publisher : Rowman & Littlefield
Release : 2016-10-07
ISBN : 1442269871
Language : En, Es, Fr & De

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Book Description :

Musicians, both fictional and real, have long been subjects of cinema. From biopics of composers Beethoven and Mozart to the rise (and often fall) of imaginary bands in The Commitments and Almost Famous, music of all types has inspired hundreds of films. The Encyclopedia of Musicians and Bands on Film features the most significant productions from around the world, including straightforward biographies, rockumentaries, and even the occasional mockumentary. The wide-ranging scope of this volume allows for the inclusion of films about fictional singers and bands, with emphasis on a variety of themes: songwriter–band relationships, the rise and fall of a career, music saving the day, the promoter’s point of view, band competitions, the traveling band, and rock-based absurdity. Among the films discussed in this book are Amadeus, The Blues Brothers, The Buddy Holly Story, The Commitments, Dreamgirls, The Glenn Miller Story, A Hard Day’s Night, I’m Not There, Jailhouse Rock, A Mighty Wind, Ray, ’Round Midnight, The Runaways, School of Rock, That Thing You Do!, and Walk the Line. With entries that span the decades and highlight a variety of music genres, The Encyclopedia of Musicians and Bands on Film is a valuable resource for moviegoers and music lovers alike, as well as scholars of both film and music.

Innovation in Public Libraries

Innovation in Public Libraries Book
Author : Kirstie Nicholson
Publisher : Chandos Publishing
Release : 2017-02-23
ISBN : 0081012969
Language : En, Es, Fr & De

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Book Description :

Innovation in Public Libraries: Learning from International Library Practice examines the recent activities of successful and innovative libraries around the world, presenting their initiatives in areas including library design, events and programs, and creating customer experiences. This timely guide provides an overview of these libraries’ successful experiences and identifies emerging global trends and themes. The author offers library practitioners guidance on how to pursue these trends in their own library environment, identifying achievable goals when planning building and design improvements, and developing customer interactions in order to emulate the experiences of international libraries. Presents a range of successful and innovative practices in one book, covering library innovation in building design, programs and events, and in customer experience and approach Provides an international perspective on library activities, with libraries in different countries discussed Analyzes the experiences of various libraries to identify common trends and themes Provides practical advice for librarians who wish to emulate the activities of the libraries discussed, with recommended goals to action Examines both the big picture of emerging global trends and themes, as well as highlighting the daily experiences of individual libraries

Visible Librarian

Visible Librarian Book
Author : Judith A. Siess
Publisher : American Library Association
Release : 2003-04-04
ISBN : 9780838908488
Language : En, Es, Fr & De

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Book Description :

Outlines strategies to improve customer service, gather advocates, maintain resources, and garner recognition for providing value.

Library Management and Marketing in a Multicultural World

Library Management and Marketing in a Multicultural World Book
Author : James L. Mullins
Publisher : Walter de Gruyter
Release : 2007-01-01
ISBN : 359844026X
Language : En, Es, Fr & De

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Book Description :

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

Developing Library Staff for the 21st Century

Developing Library Staff for the 21st Century Book
Author : Maureen Sullivan
Publisher : Psychology Press
Release : 1992
ISBN : 9781560243892
Language : En, Es, Fr & De

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Book Description :

Developing Library Staff for the 21st Century presents a variety of insightful perspectives on how proper human resources management strategies can provide library staff members at all levels with the skills needed for libraries of the future. The shift of the concept of management from control to development means that library administrators must adapt to a more inclusive definition of the human resources field. In addition to such administration activities as recruitment, wage and payroll management, and benefits, human resources management now encompasses all activities that promote greater job satisfaction and support the development of individuals within the context of the workplace. This valuable book examines some of the procedures that can help library managers identify the human resources in their organizations; design and implement programs, policies, and procedures to address these issues; and commit the necessary resources to support the full development of all library staff. These perceptive chapters present discussions of the general issues in human resource management and development. They suggest a variety of practical ideas for developing academic library staff at all levels in preparation for the twenty-first century. Academic libraries must be prepared to face unique challenges in the recruitment of talented, qualified individuals to the library profession, the provision of adequate pay for the level of knowledge and skill required by library work, and the very nature of library education. Developing Library Staff for the 21st Century presents a wealth of innovative ideas for reshaping library staff at both the organizational and staff level including: technological training for staff members a model of leadership development based on the library's organizational culture and level of maturity a “green movement” for librarianship that presents an action agenda for the creation of librarianship as a learning and self-renewing profession research findings about the role of the academic library director and some specific areas that need development the changing role of library assistants and the steps libraries need to take to attract, retain, and develop support staff practical experiences with the implementation of innovative human resource programs at Yale University and the University of California, San Diego Administrators, managers, librarians, and staff members will become better prepared for the future with a broad understanding of the various models, approaches, and specific actions described in this book. By making important human resources management changes now, academic libraries will successfully adapt to meet the administrative challenges of the 21st century.

