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Its Not How Good You Are Its How Good You Want To Be

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SUMMARY It s Not How Good You Are It s How Good You Want To Be By Paul Arden

SUMMARY   It s Not How Good You Are  It s How Good You Want To Be By Paul Arden Book
Author : Shortcut Edition
Publisher : Shortcut Edition
Release : 2021-05-31
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover, thanks to Paul Arden's advice, how to assert yourself in your work and get the best out of yourself. *You will also learn : that this advice is intended for professionals, especially advertisers, but also for all those who want to make something of their lives; that whether you are a beginner or an experienced professional, you are bound to benefit from the questions and answers provided by Paul Arden; that the methods used by advertisers can be transposed to other fields; that with intelligence, courage and talent, you will be able to succeed in the field of your choice. *Aiming for perfection, being the best by remaining consensual and setting realistic goals, is this the recipe for success at work? Paul Arden, a British publicist, says exactly the opposite and sweeps away preconceived ideas. According to him, learning is above all about taking the plunge... and making mistakes. To be ambitious is to make your dreams come true and to project yourself with determination. Succeeding means having a goal and becoming what you want to be. *Buy now the summary of this book for the modest price of a cup of coffee!

The Life Book

The Life Book Book
Author : Nina Grunfeld
Publisher : Pearson Education
Release : 2010
ISBN : 9780273728887
Language : En, Es, Fr & De

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Book Description :

A one-stop-shop and life-long reference for all your self-help needs. From fitness to self esteem, from confidence to creativity, The Life Bookis the only self-help book you'll ever need to buy. Full colour, highly illustrated and beautifully executed, the book is very visually enticing. A unique proposition and probably the most mass-market self-help book ever published. A broad appeal that spans serious, serial personal development buyers, those brand new to the genre and those with a just passing interest. A practical, usable, easy to access guide with real value. Or a great coffee-table book you can dip in and out of. The ultimate life skills book which is ideal for front-list led displays and personal development sections with limited space. A world-class, highly-regarded author who is an expert in her field. Great perceived value: the high-concept finish, visually-enticing internal design and extensive content will make this book a great value purchase.

The Authority Guide to Creating Brand Stories that Sell

The Authority Guide to Creating Brand Stories that Sell Book
Author : Jim O'Connor
Publisher : SRA Books
Release : 2017-09-18
ISBN : 1909116998
Language : En, Es, Fr & De

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Book Description :

The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.

Advertising Creative

Advertising Creative Book
Author : Tom Altstiel,Jean Grow,Marcel Jennings
Publisher : SAGE Publications
Release : 2018-12-15
ISBN : 1506386970
Language : En, Es, Fr & De

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Book Description :

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.

So You Want to Work in Sports

So  You Want to Work in Sports  Book
Author : Joanne Mattern
Publisher : Simon and Schuster
Release : 2014-04-01
ISBN : 1442495138
Language : En, Es, Fr & De

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Book Description :

Love sports? Make your passion your profession with this guide that can help you score a career in the sports industry. The sports industry is wide and vast, and there are countless ways to get involved and make sports your job. From the popular careers of professional athlete, coach, sports broadcaster, and photographer, to the lesser-known professions of sports agent, statistician, sports therapist, and scout, So, You Want to Work in Sports? delves into a wide variety of possible futures that are exciting and rewarding. In addition to tips and interviews from many different professionals, So, You Want to Work in Sports? includes inspiring stories from young adults who are out there exploring different sectors, as well as games, activities, a glossary, and resources to help you on your way to a successful career in athletics.

The Teachings of the Nephalim

The Teachings of the Nephalim Book
Author : Theolyn Cortens
Publisher : John Hunt Publishing
Release : 2011-12-09
ISBN : 1780993633
Language : En, Es, Fr & De

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Book Description :

Early in 2009 Theolyn Cortens, poet, astrologer and esotericist, well known for her channelling of inspirational messages from angels, started to receive messages from a group of twelve disincarnate Nephalim, the ‘great ones of old’ mentioned in biblical texts, who want to offer guidance to humanity during these times of change. The extraordinary material in this inspired book will make a unique and valuable contribution to understanding how human evolution can move us all towards a remarkable future. Theolyn’s conversations with the Nephalim confirm that we are supported by invisible ‘elders’, or ‘ancestors’ in our commitment to live in to our highest possibilities. Then we will exist in harmony with each other and with all the other creatures that dwell on our beautiful planet. The spokesperson for the Nephalim is Seth. He explains: Our mission is to remind all humanity that history will not have to repeat itself, if only enough of you take on the full responsibility of your real destiny.

