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Marketing The Core

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Marketing

Marketing Book
Author : Roger A. Kerin,Steven William Hartley,William Rudelius
Publisher : McGraw Hill Professional
Release : 2004
ISBN : 9780072547030
Language : En, Es, Fr & De

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Book Description :

MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing The Core

Marketing  The Core Book
Author : Roger Kerin,Steven Hartley
Publisher : McGraw-Hill Higher Education
Release : 2015-01-30
ISBN : 125930244X
Language : En, Es, Fr & De

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Book Description :

Marketing: The Core 6e by Kerin and Hartley continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style: Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing: A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making: The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology: The use of powerful technical resources and learning solutions, such as Connect, LearnSmart, SmartBook, www.kerinmarketing.com, and video links. Traditional and Contemporary Coverage: Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework: A pedagogy based on the use of learning objectives, learning reviews, learning objectives reviews, and supportive student supplements.

Marketing the Core

Marketing  the Core Book
Author : William Rudelius,Arsenio Bonifacio,Roger A. Kerin,Carol Bureau,Steven W. Hartley
Publisher : McGraw-Hill Ryerson
Release : 2018-01-31
ISBN : 9781259269264
Language : En, Es, Fr & De

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Book Description :

Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fifth Canadian Edition builds on the strengths of the previous editions, adding new elements that make the material even more interactive, engaging, and relevant. Marketing: The Core is designed so that students learn and enjoy learning about marketing. It is current. It is real. It reflects marketing in Canada.

Marketing

Marketing Book
Author : Kerin/ Mcdonell
Publisher : McGraw-Hill Higher Education
Release : 2007
ISBN : 9780074716182
Language : En, Es, Fr & De

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Book Description :

Winner: Best Tertiary (Adaptation) Single Title - Australian Awards for Excellence in Educational Publishing 2008. The judges particularly praised the book as follows: this title has an innovative presentation, contemporary and relevant examples, and maintains ethical standards throughout. The accessible writing style and features such as key cards at the end of the book make it a user-friendly tool. The highly successful Kerin, Marketing: The Core was first published in the US in 2003. This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Kerin, Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. Described by a reviewer as a 'breath of fresh air', Kerin allows lecturers to have a conversation with their students about marketing. Kerin, Marketing: The Core takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork. This, together with great writing, makes it a text that will keep students engaged. Key Features: Engaging writing style that has been specifically written with an essentials of marketing course in mind * Practical and effective; students understand how to create an effective marketing plan * Rich array of cases, examples, photos and advertisements that cover the Australian, New Zealand and Asian environment * Strong student support materials that includes MaxMark (an online study guide) and Core Cards (perforated cards that provide students with portable revision) * Full-sized instructor supplements support package that includes locally produced videos, presentation slides and instructor manual. These resources amongst others for both lecturers and students can be find on the Online Learning Centre.

Marketing The Core

Marketing  The Core Book
Author : Steven W. Hartley,Roger A. Kerin
Publisher : McGraw-Hill Education
Release : 2017-01-26
ISBN : 9781259712364
Language : En, Es, Fr & De

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Book Description :

Download Marketing The Core book written by Steven W. Hartley,Roger A. Kerin, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Marketing

Marketing Book
Author : Roger Kerin,Steven Hartley,William Rudelius
Publisher : McGraw-Hill/Irwin
Release : 2008-03-20
ISBN : 9780073404721
Language : En, Es, Fr & De

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Book Description :

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Looseleaf for Marketing The Core

Looseleaf for Marketing  The Core Book
Author : Steven W. Hartley,Roger A. Kerin
Publisher : McGraw-Hill Education
Release : 2019-01-29
ISBN : 9781260088861
Language : En, Es, Fr & De

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Book Description :

Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Marketing

Marketing Book
Author : Anonim
Publisher : Unknown
Release : 2006
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Marketing book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Exam Prep for Marketing The Core

Exam Prep for  Marketing   The Core Book
Author : Anonim
Publisher : Unknown
Release : 2021-05-11
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Exam Prep for Marketing The Core book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Liberty University Busi 330 Revised

Liberty University Busi 330 Revised Book
Author : Rudelius Kerin Hartley
Publisher : Unknown
Release : 2013
ISBN : 9780078139987
Language : En, Es, Fr & De

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Book Description :

Download Liberty University Busi 330 Revised book written by Rudelius Kerin Hartley, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Studyguide for Marketing

Studyguide for Marketing Book
Author : Cram101 Textbook Reviews,Cram101 Textbook Reviews Staff
Publisher : Cram101
Release : 2013-01-01
ISBN : 9781478454526
Language : En, Es, Fr & De

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Book Description :

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780078028922 .