Public Libraries and Social Justice

Public Libraries and Social Justice Book
Author : John Pateman,John Vincent
Publisher : Routledge
Release : 2016-04-15
ISBN : 1317073630
Language : En, Es, Fr & De

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Book Description :

The need for public libraries to tackle social exclusion and engage in social justice becomes ever more urgent as the gap between rich and poor continues to widen, and the very survival of public libraries in the heart of the community is open to debate. If public libraries are to develop and grow in the future and become relevant to the majority of their local communities, then they need to abandon outmoded concepts of 'excellence' and fully grasp the 'equity' agenda. This book examines the historical background to social exclusion and the strategic context in terms of government and professional policy. The authors propose a compelling manifesto for change and outline practical ways in which public libraries can be transformed into needs-based services.

Practical Marketing for the Academic Library

Practical Marketing for the Academic Library Book
Author : Stephanie Espinoza Villamor,Kimberly Shotick
Publisher : ABC-CLIO
Release : 2022-05-31
ISBN : 1440872236
Language : En, Es, Fr & De

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Book Description :

In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Building a Successful Customer service Culture

Building a Successful Customer service Culture Book
Author : Maxine Melling,Joyce Little
Publisher : Facet Publishing
Release : 2002
ISBN : 1856044491
Language : En, Es, Fr & De

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Book Description :

As libraries move into the 21st century, quality management has become a key focus of the effort to create a service culture that meets - and indeed exceeds - customer requirements. The language of customer service has become common in the library and information sector, as have many of the techniques associated with the provision of customer-focused services. However, there is a danger that customer service may be seen as a 'bolt on' to existing core provision in the form of feedback mechanisms, information leaflets and customer-training sessions. One of the challenges facing managers is to go beyond the acknowledgement of the importance of a customer focus, and to develop an understanding of how this focus can be embedded in the culture of their services via strategic and operational management. This new management guide addresses this challenge. Contributed by LIS professionals with extensive experience in the management of public and academic services, each chapter presents a good practice guide to an element of strategic or operational management with the customer placed at centre stage: the users' perspective; planning and policy making; leadership and management; human resource planning; marketing as a tool for LIS managers; assuring quality; planning buildings for customers and services; developing a service culture through partnerships; virtual service. Readership: This book is essential reading for managers of library and information services from senior to team managers, and also for all those involved in devising strategy and policy for staff and service development. It is relevant to libraries and information services in any area of the world.

The 21st century Black Librarian in America

The 21st century Black Librarian in America Book
Author : Andrew P. Jackson,Julius Jefferson (Jr.),Akilah Nosakhere
Publisher : Scarecrow Press
Release : 2012
ISBN : 0810882450
Language : En, Es, Fr & De

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Book Description :

This collection of poignant essays covers a multiplicity of concerns for the 21st-century Black librarian and embodies compassion and respect for the provision of information, an act that defines librarianship. The essays, written by Black librarians in public, academic, state, federal, technology, and special libraries, are personable, inspiring, and thought provoking for all library professionals, regardless of race, class, or gender.

Education and Research for Marketing and Quality Management in Libraries La formation et la recherche sur le marketing et la gestion de la qualit en biblioth que La formation et la recherche sur le marketing et la gestion de la qualit en biblioth que

Education and Research for Marketing and Quality Management in Libraries   La formation et la recherche sur le marketing et la gestion de la qualit   en biblioth  que   La formation et la recherche sur le marketing et la gestion de la qualit   en biblioth  que Book
Author : Réjean Savard
Publisher : Walter de Gruyter
Release : 2001-01-01
ISBN : 3110962217
Language : En, Es, Fr & De

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Book Description :

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Library Hotline

Library Hotline Book
Author : Anonim
Publisher : Unknown
Release : 2001
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Library Hotline book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Libraries for Users

Libraries for Users Book
Author : Luisa Alvite,Leticia Barrionuevo
Publisher : Elsevier
Release : 2010-12-10
ISBN : 1780630514
Language : En, Es, Fr & De

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Book Description :

This book reviews the quality and evolution of academic library services. It revises service trends offered by academic libraries and the challenge of enhancing traditional ones such as: catalogues, repositories and digital collections, learning resources centres, virtual reference services, information literacy and 2.0 tools. Studies the role of the university library in the new educational environment of higher education Rethinks libraries in academic context Redefines roles for academic libraries