Skip to main content

Its Not How Good You Are Its How Good You Want To Be

In Order to Read Online or Download Its Not How Good You Are Its How Good You Want To Be Full eBooks in PDF, EPUB, Tuebl and Mobi you need to create a Free account. Get any books you like and read everywhere you want. Fast Download Speed ~ Commercial & Ad Free. We cannot guarantee that every book is in the library!

It s Not How Good You Are It s How Good You Want to Be

It s Not How Good You Are  It s How Good You Want to Be Book
Author : Paul Arden
Publisher : Phaidon Press
Release : 2003-06-01
ISBN : 9780714843377
Language : En, Es, Fr & De

GET BOOK

Book Description :

" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Whatever You Think Think the Opposite

Whatever You Think Think the Opposite Book
Author : Paul Arden
Publisher : Portfolio Trade
Release : 2006
ISBN : 9781591841210
Language : En, Es, Fr & De

GET BOOK

Book Description :

Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.

God Explained in a Taxi Ride

God Explained in a Taxi Ride Book
Author : Paul Arden
Publisher : Perigee Trade
Release : 2009-01-06
ISBN : 9780399535086
Language : En, Es, Fr & De

GET BOOK

Book Description :

Addresses the nature of human religious belief in a series of vignettes and questions that explore humankind's relationship to the divine, from ancient times to the present, in the context of a taxi ride.

Damn Good Advice For People with Talent

Damn Good Advice  For People with Talent   Book
Author : George Lois
Publisher : Phaidon Press
Release : 2012-03-12
ISBN : 9780714863481
Language : En, Es, Fr & De

GET BOOK

Book Description :

Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

A Technique for Producing Ideas

A Technique for Producing Ideas Book
Author : James Webb Young
Publisher : Blurb
Release : 2018-05-21
ISBN : 9781388415938
Language : En, Es, Fr & De

GET BOOK

Book Description :

This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...

Conversational Capital

Conversational Capital Book
Author : Bertrand Cesvet,Tony Babinski,Eric Alper
Publisher : FT Press
Release : 2008-08-07
ISBN : 9780132703741
Language : En, Es, Fr & De

GET BOOK

Book Description :

“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of international best-seller Success Built to Last “Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.” Guy Laliberte, founder, Cirque du Soleil “Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.” Rupert Duchesne,CEO of Aeroplan “Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.” Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.

Hegarty on Advertising New Edition

Hegarty on Advertising  New Edition  Book
Author : John Hegarty
Publisher : Thames & Hudson
Release : 2017-12-05
ISBN : 050077398X
Language : En, Es, Fr & De

GET BOOK

Book Description :

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.

Hegarty on Creativity There Are No Rules

Hegarty on Creativity  There Are No Rules Book
Author : John Hegarty
Publisher : Thames & Hudson
Release : 2014-04-22
ISBN : 0500771936
Language : En, Es, Fr & De

GET BOOK

Book Description :

A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

Find Your Thing

Find Your Thing Book
Author : Lucy Whittington
Publisher : John Wiley & Sons
Release : 2015-02-06
ISBN : 0857085972
Language : En, Es, Fr & De

GET BOOK

Book Description :

Finding it, refining it, loving it, and actually getting out there and doing it Don't waste your life not doing something you aren't brilliant at, not setting the world on fire with your ideas, your thinking, your inventions, your words — it doesn't matter how you do your Thing, what matters is that you DO IT! And how about turning that Thing into your business too? Lucy Whittington is on a mission — she wants everyone in the world to do what they're brilliant at and not just what they're 'good' at. Having done what she was 'good' at for a long time (marketing), and getting overqualified with an MBA, Lucy realized that her 'Thing' was finding other people's Thing and helping them turn it into a great business that they love. In this book, Lucy uses her proven five-step process to help even more people find what they are brilliant at. Find out what you should be doing and how to make a living from it Take advantage of Lucy's expertise and follow her five-step process for success Be inspired and gain real practical advice Receive guidance on taking your new business to the next level by creating your "Star Plan" Become famous for what you do Imagine being so gifted that the work you are paid to do comes as naturally as breathing, and is so enjoyable that you would do it for free. It can happen. You're gifted at something, and that something is marketable. You can put yourself on the path to your ideal life, but first you have to Find Your Thing.

