Skip to main content

Methods In Consumer Research

In Order to Read Online or Download Methods In Consumer Research Full eBooks in PDF, EPUB, Tuebl and Mobi you need to create a Free account. Get any books you like and read everywhere you want. Fast Download Speed ~ Commercial & Ad Free. We cannot guarantee that every book is in the library!

Methods in Consumer Research New Approaches to classic methods

Methods in Consumer Research  New Approaches to classic methods Book
Author : Gaston Ares,Paula Varela
Publisher : Unknown
Release : 2018
ISBN : 0987650XXX
Language : En, Es, Fr & De

GET BOOK

Book Description :

Download Methods in Consumer Research New Approaches to classic methods book written by Gaston Ares,Paula Varela, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Methods in Consumer Research Volume 2

Methods in Consumer Research  Volume 2 Book
Author : Gaston Ares,Paula Varela
Publisher : Woodhead Publishing
Release : 2018-01-02
ISBN : 0081017448
Language : En, Es, Fr & De

GET BOOK

Book Description :

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents comprehensive coverage of new and emerging techniques in consumer science Provides examples of successful application of the methodologies presented throughout Identifies how to design research for special populations, including children, the elderly and low-income consumers Discusses sensitivity to cross-cultural populations and emerging markets Includes research design for food, cosmetic and household products Highlights both psychological and physiological consumer measurements

Qualitative Methods for Consumer Research

Qualitative Methods for Consumer Research Book
Author : Thomas Bjorner
Publisher : Unknown
Release : 2016-01-01
ISBN : 9788741258539
Language : En, Es, Fr & De

GET BOOK

Book Description :

Qualitative Methods for Consumer Research presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research. Consumer research should not be understood in a narrow marketing context, but more broadly to include time consumption, societal questions, and potential consumers (e.g. within product innovation/development). It provides guidelines on how to properly conduct interviews, make observations, and use document data. Furthermore, it outlines specific procedures for analyzing textual, visual, and electronic information.

Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology Book
Author : Frank R. Kardes,Paul M. Herr,Norbert Schwarz
Publisher : Routledge
Release : 2019-04-15
ISBN : 1351137700
Language : En, Es, Fr & De

GET BOOK

Book Description :

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Methods in Consumer Research Volume 1

Methods in Consumer Research  Volume 1 Book
Author : Gaston Ares,Paula Varela
Publisher : Woodhead Publishing
Release : 2018-01-02
ISBN : 0081012586
Language : En, Es, Fr & De

GET BOOK

Book Description :

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics

Methods in Consumer Research Alternative approaches and special applications

Methods in Consumer Research  Alternative approaches and special applications Book
Author : Gaston Ares,Paula Varela
Publisher : Unknown
Release : 2018
ISBN : 0987650XXX
Language : En, Es, Fr & De

GET BOOK

Book Description :

Download Methods in Consumer Research Alternative approaches and special applications book written by Gaston Ares,Paula Varela, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Research Methods in Consumer Law

Research Methods in Consumer Law Book
Author : Hans-W. Micklitz,Anne-Lise Sibony,Fabrizio Esposito
Publisher : Edward Elgar Publishing
Release : 2022-01-27
ISBN : 1785366610
Language : En, Es, Fr & De

GET BOOK

Book Description :

Consumer law is worthy of greater academic attention at a time when many new questions arise and old ones need new answers. This unique handbook takes the reader on a journey through existing literature, research questions and methods. It builds on the state of the art to offer a springboard for jumping to the heart of contemporary issues and equips researchers with a starter’s kit to weave together rich traditions, ranging from socio-economics to behavioural analysis.

Postmodern Consumer Research

Postmodern Consumer Research Book
Author : Elizabeth C. Hirschman,Morris B. Holbrook
Publisher : SAGE
Release : 1992-07-29
ISBN : 0803947437
Language : En, Es, Fr & De

GET BOOK

Book Description :

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.

Qualitative Research Methods in Consumer Psychology

Qualitative Research Methods in Consumer Psychology Book
Author : Paul Hackett
Publisher : Psychology Press
Release : 2015-08-20
ISBN : 1317690273
Language : En, Es, Fr & De

GET BOOK

Book Description :

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Consumer Research Methods

Consumer Research Methods Book
Author : Anonim
Publisher : Unknown
Release : 2013
ISBN : 0987650XXX
Language : En, Es, Fr & De

GET BOOK

Book Description :

Download Consumer Research Methods book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Consumer Psychology A Study Guide to Qualitative Research Methods

Consumer Psychology  A Study Guide to Qualitative Research Methods Book
Author : Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jürgens
Publisher : Verlag Barbara Budrich
Release : 2016-04-18
ISBN : 3847408917
Language : En, Es, Fr & De

GET BOOK

Book Description :

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Alternative Market Research Methods

Alternative Market Research Methods Book
Author : David Longbottom,Alison Lawson
Publisher : Routledge
Release : 2016-09-13
ISBN : 1317550374
Language : En, Es, Fr & De

GET BOOK

Book Description :

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling ; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.

Quantitative Research Methods in Consumer Psychology

Quantitative Research Methods in Consumer Psychology Book
Author : Paul Hackett
Publisher : Taylor & Francis
Release : 2018-12-07
ISBN : 1317280415
Language : En, Es, Fr & De

GET BOOK

Book Description :

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Applying Consumer Research Methods to ITS Challenges

Applying Consumer Research Methods to ITS Challenges Book
Author : Anonim
Publisher : Unknown
Release : 1995
ISBN : 0987650XXX
Language : En, Es, Fr & De

GET BOOK

Book Description :

Download Applying Consumer Research Methods to ITS Challenges book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Qualitative Consumer and Marketing Research

Qualitative Consumer and Marketing Research Book
Author : Russell Belk,Eileen Fischer,Robert V Kozinets
Publisher : SAGE
Release : 2012-12-14
ISBN : 1446272060
Language : En, Es, Fr & De

GET BOOK

Book Description :

Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.

Consumer research methods 3

Consumer research methods  3 Book
Author : Anonim
Publisher : Unknown
Release : 2013
ISBN : 0987650XXX
Language : En, Es, Fr & De

GET BOOK

Book Description :

Download Consumer research methods 3 book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Consumer research methods

Consumer research methods Book
Author : Anonim
Publisher : Unknown
Release : 2013
ISBN : 0987650XXX
Language : En, Es, Fr & De

GET BOOK

Book Description :

Download Consumer research methods book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology Book
Author : Frank R. Kardes,Paul P. Herr,Norbert Schwarz
Publisher : Routledge
Release : 2019-04-15
ISBN : 0429687591
Language : En, Es, Fr & De

GET BOOK

Book Description :

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Issues in Children s Food Choices

Issues in Children s Food Choices Book
Author : Chantal Gilbert,Amanda C. Durow
Publisher : Unknown
Release : 2006
ISBN : 9780905942902
Language : En, Es, Fr & De

GET BOOK

Book Description :

Download Issues in Children s Food Choices book written by Chantal Gilbert,Amanda C. Durow, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Formative Research in Social Marketing

Formative Research in Social Marketing Book
Author : Krzysztof Kubacki,Sharyn Rundle-Thiele
Publisher : Springer
Release : 2016-10-07
ISBN : 9811018294
Language : En, Es, Fr & De

GET BOOK

Book Description :

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.