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Impossible To Ignore

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Impossible to Ignore Creating Memorable Content to Influence Decisions

Impossible to Ignore  Creating Memorable Content to Influence Decisions Book
Author : Carmen Simon
Publisher : McGraw Hill Professional
Release : 2016-06-03
ISBN : 1259584143
Language : En, Es, Fr & De

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Book Description :

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Impossible to Ignore Creating Memorable Content to Influence Decisions

Impossible to Ignore  Creating Memorable Content to Influence Decisions Book
Author : Carmen Simon
Publisher : McGraw-Hill Education
Release : 2016-05-11
ISBN : 9781259584138
Language : En, Es, Fr & De

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Book Description :

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today’s intentions into tomorrow’s actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable—it’s Impossible to Ignore.

Impossible to Ignore

Impossible to Ignore Book
Author : Anonim
Publisher : Unknown
Release : 2018
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Download Impossible to Ignore book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Too Big to Ignore

Too Big to Ignore Book
Author : Phil Simon
Publisher : John Wiley & Sons
Release : 2015-11-02
ISBN : 1119217849
Language : En, Es, Fr & De

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Book Description :

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

So Good They Can t Ignore You

So Good They Can t Ignore You Book
Author : Cal Newport
Publisher : Grand Central Publishing
Release : 2012-09-18
ISBN : 1455509108
Language : En, Es, Fr & De

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Book Description :

In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

Ignore the Impossible

Ignore the Impossible Book
Author : Dane Rauschenberg
Publisher : Mascot Books
Release : 2020-03-03
ISBN : 9781645433118
Language : En, Es, Fr & De

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Book Description :

"Do you give up when faced with your limits? Dane Rauschenberg asks you to work through, move past, and, ultimately, ignore the impossible. Armed with his own life experiences and sharp wit, Rauschenberg explains how you can face your limitations and overcome your obstacles. He also shows you how to isolate the bad advice in your life, transforming "I can't" into "I can." Ignore the Impossible is a collection of ideas, methods, and hints that can assist you in creating the best version of yourself. After all, the best way to find out how far you can go is to go further than you've ever gone before."

Monster Cars

Monster Cars Book
Author : Nick Gordon
Publisher : Bellwether Media
Release : 2009-01-01
ISBN : 1612117686
Language : En, Es, Fr & De

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Book Description :

Machines with monster qualities build skyscrapers and ships, move mounds of earth, and stand out in any setting. See some of the largest and strongest machines out there in this series for beginning readers. Behold the mechanical beasts!

Don t Even Think About It

Don t Even Think About It Book
Author : George Marshall
Publisher : Bloomsbury Publishing USA
Release : 2014-08-19
ISBN : 1620401347
Language : En, Es, Fr & De

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From the founder of the Climate Outreach and Information Network, a groundbreaking take on the most urgent question of our time: Why, despite overwhelming scientific evidence, do we still ignore climate change? “Please read this book, and think about it.” --Bill Nye Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George Marshall's search for the answers brings him face to face with Nobel Prize-winning psychologists and the activists of the Texas Tea Party; the world's leading climate scientists and the people who denounce them; liberal environmentalists and conservative evangelicals. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake. With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired-our evolutionary origins, our perceptions of threats, our cognitive blindspots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground. Silence and inaction are the most persuasive of narratives, so we need to change the story. In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced.

Mister Impossible The Dreamer Trilogy 2

Mister Impossible  The Dreamer Trilogy  2  Book
Author : Maggie Stiefvater
Publisher : Scholastic Inc.
Release : 2021-05-18
ISBN : 1338188380
Language : En, Es, Fr & De

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Book Description :

From the #1 New York Times bestselling author of The Raven Boys, a mesmerizing story of dreams and desires, death and destiny. Something is happening to the source of the dreamers' power. It is blocked. Diminished. Weak. If it goes away entirely, what will happen to the dreamers and those who depend on them? Ronan Lynch isn't planning to wait and find out. Backed by his mentor, Bryde, he is ready to do what needs to be done to save the dreamers and the dreamed . . . even if it takes him far from his family and the boy he loves. Jordan Hennessy knows she will not survive if the dreaming fails. So she plunges into a dark underworld in order to find an object that may sustain her. Carmen Farooq-Lane is afraid of the dreamers -- which is why she's agreed to hunt them down. The closer she gets, though, the more complicated her feelings become. Will the dreamers destroy the world . . . or will the world be destroyed trying to eliminate the dreamers? In the remarkable second book of The Dreamer Trilogy, Maggie Stiefvater pushes her characters to their limits -- and shows what happens when they start to break.

