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Marketing The 21st Century Library

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Marketing the 21st Century Library

Marketing the 21st Century Library Book
Author : Debra Lucas-Alfieri
Publisher : Chandos Publishing
Release : 2015-05-14
ISBN : 1780634544
Language : En, Es, Fr & De

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Book Description :

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Collection Development and Management for 21st Century Library Collections

Collection Development and Management for 21st Century Library Collections Book
Author : Vicki L. Gregory
Publisher : American Library Association
Release : 2019-07-03
ISBN : 0838917127
Language : En, Es, Fr & De

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Book Description :

Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.

Marketing Libraries in a Web 2 0 World

Marketing Libraries in a Web 2 0 World Book
Author : Dinesh K. Gupta,Réjean Savard
Publisher : K.G. Saur Verlag
Release : 2011
ISBN : 9783119166843
Language : En, Es, Fr & De

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Book Description :

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Reference and Information Services An Introduction 5th Edition

Reference and Information Services  An Introduction  5th Edition Book
Author : Linda C. Smith,Melissa A. Wong
Publisher : ABC-CLIO
Release : 2016-08-29
ISBN : 1440836973
Language : En, Es, Fr & De

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Book Description :

Thoroughly updated, this is the essential guide to one of the most fundamental fields in the library profession. It links you—and through you, your patrons—to the significant changes that have occurred in reference and information sciences with emphasis on the growth of digital content. • Provides a comprehensive text edited by two highly regarded experts in reference and academic librarianship, Linda C. Smith and Melissa A. Wong, with chapters written by some of the best minds in the library science field • Includes newly updated information that reflects today's realities in reference service with an indication of how reference service may be provided to meet changing patron needs in the future • Encompasses the effective use of print sources, free online sources, and fee-based sources • Features individual chapters that can be used for in-service staff training or in student course packs

Marketing Libraries in a Web 2 0 World

Marketing Libraries in a Web 2 0 World Book
Author : Réjean Savard
Publisher : Walter de Gruyter
Release : 2011
ISBN : 3110263319
Language : En, Es, Fr & De

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Book Description :

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Marketing for Special and Academic Libraries

Marketing for Special and Academic Libraries Book
Author : Valerie S. Gordon,Patricia C. Higginbottom
Publisher : Rowman & Littlefield
Release : 2016-03-15
ISBN : 1442262710
Language : En, Es, Fr & De

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Book Description :

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Public Library Administration Transformed

Public Library Administration Transformed Book
Author : Karen Starr,Patrick Ragains
Publisher : Rowman & Littlefield
Release : 2018-09-18
ISBN : 153810640X
Language : En, Es, Fr & De

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Book Description :

As society struggles with issues related to the scope and effectiveness of government, librarians must ask, “How and why will communities support public libraries in the future?” This book covers public library administration in a comprehensive and detailed manner.

Toward a 21st Century School Library Media Program

Toward a 21st Century School Library Media Program Book
Author : Esther Rosenfeld,David V. Loertscher
Publisher : Scarecrow Press
Release : 2007-10-15
ISBN : 0810860317
Language : En, Es, Fr & De

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Book Description :

Offers a collection of articles previously published in "Teacher Librarian" and "VOYA" discussing the role of the school library in a technologically oriented twenty-first century.

Fundamentals of Collection Development and Management Fourth Edition

Fundamentals of Collection Development and Management  Fourth Edition Book
Author : Peggy Johnson
Publisher : American Library Association
Release : 2018-07-23
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Personal Librarians Building Relationships for Student Success

Personal Librarians  Building Relationships for Student Success Book
Author : Lynne Bisko,Heather Buchansky,Brian C. Gray,E. Gail Reese
Publisher : ABC-CLIO
Release : 2019-05-17
ISBN : 144085825X
Language : En, Es, Fr & De

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Book Description :

Experienced authors describe all aspects of a personal librarian program, including potential campus partners, diverse student populations, marketing approaches, technology integration, various assessment methods, and common pitfalls and how to avoid them. • Provides librarians with the background they need in personal librarian programming variations in order to implement a native program that is targeted to local goals, needs, and resources • Covers various best practices that work toward implementing or improving outreach efforts through relationship development, communications efforts, and programming • Clearly ties content to university goals, library goals and services, and student success

Library and Information Science in Developing Countries Contemporary Issues

Library and Information Science in Developing Countries  Contemporary Issues Book
Author : Tella, A.
Publisher : IGI Global
Release : 2011-11-30
ISBN : 1613503369
Language : En, Es, Fr & De

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Book Description :

The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case studies in this work provide insight to and support for practitioners and executives concerned with the management of knowledge, information, and organizational development in different types of work environments and learning communities.

