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Knowledge Management For Sales And Marketing

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Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing Book
Author : Tom Young,Nick Milton
Publisher : Elsevier
Release : 2011-05-03
ISBN : 1780632649
Language : En, Es, Fr & De

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Book Description :

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing Book
Author : Tom Young,Nick Milton
Publisher : Unknown
Release : 2011
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert.

Knowledge Management Strategies for Business Development

Knowledge Management Strategies for Business Development Book
Author : Russ, Meir
Publisher : IGI Global
Release : 2009-09-30
ISBN : 1605663492
Language : En, Es, Fr & De

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Book Description :

"This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher.

Knowledge Management in Practice

Knowledge Management in Practice Book
Author : Taverekere Srikantaiah,Michael E. D. Koenig
Publisher : Information Today, Inc.
Release : 2008
ISBN : 9781573873123
Language : En, Es, Fr & De

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Book Description :

This is the third entry in an ambitious, highly regarded KM book series edited by T. Kanti Srikantaiah and Michael E. D. Koenig. Where Knowledge Management for the Information Professional (2000) offered information professionals an introduction to KM and Knowledge Management Lessons Learned (2004) assessed KM applications and innovations, Knowledge Management in Practice looks at how KM can be and is being implemented in organizations today. Featuring the contributions of more than 20 experts in the field, the book is unique in surveying the efforts of KM specialists to extend knowledge beyond their organizations and in providing a framework for understanding user context. The result is a must-read for any professional seeking to connect organizational KM systems with increasingly diverse and geographically dispersed user communities.

Knowledge Management

Knowledge Management Book
Author : Christian Stary
Publisher : World Scientific
Release : 2007
ISBN : 9812770593
Language : En, Es, Fr & De

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Book Description :

This collection of papers from the 2007 International Conference on Knowledge Management, organized by the Executive Academy of the Vienna University of Economics jointly with the International Knowledge Management Society (IKMS), the Austrian Society for Technology Policy (uGTP), the Platform Knowledge Management (PWM), the Society of Learning (SoL Austria), the Competence Centre for Knowledge Management Linz, the Austrian Computing Society (OCG), Business Innovation Consulting (BIC-Austria) and Knowledge Management Associates (KMA), represents recent outstanding work by researchers and practitioners in the field of knowledge management."

AI empowered Knowledge Management

AI empowered Knowledge Management Book
Author : Soumi Majumder,Nilanjan Dey
Publisher : Springer Nature
Release : 2022-02-23
ISBN : 9811903166
Language : En, Es, Fr & De

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Book Description :

This book is focused on AI-empowered knowledge management to improve processes, implementation of technology for providing easy access to knowledge and the impact of knowledge management to promote the platform for generation of new knowledge through continuous learning. The book discusses process of knowledge management which includes entirety of the creation, distribution, and maintenance of knowledge to achieve organizational objectives. It also covers knowledge management tools which enable and enhance knowledge creation, codification, and transfer within business firms thereby reducing the burden of work and allowing application of resources and effective usage towards practical tasks. An immense growth of artificial intelligence in business organizations has occurred and AI-empowered knowledge management practice is leading towards growth and development of the organization.

Customer Knowledge Management

Customer Knowledge Management Book
Author : Silvio Wilde
Publisher : Springer Science & Business Media
Release : 2011-01-04
ISBN : 3642164757
Language : En, Es, Fr & De

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Book Description :

Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.

ICICKM2008 5th International Conference on Intellectual Capital Knowledge Management and Organisational Learning

ICICKM2008  5th International Conference on Intellectual Capital  Knowledge Management and Organisational Learning Book
Author : Dr Kevin O Sullivan
Publisher : Academic Conferences Limited
Release : 2022-09-29
ISBN : 1906638179
Language : En, Es, Fr & De

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Book Description :

Download ICICKM2008 5th International Conference on Intellectual Capital Knowledge Management and Organisational Learning book written by Dr Kevin O Sullivan, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Knowledge Management Handbook

Knowledge Management Handbook Book
Author : Jay Liebowitz
Publisher : CRC Press
Release : 1999-02-25
ISBN : 9780849302381
Language : En, Es, Fr & De

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Book Description :

Many organizations are now realizing that their competitive edge lies mostly in the brainpower-the intellectual capital-of their employees and management. To stay ahead of the pack, companies must leverage their knowledge, internally and externally. But it is not enough to develop lessons-learned databases. Experts now believe the current savior of organizations is knowledge management-the conceptualization, review, consolidation, and action phases of creating, securing, combining, coordinating, and retrieving knowledge-in short, the process of creating value from an organization's intangible assets. Jay Liebowitz, one of the leading knowledge management and expert systems authorities in the world, brings together over thirty articles contributed by the top researchers and practitioners to produce what seems destined to become the key reference for this emerging field. With it you will find: How to create a knowledge-sharing environment How senior executives can show tangible benefits using methods that value the intellectual capital-especially the "human capital" within the organization How knowledge management is not the same as information management How senior management commitment and involvement are essential to the success of a knowledge management system

Change Paradigms in the Setting of Knowledge Management Systems

Change Paradigms in the Setting of Knowledge Management Systems Book
Author : Hauke Heier
Publisher : Springer Science & Business Media
Release : 2012-12-06
ISBN : 3322811506
Language : En, Es, Fr & De

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Book Description :

Hauke Heier examines how technology-facilitated knowledge management initiatives can establish supportive knowledge-intensive cultures.