You Can Make Changes

You Can Make Changes Book
Author : Connie Colwell Miller
Publisher : Making Good Choices
Release : 2019-08
ISBN : 9781681516912
Language : En, Es, Fr & De

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Book Description :

In this illustrated choose-your-own-ending book, Yusra must choose between asking for help rebuilding her neighborhood park or ignoring the problem. Readers make choices for Yusra and read what happens next, with each story path leading to different consequences. Includes four different endings and discussion questions.

Fans of the Impossible Life

Fans of the Impossible Life Book
Author : Kate Scelsa
Publisher : HarperCollins
Release : 2015-09-08
ISBN : 0062331779
Language : En, Es, Fr & De

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Book Description :

A captivating and profound debut novel about complicated love and the friendships that have the power to transform you forever, perfect for fans of Nina LaCour and of The Perks of Being a Wallflower. Mira is starting over at Saint Francis Prep. She promised her parents she would at least try to pretend that she could act like a functioning human this time, not a girl who can’t get out of bed for days on end, who only feels awake when she’s with Sebby. Jeremy is the painfully shy art nerd at Saint Francis who’s been in self-imposed isolation after an incident that ruined his last year of school. When he sees Sebby for the first time across the school lawn it’s as if he’s been expecting this blond, lanky boy with a mischief glinting in his eye. Sebby, Mira’s gay best friend, is a boy who seems to carry sunlight around with him . Even as life in his foster home starts to take its toll, Sebby and Mira together craft a world of magic rituals and impromptu road trips, designed to fix the broken parts of their lives. As Jeremy finds himself drawn into Sebby and Mira’s world, he begins to understand the secrets that they hide in order to protect themselves, to keep each other safe from those who don’t understand their quest to live for the impossible.

Heartbreak A Personal and Scientific Journey

Heartbreak  A Personal and Scientific Journey Book
Author : Florence Williams
Publisher : W. W. Norton & Company
Release : 2022-02-01
ISBN : 1324003499
Language : En, Es, Fr & De

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Book Description :

Florence Williams explores the fascinating, cutting-edge science of heartbreak while seeking creative ways to mend her own. When her twenty-five-year marriage unexpectedly falls apart, journalist Florence Williams expects the loss to hurt. What she doesn’t expect is that she’ll end up in the hospital, examining close-up the way our cells listen to loneliness. She travels to the frontiers of the science of “social pain” to learn why heartbreak hurts so much and why so much of the conventional wisdom about it is wrong. Searching for insight as well as personal strategies to game her way back to health, Williams tests her blood for genetic markers of grief, undergoes electrical shocks in a laboratory while looking at pictures of her ex, and ventures to the wilderness in search of awe as an antidote to loneliness. For readers of Wild and Lab Girl, Heartbreak is a remarkable merging of science and self-discovery that will change the way we think about loneliness, health, and what it means to fall in and out of love.

Of Fear and Strangers A History of Xenophobia

Of Fear and Strangers  A History of Xenophobia Book
Author : George Makari
Publisher : W. W. Norton & Company
Release : 2021-09-14
ISBN : 0393652017
Language : En, Es, Fr & De

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Book Description :

Winner of the Anisfield-Wolf Book Award A Bloomberg Best Nonfiction Book of 2021 A startling work of historical sleuthing and synthesis, Of Fear and Strangers reveals the forgotten histories of xenophobia—and what they mean for us today. By 2016, it was impossible to ignore an international resurgence of xenophobia. What had happened? Looking for clues, psychiatrist and historian George Makari started out in search of the idea’s origins. To his astonishment, he discovered an unfolding series of never-told stories. While a fear and hatred of strangers may be ancient, he found that the notion of a dangerous bias called "xenophobia" arose not so long ago. Coined by late-nineteenth-century doctors and political commentators and popularized by an eccentric stenographer, xenophobia emerged alongside Western nationalism, colonialism, mass migration, and genocide. Makari chronicles the concept’s rise, from its popularization and perverse misuse to its spread as an ethical principle in the wake of a series of calamites that culminated in the Holocaust, and its sudden reappearance in the twenty-first century. He investigates xenophobia’s evolution through the writings of figures such as Joseph Conrad, Albert Camus, and Richard Wright, and innovators like Walter Lippmann, Sigmund Freud, Jean-Paul Sartre, Simone de Beauvoir, and Frantz Fanon. Weaving together history, philosophy, and psychology, Makari offers insights into varied, related ideas such as the conditioned response, the stereotype, projection, the Authoritarian Personality, the Other, and institutional bias. Masterful, original, and elegantly written, Of Fear and Strangers offers us a unifying paradigm by which we might more clearly comprehend how irrational anxiety and contests over identity sweep up groups and lead to the dark headlines of division so prevalent today.

