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Selling Luxury

Selling Luxury Book
Author : Robin Lent,Genevieve Tour
Publisher : John Wiley & Sons
Release : 2009-06-15
ISBN : 0470457996
Language : En, Es, Fr & De

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Book Description :

Praise for SELLING LUXURY "Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty." —Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA "Selling Luxury is filled with ways of exceeding each client's expectations through offering a service that surprises and delights." —Aaron Simpson, Group Executive Chairman, Quintessentially What does it take to sell high-end luxury creations to the richest clients in the world? In Selling Luxury, Robin Lent and Geneviève Tour, with thirty years of combined experience, share their savoir-faire. You'll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world's most prestigious brands.

Luxury World

Luxury World Book
Author : Mark Tungate
Publisher : Kogan Page Publishers
Release : 2009-10-03
ISBN : 0749458569
Language : En, Es, Fr & De

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Book Description :

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.

Luxury Marketing and Management

Luxury Marketing and Management Book
Author : Daniel A. Langer, Dr.,Daniel A.. Langer,Olivier P.. Heil,Oliver P. Heil, Dr.
Publisher : CreateSpace
Release : 2013
ISBN : 9781492976455
Language : En, Es, Fr & De

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Book Description :

This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases. The outstanding feature is the development of the first numerical luxury index allowing managers to compare various categories and signaling product opportunities. The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and operational definition of luxury is developed. Providing empirical insights for Europe, America and Asia this book opens challenging perspectives to all those concerned with luxury. "The book Luxury: Marketing & Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century." Prof. Dr. David B. Montgomery, Stanford University & former Dean, Singapore Management University "This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry." Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars Ltd "This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike." Prof. Dr. Gilles Laurent, HEC Paris "Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher's and a manager's perspective. It's a must-read for those interested in luxury." Pietro Beccari, Executive Vice President Louis Vuitton "As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work!" Philippe Merk, CEO Audemars Piguet "This book's development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read!" Prof. Dr. Kris Helsen, Hong Kong University of Science & Technology (HKUST)

Luxury Fashion Branding

Luxury Fashion Branding Book
Author : U. Okonkwo
Publisher : Springer
Release : 2016-01-18
ISBN : 0230590888
Language : En, Es, Fr & De

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Book Description :

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Consumers and Luxury

Consumers and Luxury Book
Author : Joe Clifford
Publisher : Manchester University Press
Release : 1999
ISBN : 9780719052743
Language : En, Es, Fr & De

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Book Description :

This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.

Kapferer on Luxury

Kapferer on Luxury Book
Author : Jean-Noël Kapferer
Publisher : Kogan Page Limited
Release : 2015-03-03
ISBN : 9780749474362
Language : En, Es, Fr & De

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Book Description :

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students, willing to deepen their understanding of this major luxury challenge.

Selling Luxury

Selling Luxury Book
Author : Robin Lent,Genevieve Tour
Publisher : John Wiley & Sons
Release : 2009-05-27
ISBN : 0470498374
Language : En, Es, Fr & De

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Book Description :

Praise for SELLING LUXURY "Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty." —Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA "Selling Luxury is filled with ways of exceeding each client's expectations through offering a service that surprises and delights." —Aaron Simpson, Group Executive Chairman, Quintessentially What does it take to sell high-end luxury creations to the richest clients in the world? In Selling Luxury, Robin Lent and Geneviève Tour, with thirty years of combined experience, share their savoir-faire. You'll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world's most prestigious brands.

Luxury Wine Marketing

Luxury Wine Marketing Book
Author : Peter Yeung,Liz Thach
Publisher : Unknown
Release : 2019-09-23
ISBN : 9781913022044
Language : En, Es, Fr & De

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Book Description :

A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.

Digital Luxury

Digital Luxury Book
Author : Wided Batat
Publisher : SAGE
Release : 2019-04-29
ISBN : 1526483580
Language : En, Es, Fr & De

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Book Description :

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Critical Luxury Studies

Critical Luxury Studies Book
Author : John Armitage
Publisher : Edinburgh University Press
Release : 2016-04-18
ISBN : 1474402623
Language : En, Es, Fr & De

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Book Description :

Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.

Sustainable Luxury

Sustainable Luxury Book
Author : Miguel Angel Gardetti,Subramanian Senthilkannan Muthu
Publisher : Springer
Release : 2018-06-16
ISBN : 9811306230
Language : En, Es, Fr & De

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Book Description :

This book highlights ten cases of entrepreneurship that – in the context of circular economy – have redefined the paradigm of luxury and the notion of exclusivity that it requires. It shows how, by using technology and a new consumption model, the ten companies have created novel business models for luxury, and more intelligent forms of use better-suited to modern times.

The Management of Luxury

The Management of Luxury Book
Author : Benjamin Berghaus,Günter Müller-Stewens,Sven Reinecke
Publisher : Kogan Page Publishers
Release : 2014-09-03
ISBN : 0749471670
Language : En, Es, Fr & De

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Book Description :

In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.

Sustainability in Luxury Fashion Business

Sustainability in Luxury Fashion Business Book
Author : Chris K. Y. Lo,Jung Ha-Brookshire
Publisher : Springer
Release : 2018-05-12
ISBN : 9811088780
Language : En, Es, Fr & De

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Book Description :

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.

