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Practical Guide To Comparative Advertising

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Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising Book
Author : Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen
Publisher : Academic Press
Release : 2018-11-22
ISBN : 012809351X
Language : En, Es, Fr & De

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Book Description :

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

A Practical Guide to Trade Mark Law

A Practical Guide to Trade Mark Law Book
Author : Amanda Michaels,Andrew Norris
Publisher : Sweet & Maxwell
Release : 2002
ISBN : 9780421747609
Language : En, Es, Fr & De

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Book Description :

The fourth edition of this legal guide for advisers of housing associations and housing association tenants provides comprehensive coverage of this area of law. It incorporates wide-ranging changes in law and policy, including the shift towards a more holistic approach

The Legal Guide to E business

The Legal Guide to E business Book
Author : Jacqueline Klosek,Satya Pattnayak,Anil Hira
Publisher : Greenwood Publishing Group
Release : 2003
ISBN : 9781567204032
Language : En, Es, Fr & De

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Book Description :

This book: addresses the legal ramifications of developing and hosting Web sites -- explains how to minimize liability through the use of Web site Terms of Use and user agreements -- explicates specific international issues arising from the conduct of e-commerce -- examines online marketing and advertising, online privacy issues, and online intellectual property rights.

Sensory Evaluation Practices

Sensory Evaluation Practices Book
Author : Herbert Stone,Rebecca N. Bleibaum,Heather A. Thomas
Publisher : Academic Press
Release : 2020-10-18
ISBN : 0128153350
Language : En, Es, Fr & De

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Book Description :

Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory evaluation, including those on the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods, such as laddering, design thinking, emotional profiling, and applications of qualitative and consumer co-creation and immersive techniques are explored. This book will be an ideal reference for sensory professionals, technical managers, product specialists and research directors in the food, beverage, cosmetics, and other consumer products industries of all sizes. Emphasizes the importance of scientific sensory methodology used to measure and understand consumer perception Illustrates the importance of planning, managing and communicating product sensory information in a way that is actionable to developers, marketers and legal counsel Presents how sensory science is becoming more influential at the front end of innovation Discusses measurement, the design of experiments, and how to understand key sensory drivers that most influence consumers Explores the global nature of products and how companies can benefit by having fundamental training programs in sensory and consumer science Contains demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environments Includes worked examples for interpreting and displaying results Features a new chapter on how to get your research published

A Practical Approach to Trade Mark Law

A Practical Approach to Trade Mark Law Book
Author : Amanda Michaels,Andrew Norris
Publisher : Oxford University Press
Release : 2010-03-11
ISBN : 0199579687
Language : En, Es, Fr & De

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Book Description :

A new edition of a well established text, and now part of the renowned Oxford University Press 'A Practical Approach' series, A Practical Approach to Trade Mark Law fourth edition provides a comprehensive, digestible and accessible introduction to trade mark law, explaining the technicalities of the law in plain, non-technical language.

E business

E business Book
Author : Amanda C. Brock,Rafi Azim-Khan
Publisher : Spiramus Press Ltd
Release : 2009
ISBN : 1904905870
Language : En, Es, Fr & De

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Book Description :

This is an easy-to-read, jargon-busting guide to the legal issues affecting online business in the UK. The use of bullet points and checklists provide useful memory aid, while the sample clauses and contracts are invaluable. The book looks at the E-Commerce Regulations (EC Directive) 2002 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. It explains how these affect on-line trading and marketing. Offering practical advice on how to manage e-business issues, the book also explains various contractual relationships which directors and managers will be asked to enter into. The authors provide useful pointers on negotiation and the practical analysis of contract issues including web site design, hosting content, linking, outsourcing, and other third party relationships. Significant developments since the first edition include: court cases affecting file-sharing (such as Napster), the UK's Police and Justice Act 2006 which introduced stiffer sentences for some computer-related offenses, the Companies Act 2009 which created new requirements for websites and e-mail, and the massive growth of online auctions, gambling, and entertainment.

Experiential Marketing

Experiential Marketing Book
Author : Rose Leahy,Pio Fenton,Holly Barry
Publisher : SAGE
Release : 2022-01-12
ISBN : 1529786533
Language : En, Es, Fr & De

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Book Description :

At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable. Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE). Experiential Marketing faces new challenges in a post-Covid era – this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere. Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland. Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland. Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.

Copywriting for the Electronic Media

Copywriting for the Electronic Media Book
Author : Milan D. Meeske,R. C. Norris
Publisher : Wadsworth Publishing Company
Release : 1992
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).

Reputation Matters

Reputation Matters Book
Author : Tracey Walker
Publisher : CCH New Zealand Limited
Release : 2013-07-01
ISBN : 0864759231
Language : En, Es, Fr & De

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Book Description :

Reputation matters more than ever in our connected global economy. Intangible but invaluable, a good reputation has the capacity to enhance business and competitive advantage. Conversely, reputation damage can negatively impact earnings, profitability, market share and recruitment and retention. Reputation risk management is, therefore, a concern that every business needs to prioritise. Written by Tracey Walker, partner of national law firm Simpson Grierson, this book is a practical guide for New Zealand lawyers in private practice, corporate counsel, communications managers and public relations practitioners. It explains legal issues relating to reputation management and protection, covers key aspects of the law and corporate communication, and provides tips on how to avoid communication pitfalls to minimise legal risk.