Raising the Tech Bar at Your Library Improving Services to Meet User Needs

Raising the Tech Bar at Your Library  Improving Services to Meet User Needs Book
Author : Nick D. Taylor
Publisher : ABC-CLIO
Release : 2017-05-11
ISBN : 1440844976
Language : En, Es, Fr & De

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Book Description :

This book explains how librarians can capitalize on the growing interest and need of patrons for help with technology by expanding their library's tech services to build community engagement and support. • Offers librarians a new way to meet diverse users' needs and build community support • Provides librarians with a variety of ways—suited to different sizes and types of libraries—to expand their tech services • Presents practical guidelines that lead readers through a step-by-step process to reach their goals • Supplies guidance derived from the authors' personal experiences and those of their colleagues that illustrate the directives and clearly identify both what to do and mistakes to avoid

Public Libraries in the 21st Century

Public Libraries in the 21st Century Book
Author : Anne Goulding
Publisher : Routledge
Release : 2016-04-15
ISBN : 1317073606
Language : En, Es, Fr & De

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Book Description :

Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at public libraries along with broader developments in the public sector environment within which they operate. Key features include: ¢ An exploration of the context within which public libraries are operating and analysis of their role in local and national life; ¢ Examples of best practice in service delivery; ¢ Evaluation of the challenges and opportunities confronting public library managers; ¢ Wide ranging coverage, including information from published and unpublished sources, supplemented by interviews with key stakeholders in the public library sector. The book provides a unique and thorough guide to the contemporary discourses surrounding issues of identity, social purpose, value and strategy facing the public library service.

The 21st Century Elementary School Library Program Managing For Results 2nd Edition

The 21st Century Elementary School Library Program  Managing For Results  2nd Edition Book
Author : Carl A. Harvey II
Publisher : ABC-CLIO
Release : 2016-12-05
ISBN : 1440842450
Language : En, Es, Fr & De

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Book Description :

Compact yet remarkably comprehensive, this book covers all the major aspects of school library services, from administration to instruction focused from the elementary school librarian perspective—now updated and expanded to include the latest developments in makerspaces, the Common Core, social networking, and eBooks. • Provides information written by a former practicing school librarian and guidance that is applicable immediately in school libraries • Updated to include collection development in the digital age to address eBooks and other digital acquisitions • Covers the instructional stance of school libraries

Marketing Services and Resources in Information Organizations

Marketing Services and Resources in Information Organizations Book
Author : Zhixian George Yi
Publisher : Chandos Publishing
Release : 2017-09-20
ISBN : 0081008147
Language : En, Es, Fr & De

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Book Description :

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

Management Marketing and Promotion of Library Services Based on Statistics Analyses and Evaluation

Management  Marketing and Promotion of Library Services Based on Statistics  Analyses and Evaluation Book
Author : Trine Kolderup Flaten
Publisher : Walter de Gruyter
Release : 2008-11-03
ISBN : 3598440227
Language : En, Es, Fr & De

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Book Description :

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Marketing Your Library

Marketing Your Library Book
Author : Carol Smallwood,,Vera Gubnitskaia,Kerol Harrod
Publisher : McFarland
Release : 2014-01-10
ISBN : 0786489952
Language : En, Es, Fr & De

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Book Description :

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Partnerships and New Roles in the 21st Century Academic Library

Partnerships and New Roles in the 21st Century Academic Library Book
Author : Bradford Lee Eden
Publisher : Rowman & Littlefield
Release : 2015-09-18
ISBN : 1442255412
Language : En, Es, Fr & De

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Book Description :

The fifth volume in this series focuses on partnerships and new roles for libraries in the 21st century. It includes such topics as consulting, coaching, and assessment partnerships, university commercialization, adult student support, librarian-faculty partnerships, creating and staffing the information commons, MOOCs, embedding librarians, and digital badging,

Dismantling the Public Sphere

Dismantling the Public Sphere Book
Author : John Buschman
Publisher : Libraries Unlimited
Release : 2003
ISBN : 9780313321993
Language : En, Es, Fr & De

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Book Description :

Buschman examines librarianship and the social and economic contexts in which the profession and its institutions operate.

The Expert Library

The Expert Library Book
Author : Anonim
Publisher : Assoc of Cllge & Rsrch Libr
Release : 2021-10-19
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download The Expert Library book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.