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Let My People Go Surfing

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Let My People Go Surfing

Let My People Go Surfing Book
Author : Yvon Chouinard
Publisher : Penguin
Release : 2016-09-06
ISBN : 1101992530
Language : En, Es, Fr & De

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Book Description :

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

The Patagonia Business Library

The Patagonia Business Library Book
Author : Yvon Chouinard,Vincent Stanley
Publisher : Unknown
Release : 2016-10-11
ISBN : 9781938340598
Language : En, Es, Fr & De

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Book Description :

Download The Patagonia Business Library book written by Yvon Chouinard,Vincent Stanley, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

SUMMARY Let My People Go Surfing The Education Of A Reluctant Businessman By Yvon Chouinard

SUMMARY   Let My People Go Surfing  The Education Of A Reluctant Businessman By Yvon Chouinard Book
Author : Shortcut Edition
Publisher : Shortcut Edition
Release : 2021-06-01
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the extraordinary destiny of the founder of Patagonia, Yvon Chouinard, who managed to reconcile passion for sport, preservation of the planet and business. You will also learn that : Doing business while respecting humans and nature is possible; Business can be a good place to work; Business can rhyme with ethics and ecology; Patagonia is a model for companies that want to preserve the planet. Do you know Patagonia outdoor clothing? Yvon Chouinard is the creator. He who dreamed of being a trapper tells his story, that of an entrepreneur in spite of himself. In his confessions, he explains how he was able to combine his passion for climbing and surfing with business, without losing his sense of ethics. After a biography of his company, he explains the main principles of the Patagonia Charter of Conduct. *Buy now the summary of this book for the modest price of a cup of coffee!

Let My People Go Surfing

Let My People Go Surfing Book
Author : Anonim
Publisher : Unknown
Release : 2006
ISBN : 9781429537148
Language : En, Es, Fr & De

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Book Description :

Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.

Put Your Corporate Social Responsibility Act Together

Put Your Corporate Social Responsibility Act Together  Book
Author : Mark Esposito
Publisher : Tate Publishing
Release : 2009-09-01
ISBN : 160799433X
Language : En, Es, Fr & De

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Book Description :

'Companies still thinking about the environment as a social responsibility rather than a business imperative are living in the dark ages.' -Carter Rogers In assessing the economic, human, and environmental situation of our world today, this report draws worrying conclusions. Poverty remains a major issue, and the gap between the richest and the poorest is widening. Some people still do not possess the basic requirements to live a decent and safe human life. Our footprint increasingly shatters the earth's equilibriums, causing pollution, species extinction, and global warming, and it has adverse effects on extreme weather events. These events necessitate the development of a conscience among the world's corporations and immediate serious action towards improving the situation. Put Your Corporate Social Responsibility Act Together, by Dr. Mark Esposito, explores ways in which corporations can increase employee satisfaction, decrease their carbon footprint, and maintain good business practices while reaping the continued benefits of yearly revenue. With examples of successful Corporate Social Responsibility and analyses of the current economic and environmental climate, this book is the perfect resource for any company hoping to improve its impact on both the globe and the community. Mark Esposito, Ph.D., is a renowned specialist in Organizational Management and Sustainability. He serves as an Associate Professor of Management & Behavior for the Grenoble School of Management in France, and an advisor to the UNESCO and Research Fellow for the UN Global Compact. A citizen of the world, he speaks seven languages and lives between Switzerland, France, USA and Panama.

Pilgrims of the Vertical

Pilgrims of the Vertical Book
Author : Joseph E. Taylor III,Joseph E Taylor
Publisher : Harvard University Press
Release : 2011-02-15
ISBN : 0674058607
Language : En, Es, Fr & De

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Book Description :

Pilgrims of the Vertical (a phrase borrowed from climber-turned-entrepreneur Royal Robbins) is at once a chronicle of how the sport evolved in Yosemite and a fascinating social history that considers climbing in the larger context of American life...For the general reader, the book makes a fine introduction to the history of climbing and Yosemite's special place in its development.

Getting to Plan B

Getting to Plan B Book
Author : John Mullins,Randy Komisar
Publisher : Harvard Business Press
Release : 2009-09-08
ISBN : 1422152693
Language : En, Es, Fr & De

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Book Description :

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.

