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Managing Your Brand

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New Brand Leadership

New Brand Leadership Book
Author : Larry Light,Joan Kiddon
Publisher : FT Press
Release : 2015-05-23
ISBN : 0134194519
Language : En, Es, Fr & De

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Book Description :

New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding you step-by-step through creating brand vision, defining brand framework, bringing your brand to life, and then measuring your performance. They offer specific, high-value recommendations regarding cultural change, organizational responsibilities, structure, metrics, and much more. You’ll find proven solutions to tough real-world global branding challenges, including managing tensions between global and local, central and regional, and brand leadership vs. brand management. For wide audiences of C-suite and other current and prospective business leaders; HR officers, marketing executives and agency professionals, top executives, business leaders, prospective business leaders, and MBA/executive MBA students.

Managing Your Brand

Managing Your Brand Book
Author : Julie Still
Publisher : Chandos Publishing
Release : 2015-06-01
ISBN : 1780634501
Language : En, Es, Fr & De

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Book Description :

Managing Your Brand: Career Management and Personal PR for Librarians sets out guidelines for developing career pathways, including options for career change and the exploration of community service, as an avenue that can provide new opportunities. The text allows librarians at all levels to maximize their talents, providing them with career planning strategies that will facilitate professional development and personal satisfaction. Early chapters provide advice and strategies to readers, with later chapters addressing working relationships, librarianship, scholarship, and other forms of service. Addresses career concerns, but also takes family life into account Explains branding as a way of focusing a career around a few key ideas, while also allowing for growth and shifts in interests Folds in sources from the business and general academic world along with librarianship Sets out simple habits people can cultivate that are helpful in tenure and career development

Personal Branding For Dummies

Personal Branding For Dummies Book
Author : Susan Chritton
Publisher : John Wiley & Sons
Release : 2014-07-14
ISBN : 1118915550
Language : En, Es, Fr & De

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Book Description :

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.

Gettin Geeky with Twitter

Gettin  Geeky with Twitter Book
Author : Gina Schreck
Publisher : Unknown
Release : 2010-01-10
ISBN : 9780976366218
Language : En, Es, Fr & De

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Book Description :

Download Gettin Geeky with Twitter book written by Gina Schreck, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Managing Your Career in Higher Education Administration

Managing Your Career in Higher Education Administration Book
Author : Michelle Gander,Heather Moyes,Emma Sabzalieva
Publisher : Macmillan International Higher Education
Release : 2014-07-15
ISBN : 1137328339
Language : En, Es, Fr & De

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Book Description :

Career guide aimed specifically at the large number of people working in non-academic higher education roles, such as higher education administrators or professional services staff. Based on the authors' real-life experience and first-hand research, the book features case studies which enrich the material and bring it to life.

It s All about You

It s All about You Book
Author : Shawn Brooks
Publisher : Shawn Brooks LLC
Release : 2019-01-04
ISBN : 9780578435459
Language : En, Es, Fr & De

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Book Description :

Learn the Essentials of Creating, Building, and Managing your Online Brand. Find Out The Exact Steps To Gaining Trust And Authority In The Market Using The Power of Branding!Your brand is really important because your brand is your identity. It's what you stand for. Without a clear sense of identity and a clear mission statement, why would people consider following you or working with you? Building the proper brand can increase your exposure, make you memorable, create loyalty, and allow you to set a premium price.

Build Your Reputation

Build Your Reputation Book
Author : Rob Brown
Publisher : John Wiley & Sons
Release : 2016-08-29
ISBN : 1119274451
Language : En, Es, Fr & De

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Book Description :

Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.

Advanced Brand Management

Advanced Brand Management Book
Author : Paul Temporal
Publisher : John Wiley & Sons
Release : 2011-09-15
ISBN : 1118181581
Language : En, Es, Fr & De

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Book Description :

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young

Managing Your Band

Managing Your Band Book
Author : Steve Marcone,Dave Philp
Publisher : Rowman & Littlefield
Release : 2021-07-30
ISBN : 1538155966
Language : En, Es, Fr & De

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Book Description :

Managing Your Band is the go-to guide for artist management in the new music industry, providing tools for success to students and musicians, including independent artists taking the DIY route. This seventh edition includes updated information on the 21st-century DIY manager, live ecosystems, social media, and impacts of COVID-19 on the industry.

