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Nudge

Nudge Book
Author : Richard H. Thaler,Cass R Sunstein
Publisher : Penguin UK
Release : 2012-10-04
ISBN : 0141976101
Language : En, Es, Fr & De

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Book Description :

NO.1 INTERNATIONAL BESTSELLER From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making. Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. 'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow 'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics

Nudge Theory in Action

Nudge Theory in Action Book
Author : Sherzod Abdukadirov
Publisher : Springer
Release : 2016-09-28
ISBN : 3319313193
Language : En, Es, Fr & De

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Book Description :

This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.

Nudge

Nudge Book
Author : Richard H. Thaler,Cass R. Sunstein
Publisher : Unknown
Release : 2009
ISBN : 9780141040011
Language : En, Es, Fr & De

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Book Description :

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read.

The Healthy Workplace Nudge

The Healthy Workplace Nudge Book
Author : Rex Miller,Phillip Williams,Michael O'Neill
Publisher : John Wiley & Sons
Release : 2018-05-08
ISBN : 1119480124
Language : En, Es, Fr & De

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Book Description :

Discover how healthy buildings, culture, and people lead to high profits Organizations and employees now spend an average of $18,000 per year per employee for health costs, a 61% increase in 10 years. Every indicator projects these costs will double before 2030. This is an unsustainable path. These costs are the tip to an even bigger iceberg, the hidden costs of time out of the office, distraction, disengagement, and turnover. The Healthy Workplace Nudge explains the findings of research on 100 large organizations that have tackled the problems of employee health costs and disengagement in five fresh ways: Well-being leads to health and high performance Wake up to the fact that 95% of traditional wellness programs fail to improve health or lower costs Behavioral economics has become a new powerful tool to nudge healthy behavior Healthy buildings are now cost effective and produce your strongest ROI to improving health Leaders who develop healthy cultures achieve sustainable high performance and employee wellbeing In addition to proving highly effective, these approaches represent a fraction of the cost sunk into traditional wellness and engagement programs. The book explains how to create a workplace that is good for people, releases them to what they do best and enjoy most, and produces great and profitable work. • Find actionable strategies and tactics you can put into use today • Retain happy, productive talent • Cut unnecessary spending and boost your bottom line • Benefit from real-world research and proven practice If you’re a leader who cares about the health and happiness of your employees, a human resource professional, or a professional who develops, designs, builds, or outfits workplace environments to improve employee health and wellbeing, this is one book you’ll want to have on hand.

Nudge management

Nudge management Book
Author : Eric Singler
Publisher : Unknown
Release : 2019-01-04
ISBN : 9782744067167
Language : En, Es, Fr & De

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Book Description :

Download Nudge management book written by Eric Singler, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Inside the Nudge Unit

Inside the Nudge Unit Book
Author : David Halpern
Publisher : Random House
Release : 2015-08-27
ISBN : 0753551381
Language : En, Es, Fr & De

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Book Description :

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

Nudge

Nudge Book
Author : Richard H. Thaler,Cass R. Sunstein
Publisher : Yale University Press
Release : 2008-01-01
ISBN : 0300146817
Language : En, Es, Fr & De

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Book Description :

Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.

Nudge

Nudge Book
Author : Leonard Sweet
Publisher : David C Cook
Release : 2010-08-01
ISBN : 9780781404938
Language : En, Es, Fr & De

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Book Description :

Evangelism is about reaching out to others. Really? You think? Brace yourself. In Nudge, author Leonard Sweet sets out to revolutionize our understanding of evangelism. He defines evangelism as “nudge” – awakening each other to the God who is already there. Sweet’s revolution promises to affect your encounters with others, as well as shaking the very roots of your own faith. So brace yourself.

The Creative Nudge

The Creative Nudge Book
Author : Mick Mahoney,Kevin Chesters
Publisher : Laurence King Publishing
Release : 2021-05-11
ISBN : 9781786279002
Language : En, Es, Fr & De

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Book Description :

Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use "nudge theory" to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.

Nudge and the Law

Nudge and the Law Book
Author : Alberto Alemanno,Anne-Lise Sibony
Publisher : Bloomsbury Publishing
Release : 2015-09-24
ISBN : 178225949X
Language : En, Es, Fr & De

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Book Description :

Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since public intervention works much better when it targets real people rather than imaginary beings assumed to be perfectly rational. Increasingly, governments around the world are keen to rely on those insights for reshaping public interventions in a wide range of policy areas such as energy, health, financial services and data protection. When policy-making meets behavioural sciences, effective and low-cost regulations can emerge in the form of default rules, smart disclosure and simplification requirements. While behaviourally-informed intervention has a huge potential for policymaking, it also attracts legitimacy and practicability concerns. Nudge and the Law takes a European perspective on those issues and explores the legal implications of the emergent phenomenon of behavioural regulation by focusing on the challenges and opportunities it may offer to EU policy-making and beyond.