Change Your Life In Seven Days

Change Your Life In Seven Days Book
Author : Paul McKenna
Publisher : Random House
Release : 2017-05-02
ISBN : 1473544084
Language : En, Es, Fr & De

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Book Description :

The No. 1 bestseller Over 3 million copies sold worldwide _______________________________ 'Discover your true potential and become the person you really want to be.' Success and happiness are not accidents that happen to some people and not to others. They are created by specific ways of thinking and acting in the world. Paul McKenna has made a study of highly successful and effective people, and distilled core strategies and techniques that will help the reader to begin to think in the same way as a super-achiever. Learn how to master your emotions and run your own brain, how to have supreme self-confidence and become the person you really want to be. Paul McKenna's simple seven-day plan really will change your life for ever. Reprogramme your mind and become successful, healthy and happy! _______________________________ What readers are saying about Change Your Life in 7 Days: ***** 'Changed my life . . . practical things to do each day to teach you the principles in practice.' ***** 'My mindset is different now and I know my life is going to keep getting better and better. Amazing results already.' ***** 'You will learn how to take control of your emotions, deal with the stress's in your life with more ease, focus on your dreams, bring more of what you want into your life . . . You really can change your life in 7 days!' _______________________________ IMPORTANT: IF YOUR DEVICE SUPPORTS IT, YOU WILL FIND AUDIO AND/OR VIDEO IN THIS EBOOK. IF YOUR DEVICE DOES NOT, FOLLOW INSTRUCTIONS TO SAVE THE MATERIALS DIRECTLY TO YOUR COMPUTER, OR TO STREAM VIA YOUR SMARTPHONE OR TABLET. _______________________________

How to Go to Work

How to Go to Work Book
Author : Lucy Clayton,Steven Haines
Publisher : Penguin UK
Release : 2020-02-06
ISBN : 0241399475
Language : En, Es, Fr & De

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Book Description :

How to go to Work is a practical guide to equip you with everything you need to know to choose and achieve the career you want. The world of work is changing faster than ever before and it can feel overwhelmingly competitive out there. That's why Lucy Clayton, a founding CEO, and Steve Haines, an education policy advisor, have compiled and distilled the most valuable advice you can get on how to jumpstart your career and shortcut the competition. They have interviewed successful people from across all industries to help you: -Find the right work experience and internships to get you through the door -Present your best self online and in person -Ace applications and interviews -Gain confidence, authority and resilience -Navigate the ups and downs of starting your first job How to go to Work will equip you with the skills you need to thrive in whatever job or career you choose.

Just get it done

Just get it done Book
Author : Tiago Mattos
Publisher : Belas-Letras
Release : 2019-01-24
ISBN : 8581744702
Language : En, Es, Fr & De

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Book Description :

The world is full of stories of entrepreneurs who have started from scratch. Tiago Mattos, a Brazilian futurist, graduated from singularity university – the university established in silicon valley by google and Nasa – will show you that you can start a successful company from scratch with the right mindset and an understanding of how the world has been changing. In fact, it has never been so easy to get something done. It has never been so easy to put together a book, a movie, a song, a high school reunion, a protest march, a political party, a house, a car, a declaration of love or even travelling around the world. It has never been so easy to start a company. It has never been so easy to understand that no one will make the world a perfect place for you. Only you can do it for yourself.

The Communications Consultant s Foundation

The Communications Consultant   s Foundation Book
Author : Roger Darnell
Publisher : Routledge
Release : 2021-09-27
ISBN : 1000438244
Language : En, Es, Fr & De

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Book Description :

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: • The basics of positive, proactive, strategic communications for individuals and organizations • What it means to be a PR expert in the creative industry and to do great work • An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more • Customer service and all it entails • Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.

Life is Good

Life is Good Book
Author : Bert Jacobs,John Jacobs
Publisher : National Geographic Books
Release : 2015-09-01
ISBN : 1426215703
Language : En, Es, Fr & De

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Book Description :

This inspiring book of wisdom, life lessons, and self-help from National Geographic celebrates the power of optimism: the driving force behind the authors’ beloved, socially conscious clothing and lifestyle brand, now worth more than $100 million. Following the chronology of their personal and professional journeys, Bert and John share their unique ride—from their scrappy upbringing outside Boston to the unlikely runaway success of their business. The brothers illuminate ten key "superpowers" accessible to us all: openness, courage, simplicity, humor, gratitude, fun, compassion, creativity, authenticity, and love. Their story, illustrated with the company's iconic artwork, shows how to overcome obstacles and embrace opportunities—whether it's growing stronger from rejection, letting your imagination loose, or simplifying your life to focus on what matters most. In these colorful pages, Bert and John's plainspoken insights are paired with inspiring quotations, playful top-ten lists, deeply moving letter from the Life is Good community, and valuable takeaways from tapping the power of optimism to live your best life. Both entertaining and profound, Life is Good: The Book is the ultimate guide to embracing and growing the good in your life.

