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Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing Book
Author : Tom Young,Nick Milton
Publisher : Elsevier
Release : 2011-05-03
ISBN : 1780632649
Language : En, Es, Fr & De

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Book Description :

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing Book
Author : Tom Young,Nick Milton
Publisher : Unknown
Release : 2011
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert.

Customer Knowledge Management

Customer Knowledge Management Book
Author : Silvio Wilde
Publisher : Springer Science & Business Media
Release : 2011-01-04
ISBN : 9783642164750
Language : En, Es, Fr & De

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Book Description :

Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.

Knowledge Management in Practice

Knowledge Management in Practice Book
Author : Taverekere Srikantaiah,Michael E. D. Koenig
Publisher : Information Today, Inc.
Release : 2008
ISBN : 9781573873123
Language : En, Es, Fr & De

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Book Description :

This is the third entry in an ambitious, highly regarded KM book series edited by T. Kanti Srikantaiah and Michael E. D. Koenig. Where Knowledge Management for the Information Professional (2000) offered information professionals an introduction to KM and Knowledge Management Lessons Learned (2004) assessed KM applications and innovations, Knowledge Management in Practice looks at how KM can be and is being implemented in organizations today. Featuring the contributions of more than 20 experts in the field, the book is unique in surveying the efforts of KM specialists to extend knowledge beyond their organizations and in providing a framework for understanding user context. The result is a must-read for any professional seeking to connect organizational KM systems with increasingly diverse and geographically dispersed user communities.

Knowledge Management

Knowledge Management Book
Author : Christian Stary
Publisher : World Scientific
Release : 2007
ISBN : 9812770593
Language : En, Es, Fr & De

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Book Description :

This collection of papers from the 2007 International Conference on Knowledge Management, organized by the Executive Academy of the Vienna University of Economics jointly with the International Knowledge Management Society (IKMS), the Austrian Society for Technology Policy (uGTP), the Platform Knowledge Management (PWM), the Society of Learning (SoL Austria), the Competence Centre for Knowledge Management Linz, the Austrian Computing Society (OCG), Business Innovation Consulting (BIC-Austria) and Knowledge Management Associates (KMA), represents recent outstanding work by researchers and practitioners in the field of knowledge management."

Knowledge Management for Process Organizational and Marketing Innovation Tools and Methods

Knowledge Management for Process  Organizational and Marketing Innovation  Tools and Methods Book
Author : O'Brien, Emma,Clifford, Seamus,Southern, Mark
Publisher : IGI Global
Release : 2010-09-30
ISBN : 1615208305
Language : En, Es, Fr & De

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Book Description :

"This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it"--Provided by publisher.

Change Paradigms in the Setting of Knowledge Management Systems

Change Paradigms in the Setting of Knowledge Management Systems Book
Author : Hauke Heier
Publisher : Springer Science & Business Media
Release : 2012-12-06
ISBN : 3322811506
Language : En, Es, Fr & De

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Book Description :

Hauke Heier examines how technology-facilitated knowledge management initiatives can establish supportive knowledge-intensive cultures.

Knowledge Management Handbook

Knowledge Management Handbook Book
Author : Jay Liebowitz
Publisher : CRC Press
Release : 2012-06-25
ISBN : 1466514140
Language : En, Es, Fr & De

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Book Description :

Recent research shows that collaboration and social networking foster knowledge sharing and innovation by sparking new connections, ideas, and practices. Yet these informal networks are often misunderstood and poorly managed. Building on the groundbreaking, bestselling first edition, Knowledge Management Handbook: Collaboration and Social Networkin

Practical Aspects of Knowledge Management

Practical Aspects of Knowledge Management Book
Author : Ulrich Reimer,Dimitris Karagiannis
Publisher : Springer Science & Business Media
Release : 2006-11-22
ISBN : 3540499989
Language : En, Es, Fr & De

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Book Description :

This book constitutes the refereed proceedings of the 6th International Conference on Practical Aspects of Knowledge Management, PAKM 2006, held in Vienna, Austria in November/December 2006. The 29 revised full papers address all aspects of knowledge management and their role in next-generation business solutions in perspective to business and organization sciences, cognitive science, and computer science.

People Focused Knowledge Management

People Focused Knowledge Management Book
Author : Karl Wiig
Publisher : Routledge
Release : 2012-06-14
ISBN : 1136374280
Language : En, Es, Fr & De

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Book Description :

The business environment has changed. Sharper competition requires organizations to exhibit greater effectiveness in their operations and services and faster creation of new products and services—all hallmarks of the knowledge economy. Up until now, most of the knowledge management literature has focused on technology, systems, or culture. This book moves to the next stage, to focus on the people—the knowledge workers themselves. Noted expert Karl Wiig synthesizes recent research findings in cognitive science and related fields to describe how people actually work. He focuses on how people learn, remember, make decisions, solve problems and act—in general, how knowledge relates to work behavior. By understanding how people work, managers can improve effectiveness to gain competitive advantage.

Knowledge Management Theoretical Foundations

Knowledge Management  Theoretical Foundations Book
Author : Alex Koohang,Keith Harman,Johannes Britz
Publisher : Informing Science
Release : 2008
ISBN : 1932886060
Language : En, Es, Fr & De

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Book Description :

Download Knowledge Management Theoretical Foundations book written by Alex Koohang,Keith Harman,Johannes Britz, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Knowledge Management

Knowledge Management Book
Author : Paul R. Gamble,John Blackwell
Publisher : Kogan Page Publishers
Release : 2001
ISBN : 9780749436490
Language : En, Es, Fr & De

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Book Description :

All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used. Indeed, in many cases it is not even visible because other members of the organization, or the organization's customers, are not aware of its existence.

