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Hard Sell

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Hard Sell

Hard Sell Book
Author : Lauren Layne
Publisher : Montlake Romance
Release : 2018-09
ISBN : 9781503902848
Language : En, Es, Fr & De

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Book Description :

Brilliantly hot Matt Cannon doesn't mind his ''boy wonder'' nickname. At twenty-eight, he may be the youngest -- and richest -- broker at his firm, but the constant string of women in his bed know he's all man. When Matt's boss insists he clean up his image to land a potential investor, Matt knows just the woman to pose as his girlfriend. Sabrina Cross is Wall Street's go-to ''fixer'' -- a chameleon of a woman who can be anything, to any man, for any reason, with just one rule: no touching. Matt and Sabrina have always been like oil and water, but their new arrangement lights a match to the animosity and leads to something altogether hotter.

The Hard Sell

The Hard Sell Book
Author : Evan Hughes
Publisher : Doubleday
Release : 2022-01-18
ISBN : 038554491X
Language : En, Es, Fr & De

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The inside story of a band of entrepreneurial upstarts who made millions selling painkillers—until their scheme unraveled, putting them at the center of a landmark criminal trial. “A fast-paced and maddening account.... Until I read The Hard Sell, about the outrageous behavior of an obscure drug company, I hadn’t appreciated the full extent of the filth or the dark stain the opioid sector has left on the entire industry.... What’s most surprising and powerful about The Hard Sell is not one company’s criminality—we’ve grown inured to corporations behaving badly—as much as how institutionalized these practices were across the modern drug industry.” —New York Times Book Review John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. It was the early 2000s, a boom time for painkillers, and he developed a novel formulation of fentanyl, the most potent opioid on the market. Kapoor, a brilliant immigrant scientist with relentless business instincts, was eager to make the most of his innovation. He gathered around him an ambitious group of young lieutenants. His head of sales—an unstable and unmanageable leader, but a genius of persuasion—built a team willing to pull every lever to close a sale, going so far as to recruit an exotic dancer ready to scrape her way up. They zeroed in on the eccentric and suspect doctors receptive to their methods. Employees at headquarters did their part by deceiving insurance companies. The drug was a niche product, approved only for cancer patients in dire condition, but the company’s leadership pushed it more widely, and together they turned Insys into a Wall Street sensation. But several insiders reached their breaking point and blew the whistle. They sparked a sprawling investigation that would lead to a dramatic courtroom battle, breaking new ground in the government’s fight to hold the drug industry accountable in the spread of addictive opioids. In The Hard Sell, National Magazine Award–finalist Evan Hughes lays bare the pharma playbook. He draws on unprecedented access to insiders of the Insys saga, from top executives to foot soldiers, from the patients and staff of far-flung clinics to the Boston investigators who treated the case as a drug-trafficking conspiracy, flipping cooperators and closing in on the key players. With colorful characters and true suspense, The Hard Sell offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream—in the doctor’s office.

Hard Sell

Hard Sell Book
Author : Hudson Lin
Publisher : Harlequin
Release : 2021-05-25
ISBN : 0369704606
Language : En, Es, Fr & De

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Book Description :

"One of the brightest new voices in the genre." —Annabeth Albert, author of Conventionally Yours One night wasn’t enough. Danny Ip walks into every boardroom with a plan. His plan for struggling tech company WesTec is to acquire it, shut it down, and squeeze the last remaining revenue out of it for his Jade Harbour Capital portfolio. But he didn’t expect his best friend's younger brother—the hottest one-night stand he ever had—to be there. Tobin Lok has always thought the world of Danny. He’s funny, warm, attractive—and totally out of Tobin’s league. Now, pitted against Danny at work, Tobin might finally get a chance to prove he’s more than just Wei’s little brother. It takes a lot to get under Danny’s skin, but Tobin is all grown up in a way Danny can’t ignore. Now, with a promising patent on the line and the stakes higher than ever, all he can think about is getting Tobin back into his bed—and into his life for good. If only explaining their relationship to Wei could be so easy… Jade Harbour Capital Book 1: Hard Sell Book 2: Going Public Carina Adores is home to highly romantic contemporary love stories where LGBTQ+ characters find their happily-ever-afters. Discover a new Carina Adores book every month!

Hard Sell

Hard Sell Book
Author : Jamie Reidy
Publisher : Andrews McMeel Publishing
Release : 2010-09-14
ISBN : 0740788868
Language : En, Es, Fr & De

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Book Description :

Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.

Hard Sell

Hard Sell Book
Author : Colin Clark
Publisher : eBook Partnership
Release : 2014-08-01
ISBN : 0957534728
Language : En, Es, Fr & De

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Book Description :

Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders' extraordinary success-both on and away from the markets. Comparing their findings with more orthodox sales situations-direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban 'hustling')-the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion.In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.