The Oxford Handbook of Environmental History

The Oxford Handbook of Environmental History Book
Author : Andrew C. Isenberg
Publisher : Oxford University Press
Release : 2017-03-01
ISBN : 0190673486
Language : En, Es, Fr & De

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Book Description :

The field of environmental history emerged just decades ago but has established itself as one of the most innovative and important new approaches to history, one that bridges the human and natural world, the humanities and the sciences. With the current trend towards internationalizing history, environmental history is perhaps the quintessential approach to studying subjects outside the nation-state model, with pollution, global warming, and other issues affecting the earth not stopping at national borders. With 25 essays, this Handbook is global in scope and innovative in organization, looking at the field thematically through such categories as climate, disease, oceans, the body, energy, consumerism, and international relations.

Retail Recovery

Retail Recovery Book
Author : Mark Pilkington
Publisher : Bloomsbury Publishing
Release : 2021-08-19
ISBN : 1472987209
Language : En, Es, Fr & De

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Book Description :

The retail industry, with which we have all grown up, has been devastated by the twin effects of the internet and the Coronavirus lockdown. Huge numbers of prestigious brands have gone under, or are a shadow of their former selves. The world economy has gone into deep recession, with reduced employment and incomes across broad swaths of society. Many discretionary products have simply become too expensive for ordinary people to buy on a regular basis. High streets and shopping malls lie half empty, causing a vacuum at the core of our societies. There is an urgent need to regenerate our local shopping centres, in order to create new hope in depressed areas. So how can retailers and brands respond to this crisis? Fortunately, new shoots of recovery are emerging from the wreckage of the old order – new brands, new ways of providing value, and new and innovative methods of creating excitement to draw in consumers, and kick-start the retail economy. Technology is re-shaping almost every aspect of the supply chain, and is lowering barriers to entry to new and innovative start-ups, which are re-making sector after sector. In addition, some incumbent brands and retailers are experimenting with novel ways of doing things – from turning mere shopping into an immersive 'theatre', to creative ways to measure and retain loyalty. This book offers a comprehensive analysis of these new forces which are changing the way in which we buy products and experience brands. It includes in-depth interviews with some of the most innovative players – from John Lewis in the UK, to Nike and Patagonia in the US - in the hope of drawing out key learning points for the rest of the industry, across the globe. It also provides essential guidelines for governments, as they strive to rebuild society in the wake of recent catastrophes – from the death of Main Street to the impact of coronavirus.

Understanding Nonprofit Law and Finance

Understanding Nonprofit Law and Finance Book
Author : Erik Estrada
Publisher : Rowman & Littlefield
Release : 2019-08-23
ISBN : 1538126931
Language : En, Es, Fr & De

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Book Description :

A quick-hitting professional resource of 48 core legal and financial principles for anyone sitting on a nonprofit board. The 24 legal questions and 24 financial questions provide nonprofit leaders with a framework for understanding the key issues that are likely to affect their current or future roles in the nonprofit sector.

Agile Engagement

Agile Engagement Book
Author : Santiago Jaramillo,Todd Richardson
Publisher : John Wiley & Sons
Release : 2016-11-14
ISBN : 1119286921
Language : En, Es, Fr & De

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Book Description :

Achieve unprecedented business value by fostering true employee engagement Many organizations fail to realize and harness the power of their most valuable asset—their employees. Though they can be developed into a true competitive advantage, engagement isn't attainable if the employee isn't invested in the company's overall success. Agile Engagement offers business leaders a concrete strategy for building, maintaining, and utilizing employee engagement to achieve the highest level of business success. The key? Employees must feel like they are a part of their company's culture instead of having it handed down to them. Stories of failed employee engagement initiatives abound, and they all have one thing in common: they begin from the premise of "initiative" rather than "employee." True engagement occurs when an employee's heart and mind are activated in a way that leads to their motivation and commitment to positively impact the company's goals and vision. This book shows you how to create an environment that stresses a culture of unity at all levels by showing you how to: Create a clear, compelling vision and corresponding engagement strategy through the Engagement Canvas Communicate your unique culture strategy throughout all levels of your company Foster grassroots, employee-led engagement initiatives Improve engagement continuously with the Emplify Score tool Agile Engagement provides a deeper look into real engagement, helping you foster a work environment that's rewarded with unsurpassed productivity, innovation, and competitive advantage, as well as employees who feel valued, respected, and heard.

