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Hard Sell

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Hard Sell

Hard Sell Book
Author : Jamie Reidy
Publisher : Andrews McMeel Publishing
Release : 2010-09-14
ISBN : 0740788868
Language : En, Es, Fr & De

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Book Description :

Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.

Hard Sell

Hard Sell Book
Author : Colin Clark
Publisher : eBook Partnership
Release : 2014-08-01
ISBN : 0957534728
Language : En, Es, Fr & De

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Book Description :

Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders' extraordinary success-both on and away from the markets. Comparing their findings with more orthodox sales situations-direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban 'hustling')-the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion.In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.

Hard Sell

Hard Sell Book
Author : Peter Ikeler
Publisher : Cornell University Press
Release : 2016-08-02
ISBN : 150170608X
Language : En, Es, Fr & De

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Book Description :

In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism.

Hard sell

Hard sell Book
Author : Sean Nixon
Publisher : Manchester University Press
Release : 2016-05-16
ISBN : 1526111160
Language : En, Es, Fr & De

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Book Description :

'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising’s relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ across the new medium of television. Nixon shows how the practices through which advertising understood and represented the ‘modern housewife’ and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising’s relationship to the social changes associated with growing prosperity.

Hard Sell

Hard Sell Book
Author : Hudson Lin
Publisher : Harlequin
Release : 2021-05-25
ISBN : 0369704606
Language : En, Es, Fr & De

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Book Description :

"One of the brightest new voices in the genre." —Annabeth Albert, author of Conventionally Yours One night wasn’t enough. Danny Yip walks into every boardroom with a plan. His plan for struggling tech company WesTec is to acquire it, shut it down, and squeeze the last remaining revenue out of it for his Jade Harbour Capital portfolio. But he didn’t expect his best friend's younger brother—the hottest one-night stand he ever had—to be there. Tobin Lok has always thought the world of Danny. He’s funny, warm, attractive—and totally out of Tobin’s league. Now, pitted against Danny at work, Tobin might finally get a chance to prove he’s more than just Wei’s little brother. It takes a lot to get under Danny’s skin, but Tobin is all grown up in a way Danny can’t ignore. Now, with a promising patent on the line and the stakes higher than ever, all he can think about is getting Tobin back into his bed—and into his life for good. If only explaining their relationship to Wei could be so easy… Jade Harbour Capital Book 1: Hard Sell Book 2: Going Public Carina Adores is home to highly romantic contemporary love stories where LGBTQ+ characters find their happily-ever-afters. A new Carina Adores title is available each month: The Hideaway Inn by Philip William Stover The Girl Next Door by Chelsea M. Cameron Just Like That by Cole McCade Hairpin Curves by Elia Winters Better Than People by Roan Parrish The Love Study by Kris Ripper The Secret Ingredient by KD Fisher Just Like This by Cole McCade Teddy Spenser Isn’t Looking for Love by Kim Fielding The Beautiful Things Shoppe by Philip William Stover Best Laid Plans by Roan Parrish Knit, Purl, a Baby and a Girl by Hettie Bell The Hate Project by Kris Ripper Hard Sell by Hudson Lin For the Love of April French by Penny Aimes Sailor Proof by Annabeth Albert Meet Me in Madrid by Verity Lowell The Life Revamp by Kris Ripper

The Hard Sell

The Hard Sell Book
Author : John Bone
Publisher : Routledge
Release : 2017-03-02
ISBN : 1351888528
Language : En, Es, Fr & De

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Book Description :

In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction. These organizations tend to be loosely ordered and internally competitive collectives whose sole aim is to maximize short term profits through sales strategies that routinely employ the calculative exploitation of consumer norms and expectations. John Bone uses his findings to argue that amid the wave of increasing deregulation and liberalization that has supplanted the planned and regulated form of capitalism that predominated until the 1970s, such conditions are now becoming prevalent in mainstream contemporary organizations, threatening to unleash a latent disorder that underlies the rationality of 'modern' business.