The Book of Doing

The Book of Doing Book
Author : Allison Arden
Publisher : TarcherPerigee
Release : 2012
ISBN : 0399537341
Language : En, Es, Fr & De

GET BOOK

Book Description :

An inspiring collection of ideas and activities to increase creativity and joy. There are suggestions of objects to create and make, ways to explore and experiment with everyday tasks and all manner of things to play, build, paint and cook. Readers will be inspired to roll up their sleeves and get out the glitter and re-discover happiness in nostalgic crafts.

Wine Bar Theory

Wine Bar Theory Book
Author : David Gilbertson
Publisher : Phaidon Press
Release : 2013-09-16
ISBN : 9780714865836
Language : En, Es, Fr & De

GET BOOK

Book Description :

Wine Bar Theory is an attitude and an approach to work. It's not about cutting corners, it's about wanting the very best and not settling for less. It's a theory that can pave your road to success. Author David Gilbertson built a failing company into multi-billion dollar business without waking up at 4:00am or working until midnight. He knows how to work better and get great results. In this pocket-sized book, Gilbertson distills the secrets of his success into 28 simple rules, building a compelling narrative on how to achieve one's goals while still having time to join friends at the wine bar. Covering workplace issues and business strategy, Wine Bar Theory offers accessible, everyday strategies for creative professionals, entrepreneurs, students, and anyone looking to get ahead in life. The book's engaging illustrations are by Bill Butcher, whose work is seen in the pages of The Wall Street Journal, Fortune, and The Economist.

Hegarty on Advertising

Hegarty on Advertising Book
Author : John Hegarty
Publisher :
Release : 2011
ISBN : 9780500515563
Language : En, Es, Fr & De

GET BOOK

Book Description :

Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.

Whatever You Think Think the Opposite

Whatever You Think Think the Opposite Book
Author : Paul Arden
Publisher : Penguin
Release : 2006
ISBN : 1591841216
Language : En, Es, Fr & De

GET BOOK

Book Description :

Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.

Good Omens

Good Omens Book
Author : Neil Gaiman,Terry Pratchett
Publisher : Random House
Release : 2011-11-22
ISBN : 1448110238
Language : En, Es, Fr & De

GET BOOK

Book Description :

____________________ COMING TO AMAZON PRIME ON 31ST MAY - STARRING DAVID TENNANT, MICHAEL SHEEN AND BENEDICT CUMBERBATCH 'Marvellously benign, ridiculously inventive and gloriously funny' Guardian ____________________ 'Armageddon only happens once, you know. They don't let you go around again until you get it right' According to The Nice and Accurate Prophecies of Agnes Nutter, Witch, Judgement Day is almost upon us and the world's going to end in a week . . . Now people have been predicting the end of the world almost from its very beginning, so it's only natural to be sceptical when a new date is set for Judgement Day. But what if, for once, the predictions are right, and the apocalypse really is due to arrive next Saturday, just after tea? You could spend the time left drowning your sorrows, giving away all your possessions in preparation for the rapture, or laughing it off as (hopefully) just another hoax. Or you could just try to do something about it. It's a predicament that Aziraphale, a somewhat fussy angel, and Crowley, a fast-living demon now finds themselves in. They've been living amongst Earth's mortals since The Beginning and, truth be told, have grown rather fond of the lifestyle and, in all honesty, are not actually looking forward to the coming Apocalypse. And then there's the small matter that someone appears to have misplaced the Antichrist . . .

Radical Careering

Radical Careering Book
Author : Sally Hogshead
Publisher : Penguin
Release : 2005
ISBN : 9781592401505
Language : En, Es, Fr & De

GET BOOK

Book Description :

An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.

The Art of Creative Thinking

The Art of Creative Thinking Book
Author : Rod Judkins
Publisher : Penguin
Release : 2016-03-15
ISBN : 0698410777
Language : En, Es, Fr & De

GET BOOK

Book Description :

Get ready to get inspired In short and engaging entries, this deceptively simple volume presents examples of creative thinkers from the worlds of writing, music, architecture, painting, technology, and more, shedding light on their process, and showing how each of us can learn from them to improve our lives and our work. Subjects range from the grueling practice schedule of the Beatles and the relentless revisions of Tolkien, Sondheim, and Picasso to the surprisingly slapdash creation of The Simpsons. You’ll learn about the most successful class in history (in which every student won a Nobel Prize), how frozen peas were invented, why J.K. Rowling likes to write in cafes, and how 95 percent of Apocalypse Now ended up on the cutting-room floor. Takeaways include: - Doubt everything all the time. - Plan to have more accidents. - Be mature enough to be childish. - Contradict yourself more often. - Be practically useless. - If it ain’t broke, break it. - Surprise yourself. - Look forward to disappointment. - Be as incompetent as possible. From the Trade Paperback edition.

