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Logo Design Love

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Logo Design Love

Logo Design Love Book
Author : David Airey
Publisher : New Riders
Release : 2009-12-20
ISBN : 0321702727
Language : En, Es, Fr & De

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Book Description :

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Logo Design Love

Logo Design Love Book
Author : David Airey
Publisher : Peachpit Press
Release : 2014-08-18
ISBN : 0133812790
Language : En, Es, Fr & De

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Book Description :

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Identity Designed

Identity Designed Book
Author : David Airey
Publisher : Rockport Publishers
Release : 2019-01-01
ISBN : 1631595954
Language : En, Es, Fr & De

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Book Description :

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Work for Money Design for Love

Work for Money  Design for Love Book
Author : David Airey
Publisher : New Riders
Release : 2012-10-26
ISBN : 0133052753
Language : En, Es, Fr & De

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Book Description :

Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Logotype

Logotype Book
Author : Michael Evamy
Publisher : Laurence King Publishing
Release : 2012-09-24
ISBN : 1780673949
Language : En, Es, Fr & De

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Book Description :

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

The Designer s Dictionary of Color

The Designer s Dictionary of Color Book
Author : Sean Adams
Publisher : Abrams
Release : 2017-04-11
ISBN : 1683350022
Language : En, Es, Fr & De

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Book Description :

A guide to the cultural, historical, and social meanings of twenty-seven colors, plus examples of successful usage of each as well as options for palette variations. The Designer’s Dictionary of Color provides an in-depth look at twenty-seven colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.

The Logo Design Idea Book

The Logo Design Idea Book Book
Author : Steven Heller,Gail Anderson
Publisher : Laurence King Publishing
Release : 2019-08-06
ISBN : 9781786274120
Language : En, Es, Fr & De

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Book Description :

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book

The Elements of Logo Design

The Elements of Logo Design Book
Author : Alex W. White
Publisher : Simon and Schuster
Release : 2017-09-05
ISBN : 1621536033
Language : En, Es, Fr & De

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Book Description :

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

Creating a Brand Identity A Guide for Designers

Creating a Brand Identity  A Guide for Designers Book
Author : Catharine Slade-Brooking
Publisher : Quercus Publishing
Release : 2016-01-18
ISBN : 1780679807
Language : En, Es, Fr & De

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Book Description :

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Designing Brand Identity

Designing Brand Identity Book
Author : Alina Wheeler
Publisher : John Wiley & Sons
Release : 2012-10-11
ISBN : 1118418743
Language : En, Es, Fr & De

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Book Description :

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

How To Design Logos Symbols And Icons

How To Design Logos Symbols And Icons Book
Author : Gregory Thomas
Publisher : Adams Media
Release : 2003-04-01
ISBN : 9781581804560
Language : En, Es, Fr & De

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Book Description :

Illustrates the evolution of logos, symbols, and icons created for a variety of clients, covering the creation of the original concept through different directions considered, initial roughs, and how the final design was adapted for use in various formats.

Smashing Logo Design

Smashing Logo Design Book
Author : Gareth Hardy
Publisher : Wiley
Release : 2011-06-15
ISBN : 9781119993322
Language : En, Es, Fr & De

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Book Description :

The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

LOGO Theory

LOGO Theory Book
Author : A Michael Shumate
Publisher : Unknown
Release : 2016-06-07
ISBN : 9780973933321
Language : En, Es, Fr & De

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Book Description :

A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.

Logo

Logo Book
Author : Michael Evamy
Publisher : Laurence King Publishing
Release : 2015-02-10
ISBN : 9781780671802
Language : En, Es, Fr & De

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Book Description :

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Logo Design Workbook

Logo Design Workbook Book
Author : Sean Adams,Noreen Morioka,Terry Lee Stone
Publisher : Rockport Publishers
Release : 2006-03-01
ISBN : 1616736348
Language : En, Es, Fr & De

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Book Description :

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

The Snowy Day

The Snowy Day Book
Author : Ezra Jack Keats
Publisher : Penguin
Release : 1976-10-28
ISBN : 0698139135
Language : En, Es, Fr & De

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Book Description :

Winner of the 1963 Caldecott Medal! No book has captured the magic and sense of possibility of the first snowfall better than The Snowy Day. Universal in its appeal, the story has become a favorite of millions, as it reveals a child's wonder at a new world, and the hope of capturing and keeping that wonder forever. The adventures of a little boy in the city on a very snowy day. "Keats's sparse collage illustrations capture the wonder and beauty a snowy day can bring to a small child."—Barnes & Noble "Ezra Jack Keats's classic The Snowy Day, winner of the 1963 Caldecott Medal, pays homage to the wonder and pure pleasure a child experiences when the world is blanketed in snow."—Publisher's Weekly "The book is notable not only for its lovely artwork and tone, but also for its importance as a trailblazer. According to Horn Book magazine, The Snowy Day was "the very first full-color picture book to feature a small black hero"—yet another reason to add this classic to your shelves. It's as unique and special as a snowflake."—Amazon.com

Word as Image

Word as Image Book
Author : Ji Lee
Publisher : Penguin
Release : 2013-05-28
ISBN : 1101627816
Language : En, Es, Fr & De

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Book Description :

Challenge: Create an image out of a word, using only the letters in the word itself. Rule: Use only the graphic elements of the letters without adding outside elements. Enhanced with entertaining and surprising animations for each word, Word as Image invites you to see letters beyond their utilitarian dullness. It's about discovering the magic behind the unique shapes and infinite possibilities of letters and words. This fully animated enhanced edition showcases nearly 100 of Ji Lee's head-scratching word images, along with tips to help you create your own and share them at www.wordasimage.com.

TM

TM Book
Author : Mark Sinclair
Publisher : Laurence King Publishing
Release : 2014-09-08
ISBN : 1780676360
Language : En, Es, Fr & De

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Book Description :

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Symbol Mini

Symbol  Mini  Book
Author : Steven Bateman,Angus Hyland
Publisher : Laurence King Publishing
Release : 2014-09-16
ISBN : 9781780671840
Language : En, Es, Fr & De

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Book Description :

Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.

                                        Book
Author : 庄野祐輔,BNN Shin-sha,藤田夏海,岩城知子
Publisher : Bnn, Incorporated; RAM
Release : 2013-12-21
ISBN : 9784861009044
Language : En, Es, Fr & De

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Book Description :

囲み・飾りにこだわりを発揮したエンブレムやバッジ型のデザイン、装飾系ロゴ・マーク・ラベル。