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Marketing The 21st Century Library

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Marketing the 21st Century Library

Marketing the 21st Century Library Book
Author : Debra Lucas-Alfieri
Publisher : Chandos Publishing
Release : 2015-05-14
ISBN : 1780634544
Language : En, Es, Fr & De

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Book Description :

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Collection Development and Management for 21st Century Library Collections

Collection Development and Management for 21st Century Library Collections Book
Author : Vicki L. Gregory
Publisher : American Library Association
Release : 2019-07-03
ISBN : 0838917127
Language : En, Es, Fr & De

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Book Description :

Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.

Successful Network Marketing for the 21st Century

Successful Network Marketing for the 21st Century Book
Author : Rod Nichols
Publisher : Entrepreneur Press
Release : 2002
ISBN : 9781555715571
Language : En, Es, Fr & De

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Book Description :

Readers of this step-by-step guide will discover the secrets of the nation's most talented network marketers and learn to grow their own highly profitable business from scratch. Full color.

Libraries in the Twenty First Century

Libraries in the Twenty First Century Book
Author : Stuart J. Ferguson
Publisher : Elsevier
Release : 2007-05-31
ISBN : 1780632819
Language : En, Es, Fr & De

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Book Description :

Libraries in the Twenty-First Century brings together library educators and practitioners to provide a scholarly yet accessible overview of library and information management and the challenges that the twenty-first century offers the information profession. The papers in this collection illustrate the changing nature of the library as it evolves into its twenty-first century manifestation. The national libraries of Australia and New Zealand, for instance, have harnessed information and communication technologies to create institutions that are far more national, even democratic, in terms of delivery of service and sheer presence than their print-based predecessors. Aimed at practitioners and students alike, this publication covers specific types of library and information agencies, discusses specific aspects of library and information management and places developments in library and information services in a number of broad contexts: socio-economic, ethico-legal, historical and educational.

Library Science and Administration Concepts Methodologies Tools and Applications

Library Science and Administration  Concepts  Methodologies  Tools  and Applications Book
Author : Management Association, Information Resources
Publisher : IGI Global
Release : 2017-11-30
ISBN : 1522539158
Language : En, Es, Fr & De

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Book Description :

Effective administration of libraries is a crucial part of delivering library services to the public. To develop and implement best practices, librarians must be aware and informed of the recent advances in library administration. Library Science and Administration: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on trends, techniques, and management of libraries and examines the benefits and challenges of library administration. Highlighting a range of pertinent topics such as digital libraries, information sciences, and academic libraries, this multi-volume book is ideally designed for academicians, researchers, practitioners, and librarians seeking current research on library science and administration.

Marketing Library and Information Services

Marketing Library and Information Services Book
Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
Release : 2006
ISBN : 9783598117534
Language : En, Es, Fr & De

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Book Description :

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Business School Libraries in the 21st Century

Business School Libraries in the 21st Century Book
Author : Tim Wales
Publisher : Routledge
Release : 2016-04-15
ISBN : 1317170490
Language : En, Es, Fr & De

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Book Description :

In a period of change, consolidation and cut-backs as well as rapid technological developments, the business school library is often at the forefront of new initiatives and innovative approaches to delivering and managing information in the most responsive yet cost-effective manner possible. In this unique book a respected group of business library directors from prestigious institutions around the world come together to reflect on the key challenges facing their libraries today, from change management to technology and communications to space. They document the state of the sector during a time of fundamental change, draw on their own local contexts to explore topics and concepts and share their insights into what the future might bring. This book will be essential reading not only for librarians working in business, management or social sciences disciplines but for all professionals managing library and information services.

Public Libraries in the 21st Century

Public Libraries in the 21st Century Book
Author : Anne Goulding
Publisher : Routledge
Release : 2016-04-15
ISBN : 1317073592
Language : En, Es, Fr & De

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Book Description :

Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at public libraries along with broader developments in the public sector environment within which they operate. Key features include: ¢ An exploration of the context within which public libraries are operating and analysis of their role in local and national life; ¢ Examples of best practice in service delivery; ¢ Evaluation of the challenges and opportunities confronting public library managers; ¢ Wide ranging coverage, including information from published and unpublished sources, supplemented by interviews with key stakeholders in the public library sector. The book provides a unique and thorough guide to the contemporary discourses surrounding issues of identity, social purpose, value and strategy facing the public library service.

Marketing in the 21st Century and Beyond

Marketing in the 21st Century and Beyond Book
Author : Bruce D. Keillor
Publisher : ABC-CLIO
Release : 2013
ISBN : 1440828520
Language : En, Es, Fr & De

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Book Description :

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume.