Case Studies in Knowledge Management

Case Studies in Knowledge Management Book
Author : Jennex, Murray E.
Publisher : IGI Global
Release : 2005-04-30
ISBN : 1591403537
Language : En, Es, Fr & De

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Book Description :

Case Studies in Knowledge Management provides rich, case-based lessons learned from several examples of actual applications of knowledge management in a variety of organizational and global settings. A variety of KM issues are explored, including issues associated with building a KMS, organizational culture and its effect on knowledge capture, sharing, re-use, strategy, and implementation of KM initiatives and a KMS. The benefit of focusing on case and action research is that this research provides an extensive and in-depth background and analysis on the subjects, providing readers with greater insight into the issues discussed.

Best Practices LLC Homepage Benchmarking Consulting Research Customer Service Knowledge Management Sales and Marketing Call Center Pharmaceutical

Best Practices  LLC Homepage  Benchmarking  Consulting  Research  Customer Service  Knowledge Management  Sales and Marketing  Call Center  Pharmaceutical   Book
Author : Anonim
Publisher : Unknown
Release : 1999
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Best Practices LLC Homepage Benchmarking Consulting Research Customer Service Knowledge Management Sales and Marketing Call Center Pharmaceutical book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Knowledge Management in Organizations

Knowledge Management in Organizations Book
Author : Donald Hislop
Publisher : Oxford University Press
Release : 2013-01-31
ISBN : 0199691932
Language : En, Es, Fr & De

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Book Description :

This introductory level textbook critically reviews and analyses the key themes underpinning knowledge management in organisations. It presents the key debates in this area, including coverage of epistemologies of knowledge, managing and sharing knowledge, and learning and innovation.

Strategic Knowledge Management Technology

Strategic Knowledge Management Technology Book
Author : Petter Gottschalk
Publisher : IGI Global
Release : 2005-01-01
ISBN : 1591403383
Language : En, Es, Fr & De

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Book Description :

Strategic Knowledge Management Technology applies the knowledge-based view of the firm, which builds on the resource-based theory. The value shop is identified as the typical value configuration for knowledge firms. This book applies a stages of growth model for knowledge management technology, where firms develop from the person-to-tools strategy, via the person-to-person strategy and the person-to-documents strategy, to the person-to-systems strategy. The case of law firms is extensively explored. IS/IT strategy for knowledge management is developed within the framework of the Y model.

ICICKM2010 Proceedings of the 7th International Conference on Intellectual Capital knowledge Management and Organisational Learning

ICICKM2010 Proceedings of the 7th International Conference on Intellectual Capital  knowledge Management and Organisational Learning Book
Author : Eric Tsui
Publisher : Academic Conferences Limited
Release : 2021-09-21
ISBN : 1906638853
Language : En, Es, Fr & De

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Book Description :

Download ICICKM2010 Proceedings of the 7th International Conference on Intellectual Capital knowledge Management and Organisational Learning book written by Eric Tsui, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Knowledge Management in Hospitality and Tourism

Knowledge Management in Hospitality and Tourism Book
Author : Sungsoo Pyo,Ricarda B Bouncken
Publisher : CRC Press
Release : 2003-09-24
ISBN : 9780789021472
Language : En, Es, Fr & De

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Book Description :

When knowledge is properly managed, it's in the hands of those who need it BEFORE they need it. This greatly improves the speed of business operations by eliminating time-consuming information searching! This book will show you how to make any hospitality or tourism related business more efficient and competitive by using knowledge management concepts and techniques. It provides an essential introduction to the concept of knowledge management plus fascinating case studies, strategic advice, and structural recommendations for its implementation. You'll learn to use knowledge management to avoid the duplication of research, reducing the cost of product research and development and increasing the effectiveness of your overall operation. Helpful charts and figures make the information easy to access and understand. From the editors: “Although tourism and hospitality, with their geographically dispersed units, can profit from enhanced knowledge management, only a small number of firms have implemented knowledge management techniques. A recent study shows that although managers in many hotels consider knowledge management and information transfer to be 'relevant concepts,' they report being confronted with too many—and unclear—knowledge management strategies, activities, and implementation techniques. As a result, they are not sufficiently familiar with knowledge management and reject implementing it. This book will increase understanding of these concepts and help to speed the implementation of knowledge management in the hospitality and tourism industries.” This book will show you how to make any hospitality or tourism related business more competitive by using knowledge management concepts and techniques. It provides an essential introduction to the concept of knowledge management, with fascinating case studies as well strategic advice and structural recommendations for its implementation. In addition, you'll find: analyses of various aspects of knowledge management in hotels an examination of an Internet-based knowledge management system and its sources, repositories, taxonomy, services, applications, and user interfaces the advent of the “knowledge café” and what it means to the travel and tourism industries the knowledge supply chain matrix, which combines strategic and operative aspects of knowledge management—with a practical example drawn from the airline industry new developments in software applications for cross-border destination management, with an example drawn from the new “AlpNet” project that demonstrates the importance of cooperation and of member-specific requirements insightful thoughts about mental models as they relate to tourism—what they are and how understanding them can lead to lower degrees of mistrust and more efficient operation of tourism-based businesses essential information about database marketing, data mining, and knowledge discovery, with introductions to decision tree classifiers, regression analysis, induction programming logic, and probabilistic rules

Designing and Tracking Knowledge Management Metrics

Designing and Tracking Knowledge Management Metrics Book
Author : Alexeis Garcia-Perez,Farah Gheriss,Denise Bedford
Publisher : Emerald Group Publishing
Release : 2019-11-15
ISBN : 1789737257
Language : En, Es, Fr & De

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Book Description :

Knowledge management metrics are one of the weakest areas of practice in the field. Providing practical guidance for identifying different types of measurements and metrics, as well as methods for defining and collection information about metrics, this is an essential book for knowledge management professionals and researchers.