Business Ethics Ethical Decision Making and Cases

Business Ethics  Ethical Decision Making and Cases Book
Author : O. C. Ferrell,John Fraedrich,Ferrell
Publisher : Cengage Learning
Release : 2021-06-16
ISBN : 0357513916
Language : En, Es, Fr & De

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Book Description :

Learn to make successful ethical decisions in the midst of the new business realities of 2020 and 2021 with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 13E. Packed with current examples and exercises, this edition demonstrates how to integrate ethics into key strategic business decisions as reorganized chapters clearly present the ethical decision-making process in today's complex ethical, legal, social and political environments. New scenarios highlight 2020 economic and pandemic realities and preview ethical challenges you are most likely to encounter as a new manager. Updates address the processes and best practices behind successful business ethics programs as well as the latest legislation and new coverage of global sustainability and corporate social responsibility. New and original cases provide insights into ethics in familiar organizations, such as Tesla and TOMS, while exercises reinforce concepts with hands-on applications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Fashion Industry 2030

Fashion Industry 2030 Book
Author : Francesca Romana Rinaldi
Publisher : EGEA spa
Release : 2020-04-06T13:30:00+02:00
ISBN : 8823818850
Language : En, Es, Fr & De

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Book Description :

The book explains in detail and with many examples the concept of responsible innovation by answering the following questions: How will the fashion industry be in 2030? What can the different stakeholders do in order to speed the responsible innovation? Which will be the role of traceability, circularity, cradle-to-cradle, collaborative consumption, B-corporations? How technologies can catalyze the change? How the consumers interested in sustainability can contribute to this change?

Kingdoms in the Air

Kingdoms in the Air Book
Author : Bob Shacochis
Publisher : Grove/Atlantic, Inc.
Release : 2016-06-07
ISBN : 0802190227
Language : En, Es, Fr & De

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Book Description :

This “exuberant travel and cultural anthology” by the National Book Award–winning author “brings each setting to life with a perceptive eye” (Booklist, starred review). Best known for his sweeping political novels, including the Pulitzer Prize finalist, The Woman Who Lost Her Soul, Bob Shacochis began his career as a journalist and contributing editor for Outside magazine and Harper’s. Kingdoms in the Air brings together the very best of Shacochis’s culture and travel essays in a collection that spans his global adventures and passions; from Kathmandu to Mozambique, from his love of surfing to his obsession with the South American dorado. In the titular essay “Kingdoms,” the longest work in the collection, Shacochis ventures to Nepal with his friend, the photographer Thomas Laird, who was the first foreigner to live in Nepal’s Kingdom of Mustang as the forbidden Shangri-La prepared to open its borders to trekkers and trade. Replete with Shacochis’s swagger, humor, and wisdom, Kingdoms in the Air is an essential collection of travel writing by an author who “has extended his knowledge and imagination into places most of us have never ventured” (Washington Post).

Corporate Spirit

Corporate Spirit Book
Author : Amanda Porterfield
Publisher : Oxford University Press
Release : 2018
ISBN : 0199372659
Language : En, Es, Fr & De

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Book Description :

In this groundbreaking work, Amanda Porterfield explores the intertwining of commercial and religious forces in the history of incorporation in the US. She focuses on three elements - the revolutionary implications of religious disestablishment, the proliferation of religious organizations,and religious organizations as models of commercial operation.The intersection of the religious and the corporate can be traced to first century Rome, and Paul's letters to Christian Jews in Corinth. "For just as the body is one and has many members, and all the members of the body, though many are one body, so is it with Christ." Porterfield traces thisconnection from ancient Rome, through medieval Europe and Elizabethan England. In the second half of the book, she reaches North America and considers Christian corporate fellowship in the years preceding the American Revolution. In the decades following ratification of the US Constitution, religious organizations led the way as models of corporate growth. Eighteenth-century economic and political developments forced American churches to back away from oversight of commercial operations and concentrate more on the formationof individual character, encouraging individuals to transfer to business the lessons of moral responsibility and common purpose learned in church. While commercial outlets faced daunting headwinds as a result of spiraling debt, weak banks, lack of financial regulation, rampant speculation,widespread counterfeiting, and ruinous embargoes, religious organizations set a fast pace of growth and helped many Americans absorb the shocks of economic turbulence by maintaining networks of social support. The privatization of religion enabled advocates for religion to operate more independently and creatively than under religious establishment; this independence fostered innovation, competition, and organizational growth. Left more to their own devices than under British law, religious groups inearly nineteenth-century America enjoyed new freedom as private corporations. This unprecedented autonomy facilitated religious growth and transformation on a massive scale, as religious groups devised new forms of communal governance and discipline, and new means of broadcasting their messagesthrough education, print media technology, public events, and ingenious event-planning. The book's conclusion presents an overview of the development of modern corporations since the late-nineteenth century, highlighting religion's evolution in a society dominated by commercial incorporation.

