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Measuring The User Experience

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Measuring the User Experience

Measuring the User Experience Book
Author : William Albert,Thomas Tullis
Publisher : Newnes
Release : 2013-05-23
ISBN : 0124157920
Language : En, Es, Fr & De

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Book Description :

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

Measuring the User Experience

Measuring the User Experience Book
Author : William Albert,Thomas Tullis
Publisher : Morgan Kaufmann
Release : 2008-03-31
ISBN : 9780123735584
Language : En, Es, Fr & De

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Book Description :

Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it, and effectively using the information it reveals. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. This book is recommended for usability professionals, developers, programmers, information architects, interaction designers, market researchers, and students in an HCI or HFE program. . Presents criteria for selecting the most appropriate metric for every case . Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed

Measuring the User Experience 2nd Edition

Measuring the User Experience  2nd Edition Book
Author : William Albert,Thomas Tullis
Publisher :
Release : 2013
ISBN :
Language : En, Es, Fr & De

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Book Description :

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience.

Observing the User Experience

Observing the User Experience Book
Author : Mike Kuniavsky
Publisher : Morgan Kaufmann
Release : 2003-04-22
ISBN : 9781558609235
Language : En, Es, Fr & De

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Book Description :

Table of contents

Quantifying the User Experience

Quantifying the User Experience Book
Author : Jeff Sauro,James R Lewis
Publisher : Morgan Kaufmann
Release : 2016-07-12
ISBN : 0128025484
Language : En, Es, Fr & De

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Book Description :

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Includes new and revised information on standardized usability questionnaires Includes a completely new chapter introducing correlation, regression, and analysis of variance Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English

Beyond the Usability Lab

Beyond the Usability Lab Book
Author : William Albert,Thomas Tullis,Donna Tedesco
Publisher : Morgan Kaufmann
Release : 2009-12-21
ISBN : 9780080953854
Language : En, Es, Fr & De

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Book Description :

Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it’s appropriate to use and not use, and will learn about the various types of online usability testing techniques. *The first guide for conducting large-scale user experience research using the internet *Presents how-to conduct online tests with 1000s of participants – from start to finish *Outlines essential tips for online studies to ensure cost-efficient and reliable results

Handbook of Research on User Experience in Web 2 0 Technologies and Its Impact on Universities and Businesses

Handbook of Research on User Experience in Web 2 0 Technologies and Its Impact on Universities and Businesses Book
Author : Pelet, Jean-Éric
Publisher : IGI Global
Release : 2020-09-18
ISBN : 1799837580
Language : En, Es, Fr & De

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Book Description :

As various areas of discipline continue to progress into the digital age, diverse modes of technology are being experimented with and ultimately implemented into common practices. Mobile products and interactive devices, specifically, are being tested within educational environments as well as corporate business in support of online learning and e-commerce initiatives. There is a boundless stock of factors that play a role in successfully implementing web technologies and user-driven learning strategies, which require substantial research for executives and administrators in these fields. The Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses is an essential reference source that presents research on the strategic role of user experience in e-learning and e-commerce at the level of the global economy, networks and organizations, teams and work groups, and information systems. The book assesses the impact of e-learning and e-commerce technologies on different organizations, including higher education institutions, multinational corporations, health providers, and business companies. Featuring research on topics such as ubiquitous interfaces, computer graphics, and image processing, this book is ideally designed for program developers and designers, researchers, practitioners, IT professionals, executives, academicians, and students.