Nudge Nudge Think Think

Nudge  Nudge  Think  Think Book
Author : Peter John,Sarah Cotterill,Liz Richardson,Alice Moseley,Gerry Stoker,Graham Smith,Corinne Wales,Hanhua Liu,Hisako Nomura
Publisher : A&C Black
Release : 2013-05-02
ISBN : 1780935552
Language : En, Es, Fr & De

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Book Description :

How can governments persuade citizens to act in socially beneficial ways? This successor to Thaler and Sunstein's cult book Nudge argues that an alternative approach needs to be considered - a 'think' strategy, in which citizens deliberate their own priorities as part of a process of civic renewal.

N r r nudges acceptabla

N  r   r nudges acceptabla  Book
Author : William Hagman
Publisher : Linköping University Electronic Press
Release : 2018-11-27
ISBN : 9176851605
Language : En, Es, Fr & De

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Book Description :

Interventions aimed to change behavior (so called nudges) are becoming more and more popular among policymakers. However, in order to be able to effectively use nudges, it is important to understand when and why people find them acceptable. The objective of this thesis is therefore to improve the understanding of when nudges are judged to be acceptable. The thesis focuses on a model for behavioral change. The model contains two parts, nudge technique and acceptance of nudges. Nudge technique refers to how the nudge is designed to function in regard to psychological mechanism and functionality. The nudge technique part of the model is expanded and problematized from an ethical perspective in the first part of this thesis, by exemplifying psychological mechanisms behind different techniques and explaining why they might be intrusive to individuals’ freedom of choice. In the second part of this thesis it is discussed why acceptance is an important component of making nudging legitimate and effective. This is followed by a discussion of how acceptance is empirically measured. The empirical part of the thesis is based on four papers which all use a quantitative online survey approach to study the judgements of nudges from the general public. Paper 1 was a first attempt to measure whether nudges which are common in the nudge literature are acceptable interventions according to the general public. We found that the nudges that were categorized as pro-self were more likely to be rated as acceptable and less likely to be perceived as intrusive to freedom of choice compared to pro-social nudges. Furthermore, the effect of decision styles and worldview on acceptance was explored. In paper 2, we explored whether the difference between acceptance found for pro-social nudges and proself nudges could be increased by framing nudges as beneficial for society or individuals. The framing had no effect on acceptance but, as in paper 1, pro-social nudges were found to be more intrusive to freedom of choice compared to pro-self framed nudges. Moreover, different nudge techniques had different rates of acceptance even with the same explicit goal for the nudges. In paper 3, we examined whether the alternative to nudges affects the perceived acceptability and intrusiveness of default-changing nudge techniques. The alternatives given to the nudges were either to enforce the intended behavioral change with legislation or to do nothing at all in order to change the behavior. We find no difference in aggregated acceptance, however, the judgements vary depending on individuals’ worldview. Paper 4 explored if the choice architect’s (the creator/proposer of the nudge) political affiliation affects acceptance rating for proposed nudge interventions and legislation. We find that acceptance of both nudges and legislation increases with the level of matching between people’s political orientation and the choice architect’s political affiliation. Taken together, the findings suggest that there is more to creating an acceptable nudge than to merely take a nudge technique that was acceptable in one context and apply it in another. Moreover, nudges that are rated as more beneficial towards individuals compared to society at large are in general more likely to be found acceptable and less intrusive to freedom of choice. It is important to have knowledge about the target population (e.g. their decision styles, world-views, and political orientation) to avoid backfires when implementing nudges.

Give Yourself a Nudge

Give Yourself a Nudge Book
Author : Ralph L. Keeney
Publisher : Cambridge University Press
Release : 2020-04-23
ISBN : 1108715621
Language : En, Es, Fr & De

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Book Description :

Enhancing your decision-making skills to make smarter decisions is the best way you can purposefully improve your life.

Why Nudge

Why Nudge  Book
Author : Cass R. Sunstein
Publisher : Yale University Press
Release : 2014-03-25
ISBN : 0300197861
Language : En, Es, Fr & De

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Book Description :

The best-selling author of Simpler offers an argument for protecting people from their own mistakes.