Why America is Such a Hard Sell

Why America is Such a Hard Sell Book
Author : Juliana Geran Pilon
Publisher : Rowman & Littlefield
Release : 2007
ISBN : 9780742551497
Language : En, Es, Fr & De

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Book Description :

Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.

The Real Hard Sell

The Real Hard Sell Book
Author : William W. Stuart
Publisher : Simon and Schuster
Release : 2016-11-23
ISBN : 1682995887
Language : En, Es, Fr & De

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Book Description :

Naturally human work was more creative, more inspiring, more important than robot drudgery. Naturally it was the most important task in all the world … or was it?

Hard Sell Vs Soft Sell

Hard Sell Vs  Soft Sell Book
Author : Sandra L. Bradley
Publisher : Unknown
Release : 1990
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Hard Sell Vs Soft Sell book written by Sandra L. Bradley, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Tough Sell

Tough Sell Book
Author : Tom Basile
Publisher : U of Nebraska Press
Release : 2017-05
ISBN : 1612349005
Language : En, Es, Fr & De

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Book Description :

"Tough Sell: Fighting the Media War in Iraq" takes readers on the behind-the-scenes rollercoaster ride of Tom Basile's time as a civilian adviser to the Coalition Provisional Authority in Iraq during the War or Terror.

The Art of the Hard Sell

The Art of the Hard Sell Book
Author : Robert L. Shook
Publisher : Piatkus Books
Release : 1991
ISBN : 9780749911317
Language : En, Es, Fr & De

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Book Description :

Teaches high pressure sales techniques that are compatible with professionalism and having the customer's best interests at heart. It aims to inspire salespeople to dare to be different, to master the aggressive but subtle approach of hard selling without resorting to intimidation or manipulation.

Hard Sell

Hard Sell Book
Author : Lauren Layne
Publisher : Montlake Romance
Release : 2018-09
ISBN : 9781503902848
Language : En, Es, Fr & De

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Book Description :

Brilliantly hot Matt Cannon doesn't mind his ''boy wonder'' nickname. At twenty-eight, he may be the youngest -- and richest -- broker at his firm, but the constant string of women in his bed know he's all man. When Matt's boss insists he clean up his image to land a potential investor, Matt knows just the woman to pose as his girlfriend. Sabrina Cross is Wall Street's go-to ''fixer'' -- a chameleon of a woman who can be anything, to any man, for any reason, with just one rule: no touching. Matt and Sabrina have always been like oil and water, but their new arrangement lights a match to the animosity and leads to something altogether hotter.

Hard Sell

Hard Sell Book
Author : Piers Anthony
Publisher : Unknown
Release : 1993
ISBN : 9780441317486
Language : En, Es, Fr & De

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Book Description :

Mr. Fisk Centers buys real estate on Mars, where he drives a supersonic car in a suicide race and visits a robot mortician for a sample embalming. Reprint.

Encyclopedia of Sales Selling

Encyclopedia of Sales   Selling Book
Author : John Koller
Publisher : Unknown
Release : 1995
ISBN : 9781880901045
Language : En, Es, Fr & De

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Book Description :

Award-winning salesman and sales trainer John Koller creates a unique resource for salespeople: a true encyclopedia with over 2800 listings covering sales and selling from A to Z.Includes: - Definitions- Quotations- Anecdotes- How-to advice- Biographies of important people in sales- Listings of publications, organizations, and newsletters related to sales- A dash of sales humor, just to keep things lively!Every salesperson needs this book. The perfect gift!

