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Mass Communication

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Essentials of Mass Communication Theory

Essentials of Mass Communication Theory Book
Author : Arthur Asa Berger
Publisher : SAGE
Release : 1995-07-05
ISBN : 9780803973572
Language : En, Es, Fr & De

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Book Description :

'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

Mass Communication

Mass Communication Book
Author : Jason R. Detrani
Publisher : CRC Press
Release : 2016-04-19
ISBN : 1466562587
Language : En, Es, Fr & De

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Book Description :

Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media’s role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

McQuail s Mass Communication Theory

McQuail   s Mass Communication Theory Book
Author : Denis McQuail
Publisher : SAGE
Release : 2010-02-28
ISBN : 9781446244029
Language : En, Es, Fr & De

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Book Description :

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Journalism and Mass Communication in Africa

Journalism and Mass Communication in Africa Book
Author : Festus Eribo,Enoh Tanjong
Publisher : Lexington Books
Release : 2002
ISBN : 9780739103777
Language : En, Es, Fr & De

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Book Description :

Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.

Anthropology Mass Communication

Anthropology   Mass Communication Book
Author : Mark Allen Peterson
Publisher : Berghahn Books
Release : 2004-09-15
ISBN : 9781571812780
Language : En, Es, Fr & De

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Book Description :

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.

Mass Communication

Mass Communication Book
Author : Ralph E. Hanson
Publisher : SAGE Publications
Release : 2018-11-15
ISBN : 1544332351
Language : En, Es, Fr & De

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Book Description :

Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

Mass Communication

Mass Communication Book
Author : Tyler Miller
Publisher : Scientific e-Resources
Release : 2019-04-09
ISBN : 1839472073
Language : En, Es, Fr & De

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Book Description :

Mass Communication has taken deep roots in the world. Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. It influences almost all the aspects of human life viz. medical, education, culture, tradition and fashion etc. Like all other subjects mass communication also is worthy of research so that it can develop in a more understandable form. This book presents an epistemological view of levels of analysis. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. A comparative analysis is also made as where required. The author is hopeful that this book will be very useful to those who have a flair of learning more about the mass communication.

A Student s Guide to Mass Communication Law

A Student s Guide to Mass Communication Law Book
Author : Amber Nieto,John F. Schmitt
Publisher : Rowman & Littlefield
Release : 2005
ISBN : 9780742538412
Language : En, Es, Fr & De

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Book Description :

A unique learning tool for students in journalism and mass communication, A Student's Guide to Mass Communication Law is written for students by a top student. Amber Nieto and her professor John F. Schmitt--who also brings his experience as a lawyer and a journalist--have created an easy-to-read study guide to be used alongside any main textbook on media law or communication law. An outline format allows for quick reference and for instructors to choose material useful to their courses. Including a glossary and the text of the U.S. Constitution, this concise guide covers key areas such as free speech, freedom of the press, censorship, the student press, defamation and libel, privacy, intellectual property, fair trial issues, shield laws, freedom of information, obscenity, electronic media regulation, media ownership, and advertising. A Student's Guide helps students understand textbook material and serves as an ongoing refresher course on the basics of mass communication law and media law.

A Cognitive Psychology of Mass Communication

A Cognitive Psychology of Mass Communication Book
Author : Fred W. Sanborn
Publisher : Taylor & Francis
Release : 2022-09-13
ISBN : 1000640612
Language : En, Es, Fr & De

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Book Description :

The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding of how media affect our attitudes, thinking, and behavior. Continuing its academically rigorous yet student-friendly approach to this subject, the new edition has been thoroughly updated to reflect our current media landscape. Updates include new research and examples for an increasingly global perspective, an increased focus on social media, additional graphics, special end-of-chapter application sections, and an expansion in the list of references to reflect the latest research discussed. The book continues to emphasize the power of media, including social media, in affecting our perceptions of reality. There is also a detailed discussion of misinformation, disinformation, and fake news. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate students in media psychology, mass communication psychology, and media effects courses. Accompanying online resources are also available for both students and instructors. For students: chapter outlines, additional review and discussion questions, useful links, and suggested further reading. For instructors: lecture slides, guidelines for in-class discussions, a sample syllabus, chapter summaries, useful links, and suggested further reading. Please visit www.routledge.com/9780367713553.