The Dark Side of Nudges

The Dark Side of Nudges Book
Author : Maria Alejandra Madi
Publisher : Routledge
Release : 2019-06-21
ISBN : 0429806469
Language : En, Es, Fr & De

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Book Description :

The concept of "nudging" has hit news headlines in recent years following the implementation of nudge policies in many parts of the world, the establishment of behavioural policy units in some countries, and the award of the Nobel Prize in Economics to the behavioural economist Richard Thaler in 2017. However, questions remain about whether nudging is an optimal approach to policy-making. This book presents a critical approach to the study of nudging to highlight the foundations, rationale and effects of current policy-making trends in the neoliberal age of behavioural economics. In this provocative book, the author presents a re-examination of the methodological foundations of behavioural economics and its consequences for addressing the deep social and economic policy challenges of our times. It is argued that, although the concept of nudge proposed by Richard Thaler and Cass Sunstein rejects the theorization of economic behaviour under models of strict rationality, nudge policies focus on methodological individualism in economic thinking and economic policy. The complexity of social and economic policy problems of the twenty-first century calls for a revision of our conceptual outlooks, and to increase recognition of the failure of methodological individualism in economics to address the unprecedented social, political, and environmental challenges of globalization. Offering a new take on the epistemological assumptions underlying behaviourally-informed policies, this book will prompt the general public to consider new ideas about the darker side of behavioural economics.

Nudge and the Law

Nudge and the Law Book
Author : Alberto Alemanno,Anne-Lise Sibony
Publisher : Bloomsbury Publishing
Release : 2015-09-24
ISBN : 1782259481
Language : En, Es, Fr & De

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Book Description :

Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since public intervention works much better when it targets real people rather than imaginary beings assumed to be perfectly rational. Increasingly, governments around the world are keen to rely on those insights for reshaping public interventions in a wide range of policy areas such as energy, health, financial services and data protection. When policy-making meets behavioural sciences, effective and low-cost regulations can emerge in the form of default rules, smart disclosure and simplification requirements. While behaviourally-informed intervention has a huge potential for policymaking, it also attracts legitimacy and practicability concerns. Nudge and the Law takes a European perspective on those issues and explores the legal implications of the emergent phenomenon of behavioural regulation by focusing on the challenges and opportunities it may offer to EU policy-making and beyond.

How Far to Nudge

How Far to Nudge  Book
Author : Peter John
Publisher : Unknown
Release : 2018-02-23
ISBN : 9781786430564
Language : En, Es, Fr & De

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Book Description :

Behavioural public policies, or nudges, have become increasingly popular in recent years, with governments keen to use light-touch interventions to improve the success of their public policies. In this unique book, Peter John explores nudges, their successes and limitations, and sets out a bold manifesto for the future of behavioural public policy.This book traces the beginnings of nudge in behavioural economics and tracks the adoption of its core ideas by policy-makers, providing examples of successful applications. By considering the question 'how far to nudge?', John reviews why it is crucial for governments to address citizen behaviours, and reviews the criticisms of nudge and its ethical limitations. Looking to its future, this book proposes the adoption of a radical version of nudge, nudge plus, involving increased feedback and more engagement with citizens.How Far to Nudge? will be a vital text for students of behavioural public policy and policy analysis, as well as for anyone looking for an introduction to nudge policy and an explanation for its growth in popularity.

The Economics of Nudge

The Economics of Nudge Book
Author : Anonim
Publisher : Routledge
Release : 2016-10-21
ISBN : 9781138938533
Language : En, Es, Fr & De

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Book Description :

Proponents of nudge theory argue that, because of our human susceptibility to an array of biases, we often make subprime choices and decisions that make us poorer, less healthy, and more miserable than we might otherwise be. However, using behavioural economics and insights from other disciplines they suggest that apparently small and subtle solutions (or nudges ) can lead to disproportionately beneficial outcomes without unduly restricting our freedom of choice. Indeed, the apparently virtuous and cost-effective possibilities of nudge theory has led to its enthusiastic adoption by adherents in the highest echelons of government and business, and nudge units (such as the Behavioural Insights Team in the British Cabinet Office) have been established in the UK, the United States, and Australia. While far from uncontroversial (some critics have questioned its ethical implications and dismissed many of its practical applications as short-term, politically motivated initiatives based on flimsy evidence), in recent years there has been an astonishing growth in scholarly output about and around the economics of nudge. And now, while the hybrid field continues to flourish, Routledge announces a new four-volume collection to provide users with a much-needed compendium of foundational and the very best cutting-edge scholarship. The collection is co-edited by Cass R. Sunstein (Robert Walmsley University Professor at Harvard), the co-author (with Richard Thaler) of the pioneering Nudge: Improving Decisions About Health, Wealth, and Happiness (2008), and Lucia Reisch of the Copenhagen Business School. The Economics of Nudge is fully indexed and has a comprehensive introduction, newly written by the editors, which places the collected material in its historical and intellectual context. It is an essential work of reference and is destined to be valued by scholars, students, and policymakers as a vital resource. "

Application of Nudge Theory for Changing Diet and Physical Activity

Application of Nudge Theory for Changing Diet and Physical Activity Book
Author : Qiming Hu
Publisher : Open Dissertation Press
Release : 2017-01-27
ISBN : 9781361359303
Language : En, Es, Fr & De

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Book Description :