Values Centered Entrepreneurs and Their Companies

Values Centered Entrepreneurs and Their Companies Book
Author : David Y. Choi,Edmund Gray
Publisher : Routledge
Release : 2010-09-03
ISBN : 1135840857
Language : En, Es, Fr & De

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Book Description :

A new brand of entrepreneurs has arrived on the business scene, carrying with them a whole new set of values. They possess a sense of mission – to be socially responsible, protect the planet, and do the right thing for all of their stakeholders. Rather than focus exclusively on financial gain, they aim to achieve a balance between profits and one or more causes of their choosing. In fact, they view for-profit entrepreneurship as a vehicle for social change. The authors call these pioneers "values-centered" entrepreneurs. Some of the values-centered entrepreneurs have been around a few decades. In recent years, however, the numbers have proliferated and the nascent movement has started to make a true impact. These entrepreneurs’ approach to management questions our basic assumptions about how businesses should be run and what their role should be in society. Several of these entrepreneurs have attained high visibility. Yvon Chouinard of sportswear manufacturer Patagoina has been a role model for integrating environmental protection to every aspect of Patagonia’s business operation. Howard Schultz of Starbucks has been able to build one of the strongest brands in the world while being the first retailer to offer comprehensive health benefits and stock options to its part-time employees. Paul Newman, legendary actor and racecar driver as well as a leading maker of salad dressings, gives 100% of Newman’s Own brand’s profits to charity. This book explores how these highly unorthodox leaders have built their profitable and socially responsible business enterprises, and what lessons can be learned for the next generation of entrepreneurs. The authors examine a group of over 40 entrepreneurial companies and how each balanced the profit objective with social responsibility in key aspects of their business operation – from their initial company formation, through growth, to exit – to build successful triple bottom-line companies. Choi and Gray particularly focus on how these firms’ commitment to values affected their company missions, hiring and organizational policies, marketing strategies, financial practices, exit options, and giving programs, and vice versa. In some cases, the authors find that the entrepreneurs’ social objectives have actually strengthened, not weakened, their business enterprises. Based on their extensive studies of these companies, he authors have distilled a set of commonalities. The book presents ten of the most dominant and interesting of these commonalities with a focus on those policies and decisions that appeared to depart from conventional business practice. In addition to devoting chapters to each of the core principles learned from these companies, the authors also include in-depth case studies of four of the ventures featured in their study.

Caring Management in the New Economy

Caring Management in the New Economy Book
Author : Ora Setter,László Zsolnai
Publisher : Springer
Release : 2019-04-23
ISBN : 3030141993
Language : En, Es, Fr & De

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Book Description :

This edited book frames a new ethos of management that cares for society, future generations and nature whilst also serving the interests of business and the wider community. Employing the practical wisdom of faith traditions, the chapters develop the use of spirituality as a resource for creating business models that take pressing social problems – such as quality of life at work, over-consumption, environmental degradation and climate change – into account. Spanning entrepreneurship, leadership, management education and business models, the chapters in this book aim to develop a spiritually-based caring model of management to face the challenges and reality of the 21st century.