Loose Leaf Marketing The Core with Connect Access Card

Loose Leaf Marketing  The Core with Connect Access Card Book
Author : Roger Kerin
Publisher : McGraw-Hill Education
Release : 2012-05-10
ISBN : 9780077976569
Language : En, Es, Fr & De

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Book Description :

Download Loose Leaf Marketing The Core with Connect Access Card book written by Roger Kerin, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Exam Prep for GEN COMBO MARKETING THE CORE CONNECT

Exam Prep for  GEN COMBO MARKETING  THE CORE  CONNECT     Book
Author : Anonim
Publisher : Unknown
Release : 2021-05-11
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Exam Prep for GEN COMBO MARKETING THE CORE CONNECT book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Exam Prep for Marketing the Core with Connect PPK

Exam Prep for  Marketing  the Core with Connect PPK Book
Author : Anonim
Publisher : Unknown
Release : 2021-05-11
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Exam Prep for Marketing the Core with Connect PPK book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Marketing the Museum

Marketing the Museum Book
Author : Fiona McLean
Publisher : Psychology Press
Release : 1997-01
ISBN : 0415152933
Language : En, Es, Fr & De

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Book Description :

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.

Marketing the Professional Services Firm

Marketing the Professional Services Firm Book
Author : Laurie Young
Publisher : John Wiley & Sons
Release : 2010-03-11
ISBN : 1119995426
Language : En, Es, Fr & De

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Book Description :

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

Marketing the SME

Marketing the SME Book
Author : Michele O’Dwyer
Publisher : Cambridge Scholars Publishing
Release : 2009-03-26
ISBN : 1443807907
Language : En, Es, Fr & De

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Book Description :

Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country’s labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland’s economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME’s were major providers for new jobs and this research addresses the key determinants of their success. This volume investigates a wide range of sophisticated, diverse and market-efficient strategies as adopted by Ireland’s SME’s to ensure global success.

Marketing the Arts

Marketing the Arts Book
Author : Anthony Rhine
Publisher : Rowman & Littlefield Publishers
Release : 2020-05-15
ISBN : 1538128969
Language : En, Es, Fr & De

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Book Description :

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website

Client at the Core

Client at the Core Book
Author : August J. Aquila,Bruce W. Marcus
Publisher : John Wiley & Sons
Release : 2004-07-29
ISBN : 0471681873
Language : En, Es, Fr & De

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Book Description :

"Clients At The Core is an essential blueprint to helping usall take the next steps. The authors, battle scarred by theevolution of professional firm management and marketing from thento now, have captured the changing needs of the firms in thisturbulent new economic era. This is a well-written book that usesplain language to convey practical, well thought-out ideas." -Patrick J. McKenna, a leading international consultant toprofessional service firms "The authors have captured the changing role of professionalservices marketing and firm management. There is valuable insight[in this] down-to-earth guide to competing successfully in the newenvironment." -David Maister, author and consultant "The book is a masterpiece! Aquila and Marcus have produced theessential guide for managing a professional services firm. They'vemarshaled their considerable real-life experiences and far-reachingvision into a veritable operating manual for the successfulfirm." -Rick Telberg, Editor at Large, American Institute ofCertified Public Accountants "At its heart, this book is the running shoe for legal andaccounting professionals who want to put the client first.Following the evolution of the industry over the past twenty-fiveyears, this must-have for every professional services firm is thekey to leading in the turbulent and highly competitive watersahead." -Richard S. Levick, Esq., President, Levick StrategicCommunications, LLC coauthor, Stop the Presses: The Litigation PRDesk Reference "Client selection and retention is one of the critical successfactors for a professional services firm, and Aquila and Marcus doa masterful job at educating us on the necessary ingredients ofeach. The chapters on firm governance and paying for performanceare thought provoking and certainly challenging to the conventionalwisdom. If you want a better understanding of marketing and leadinga professional firm in these turbulent times, this book isessential." -Ronald J. Baker, author, Professional's Guide to ValuePricing and The Firm of the Future "Client at the Core is a commonsense approach to keeping yourprofessional services firm relevant in the twenty-first century'sclient-driven economy. Aquila and Marcus have hit a home run withtheir insightful analysis and poignant prose." -Jeffrey S. Pawlow, Managing Shareholder, The GrowthPartnership, Inc.

Marketing the Program

Marketing the Program Book
Author : William A. Keim,Marybelle C. Keim
Publisher : Jossey-Bass Incorporated Pub
Release : 1981
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college. Callie Foster Struggs considers the importance of community impact studies. Anne Mulder-Edmondson proposes the inclusion of the entire college community in the development of a marketing plan. The promotion of a marketing plan via the printed media is described by Barbara A. W. Smith, while Robert H. Gaffner examines uses of the electronic media in marketing. The process of identifying target populations through segmentation is discussed by William A. Keim. Wallace F. Cohen and Jeanne Atherton describe the successful marketing of an afternoon program. Edwin R. Bailey explores the potential for coordination with universities in the development of a marketing plan. Don G. Creamer and E. G. Akins examine the effects of marketing on student development activities. Marybelle C. Keim reviews strategies for student retention. James F. Gollattscheck poses some potentially negative effects of marketing and means to avoid them. Gunder Myran and Mark Ralph evaluate marketing practices in community colleges. Finally, Donna Dzierlenga reviews the ERIC literature dealing with community college marketing. (HB)