Reference and Information Services An Introduction 5th Edition

Reference and Information Services  An Introduction  5th Edition Book
Author : Linda C. Smith,Melissa A. Wong
Publisher : ABC-CLIO
Release : 2016-08-29
ISBN : 1440836973
Language : En, Es, Fr & De

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Book Description :

Thoroughly updated, this is the essential guide to one of the most fundamental fields in the library profession. It links you—and through you, your patrons—to the significant changes that have occurred in reference and information sciences with emphasis on the growth of digital content. • Provides a comprehensive text edited by two highly regarded experts in reference and academic librarianship, Linda C. Smith and Melissa A. Wong, with chapters written by some of the best minds in the library science field • Includes newly updated information that reflects today's realities in reference service with an indication of how reference service may be provided to meet changing patron needs in the future • Encompasses the effective use of print sources, free online sources, and fee-based sources • Features individual chapters that can be used for in-service staff training or in student course packs

Privacy and Freedom of Information in 21st Century Libraries

Privacy and Freedom of Information in 21st Century Libraries Book
Author : Jason Griffey,Sarah Houghton-Jan,Eli Neiburger,Office for Intellectual Freedom
Publisher : American Library Association
Release : 2010-12-01
ISBN : 0838991378
Language : En, Es, Fr & De

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Book Description :

The ALA Office for Intellectual Freedom has assembled an all-star cast of writers to explore the challenges to privacy that ongoing shifts in technology have created, and how librarians can address them.

Reimagining Reference in the 21st Century

Reimagining Reference in the 21st Century Book
Author : David A. Tyckoson,John G. Dove
Publisher : Purdue University Press
Release : 2015
ISBN : 1557536988
Language : En, Es, Fr & De

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Book Description :

Libraries today provide a wider variety of services, collections, and tools than at any time in the past. This book explores how reference librarianship is changing to continue to help users find information they need in this shifting environment.

Public Library Administration Transformed

Public Library Administration Transformed Book
Author : Karen Starr,Patrick Ragains
Publisher : Rowman & Littlefield
Release : 2018-09-18
ISBN : 153810640X
Language : En, Es, Fr & De

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Book Description :

As society struggles with issues related to the scope and effectiveness of government, librarians must ask, “How and why will communities support public libraries in the future?” This book covers public library administration in a comprehensive and detailed manner.

Marketing Information Products and Services

Marketing Information Products and Services Book
Author : International Development Research Centre (Canada)
Publisher : IDRC
Release : 1999
ISBN : 0889368171
Language : En, Es, Fr & De

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Book Description :

Contributed articles presented at a workshop held in 1994.

Marketing Libraries in a Web 2 0 World

Marketing Libraries in a Web 2 0 World Book
Author : Dinesh K. Gupta,Réjean Savard
Publisher : Walter de Gruyter
Release : 2011
ISBN : 3110263319
Language : En, Es, Fr & De

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Book Description :

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Social Marketing in the 21st Century

Social Marketing in the 21st Century Book
Author : Alan R. Andreasen
Publisher : SAGE
Release : 2006
ISBN : 9781412916349
Language : En, Es, Fr & De

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Book Description :

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Fundamentals of Collection Development and Management

Fundamentals of Collection Development and Management Book
Author : Peggy Johnson
Publisher : American Library Association
Release : 2018-01-16
ISBN : 0838916899
Language : En, Es, Fr & De

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Book Description :

As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Fundamentals of Collection Development and Management Fourth Edition

Fundamentals of Collection Development and Management  Fourth Edition Book
Author : Peggy Johnson
Publisher : American Library Association
Release : 2018-07-23
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Personal Librarians Building Relationships for Student Success

Personal Librarians  Building Relationships for Student Success Book
Author : Lynne Bisko,Heather Buchansky,Brian C. Gray,E. Gail Reese
Publisher : ABC-CLIO
Release : 2019-05-17
ISBN : 144085825X
Language : En, Es, Fr & De

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Book Description :

Experienced authors describe all aspects of a personal librarian program, including potential campus partners, diverse student populations, marketing approaches, technology integration, various assessment methods, and common pitfalls and how to avoid them. • Provides librarians with the background they need in personal librarian programming variations in order to implement a native program that is targeted to local goals, needs, and resources • Covers various best practices that work toward implementing or improving outreach efforts through relationship development, communications efforts, and programming • Clearly ties content to university goals, library goals and services, and student success

Library and Information Science in Developing Countries Contemporary Issues

Library and Information Science in Developing Countries  Contemporary Issues Book
Author : Tella, A.
Publisher : IGI Global
Release : 2011-11-30
ISBN : 1613503369
Language : En, Es, Fr & De

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Book Description :

The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case studies in this work provide insight to and support for practitioners and executives concerned with the management of knowledge, information, and organizational development in different types of work environments and learning communities.