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Marketing The Best Deal In Town

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Marketing the Best Deal in Town

Marketing the Best Deal in Town Book
Author : Nancy Rossiter
Publisher : Elsevier
Release : 2008-03-31
ISBN : 1780631278
Language : En, Es, Fr & De

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Book Description :

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself Emphasis on creativity and innovation Practical advice from practitioners on what works and what does not

The Seven Principles of WOM and Buzz Marketing

The Seven Principles of WOM and Buzz Marketing Book
Author : Panos Mourdoukoutas,George J. Siomkos
Publisher : Springer Science & Business Media
Release : 2010-05-03
ISBN : 3642021107
Language : En, Es, Fr & De

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Book Description :

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment

Street Fighter Marketing Solutions

Street Fighter Marketing Solutions Book
Author : Jeff Slutsky
Publisher : Simon and Schuster
Release : 2007-09-18
ISBN : 1416546154
Language : En, Es, Fr & De

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Book Description :

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com.

Out of the Box Marketing

Out of the Box Marketing Book
Author : David Abingodon
Publisher : Thorogood Publishing
Release : 2008-01-01
ISBN :
Language : En, Es, Fr & De

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Book Description :

How to skyrocket your profits – this treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. This really is the ultimate, hands-on, ‘paint by numbers’ guide to help you achieve rapid business success. This book gives you.. ... countless proven, powerful and profitable ways to build your bottom-line profits faster, quicker and easier than you ever thought possible.

No B S Direct Marketing

No B S  Direct Marketing Book
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Release : 2013-04-01
ISBN : 1613082320
Language : En, Es, Fr & De

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Book Description :

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Marketing Management

Marketing Management Book
Author : George Albert Field,John Douglas,Lawrence X. Tarpey
Publisher :
Release : 1966
ISBN :
Language : En, Es, Fr & De

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Book Description :

The Green Marketing Manifesto

The Green Marketing Manifesto Book
Author : John Grant
Publisher : John Wiley & Sons
Release : 2009-08-11
ISBN : 9780470687314
Language : En, Es, Fr & De

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Book Description :

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

IBR

IBR Book
Author : De Gruyter
Publisher :
Release : 2009-12-14
ISBN : 9783598694523
Language : En, Es, Fr & De

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Book Description :

The IBR, published again since 1971 as an interdisciplinary, international bibliography of reviews, offers book reviews of literature dealing primarily with the humanities and social sciences published in 6,000 mainly European scholarly journals. This unique bibliography contains over 1.2 millions book reviews. 60,000 entries are added every year with details on the work reviewed and the review.

The Best of Guerrilla Marketing

The Best of Guerrilla Marketing Book
Author : Jay Levinson,Jeannie Levinson
Publisher : Entrepreneur Press
Release : 2011-10-01
ISBN : 1613081650
Language : En, Es, Fr & De

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Book Description :

Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com

Business Week

Business Week Book
Author : N.A
Publisher :
Release : 1988
ISBN :
Language : En, Es, Fr & De

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Book Description :

Cases in Marketing Management

Cases in Marketing Management Book
Author : Kenneth L. Bernhardt,Thomas C. Kinnear
Publisher : Business Publications, Incorporated
Release : 1985
ISBN :
Language : En, Es, Fr & De

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Book Description :

Horse Trading in the Age of Cars

Horse Trading in the Age of Cars Book
Author : Steven M. Gelber
Publisher : JHU Press
Release : 2008-10-01
ISBN : 1421401673
Language : En, Es, Fr & De

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Book Description :

The trading, selling, and buying of personal transport has changed little over the past one hundred years. Whether horse trading in the early twentieth century or car buying today, haggling over prices has been the common practice of buyers and sellers alike. Horse Trading in the Age of Cars offers a fascinating study of the process of buying an automobile in a historical and gendered context. Steven M. Gelber convincingly demonstrates that the combative and frequently dishonest culture of the showroom floor is a historical artifact whose origins lie in the history of horse trading. Bartering and bargaining were the norm in this predominantly male transaction, with both buyers and sellers staking their reputations and pride on their ability to negotiate the better deal. Gelber comments on this point-of-sale behavior and what it reveals about American men. Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile.

Marketing

Marketing Book
Author : Gary M. Armstrong,Gordon H. G. McDougall,Philip Kotler
Publisher : Scarborough, Ont. : Prentice-Hall Canada
Release : 1991
ISBN : 9780135446850
Language : En, Es, Fr & De

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Book Description :

Start Your Own Clothing Store and More

Start Your Own Clothing Store and More Book
Author : Entrepreneur Press
Publisher : Entrepreneur Press
Release : 2011-01-01
ISBN : 161308059X
Language : En, Es, Fr & De

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Book Description :

Are you a fashionista? Do you love working with people? Do you dream of owning and running your own business? Take a chance and start a clothing business—all you need to get up and running is your dream and this guide. Whether you’re interested in selling today’s hottest fashions or you’d rather start a specialty boutique, such as a children’s store, bridal shop, vintage store, consignment shop or something of your own invention, this book helps you make it big. It gives you the inside scoop on starting a clothing store, including: • How to spot trends and take advantage of them before your competitors do • Valuable money-saving tips for the startup process • Whether to purchase a franchise or existing business or start your dream store from scratch • How to find, hire and train the best employees • How to skyrocket your earnings by branding your clothes with your own private label • The pros and cons of having an on-staff personal shopper • And more! If you know how to dress for success, let Entrepreneur help you turn your fashion sense into a clothing empire.