Improving the User Experience through Practical Data Analytics

Improving the User Experience through Practical Data Analytics Book
Author : Mike Fritz,Paul D. Berger
Publisher : Morgan Kaufmann
Release : 2015-03-03
ISBN : 0128006781
Language : En, Es, Fr & De

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Book Description :

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: Practical advise on choosing the right data analysis technique for each project. A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. Clear and concise guidance on interpreting the data output. Exercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A step-by-step methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques

Computers Helping People With Special Needs

Computers Helping People With Special Needs Book
Author : Klaus Miesenberger,Joachim Klaus,Arthur Karshmer,Wolfgang Zagler
Publisher : Springer Science & Business Media
Release : 2006-06-29
ISBN : 3540360204
Language : En, Es, Fr & De

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Book Description :

This book constitutes the refereed proceedings of the 10th International Conference on Computers Helping People with Special Needs, ICCHP 2006, held in Linz, Austria, in July 2006. The 193 revised contributions presented were carefully reviewed and selected for inclusion in the book. The papers evaluate how various fields in computer science can contribute to helping people with various kinds of disabilities and impairment.

Effective Prototyping with Excel

Effective Prototyping with Excel Book
Author : Nevin Berger,Michael Arent,Jonathan Arnowitz,Fred Sampson
Publisher : Elsevier
Release : 2009-01-07
ISBN : 0080916716
Language : En, Es, Fr & De

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Book Description :

Although recognized as a key to the design process, prototyping often falls victim to budget cuts, deadlines, or lack of access to sophisticated tools. This can lead to sloppy and ineffective prototypes or the abandonment of them altogether. Rather than lose this important step, people are turning to Microsoft Excel® to create effective, simple, and inexpensive prototypes. Conveniently, the software is available to nearly everyone, and most are proficient in its basic functionality. Effective Prototyping with Excel offers how-to guidance on how everyone can use basic Excel skills to create prototypes - ranging from narrative wire frames to hi-fidelity prototypes. A wide array of software design problems and business demands are solved via practical step-by-step examples and illustrations. Step-by-step guide to prototyping with a simple and affordable tool nearly everyone already has on their desktop Quickly and easily allows web and software designers to explore usability, design alternatives, and test theories prior to starting production Perfect companion to Effective Prototyping for Software Makers - with the same author team and full-color treatment, useful case studies, and hands-on exercises

Cultural Computing

Cultural Computing Book
Author : Ryohei Nakatsu,Naoko Tosa,Fazel Naghdy,Philippe Codognet
Publisher : Springer Science & Business Media
Release : 2010-08-23
ISBN : 3642152139
Language : En, Es, Fr & De

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Book Description :

Welcome to the Second International IFIP Entertainment Computing Symposium on st Cultural Computing (ECS 2010), which was part of the 21 IFIP World Computer Congress, held in Brisbane, Australia during September 21–23, 2010. On behalf of the people who made this conference happen, we wish to welcome you to this inter- tional event. The IFIP World Computer Congress has offered an opportunity for researchers and practitioners to present their findings and research results in several prominent areas of computer science and engineering. In the last World Computer Congress, WCC 2008, held in Milan, Italy in September 2008, IFIP launched a new initiative focused on all the relevant issues concerning computing and entertainment. As a - sult, the two-day technical program of the First Entertainment Computing Symposium (ECS 2008) provided a forum to address, explore and exchange information on the state of the art of computer-based entertainment and allied technologies, their design and use, and their impact on society. Based on the success of ECS 2008, at this Second IFIP Entertainment Computing Symposium (ECS 2010), our challenge was to focus on a new area in entertainment computing: cultural computing.

Beyond Usability

Beyond Usability Book
Author : Philippe Georges Zimmermann
Publisher :
Release : 2008
ISBN :
Language : En, Es, Fr & De

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Book Description :

Strategic Writing for UX

Strategic Writing for UX Book
Author : Torrey Podmajersky
Publisher : O'Reilly Media
Release : 2019-06-12
ISBN : 1492049360
Language : En, Es, Fr & De

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Book Description :

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

Handbook of Research on Information Security and Assurance

Handbook of Research on Information Security and Assurance Book
Author : Gupta, Jatinder N. D.,Sharma, Sushil
Publisher : IGI Global
Release : 2008-08-31
ISBN : 1599048566
Language : En, Es, Fr & De

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Book Description :

"This book offers comprehensive explanations of topics in computer system security in order to combat the growing risk associated with technology"--Provided by publisher.