Everyone s a Aliebn When Ur a Aliebn Too

Everyone s a Aliebn When Ur a Aliebn Too Book
Author : Jomny Sun
Publisher : HarperCollins
Release : 2017-06-27
ISBN : 0062821229
Language : En, Es, Fr & De

GET BOOK

Book Description :

The illustrated story of a lonely alien sent to observe Earth, where he meets all sorts of creatures with all sorts of perspectives on life, love, and happiness, while learning to feel a little better about himself--based on the enormously popular Twitter account. Here is the unforgettable story of Jomny, an alien sent to study Earth. Always feeling apart, even among his species, Jomny feels at home for the first time among the earthlings he meets. There is a bear tired of other creatures running in fear, an egg struggling to decide what to hatch into, a turtle hiding itself by learning camouflage, a puppy struggling to express its true feelings, and many more. The characters are unique and inventive--bees think long and hard about what love means, birds try to eat the sun, nothingness questions its own existence, a ghost comes to terms with dying, and an introverted hedgehog slowly lets Jomny see its artistic insecurities. At the same time, Jomny's curious presence allows these characters to open up to him in ways they were never able to before, revealing the power of somebody who is just there to listen. Everyone's a Aliebn When Ur a Aliebn Too is also the story behind the widely-shared and typo-filled @jonnysun twitter account. Since the beginning, Sun intentionally tweeted from an outsider's perspective, creating a truly distinct voice. Now, that outsider has taken shape in the character of Jomny, who observes Earth with the same intelligent, empathetic, and charmingly naïve voice that won over his fans on social media. New fans will find it organic, and old fans will delight at seeing the clever words that made them fans in the first place. Through this story of a lost, lonely and confused Alien finding friendship, acceptance, and love among the animals and plants of Earth, we will all learn how to be a little more human. And for all the earth-bound creatures here on this planet, we will all learn how sometimes, it takes an outsider to help us see ourselves for who we truly are.

Failed It

Failed It  Book
Author : N.A
Publisher : Phaidon Press
Release : 2016-05-16
ISBN : 9780714871196
Language : En, Es, Fr & De

GET BOOK

Book Description :

A fun and fabulous take on the art of making mistakes. Erik Kessels celebrates imperfection and failure and shows why they are an essential part of the creative process. Failed it! celebrates the power of mistakes and shows how they can enrich the creative process. This is part photobook and part guide to loosening up and making mistakes to take the fear out of failure and encourage experimentation. It showcases the best and most hilarious examples of imperfection and failure across a broad range of creative forms, including art, design, photography, architecture and product design, to inspire and encourage creatives to embrace and celebrate their mistakes. We live in an era when everyone is striving for perfection and we have become afraid of failure, which limits our potential. Mistakes help us find new ways of thinking and innovative solutions, and failures can change our perceptions and open up new ways of looking things. This book transforms mistakes from something to be embarrassed about into a cause for celebration. It includes over 150 visual examples drawn from Kessels personal collection of artworks and found photographs, along with tips, quotes, anecdotes and wisdom for celebrating with failure. To quote Kessels: 'the ubiquity of Apple + Z, means that we can literally undo any mistake before it has had time to breathe, be considered and — perhaps — evolve into something else: a fascinating, strange, provocative or even original piece of work. This book asks readers to embrace their fuck-ups, learn from them and celebrate their tawdry glory'.

Imagine

Imagine Book
Author : Jonah Lehrer
Publisher : Canongate Books
Release : 2012
ISBN : 9781847677877
Language : En, Es, Fr & De

GET BOOK

Book Description :

"New York Times" bestselling author Jonah Lehrer introduces us to musicians, graphic artists, poets, and bartenders to show us how we can use science to be more imaginative and make our cities, our companies, and our culture more creative.

Tiny Beautiful Things

Tiny Beautiful Things Book
Author : Cheryl Strayed
Publisher :
Release : 2015-10-01
ISBN : 9781782398172
Language : En, Es, Fr & De

GET BOOK

Book Description :

Rich with humour, insight, compassion - and absolute honesty - Tiny Beautiful Things is a balm for everything life throws our way, administered by the author of the international bestselling memoir, Wild.