People Focused Knowledge Management

People Focused Knowledge Management Book
Author : Karl Wiig
Publisher : Routledge
Release : 2012-06-14
ISBN : 1136374272
Language : En, Es, Fr & De

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Book Description :

The business environment has changed. Sharper competition requires organizations to exhibit greater effectiveness in their operations and services and faster creation of new products and services—all hallmarks of the knowledge economy. Up until now, most of the knowledge management literature has focused on technology, systems, or culture. This book moves to the next stage, to focus on the people—the knowledge workers themselves. Noted expert Karl Wiig synthesizes recent research findings in cognitive science and related fields to describe how people actually work. He focuses on how people learn, remember, make decisions, solve problems and act—in general, how knowledge relates to work behavior. By understanding how people work, managers can improve effectiveness to gain competitive advantage.

Building Products for the Enterprise

Building Products for the Enterprise Book
Author : Blair Reeves,Benjamin Gaines
Publisher : "O'Reilly Media, Inc."
Release : 2018-03-09
ISBN : 1492024732
Language : En, Es, Fr & De

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Book Description :

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry isheaded

Knowledge Management

Knowledge Management Book
Author : Paul R. Gamble,John Blackwell
Publisher : Kogan Page Publishers
Release : 2001
ISBN : 9780749436490
Language : En, Es, Fr & De

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Book Description :

All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used. Indeed, in many cases it is not even visible because other members of the organization, or the organization's customers, are not aware of its existence.

Knowledge Management and Business Model Innovation

Knowledge Management and Business Model Innovation Book
Author : Yogesh Malhotra
Publisher : IGI Global
Release : 2001-01-01
ISBN : 9781878289988
Language : En, Es, Fr & De

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Book Description :

We are living in interesting times characterized by increasing digitalization of business enterprises in a global interconnected knowledge economy. With waning euphoria about the first wave of digital e-business enterprises and a sobering dot-com stock market, business model innovation is being recognized as the key enabler that can unleash value creation for new digital enterprises. In contrast to traditional factors of production, knowledge assets and intellectual capital are expected to play a dominant role in determining both valuation and value-creation capabilities of most new age enterprises. Not surprisingly, Knowledge Management for Business Model Innovation is anticipated to be the mantra for survival, competence and success of Net enterprises as well as traditional brick-and-mortar enterprises faced with the challenge of transforming their business models into and beyond click-and-mortar companies.

Knowledge Management

Knowledge Management Book
Author : Murray E. Jennex
Publisher : IGI Global
Release : 2008-01-01
ISBN : 1599049341
Language : En, Es, Fr & De

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Book Description :

Provides comprehensive, in-depth coverage of all issues related to knowledge management, including conceptual, methodological, technical, and managerial issues. Presents the opportunities, future challenges, and emerging trends related to this subject.

Case Studies in Knowledge Management

Case Studies in Knowledge Management Book
Author : Jennex, Murray E.
Publisher : IGI Global
Release : 2005-04-30
ISBN : 1591403537
Language : En, Es, Fr & De

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Book Description :

Case Studies in Knowledge Management provides rich, case-based lessons learned from several examples of actual applications of knowledge management in a variety of organizational and global settings. A variety of KM issues are explored, including issues associated with building a KMS, organizational culture and its effect on knowledge capture, sharing, re-use, strategy, and implementation of KM initiatives and a KMS. The benefit of focusing on case and action research is that this research provides an extensive and in-depth background and analysis on the subjects, providing readers with greater insight into the issues discussed.

Knowledge Management for Process Organizational and Marketing Innovation Tools and Methods

Knowledge Management for Process  Organizational and Marketing Innovation  Tools and Methods Book
Author : O'Brien, Emma,Clifford, Seamus,Southern, Mark
Publisher : IGI Global
Release : 2010-09-30
ISBN : 1615208305
Language : En, Es, Fr & De

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Book Description :

"This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it"--Provided by publisher.

Encyclopedia of Knowledge Management Second Edition

Encyclopedia of Knowledge Management  Second Edition Book
Author : Schwartz, David
Publisher : IGI Global
Release : 2010-07-31
ISBN : 1599049325
Language : En, Es, Fr & De

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Book Description :

Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration and cost issues being faced by Human Resources, MIS/IT, and production departments.

Knowledge Management in Organizations

Knowledge Management in Organizations Book
Author : Donald Hislop
Publisher : Oxford University Press
Release : 2013-01-31
ISBN : 0199691932
Language : En, Es, Fr & De

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Book Description :

This introductory level textbook critically reviews and analyses the key themes underpinning knowledge management in organisations. It presents the key debates in this area, including coverage of epistemologies of knowledge, managing and sharing knowledge, and learning and innovation.