Customer Analytics For Dummies

Customer Analytics For Dummies Book
Author : Jeff Sauro
Publisher : John Wiley & Sons
Release : 2015-01-16
ISBN : 1118937627
Language : En, Es, Fr & De

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Book Description :

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

Usable Usability

Usable Usability Book
Author : Eric Reiss
Publisher : John Wiley & Sons
Release : 2012-06-28
ISBN : 111824043X
Language : En, Es, Fr & De

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Book Description :

The A-to-Z guide to spotting and fixing usability problems Frustrated by pop-ups? Forms that make you start over if you miss a field? Nonsensical error messages? You're not alone! This book helps you simply get it right the first time (or fix what's broken). Boasting a full-color interior packed with design and layout examples, this book teaches you how to understand a user's needs, divulges techniques for exceeding a user's expectations, and provides a host of hard won advice for improving the overall quality of a user's experience. World-renowned UX guru Eric Reiss shares his knowledge from decades of experience making products useable for everyone...all in an engaging, easy-to-apply manner. Reveals proven tools that simply make products better, from the users' perspective Provides simple guidelines and checklists to help you evaluate and improve your own products Zeroes in on essential elements to consider when planning a product, such as its functionality and responsiveness, whether or not it is ergonomic, making it foolproof, and more Addresses considerations for product clarity, including its visibility, understandability, logicalness, consistency, and predictability Usable Usability walks you through numerous techniques that will help ensure happy customers and successful products!

Privacy and Identity Management for Life

Privacy and Identity Management for Life Book
Author : Jan Camenisch,Simone Fischer-Hübner,Kai Rannenberg
Publisher : Springer Science & Business Media
Release : 2011-07-07
ISBN : 3642203175
Language : En, Es, Fr & De

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Book Description :

At the end of the PrimeLife EU project, a book will contain the main research results. It will address primarily researchers. In addition to fundamental research it will contain description of best practice solutions.

Ajax for Web Application Developers

Ajax for Web Application Developers Book
Author : Kris Hadlock
Publisher : Sams Publishing
Release : 2006-10-30
ISBN : 0132714914
Language : En, Es, Fr & De

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Book Description :

Reusable components and patterns for Ajax-driven applications Ajax is one of the latest and greatest ways to improve users’ online experience and create new and innovative web functionality. By allowing specific parts of a web page to be displayed without refreshing the entire page, Ajax significantly enhances the experience of web applications. It also lets web developers create intuitive and innovative interaction processes. Ajax for Web Application Developers provides the in-depth working knowledge of Ajax that web developers need to take their web applications to the next level. The book shows how to create an Ajax-driven web application from an object-oriented perspective, and it includes discussion of several useful Ajax design patterns. This detailed guide covers the creation of connections to a MySQL database with PHP 5 via a custom Ajax engine and shows how to gracefully format the response with CSS, JavaScript, and XHTML while keeping the data tightly secure. It also covers the use of four custom Ajax-enabled components in an application and how to create each of them from scratch. The final section of the book combines the individual code examples and techniques from earlier chapters of the book into one larger, Ajax-driven application—an internal web mail application that can be used in any user-based application, such as a community-based web application. Readers will learn not only how to create and use their own reusable Ajax components in this application but also how to connect their components to any future Ajax applications that they might build. Web Development/Ajax/JavaScript

Progress in Distributed Operating Systems and Distributed Systems Management

Progress in Distributed Operating Systems and Distributed Systems Management Book
Author : Wolfgang Schröder-Preikschat
Publisher : Springer Science & Business Media
Release : 1990-05-22
ISBN : 9783540526094
Language : En, Es, Fr & De

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Book Description :

A selection of papers presented at a workshop on distributed operating systems and management of distributed systems. The papers focus on the illustration of existing concepts and solutions in distributed systems research and development and include case study analyses.