The Luxury Economy and Intellectual Property

The Luxury Economy and Intellectual Property Book
Author : Haochen Sun,Barton Beebe,Madhavi Sunder
Publisher : Oxford University Press
Release : 2015-08-26
ISBN : 0199335710
Language : En, Es, Fr & De

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Book Description :

Intellectual property law plays a pivotal role in ensuring that luxury goods companies can recoup their investments in the creation and dissemination of their copyrighted works, trademarked logos, and patented designs. In 2011, global sales for luxury goods reached about $250 billion, and consumers in East and Southeast Asia accounted for more than 50 percent of that figure. The rapid expansion of the market has prompted some retailers to wield intellectual property against the influx of imitators and counterfeiters. The Luxury Economy and Intellectual Property comprehensively explores the rise of the luxury goods economy and the growing role of intellectual property in creating, sustaining, and regulating this economy. Leading scholars across various disciplines critically consider the industry, its foundational intellectual property laws, and the public interest and social concerns arising from the intersection of economics and law. Topics covered include defining the concept of luxury, the social life of luxury goods, concerns about distributive justice in a world flooded by luxury goods and knockoffs, the globalization of luxury goods, and the economic, social, and political ramifications of the meteoric rise of the Asian luxury goods market.

The Business of Luxury

The Business of Luxury Book
Author : Fabio Duma,Christine Hallier Willi,Cary Steinmann
Publisher : vdf Hochschulverlag AG
Release : 2015-02-16
ISBN : 372813662X
Language : En, Es, Fr & De

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Book Description :

Luxury has been fascinating humanity for millennia and it seems that it will continue to do so in the future. As we can see in developed countries with populations living in relative affluence, luxury takes different forms, becoming less materialistic when people already own a house, two cars and a boat, but now crave wellness treatments and more recreational time. However, luxury will always have a material aspect as embodied by beautiful products made from exclusive materials by skilled artisans with an eye for detail. One way or another, luxury is big business and an important economic factor all over the world, especially in Switzerland, a country with few natural resources to speak of but a wealth of knowledge when it comes to services (e.g. hotel management) and the manufacture of exclusive products such as watches, textiles, and of course chocolate – to name just a few. Indeed, a significant proportion of Swiss GDP comes from the production of luxury goods which are exported all over the world. In this publication we examine the phenomenon of luxury, ist roots, and ist economic impact both globally and in Switzerland. You will learn more about global luxury markets, well-known and niche market players, as well as major trends shaping the definition of luxury and the management and marketing of luxury brands in the future.

Global Luxury Trends

Global Luxury Trends Book
Author : J. Hoffmann,I. Coste-Manière
Publisher : Springer
Release : 2012-12-04
ISBN : 113728739X
Language : En, Es, Fr & De

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Book Description :

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

The Value of Luxury

The Value of Luxury Book
Author : Beata Stępień
Publisher : Springer Nature
Release : 2020-11-13
ISBN : 3030512185
Language : En, Es, Fr & De

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Book Description :

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

The Third Realm of Luxury

The Third Realm of Luxury Book
Author : Joanne Roberts,John Armitage
Publisher : Bloomsbury Publishing
Release : 2019-10-31
ISBN : 1350062790
Language : En, Es, Fr & De

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Book Description :

In a world that is obsessed with luxury, critical luxury studies is a rapidly emerging field. This is the first book to explore the interplay between the real and imaginary realms of luxury, considering the most significant developments in the theories and practices of luxurious places and spaces over the last fifty years. Providing a critical approach to contemporary interpretations of luxury, the book interrogates the distinction between real places and imaginary spaces. Bringing together an interdisciplinary group of leading scholars, it features a range of case studies which take the reader from the Rolls-Royce Ghost Black Badge to expressions of sensuality in the 1970s domestic interior, and global conceptions of fine wine and art. The Third Realm of Luxury considers the interplay between luxury and space in both the past and the present, examining the abstract conception of excess and exoticism, as well as the real locations of the home, hotel, apartment, and palace. Full of original research, it is a key contribution to the study of consumption, design, fashion, and architecture.

Luxury for Dogs

Luxury for Dogs Book
Author : Manuela von Perfall
Publisher : teNeues
Release : 2007
ISBN : 3832791744
Language : En, Es, Fr & De

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Book Description :

This comprehensive resource covers all elements of design relating to man's best friend. As dogs share our lives, it makes sense that they also share the best that design can offer. This book gives readers an elegant and entertaining overview of the finest doggie accoutrements. Feast your eyes on dog toys, leads, dishes, kennels, carriers and baskets. Of course, let's not forget grooming aids and dog clothing! From traditional to modern, there's design here to suit every canine personality.

Digital Marketing Strategies for Fashion and Luxury Brands

Digital Marketing Strategies for Fashion and Luxury Brands Book
Author : Ozuem, Wilson,Azemi, Yllka
Publisher : IGI Global
Release : 2017-10-31
ISBN : 1522526986
Language : En, Es, Fr & De

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Book Description :

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.