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All Marketers are Liars

All Marketers are Liars
  • Author : Seth Godin
  • Publisher : Penguin
  • Release : 2009-11-12
  • ISBN : 9781101184547
  • Language : En, Es, Fr & De

Book Description :

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.” From the Trade Paperback edition.

Liar's Poker

Liar's Poker
  • Author : Michael Lewis
  • Publisher : W. W. Norton & Company
  • Release : 2010-03-15
  • ISBN : 9780393066258
  • Language : En, Es, Fr & De

Book Description :

The time was the 1980s. The place was Wall Street. The game was called Liar’s Poker. Michael Lewis was fresh out of Princeton and the London School of Economics when he landed a job at Salomon Brothers, one of Wall Street’s premier investment firms. During the next three years, Lewis rose from callow trainee to bond salesman, raking in millions for the firm and cashing in on a modern-day gold rush. Liar’s Poker is the culmination of those heady, frenzied years—a behind-the-scenes look at a unique and turbulent time in American business. From the frat-boy camaraderie of the forty-first-floor trading room to the killer instinct that made ambitious young men gamble everything on a high-stakes game of bluffing and deception, here is Michael Lewis’s knowing and hilarious insider’s account of an unprecedented era of greed, gluttony, and outrageous fortune.

Magic for Liars

Magic for Liars
  • Author : Sarah Gailey
  • Publisher : Tor Books
  • Release : 2019-06-04
  • ISBN : 1250174600
  • Language : En, Es, Fr & De

Book Description :

GOODREADS: The Hottest Books of Summer 2019 OMNIVORACIOUS: 10 Most Anticipated SF and Fantasy Books of Summer EW: Books to Read in June POPSUGAR: 21 New Books You Need to Read GOODREADS: Meet the Rising Stars of Science Fiction and Fantasy LITHUB: Ultimate Summer Books Preview REFINERY 29: The Best Books of June 2019 AV CLUB: Books to Read in June BUSTLE: 50 New Books of Summer 2019 GOODREADS: The 24 Most Popular Sci-Fi & Fantasy Novels of 2019 THE VERGE: 11 New SFF Books to Check Out GOOD HOUSEKEEPING: Best New Books to Add to Your Summer Reading BUZZFEED: 29 Summer Books to Get Excited About Sharp, mainstream fantasy meets compelling thrills of investigative noir in Magic for Liars, a fantasy debut by rising star Sarah Gailey. Ivy Gamble was born without magic and never wanted it. Ivy Gamble is perfectly happy with her life – or at least, she’s perfectly fine. She doesn't in any way wish she was like Tabitha, her estranged, gifted twin sister. Ivy Gamble is a liar. When a gruesome murder is discovered at The Osthorne Academy of Young Mages, where her estranged twin sister teaches Theoretical Magic, reluctant detective Ivy Gamble is pulled into the world of untold power and dangerous secrets. She will have to find a murderer and reclaim her sister—without losing herself. “An unmissable debut.”—Adrienne Celt, author of Invitation to a Bonfire At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

King Liar

King Liar
  • Author : N.A
  • Publisher : Dorrance Publishing
  • Release : 2013-07-22
  • ISBN : 148090032X
  • Language : En, Es, Fr & De

Book Description :

The Liar's Diary

The Liar's Diary
  • Author : Patry Francis
  • Publisher : Penguin
  • Release : 2008-01-29
  • ISBN : 9780452289154
  • Language : En, Es, Fr & De

Book Description :

Drawn almost against her will to a vibrant newcomer who has been breaking hearts in their community, Jeanne Cross discovers that she and the woman share deep-seated emotional needs, a commonality that turns deadly when her house is repeatedly burglarized and her son is framed for murder. Reprint.

The Liar

The Liar
  • Author : Carlo Goldoni
  • Publisher : Dramatists Play Service, Inc.
  • Release : 1973
  • ISBN : 9780822206552
  • Language : En, Es, Fr & De

Book Description :

THE STORY: The liar of the title is one Lelio, a young Venetian of good family who returns home after a long absence and is immediately embroiled in a series of hilarious escapades. Lelio's problem is that he seems unable to speak the truth when a

From Hire to Liar

From Hire to Liar
  • Author : David Shulman
  • Publisher : Cornell University Press
  • Release : 2007
  • ISBN : 9780801444739
  • Language : En, Es, Fr & De

Book Description :

"There are always clients to please, rules to subvert, difficult tasks to perform, work to shirk, and upward mobility to seek. . . . Most people with work experience have encountered at least some version of exaggerated resumes, exploitative bosses, self-interested shirking, collusion against disliked colleagues, lying to clients, and countless other variants of lies on the job. This book tells the tale of such lies in the workplace and examines their impact on ethics, administrating work, and productivity."—from the IntroductionAccording to David Shulman, deception is a pervasive element of daily working life. Sometimes it is an official part of one's work-as in the case study he offers of private detectives, who lie for a living-but more often it is simply part of the fabric of life on the job. Shulman argues that workplace cultures socialize individuals into using deception as a tool in performing their everyday work. To make his point he focuses not on extreme cases but rather on less obvious forms of deception, such as pretending to show deference, shirking one's work, crafting misleading accounting reports, making false claims to customers and coworkers, and covering up business transgressions. Shulman analyzes the motives, tactics, rationalizations, and ethical ramifications of acting deceptively in the workplace. From Hire to Liar offers readers both detailed accounts of workplace lies and new ways to think about the important effects of everyday workplace deceptions.

Liars

Liars
  • Author : Helen Daniel
  • Publisher : Penguin Group USA
  • Release : 1988
  • ISBN :
  • Language : En, Es, Fr & De

Book Description :

An exploration of Australian fiction as "the most beautiful lies" through the eyes of modern Australian authors : Peter Mathers - Pater Carey - Gerald Murnane - Elizabeth Jolley - Nicholas Hasluck - David Foster - Murray Bail - David Ireland.

The Patron Saint of Liars

The Patron Saint of Liars
  • Author : Ann Patchett
  • Publisher : Houghton Mifflin Harcourt
  • Release : 2011-04-19
  • ISBN : 0547548400
  • Language : En, Es, Fr & De

Book Description :

In 1992, celebrated novelist Ann Patchett launched her remarkable career with the publication of her debut novel, The Patron Saint of Liars. On this 25th anniversary, read the best-selling book that is “beautifully written . . . a first novel that second- and third-time novelists would envy for its grace, insight, and compassion” (Boston Herald). St. Elizabeth's, a home for unwed mothers in Habit, Kentucky, usually harbors its residents for only a little while. Not so Rose Clinton, a beautiful, mysterious woman who comes to the home pregnant but not unwed, and stays. She plans to give up her child, thinking she cannot be the mother it needs. But when Cecilia is born, Rose makes a place for herself and her daughter amid St. Elizabeth's extended family of nuns and an ever-changing collection of pregnant teenage girls. Rose's past won't be kept away, though, even by St. Elizabeth's; she cannot remain untouched by what she has left behind, even as she cannot change who she has become in the leaving.