The New Strategic Brand Management

The New Strategic Brand Management Book
Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
Release : 2004
ISBN : 9780749442835
Language : En, Es, Fr & De

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Book Description :

Used on professional and academic courses worldwide, Kapferer's guide to brand management is supported by an array of international case studies, offering practical guidance and revealing new thinking in the field.

Be Your Own Brand

Be Your Own Brand Book
Author : David McNally, Karl D. Speak
Publisher : Berrett-Koehler Publishers
Release : 2002
ISBN : 9781605096131
Language : En, Es, Fr & De

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Book Description :

Download Be Your Own Brand book written by David McNally, Karl D. Speak, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Brand Management

Brand Management Book
Author : Gary Rueb
Publisher : BookRix
Release : 2016-06-16
ISBN : 3739660600
Language : En, Es, Fr & De

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Book Description :

Branding does more than create recognition however, branding builds trust and loyalty among the consumer market allowing you to penetrate future markets with new product offerings more successfully. Successful branding campaigns can expect more sustained customer relationships and sales over longer periods of time than companies not implementing branding strategies.

Brand Aid

Brand Aid Book
Author : Brad VanAuken
Publisher : AMACOM
Release : 2014-12-30
ISBN : 0814434746
Language : En, Es, Fr & De

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Book Description :

A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it is absolutely essential to get it right.Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. Written by an acknowledged branding expert with 30 years of experience building world-class brands, this must-have guide covers topics ranging from research and positioning to brand equity management and architecture strategy. The latest edition has collected illuminating case studies, best practices, and the latest research in order to offer invaluable advice on every aspect of brand management, including:• The 6 most powerful sources of brand differentiation• 5 elements that trigger brand insistence• Turning brand strategy into advertising• Online branding• Social responsibility, sustainability, and storytelling• 60 nontraditional marketing techniques• And moreAn organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!

Your Brand The Next Media Company

Your Brand  The Next Media Company Book
Author : Michael Brito
Publisher : Que Publishing
Release : 2013-09-19
ISBN : 0133480135
Language : En, Es, Fr & De

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Book Description :

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

The Brand IDEA

The Brand IDEA Book
Author : Nathalie Laidler-Kylander,Julia Shepard Stenzel
Publisher : John Wiley & Sons
Release : 2013-11-08
ISBN : 1118573404
Language : En, Es, Fr & De

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Book Description :

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

Managing Brand Reputation

Managing Brand Reputation Book
Author : Anonim
Publisher : Unknown
Release : 2018
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Improve the success of your business by learning how to manage your brand's reputation online. Find out how to be proactive about brand management, being attentive to signals from customers.

Pharmacy Management Leadership Marketing and Finance Book Only

Pharmacy Management  Leadership  Marketing  and Finance  Book Only  Book
Author : Marie A. Chisholm-Burns,Allison M. Vaillancourt,Marv Shepherd
Publisher : Jones & Bartlett Publishers
Release : 2012-10-15
ISBN : 1449657265
Language : En, Es, Fr & De

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Book Description :

The Second Edition of the award-winning Pharmacy Management, Leadership, Marketing, and Finance has been updated to make this quality textbook an even more integral resource for your Pharmacy Management course. All previous chapters have been updated and multiple new chapters have been added including “Quality Improvement,” “The Basics of Managing Risk,” “Insurance Fundamentals,” “Integrating Pharmacoeconomic Principles and Pharmacy Management,” and “Developing and Evaluating Clinical Pharmacy Services.” Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

Brand Management

Brand Management Book
Author : Emmanuel Mogaji
Publisher : Springer Nature
Release : 2021-04-02
ISBN : 3030661199
Language : En, Es, Fr & De

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Book Description :

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

Build Your Own Brand

Build Your Own Brand Book
Author : Doug Dvorak
Publisher : Pelican Publishing
Release : 2013-04-22
ISBN : 1455601640
Language : En, Es, Fr & De

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Book Description :

The names Oprah, Michael Jordan, Donald Trump, and Bill Gates are great personal brands, and yours can be a personal brand too. This insightful book guides professionals and businesspeople to harness the power of their personal brands to build their client base. Readers will be able to carve a niche in the market in an inexpensive and productive way.

Advanced Brand Management

Advanced Brand Management Book
Author : Paul Temporal
Publisher : Wiley
Release : 2002-04-08
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Branding your firm's future-with success More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.