Impossible Languages

Impossible Languages Book
Author : Andrea Moro
Publisher : MIT Press
Release : 2016-09-02
ISBN : 0262034891
Language : En, Es, Fr & De

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Book Description :

An investigation into the possibility of impossible languages, searching for the indelible “fingerprint” of human language. Can there be such a thing as an impossible human language? A biologist could describe an impossible animal as one that goes against the physical laws of nature (entropy, for example, or gravity). Are there any such laws that constrain languages? In this book, Andrea Moro—a distinguished linguist and neuroscientist—investigates the possibility of impossible languages, searching, as he does so, for the indelible “fingerprint” of human language. Moro shows how the very notion of impossible languages has helped shape research on the ultimate aim of linguistics: to define the class of possible human languages. He takes us beyond the boundaries of Babel, to the set of properties that, despite appearances, all languages share, and explores the sources of that order, drawing on scientific experiments he himself helped design. Moro compares syntax to the reverse side of a tapestry revealing a hidden and apparently intricate structure. He describes the brain as a sieve, considers the reality of (linguistic) trees, and listens for the sound of thought by recording electrical activity in the brain. Words and sentences, he tells us, are like symphonies and constellations: they have no content of their own; they exist because we listen to them and look at them. We are part of the data.

Physics of the Impossible

Physics of the Impossible Book
Author : Michio Kaku
Publisher : Anchor
Release : 2008-03-11
ISBN : 0385525443
Language : En, Es, Fr & De

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Book Description :

Teleportation, time machines, force fields, and interstellar space ships—the stuff of science fiction or potentially attainable future technologies? Inspired by the fantastic worlds of Star Trek, Star Wars, and Back to the Future, renowned theoretical physicist and bestselling author Michio Kaku takes an informed, serious, and often surprising look at what our current understanding of the universe's physical laws may permit in the near and distant future.Entertaining, informative, and imaginative, Physics of the Impossible probes the very limits of human ingenuity and scientific possibility.

Just Ignore Him

Just Ignore Him Book
Author : Alan Davies
Publisher : Little, Brown Book Group
Release : 2020-09-01
ISBN : 1408713292
Language : En, Es, Fr & De

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Book Description :

'A simply astonishing achievement. The quality, depth, emotional power and terrifying honesty of Alan Davies's story-telling take the breath away' Stephen Fry 'This hugely affecting book is brave, insightful and, at times, funny about things it is hard to be funny about' Jo Brand The story of a life built on sand. In the rain. In this compelling memoir, comedian and actor Alan Davies recalls his boyhood with vivid insight and devastating humour. Shifting between his 1970s upbringing and his life today, Davies moves poignantly from innocence to experience to the clarity of hindsight, always with a keen sense of the absurd. From sibling dynamics, to his voiceless, misunderstood progression through school, sexuality and humiliating 'accidents', Davies inhabits his younger mind with spectacular accuracy, sharply evoking an era when Green Shield Stamps, Bob-a-Job week and Whizzer & Chips loomed large, a bus fare was 2p - and children had little power in the face of adult motivation. Here, there are often exquisitely tender recollections of the mother he lost at six years old, of a bereaved family struggling to find its way, and the kicks and confusion of adolescence. Through even the joyous and innocent memories, the pain of Davies's lifelong grief and profound betrayal is unfiltered, searing and beautifully articulated. Just Ignore Him is not only an autobiography, it is a testament to a survivor's resilience and courage.