Mass Communication in the Modern Arab World

Mass Communication in the Modern Arab World Book
Author : Naila Nabil Hamdy,Philip Auter
Publisher : Rowman & Littlefield
Release : 2022
ISBN : 1538140047
Language : En, Es, Fr & De

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Book Description :

This book introduces, explains, and explores communication in the modern Arab world. Focusing on contemporary times and the lasting effects of the Arab Spring, the book reveals how the unceasing growth of media and communication technologies have acted as agents of change and provides evidence of mass communication's potential to transform societies and cultures.

A Cognitive Psychology of Mass Communication

A Cognitive Psychology of Mass Communication Book
Author : Richard Jackson Harris
Publisher : Psychology Press
Release : 2004
ISBN : 0805846603
Language : En, Es, Fr & De

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Book Description :

With this fourth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge creates consequences for attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics--sex, violence, advertising--to less-studied topics, such as values, sports, and entertainment education. New chapters for the fourth edition cover: *children and media, examining children's prosocial television, advertising to children, and media literacy; *values and prosocial media, including family values, religion, social marketing, and entertainment-education programming; and *emotional media, including the effects of sports and music. New and updated material includes: *today's popular television shows; *the widespread use of the Internet; *changes brought about by telecommunications technology; *advertising on the Internet, in classrooms, and other unconventional places; *press coverage of the 2000 U.S. Presidential election and its aftermath; *stereotyping of mental illness and therapists; *male body-image media issues; *music, reflecting its increasing popularity and influence; and *effects of playing violent video games. An engaging, readable, and highly successful text, this classroom resource serves as an invaluable guide to the influences of media for courses on media and psychology, and media effects and processes.

Theory and Research in Mass Communication

Theory and Research in Mass Communication Book
Author : David K. Perry
Publisher : Routledge
Release : 2001-11-01
ISBN : 1135644993
Language : En, Es, Fr & De

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Book Description :

This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Mass Communication and Emancipatory of women

Mass Communication and Emancipatory of women Book
Author : Ashok Sharanappa
Publisher : Lulu.com
Release : 2022-10-05
ISBN : 1387717502
Language : En, Es, Fr & De

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Book Description :

Download Mass Communication and Emancipatory of women book written by Ashok Sharanappa, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Mass Communication

Mass Communication Book
Author : Ralph E. Hanson
Publisher : SAGE Publications
Release : 2016-10-20
ISBN : 1506358578
Language : En, Es, Fr & De

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Book Description :

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

The Media of Mass Communication Fifth Canadian Edition

The Media of Mass Communication  Fifth Canadian Edition Book
Author : John Vivian,Peter Maurin
Publisher : Unknown
Release : 2008-03-14
ISBN : 9780205499755
Language : En, Es, Fr & De

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Book Description :

A leader in the Canadian mass communication market, The Media of Mass Communication offers a unique genre breakdown of the discipline. Beginning with a focus on mass media such as print, sound recordings, movies, radio, television and the internet, it then moves on to mass messages, looking at news, public relations, advertising and entertainment, and finishes with an analysis of mass media issues, including media research, law and ethics, media effects, global mass media, and others. The new fifth edition has been heavily revised to include the latest changes in the Canadian and American media landscape, including new chapters on movies, entertainment, and Mass Media and Governance.

Mass Communication

Mass Communication Book
Author : Charles Robert Wright
Publisher : McGraw-Hill College
Release : 1986
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Mass Communication book written by Charles Robert Wright, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Applied Mass Communication Theory

Applied Mass Communication Theory Book
Author : Jack Rosenberry,Lauren A. Vicker
Publisher : Routledge
Release : 2017-05-18
ISBN : 1134974213
Language : En, Es, Fr & De

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Book Description :

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

Responsibility in Mass Communication

Responsibility in Mass Communication Book
Author : Wilbur Schramm
Publisher : New York : Harper
Release : 1957
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

As background he traces the historical development of the technics of communication from the invention of printing through the power press, telegraph, movies, radio, and television. He then discusses four major concepts of communication -- authoritarian, totalitarian, libertarian, and social responsibility.

Reports and Papers on Mass Communication

Reports and Papers on Mass Communication Book
Author : Unesco. Mass Communication Techniques Division
Publisher : Unknown
Release : 1960
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Reports and Papers on Mass Communication book written by Unesco. Mass Communication Techniques Division, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Mass Media and Political Communication in New Democracies

Mass Media and Political Communication in New Democracies Book
Author : Katrin Voltmer
Publisher : Psychology Press
Release : 2006
ISBN : 0415337798
Language : En, Es, Fr & De

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Book Description :

Using a comparative approach, this book examines how political communication and the mass media have played an important role in the consolidation of democratic institutions.