The Hard Sell

The Hard Sell Book
Author : Evan Hughes
Publisher : Doubleday
Release : 2022-01-18
ISBN : 9780385544900
Language : En, Es, Fr & De

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Book Description :

The blistering inside story of a startup that made millions pushing opioids--until its cutthroat tactics were exposed and its executives put behind bars John Kapoor had amassed a small fortune in pharmaceuticals when he conceived of a new product. It was the 2000s, and opioids were big business. If Kapoor, an immigrant and the billionaire founder of Insys, could find a new way to administer the highly potent fentanyl, he could patent his invention and sell it to those in need--at a steep price. The only problem: There weren't enough people in need. Kapoor's drug was approved for breakthrough cancer pain. If Subsys was going to turn a profit, the company would need to persuade doctors to prescribe it "off-label," for other, lesser forms of pain. This is the story of how Insys turned a niche drug into big business. With executives leading the charge, Insys sales reps seduced doctors with charm, money, and sex. Its administrators lied to health care providers, claiming recipients had cancer when they did not. It pushed drugs onto patients that would have benefited from safer options, or no drugs at all. The strategy worked: When Insys went public, it notched the biggest IPO of its year. But several employees reached their limit and quietly blew the whistle, bringing the full force of the justice system upon the drug maker. In The Hard Sell, author and National Magazine Award-finalist Evan Hughes lays bare the pharma playbook. He shows how drug makers like Insys, fueled by greed and a hunger for market share, turn deception into profit. The book represents a stunning vindication, but also a cautionary tale. As Hughes shows, Insys didn't do anything its competitors weren't also doing. It was simply worse at covering its tracks.

Hard Sell

Hard Sell Book
Author : Peter Ikeler
Publisher : Cornell University Press
Release : 2016-08-03
ISBN : 1501706632
Language : En, Es, Fr & De

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Book Description :

Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than five percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism. He asks pivotal questions about twenty-first-century capitalism: Does the nature of retail work make collective action unlikely? Can working conditions improve in the absence of a union? Is worker consciousness changing in ways that might encourage or further inhibit organizing? Ikeler conducted interviews at New York City locations of two iconic department stores—Macy’s and Target. Much of the book’s narrative unfolds from the perspectives of these workers in America’s most unequal city. When he speaks to workers, Ikeler finds that the Macy’s organization displays an adversarial relationship between workers and managers and that Target is infused with a "teamwork" message that enfolds both parties. Macy’s workers identify more with their jobs and are more opposed to management, yet Target workers show greater solidarity. Both groups, however, are largely unhappy with the pay and precariousness of their jobs. Combined with workplace-generated feelings of unity and resistance, these grievances provide promising inroads to organizing that could help take the struggle against inequality beyond symbolic action to real economic power.

Soft Soap Hard Sell

Soft Soap  Hard Sell Book
Author : Vincent Vinikas
Publisher : Iowa State Press
Release : 1992
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.

Copywriting for the Electronic Media

Copywriting for the Electronic Media Book
Author : Milan D. Meeske,R. C. Norris
Publisher : Unknown
Release : 1987
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Copywriting for the Electronic Media book written by Milan D. Meeske,R. C. Norris, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Soul Traders

Soul Traders Book
Author : Jonathan Gabay
Publisher : Cyan Books
Release : 2009
ISBN : 9781905736515
Language : En, Es, Fr & De

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Book Description :

Gabay reveals the untold stories of the marketing behind the world's most powerful social, commercial, religious, and political organizations.

The Official Guide for GMAT Verbal Review 2016 with Online Question Bank and Exclusive Video

The Official Guide for GMAT Verbal Review 2016 with Online Question Bank and Exclusive Video Book
Author : GMAC (Graduate Management Admission Council)
Publisher : John Wiley & Sons
Release : 2015-06-01
ISBN : 1119042569
Language : En, Es, Fr & De

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Book Description :

Ace the GMAT® with the only official study guides from the creators of the exam With 25% brand new content, The Official Guide for the GMAT Verbal Review 2016 is the only official study guide focusing on the verbal portion of the GMAT® exam. It delivers more than 300 retired questions from the GMAT®, complete with answer explanations to help focus your test preparation efforts. Also includes exclusive online resources: Build your own practice tests with exclusive online access to 300 reading comprehension, critical reasoning, and sentence correction questions from official GMAT® exams Exclusive access to videos with insight and tips on GMAT preparation from previous test-takers and from the officials who create the test