Rules to Ignore

Rules to Ignore Book
Author : Susan Hawke
Publisher : Unknown
Release : 2020-03-16
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Davey's Revised Rule #1: A good Daddy will love his boy with all his heart. Davey Hendrickson doesn't mind being forever single when he's got his bestie at his side. It's not that he wants to be single. He's spent most of his adult life searching for his own perfect Daddy. Even if he's not naturally submissive, someone that fabulous is obviously meant to be a boy... right? Over the years, he's dated every type of Daddy imaginable but not one of them could come close to meeting the requirements from his ridiculous list of rules. After losing his husband, Sammy Robustelli has learned to be strong while raising two children on his own. No matter what life has thrown his way, nothing seems too hard with his best friend and roomie Davey at his side. When the two friends learn that people believe they're a couple, they can't help but laugh. The very idea is a big joke... until it isn't. It only takes a few wake-up calls before Davey wonders what happens if a guy might be in love with the best friend he can never have. It could never work for a pair of boys in need of a bossy top, right? Except... maybe Davey doesn't know himself-or Sammy-as well as he thinks. This is the final book in a series about not-so-perfect Daddies, adorable "boys," and one sassy brat with an insane list of rules. Grab your fan and tissues because this series comes with both a high heat advisory and all the squishy feels you'd want from a Susan Hawke book.

The Impossible Faith

The Impossible Faith Book
Author : James Patrick Holding
Publisher : Xulon Press
Release : 2007-05-01
ISBN : 1602660840
Language : En, Es, Fr & De

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Book Description :

A Thesis So Explosive, An Atheist Paid $5,000 for An Answer The Impossible Faith offers the proposition that Christianity could not have succeeded unless it had indisputable proof of the resurrection of Jesus. Had there not been such evidence, Christianity would have been an "impossible faith." Using his seventeen years of experience in apologetics ministry, the author will demonstrate the impossibility of Christianity in the eyes of the people of the first century and present an apologetic for Jesus' resurrection. Christians will be encouraged and emboldened by the message of The Impossible Faith, realizing "how firm a foundation" they have in Christ Jesus. Non-Christians will be challenged to consider the truth of Christianity in a new light. The arguments in this book are so powerful that one atheist paid over $5,000 for a response. It is impossible to estimate the evangelistic impact that is possible because of The Impossible Faith. James Patrick Holding is President of Tekton Apologetics Ministries, one of the leading apologetics ministries on the Internet. Tekton Apologetics Ministries was recommended by apologist and prominent author Lee Strobel on Hank Hanegraaff's The Bible Answerman in December, 2001. Holding has written over 1700 articles for his ministry, as well as articles for the Christian Research Journal and for the publications of Creation Ministries International . He has also published The Mormon Defenders: How Latter-Day Saint Apologists Misinterpret the Bible. He lives in Central Florida with his beloved wife and a very small, very spoiled poodle.

The Family Next Door

The Family Next Door Book
Author : Sally Hepworth
Publisher : St. Martin's Press
Release : 2018-03-06
ISBN : 1250120918
Language : En, Es, Fr & De

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Book Description :

America's next favorite Australian author! "With jaw-dropping discoveries and realistic consequences, this novel is not to be missed. Perfect for lovers of Big Little Lies." —Library Journal, starred review Small, perfect towns often hold the deepest secrets. From the outside, Essie’s life looks idyllic: a loving husband, a beautiful house in a good neighborhood, and a nearby mother who dotes on her grandchildren. But few of Essie’s friends know her secret shame: that in a moment of maternal despair, she once walked away from her newborn, asleep in her carriage in a park. Disaster was avoided and Essie got better, but she still fears what lurks inside her, even as her daughter gets older and she has a second baby. When a new woman named Isabelle moves in next door to Essie, she is an immediate object of curiosity in the neighborhood. Why single, when everyone else is married with children? Why renting, when everyone else owns? What mysterious job does she have? And why is she so fascinated with Essie? As the two women grow closer and Essie’s friends voice their disapproval, it starts to become clear that Isabelle’s choice of neighborhood was no accident. And that her presence threatens to bring shocking secrets to light. The Family Next Door is Sally Hepworth at her very best: at once a deeply moving portrait of family drama and a compelling suburban mystery that will keep you hooked until the very last page.

Please Ignore Vera Dietz

Please Ignore Vera Dietz Book
Author : A.S. King
Publisher : Knopf Books for Young Readers
Release : 2010-10-12
ISBN : 0375896171
Language : En, Es, Fr & De

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Book Description :

Vera’s spent her whole life secretly in love with her best friend, Charlie Kahn. And over the years she’s kept a lot of his secrets. Even after he betrayed her. Even after he ruined everything. So when Charlie dies in dark circumstances, Vera knows a lot more than anyone—the kids at school, his family, even the police. But will she emerge to clear his name? Does she even want to? Edgy and gripping, Please Ignore Vera Dietz is an unforgettable novel: smart, funny, dramatic, and always surprising.