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Practical Guide To Comparative Advertising

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Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising Book
Author : Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen
Publisher : Academic Press
Release : 2018-11-22
ISBN : 012809351X
Language : En, Es, Fr & De

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Book Description :

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

A Practical Guide to Trade Mark Law

A Practical Guide to Trade Mark Law Book
Author : Amanda Michaels,Andrew Norris
Publisher : Sweet & Maxwell
Release : 2002
ISBN : 9780421747609
Language : En, Es, Fr & De

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Book Description :

The fourth edition of this legal guide for advisers of housing associations and housing association tenants provides comprehensive coverage of this area of law. It incorporates wide-ranging changes in law and policy, including the shift towards a more holistic approach

International Advertising Law

International Advertising Law Book
Author : Paul Jordan,Andrew Butcher
Publisher : Unknown
Release : 2021-04-30
ISBN : 9781787423909
Language : En, Es, Fr & De

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Book Description :

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

Journal of Public Policy Marketing JPP M

Journal of Public Policy   Marketing   JPP M Book
Author : Anonim
Publisher : Unknown
Release : 1997
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Journal of Public Policy Marketing JPP M book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

UK Trade Marks Act 1994

UK Trade Marks Act 1994 Book
Author : John Groom
Publisher : Longman Publishing Group
Release : 1994
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

The Trade Mark Act 1994 introduces new provisions aimed at simplifying the registration procedures and tightening the rules for the protection of trade marks.

Index to Legal Periodicals Books

Index to Legal Periodicals   Books Book
Author : Anonim
Publisher : Unknown
Release : 2005
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Index to Legal Periodicals Books book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

You and Your Rights a Practical Guide for All Canadians

You and Your Rights   a Practical Guide for All Canadians Book
Author : Canadian Automobile Association,Reader's Digest Association (Canada)
Publisher : Reader's Digest Association (Canada) in conjuction with the Canadian Automobile Association
Release : 1980
ISBN : 9780888500922
Language : En, Es, Fr & De

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Book Description :

Download You and Your Rights a Practical Guide for All Canadians book written by Canadian Automobile Association,Reader's Digest Association (Canada), available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

A Practical Approach to Intellectual Property Law in Hong Kong

A Practical Approach to Intellectual Property Law in Hong Kong Book
Author : Kenny K. S. Wong
Publisher : Unknown
Release : 2002
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download A Practical Approach to Intellectual Property Law in Hong Kong book written by Kenny K. S. Wong, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

International Law Trade Perspective

International Law   Trade Perspective Book
Author : Anonim
Publisher : Unknown
Release : 1994
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download International Law Trade Perspective book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

ECommerce

ECommerce Book
Author : Susan Singleton
Publisher : Gower Publishing Company
Release : 2003
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

eCommerce: A Practical Guide to the Law is an essential tool for both businesses and lawyers involved in electronic commerce. It includes checklists and practical advice on the principal pitfalls relating to the Internet and e-mail and how to exploit the new technologies to advantage. Written by a solicitor who advises on these issues on a daily basis, it seeks to provide a simple summary of the relevant legal issues. Importantly it is fully up-to-date and includes details of the Electronic Communications Act 2000, the EU Electronic Commerce Directive and distance selling regulations as well as other, more established, relevant statutes. All areas of eCommerce law - from shopping on the Internet to trade mark and domain name disputes and employment law to contract terms - are covered. Vitally, Susan Singleton avoids jargon and writes in an authoritative and yet accessible style, making this an invaluable resource for everyone facing the challenge of working in the new electronic environment.

A Practical Guide to Food and Drug Law and Regulation

A Practical Guide to Food and Drug Law and Regulation Book
Author : Kenneth R. Piña,Wayne L. Pines
Publisher : Food and Drug Law Institute
Release : 2002
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download A Practical Guide to Food and Drug Law and Regulation book written by Kenneth R. Piña,Wayne L. Pines, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Copywriting for the Electronic Media

Copywriting for the Electronic Media Book
Author : Milan D. Meeske,R. C. Norris
Publisher : Wadsworth Publishing Company
Release : 1992
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).

A Practical Guide to National Competition Rules Across Europe

A Practical Guide to National Competition Rules Across Europe Book
Author : Marjorie Holmes,Lesley Davey
Publisher : Unknown
Release : 2007
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Conclusions and Recommendations --Austria --Belgium --Bulgaria --Cyprus --Czech Republic --Denmark --Estonia --Finland --France --Germany --Greece --Hungary --Ireland --Italy --Latvia --Lithuania --Luxembourg --Malta --The Netherlands --Norway --Poland --Portugal --Romania --Slovakia --Slovenia --Spain --Sweden --Switzerland --The United Kingdom --Practical Application of Competition Rules - Similarities and Difference --Litigation before National Court for Damages Arising from Competition Breaches --Competition Authorities.

The British National Bibliography

The British National Bibliography Book
Author : Arthur James Wells
Publisher : Unknown
Release : 2001
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download The British National Bibliography book written by Arthur James Wells, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

American Advertising

American Advertising Book
Author : Emelda L. Williams,Donald W. Hendon
Publisher : Taylor & Francis
Release : 1988
ISBN : 9780824084905
Language : En, Es, Fr & De

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Book Description :

Download American Advertising book written by Emelda L. Williams,Donald W. Hendon, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The Trade mark Reporter

The Trade mark Reporter Book
Author : Anonim
Publisher : Unknown
Release : 1996
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download The Trade mark Reporter book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Attorney Advertising in the United States

Attorney Advertising in the United States Book
Author : Nathan Aaron Rosen
Publisher : Unknown
Release : 1987
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Attorney Advertising in the United States book written by Nathan Aaron Rosen, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The Advertising Law Guide

The Advertising Law Guide Book
Author : Lee Wilson
Publisher : Unknown
Release : 2000
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.

Study Guide Otto Kleppner s Advertising Procedure Eighth Edition

Study Guide  Otto Kleppner s Advertising Procedure  Eighth Edition Book
Author : Otto Kleppner
Publisher : Unknown
Release : 1983
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Study Guide Otto Kleppner s Advertising Procedure Eighth Edition book written by Otto Kleppner, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Economics of Advertising

Economics of Advertising Book
Author : Roland Snow Vaile
Publisher : Taylor & Francis
Release : 1985
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Economics of Advertising book written by Roland Snow Vaile, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.