This dissertation, "Application of Nudge Theory for Changing Diet and Physical Activity: a Systematic Review" by Qiming, Hu, 胡啟明, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Background: Unhealthy lifestyle are important contributors to chronic illness in Hong Kong and worldwide. Lifestyle modification, particularly improving healthy diet and physical activity, can prevent the development of various chronic illnesses, improve disease conditions, reduce the risk of complications and enhance the quality of life. Many behavioural models have been applied to achieve lifestyle modification, but the major limitation was that they mainly treated human behaviours as individual behaviours that were subsequent to rational thinking. Nudge theory, an advanced behavioral concept, proposed to change individual's motivation, incentives and decision making through non-direct suggestion and non-forced reinforcement. However, the application of Nudge theory has been challenged on the lack of evidence to prove its effectiveness, and its controversial framework for ethical analysis. Objectives: This review was to synthesize the empirical findings about the effectiveness of using nudge theory for lifestyle modification including healthy diet and physical activity. Methodology: Interventional and experimental studies that were conducted based on Nudge theory to change diet or physical activity was identified from the published literature. The studies were divided into two large groups according to outcome measured: healthy diet and physical activity, and they were systematically synthesized. The "nudges" used in these studies were categorized as six types of "nudges" summarized by "nudge unit" as "MINDSPACE" for further discussion. The type of "nudges" that were used in the studies and their effectiveness on changing diet and physical activity was abstracted. Results: Totally, nine articles that met the inclusion criteria were included. Five nudges were identified from the included studies, including Priming (P), Default (D), Salience & Affect (SA), Incentives (I) and Messenger & Norms (MN). It is found that the strategies and methods applied on the same nudge may have different effectiveness. Seven studies applied Priming (P) as nudge to motivate change in diet, which used two major strategies: "availability" and "accessibility." The evidence was strong that altering the availability of food presence could be effective to change food selection. The results of studies using accessibility were heterogeneous and contradictive with each other. Another three studies used different nudges including Default, Salience & Affect and Incentive. The effectiveness of Default (D) as nudge seemed to be blurry, and the sustainability remained questionable. The ethical consideration is always the primary pillar for applying nudging theory. As long as the applications are stick to necessary ethical concerns, the nudging model can be beneficial through mild "manipulation" rather than harmful. Conclusion: It has potential opportunity to carry out "libertarian paternalism" in Hong Kong. However, it is still a long way to take application of nudging model into regulation, legislation and daily practice. The evidences for each type of nudge were not consistent and enough. Besides, the monitoring and evaluation are not available yet. Future research can be focused on transferring these applications into real practice with an effective monitoring and evaluation system. DOI: 10.5353/th_b5320341 Subjects: Diet - Health aspects Exercise - Health asp

Resisting the Nudge

Resisting the Nudge Book
Author : Paul Robert Hamilton
Publisher : Unknown
Release : 2018
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

"Behavioral scientists have discovered that people predictably behave in ways unlike perfectly rational agents or utility maximizers. For example, it has been found that when people make choices, the degree to which they best pursue their own welfare or conception of the good is often influenced by the circumstances surrounding that choice. Cass Sunstein, Richard Thaler, and many others have proposed that these circumstances be consciously shaped to take advantage of these predictable patterns of behavior to get people to make choices that are best for the chooser. Put otherwise, many have suggested that choosers be "nudged" into making better choices. Perhaps more importantly, governments have made policy in line with these proposals. Most notably the US and the UK have attempted to incorporate these findings of behavioral economics by creating what are popularly known as "Nudge Units". The UK's unit (the Behavioral Insights Team) has been credited with "getting the unemployed back into work faster, helping smokers give up tobacco, and motivating procrastinators to be more punctual in paying their taxes". Many are uncomfortable with the use of nudges. Detractors describe their use as manipulative, paternalistic, or violations of autonomy or self-authorship. I share many of these concerns. In this dissertation, I look to raise two new ways of objecting to the use of nudges. The chapters will proceed as follows. In this chapter, I clarify what counts as a nudge and respond to the objection that nudging is inevitable. In the next chapter, I argue on republican grounds that the use of nudges places choice architects in a position of domination over choosers. In case some degree of domination is permissible, I will also explore what elements would distinguish permissible from impermissible nudges on republican grounds. In chapter 3, I argue that nudges can threaten the status of our actions from qualifying as achievements; and for those that still qualify, the use of nudges can make them less valuable as achievements. In the penultimate chapter, I respond to a particular defense of the use of nudges: nudges are permissible because they help one to appreciate the reasons that one has. To respond to this defense, I adopt a contemporary account of reasons to show that one either does not have reason to do what one is nudged into doing or the nudge is causally redundant in helping one to appreciate reasons. I conclude by considering how the insights that motivate the nudge project can be permissibly used."--Chapter 1