Your Guardian Angel Needs You

Your Guardian Angel Needs You  Book
Author : Theolyn Cortens
Publisher : Hachette UK
Release : 2011-03-03
ISBN : 0748118713
Language : En, Es, Fr & De

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Book Description :

Usually, angels are thought of as being 'out there' somewhere, helping you in times of need. But in this inspiring book, angel expert Theolyn Cortens reveals how your Guardian Angel is much more like a mentor or coach, as well as your best friend - your real Soul Mate! Theolyn explains how you can develop this relationship, but your Guardian Angel needs you to make the first move. Like any good coach, your Guardian can only work with your co-operation. This is especially important in these times of global change. In this essential guide, discover how you can: - Create a magical relationship with your Guardian Angel - Clear old karma and heal emotional wounds - Answer your Guardian Angel's call to action - Access higher dimensions and meet other celestial helpers - Realise your full potential here on Earth

Positioning for Professionals

Positioning for Professionals Book
Author : Tim Williams
Publisher : John Wiley & Sons
Release : 2010-08-09
ISBN : 0470587156
Language : En, Es, Fr & De

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Book Description :

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

Getting Started in the Hair Extensions Business

Getting Started in the Hair Extensions Business Book
Author : Diane Shawe
Publisher : Diane Shawe
Release : 2021-09-28
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

The first ebook to advise you on 'What they don't tell you about Getting started in the hair extension business' by Diane Shawe. Whether you are a beginner, been in business for a few years or want to explore how you can increase your annual turnover, this is an book designed to help you prepare yourself. A book for students, mobile hairdressers, professional hairdressers, beauticians, any one considering starting up in the hair business, hair consultants and specialist technicians. Useful for schools and colleges, private training schools and anyone currently running a hair and beauty business. Also Author of 'How Hair Extensions are Sourced, Treated and Graded'

The Master Attractor

The Master Attractor Book
Author : Mandy (Menahem) Lender
Publisher : Morgan James Publishing
Release : 2013-03-01
ISBN : 1614485267
Language : En, Es, Fr & De

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Book Description :

Use modern scientific foundations and Bible based wisdom to align your life with the Law of Attraction as do the Master Attractors. What is common to evangelist Billy Graham and to world champion Roger Bannister who broke the four minute mile barrier? They benefit from the Law of Attraction! The Law of Attraction is a mindset known over two thousand years ago to the authors of the Bible. Modern scientific fields from neuro-biology, neuro-psychology and social studies identified the foundations and mechanisms of action of the pervasive Law of Attraction. From rulers and prophets to contemporary inventors, politicians, physicians, and evangelists to modern thought-leaders they all use the framework of the Law of Attraction. They align their life and activities with the Law of Attraction and manifest their objectives. You can also align yourself with this ancient wisdom and manifest what you wish out of life. Like King Solomon you can be a Master Attractor that attracts health and longevity, acquires knowledge and invents technologies, wins a political office, manifests wealth and real-estate, and grows your family dynasty. In “The Master Attractor," Mandy Lender MD, illustrates step-by-step how to align yourself with the mindset of the Law of Attraction and manifest your life mission. Dr. Lender researched scientific literature and identified the biologic foundations of the Law of Attraction as it is observed in the work of renowned contemporary physicians, politicians, evangelists and world sports champions. The universal Law of Attraction rewards every human being who lives in alignment with its Key Concepts.

The Rubber Brain

The Rubber Brain Book
Author : Sue Morris,Jacquelyn Cranney,Peter Baldwin,Leigh Mellish,Annette Krochmalik
Publisher : Australian Academic Press
Release : 2018-07-30
ISBN : 192564409X
Language : En, Es, Fr & De

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Book Description :