Marketing That Matters

Marketing That Matters Book
Author : Chip Conley
Publisher : ReadHowYouWant.com
Release : 2009-01-26
ISBN : 1442962437
Language : En, Es, Fr & De

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Book Description :

If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): ''With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors.'' ....As you might guess, this book does not advocate your grandfather's concept of marketing. Marketing That Matters sets forth a thoroughly contemporary approach to marketing that is fully in tune with today's intensely competitive and fast-changing business environment an approach that will help you position yourself and your company for continuing success in the challenging years ahead. The numerous examples in this book, drawn from the collective experience of companies affiliated with Social Venture Network (SVN) and from the authors' nearly four decades of experience with their own and other firms, illustrate how values-driven companies can succeed in the marketplace while helping make the world better. As Chip and Eric show so clearly, marketing truly succeeds only when it is an authentic expression of a company's mission and when it embodies the company's brand, expressing what they call ''the three Vs: the value, values, and voice of an organization.'' If you're looking for insight and practical advice about how to navigate the swirling waters at the intersection of market and meaning, you'll find them in this book. This pint-sized volume contains a gallon's worth of wisdom. You'll want to keep it on your desk and refer to it again and again.

365 Ways to Have a Good Day

365 Ways to Have a Good Day Book
Author : Ian Sanders
Publisher : Hachette UK
Release : 2021-11-25
ISBN : 1529382262
Language : En, Es, Fr & De

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Book Description :

HOW ARE THE NEXT TWELVE MONTHS LOOKING FOR YOU? PRETTY MUCH THE SAME AS LAST YEAR? OR ARE YOU READY FOR BETTER? 365 WAYS TO HAVE A GOOD DAY is a full year's worth of daily inspiration, tools, habits, actions, and rituals that will help you live your best life. You'll discover surprising insights from psychologists, business leaders, entrepreneurs and designers. You'll explore the benefits of Feierabends and Laughies, have your eyes opened by a dance psychologist, and find out why one senior executive's tattooed fingers help him make the right career choices. You'll learn habit-forming strategies, pick up helpful hacks, and uncover tips for lasting change - all brought to life through real examples and thought-provoking stories that will get you looking at life differently. You'll meet a cast of characters from around the world who know all about creating success, from the founder of a billion-dollar mindfulness company in California to the Hollywood screenwriter who takes up to eight showers a day to fuel his ideas, and from the Harvard Business School professor who discovered more joy at work by wearing red trainers to the man who every Friday for five years set up a table in central NYC to give advice to strangers, including a gang member on the run. 365 WAYS TO HAVE A GOOD DAY focuses on the small stuff you can do every day to make life better. Because when you get the little things right, the big things follow. Things like figuring out where you're going, hitting reset, designing the life you want, breaking through limiting beliefs, and creating success on your own terms. And when you find what works for you, you can do more of it, making you more productive, more fulfilled, and much happier. IT'S TIME TO SEIZE THE DAY. ALL 365 OF THEM.

Surfer Girls in the New World Order

Surfer Girls in the New World Order Book
Author : Krista Comer
Publisher : Duke University Press
Release : 2010-09-07
ISBN : 0822393158
Language : En, Es, Fr & De

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Book Description :

In Surfer Girls in the New World Order, Krista Comer explores surfing as a local and global subculture, looking at how the culture of surfing has affected and been affected by girls, from baby boomers to members of Generation Y. Her analysis encompasses the dynamics of international surf tourism in Sayulita, Mexico, where foreign women, mostly middle-class Americans, learn to ride the waves at a premier surf camp and local women work as manicurists, maids, waitresses, and store clerks in the burgeoning tourist economy. In recent years, surfistas, Mexican women and girl surfers, have been drawn to the Pacific coastal town’s clean reef-breaking waves. Comer discusses a write-in candidate for mayor of San Diego, whose political activism grew out of surfing and a desire to protect the threatened ecosystems of surf spots; the owners of the girl-focused Paradise Surf Shop in Santa Cruz and Surf Diva in San Diego; and the observant Muslim woman who started a business in her Huntington Beach home, selling swimsuits that fully cover the body and head. Comer also examines the Roxy Girl series of novels sponsored by the surfwear company Quiksilver, the biography of the champion surfer Lisa Andersen, the Gidget novels and films, the movie Blue Crush, and the book Surf Diva: A Girl’s Guide to Getting Good Waves. She develops the concept of “girl localism” to argue that the experience of fighting for waves and respect in male-majority surf breaks, along with advocating for the health and sustainable development of coastal towns and waterways, has politicized surfer girls around the world.