MARKETING MANAGEMENT 4E

MARKETING MANAGEMENT 4E Book
Author : Rajan Saxena
Publisher : Tata McGraw-Hill Education
Release : 2009
ISBN : 9780070144910
Language : En, Es, Fr & De

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Book Description :

Download MARKETING MANAGEMENT 4E book written by Rajan Saxena, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

How to Market Your Business

How to Market Your Business Book
Author : Dave Patten
Publisher : Kogan Page Publishers
Release : 2008-03-03
ISBN : 0749453672
Language : En, Es, Fr & De

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Book Description :

Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

A Practical Approach to Intellectual Property Law in Hong Kong

A Practical Approach to Intellectual Property Law in Hong Kong Book
Author : Kenny K. S. Wong
Publisher : Unknown
Release : 2002
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download A Practical Approach to Intellectual Property Law in Hong Kong book written by Kenny K. S. Wong, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

European Fashion Law

European Fashion Law Book
Author : Rosie Burbidge
Publisher : Edward Elgar Publishing
Release : 2019
ISBN : 1788113012
Language : En, Es, Fr & De

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Book Description :

European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion. https://www.europeanfashionlaw.com/about-the-book

Pharmacy Practice and the Law

Pharmacy Practice and the Law Book
Author : Richard R. Abood,David B. Brushwood
Publisher : Jones & Bartlett Learning
Release : 2005
ISBN : 9780763732981
Language : En, Es, Fr & De

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Book Description :

Pharmacy Practice

International Law Trade Perspective

International Law   Trade Perspective Book
Author : Anonim
Publisher : Unknown
Release : 1994
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download International Law Trade Perspective book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Marketing Information Guide

Marketing Information Guide Book
Author : Anonim
Publisher : Unknown
Release : 1967
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Marketing Information Guide book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Entrepreneurial Leadership A Practical Guide to Generating New Business

Entrepreneurial Leadership  A Practical Guide to Generating New Business Book
Author : Angelo Mastrangelo
Publisher : ABC-CLIO
Release : 2015-11-12
ISBN : 1440835551
Language : En, Es, Fr & De

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Book Description :

Real-life examples from the author's experience illuminate a step-by-step plan that can help entrepreneurial leaders achieve their goals. • Suggests easy-to-follow principles for entrepreneurial leaders in all kinds of organizations based on the author's 40+ years of success leading enterprises in the business and nonprofit worlds • Combines principles of entrepreneurship and leadership into two groundbreaking models • Explains the fundamentals of entrepreneurial leadership in clear, readily understandable language • Shows the reader how to identify commercially viable opportunities versus opportunities that may not generate income • Takes readers inside the "Cola Wars" of the 1980s and 1990s, providing a glimpse into an industry that most people regularly patronize but of which they have no insider understanding • Uses real-life examples to show how entrepreneurial leadership has been practiced in unexpected places, including three U.S. presidencies

Marketing in an Audiology Practice

Marketing in an Audiology Practice Book
Author : Brian Taylor
Publisher : Plural Publishing
Release : 2015-04-01
ISBN : 1597567965
Language : En, Es, Fr & De

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Book Description :

Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.

Investigating Cyber Law and Cyber Ethics Issues Impacts and Practices

Investigating Cyber Law and Cyber Ethics  Issues  Impacts and Practices Book
Author : Dudley, Alfreda
Publisher : IGI Global
Release : 2011-09-30
ISBN : 1613501331
Language : En, Es, Fr & De

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Book Description :

Ethical values in computing are essential for understanding and maintaining the relationship between computing professionals and researchers and the users of their applications and programs. While concerns about cyber ethics and cyber law are constantly changing as technology changes, the intersections of cyber ethics and cyber law are still underexplored. Investigating Cyber Law and Cyber Ethics: Issues, Impacts and Practices discusses the impact of cyber ethics and cyber law on information technologies and society. Featuring current research, theoretical frameworks, and case studies, the book will highlight the ethical and legal practices used in computing technologies, increase the effectiveness of computing students and professionals in applying ethical values and legal statues, and provide insight on ethical and legal discussions of real-world applications.

The Intellectual Property Handbook

The Intellectual Property Handbook Book
Author : William A. Finkelstein,James R. Sims
Publisher : American Bar Association
Release : 2005
ISBN : 9781590315859
Language : En, Es, Fr & De

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Book Description :

The only single-volume guide to the major components of intellectual property published by the American Bar Association. Written by intellectual property and franchise lawyers, this resource provides substantive and practical guidance to a wide audience of non-IP specialists.