Failed an exam, bungled an interview, screwed up a relationship, broken your diet, or stuffed up at work? Yur brain is the key to getting back on track. Change your life for the better. Learn how to ‘rubberise’ your brain, making it more flexible and resilient. Deal with challenges in an optimal way, and ‘bounce’ back from adversity. Your brain controls your conscious thoughts and behaviours, like deciding whether to study or party, or whether to get two scoops of gelato or six. And when you find yourself doing things that you wish you hadn’t done (like all that gelato), it’s likely your brain has indulged in what psychological scientists call suboptimal thinking. Essentially, your brain doesn’t always deliver the kind of thinking that leads to desired positive outcomes, such as maintaining supportive friendships, and doing well in your work, studies and social life. But you and your brain can do better. In this book, five leading psychological educators show you simple tools derived from solid science covering everything from positive psychology to goal setting, from mindfulness to CBT, and from emotional regulation to moral reasoning, to optimise your thinking. Using a model they have developed over years of study and application you can discover how resilience and psychological flexibility combine to allow you to choose ways of thinking in response to different situations that will produce the best outcome for you for that situation. Read this book and learn how to optimally tackle issues of motivation, stress, time-management, and relationship maintenance. Your mind will be clearer and your life better.

Personality Isn t Permanent

Personality Isn t Permanent Book
Author : Benjamin Hardy
Publisher : Penguin
Release : 2020-06-16
ISBN : 0593083326
Language : En, Es, Fr & De

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Book Description :

Psychologist and bestselling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning—and provides bold strategies for personal transformation In Personality Isn’t Permanent, Dr. Benjamin Hardy draws on psychological research to demolish the popular misconception that personality—a person’s consistent attitudes and behaviors—is innate and unchanging. Hardy liberates us from the limiting belief that our “true selves” are to be discovered, and shows how we can intentionally create our desired selves and achieve amazing goals instead. He offers practical, science-based advice to for personal-reinvention, including: • Why personality tests such as Myers-Briggs and Enneagram are not only psychologically destructive but are no more scientific than horoscopes • Why you should never be the “former” anything--because defining yourself by your past successes is just as damaging to growth as being haunted by past failures • How to design your current identity based on your desired future self and make decisions here-and-now through your new identity • How to reframe traumatic and painful experiences into a fresh narrative supporting your future success • How to become confident enough to define your own life’s purpose • How to create a network of “empathetic witnesses” who actively encourage you through the highs and lows of extreme growth • How to enhance your subconscious to overcome addictions and limiting patterns • How redesign your environment to pull you toward your future, rather than keep you stuck in the past • How to tap into what psychologists call “pull motivation” by narrowing your focus on a single, definable, and compelling outcome The book includes true stories of intentional self-transformation—such as Vanessa O’Brien, who quit her corporate job and set the Guinness World Record for a woman climbing the highest peak on every continent in the fastest time; Andre Norman, who became a Harvard fellow after serving a fourteen-year prison sentence; Ken Arlen, who instantly quit smoking by changing his identity narrative; and Hardy himself, who transcended his childhood in a broken home, surrounded by issues of addiction and mental illness, to earn his PhD and build a happy family. Filled with strategies for reframing your past and designing your future, Personality Isn’t Permanent is a guide to breaking free from the past and becoming the person you want to be.

G E M S

G E M S  Book
Author : Daphne Valcourt
Publisher : Xlibris Corporation
Release : 2020-01-10
ISBN : 1796080853
Language : En, Es, Fr & De

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Book Description :

In the ancient traditions, inspirational life lessons and words of wisdom were passed on from one generation to the next through the oral tradition; modern technology (television, electronic games, gizmos, and social media) however has replaced these oral traditions resulting in important life lessons and impactful stories that help to strengthen character and build resilience not being passed on. This book was written as a legacy to my daughter to help preserve these life lessons for generations to come; in so doing, these lessons will not be lost or forgotten. In times of crisis or distress, most people tend to revert to a more primitive form of existence to seek for strength, but conceivably, if the life lessons were never learned then there would be nothing to revert to; it is then that they give up in defeat. This book has valuable life lessons, impactful stories and research discoveries, which are called “G.E.M.S” and is shared to encourage and strengthen you in your personal journey. Enjoy the Journey! Daphne Valcourt PhD, CPsyD, MA, MS, LMFT, LMHC, CQSW, Notary public

The Design Method

The Design Method Book
Author : Eric Karjaluoto
Publisher : New Riders
Release : 2013-08-12
ISBN : 0133438945
Language : En, Es, Fr & De

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Book Description :

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems. In this book, you will learn: - Ways to conduct research and gain insight into your clients’ situations - A process for establishing strategies and plans for your projects - How to develop a cohesive concept and visual direction for each client/job - An iterative approach to prototype, test, refine, and produce effective design - Techniques for presenting and documenting creative work - Tips for making your design studio operate efficiently and consistently