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Marketing Management

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Marketing Management

Marketing Management Book
Author : Philip Kotler,Kevin Lane Keller
Publisher : Pearson College Division
Release : 2012
ISBN : 9780132102926
Language : En, Es, Fr & De

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Book Description :

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform. 0133764044 / 9780133764048 Marketing Management Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 0132102927 / 9780132102926 Marketing Management 0133766721 / 9780133766721 2014 MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management

Case Studies In Marketing Management

Case Studies In Marketing Management Book
Author : A.V. Shukla
Publisher : Sarup & Sons
Release : 2004
ISBN : 9788176254755
Language : En, Es, Fr & De

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Book Description :

Download Case Studies In Marketing Management book written by A.V. Shukla, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Marketing Management Support Systems

Marketing Management Support Systems Book
Author : Berend Wierenga,Gerrit van Bruggen
Publisher : Springer Science & Business Media
Release : 2012-12-06
ISBN : 1461545951
Language : En, Es, Fr & De

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Book Description :

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Marketing Management For B Com Sem 6 Delhi University

Marketing Management  For B Com  Sem 6  Delhi University  Book
Author : J.P. Mahajan & Anupama Mahajan
Publisher : Vikas Publishing House
Release : 2021-12-08
ISBN : 9325986620
Language : En, Es, Fr & De

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Book Description :

Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi. KEY FEATURES • Provides exhaustive coverage of all topics in the syllabus • Makes productive use of study aids such as Flow Charts, Tables, Boxes, Illustrations and Snapshots to reinforce learning and help students acquire greater conceptual clarity • Incorporates Review Questions, University Examination Questions and Projects

Essentials of Marketing Management

Essentials of Marketing Management Book
Author : Geoffrey Lancaster,Lester Massingham
Publisher : Routledge
Release : 2017-08-24
ISBN : 1351709070
Language : En, Es, Fr & De

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Book Description :

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Marketing Management 2nd Edition

Marketing Management  2nd Edition Book
Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
Release : 2011
ISBN : 8125942599
Language : En, Es, Fr & De

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Book Description :

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

CIM Coursebook 03 04 Marketing Management in Practice

CIM Coursebook 03 04 Marketing Management in Practice Book
Author : Tony Curtis
Publisher : Routledge
Release : 2012-09-11
ISBN : 1136005536
Language : En, Es, Fr & De

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Book Description :

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management Book
Author : Pousttchi, Key,Wiedemann, Dietmar G.
Publisher : IGI Global
Release : 2009-11-30
ISBN : 1605660752
Language : En, Es, Fr & De

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Book Description :

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Cases in Advertising and Marketing Management

Cases in Advertising and Marketing Management Book
Author : Edd Applegate,Art Johnsen
Publisher : Rowman & Littlefield
Release : 2007
ISBN : 9780742538368
Language : En, Es, Fr & De

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Book Description :

Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

Marketing Management by Dr F C Sharma eBook

Marketing Management by Dr  F  C  Sharma  eBook  Book
Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Release : 2020-12-12
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Marketing Management

Marketing Management Book
Author : John Walker Mullins
Publisher : Unknown
Release : 2005
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.

Health Care Marketing Management

Health Care Marketing Management Book
Author : Montague Brown
Publisher : Jones & Bartlett Learning
Release : 1992
ISBN : 9780834203020
Language : En, Es, Fr & De

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Book Description :

This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Marketing Handbook Marketing management

Marketing Handbook  Marketing management Book
Author : Edwin E. Bobrow,Mark David Bobrow
Publisher : Irwin Professional Pub
Release : 1985
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Marketing Handbook Marketing management book written by Edwin E. Bobrow,Mark David Bobrow, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Marketing Management

Marketing Management Book
Author : J. Paul Peter,James H. Donnelly
Publisher : Irwin Professional Publishing
Release : 1998
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Leerboek over marketing. Met verschillende casussen.

Aerospace Marketing Management

Aerospace Marketing Management Book
Author : Philippe Malaval,Christophe Bénaroya
Publisher : Springer Science & Business Media
Release : 2003-05-31
ISBN : 9781402071515
Language : En, Es, Fr & De

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Book Description :

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

Industrial Marketing Management

Industrial Marketing Management Book
Author : Robert W. Haas
Publisher : Arden Shakespeare
Release : 1982
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Industrial Marketing Management book written by Robert W. Haas, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Strategic Marketing Management

Strategic Marketing Management Book
Author : Richard Malcolm Sano Wilson,Colin Gilligan,David J. Pearson
Publisher : Unknown
Release : 1992
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.

High Technology Marketing Management

High Technology Marketing Management Book
Author : Robert A. Rexroad
Publisher : John Wiley & Sons
Release : 1983
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download High Technology Marketing Management book written by Robert A. Rexroad, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

European Insights in Marketing Management

European Insights in Marketing Management Book
Author : David Midgley,Gordon Wills,Gordon Prestoungrange,Martin Christopher
Publisher : McB Publications
Release : 1977
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download European Insights in Marketing Management book written by David Midgley,Gordon Wills,Gordon Prestoungrange,Martin Christopher, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Global Marketing Management

Global Marketing Management Book
Author : Warren J. Keegan,Elyse Arnow Brill,Ilan Alon
Publisher : Prentice Hall
Release : 2013-04-15
ISBN : 9780136157397
Language : En, Es, Fr & De

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Book Description :

The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.