Hard Sell

Hard Sell Book
Author : Peter Ikeler
Publisher : Cornell University Press
Release : 2016-08-03
ISBN : 1501706632
Language : En, Es, Fr & De

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Book Description :

Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than five percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism. He asks pivotal questions about twenty-first-century capitalism: Does the nature of retail work make collective action unlikely? Can working conditions improve in the absence of a union? Is worker consciousness changing in ways that might encourage or further inhibit organizing? Ikeler conducted interviews at New York City locations of two iconic department stores—Macy’s and Target. Much of the book’s narrative unfolds from the perspectives of these workers in America’s most unequal city. When he speaks to workers, Ikeler finds that the Macy’s organization displays an adversarial relationship between workers and managers and that Target is infused with a "teamwork" message that enfolds both parties. Macy’s workers identify more with their jobs and are more opposed to management, yet Target workers show greater solidarity. Both groups, however, are largely unhappy with the pay and precariousness of their jobs. Combined with workplace-generated feelings of unity and resistance, these grievances provide promising inroads to organizing that could help take the struggle against inequality beyond symbolic action to real economic power.

The Hard Sell

The Hard Sell Book
Author : John Bone
Publisher : Routledge
Release : 2017-03-02
ISBN : 1351888528
Language : En, Es, Fr & De

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Book Description :

In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction. These organizations tend to be loosely ordered and internally competitive collectives whose sole aim is to maximize short term profits through sales strategies that routinely employ the calculative exploitation of consumer norms and expectations. John Bone uses his findings to argue that amid the wave of increasing deregulation and liberalization that has supplanted the planned and regulated form of capitalism that predominated until the 1970s, such conditions are now becoming prevalent in mainstream contemporary organizations, threatening to unleash a latent disorder that underlies the rationality of 'modern' business.

Why America is Such a Hard Sell

Why America is Such a Hard Sell Book
Author : Juliana Geran Pilon
Publisher : Rowman & Littlefield
Release : 2007
ISBN : 9780742551497
Language : En, Es, Fr & De

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Book Description :

Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.

Hard Sell

Hard Sell Book
Author : Piers Anthony
Publisher : Unknown
Release : 1993
ISBN : 9780441317486
Language : En, Es, Fr & De

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Book Description :

Mr. Fisk Centers buys real estate on Mars, where he drives a supersonic car in a suicide race and visits a robot mortician for a sample embalming. Reprint.

Hard Sell

Hard Sell Book
Author : Charles Rubin
Publisher : Random House Value Publishing
Release : 1977
ISBN : 9780517529560
Language : En, Es, Fr & De

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Book Description :

Download Hard Sell book written by Charles Rubin, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Soft Soap Hard Sell

Soft Soap  Hard Sell Book
Author : Vincent Vinikas
Publisher : Iowa State Press
Release : 1992
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.

Sell Or Be Sold

Sell Or Be Sold Book
Author : Grant Cardone
Publisher : Greenleaf Book Group
Release : 2011-01-01
ISBN : 1608322904
Language : En, Es, Fr & De

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Book Description :

Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.

How to Sell Anything to Anybody

How to Sell Anything to Anybody Book
Author : Joe Girard,Stanley H. Brown
Publisher : Simon and Schuster
Release : 2006-02-07
ISBN : 0743273966
Language : En, Es, Fr & De

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Book Description :

"The world's greatest salesman" reveals the spectacular selling principles that have brought him to the top of his profession as he offers helpful advice on how to develop customer profiles, how to turn a prospect into a buyer, how to close the deal, and how to establish a long-term relationship with one's customers. Reprint. 25,000 first printing.

Soft Selling In A Hard World

Soft Selling In A Hard World Book
Author : Jerry Vass
Publisher : Running Press
Release : 1998-08-30
ISBN : 9780762404018
Language : En, Es, Fr & De

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Book Description :

Now in paperback, this innovative guide to the art of selling is a hands-on, how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice. The education provided in SOFT SELLING IN A HARD WORLD is all you need to become a successful salesperson in today's tough business environment.

The Challenger Sale

The Challenger Sale Book
Author : Matthew Dixon,Brent Adamson
Publisher : Penguin
Release : 2011-11-10
ISBN : 1101545895
Language : En, Es, Fr & De

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Book Description :

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Tough Sell

Tough Sell Book
Author : Tom Basile
Publisher : U of Nebraska Press
Release : 2017-05
ISBN : 1612349005
Language : En, Es, Fr & De

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Book Description :

"Tough Sell: Fighting the Media War in Iraq" takes readers on the behind-the-scenes rollercoaster ride of Tom Basile's time as a civilian adviser to the Coalition Provisional Authority in Iraq during the War or Terror.

Smarter Selling

Smarter Selling Book
Author : David Lambert,Keith Dugdale
Publisher : Pearson UK
Release : 2012-09-26
ISBN : 027375050X
Language : En, Es, Fr & De

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Book Description :

This book shows readers the smarter way to sell -by building trusted consultative relationships with their customers. Whatever you are selling, this book will help you do it better, and feel better about doing it. By switching your focus from the hard sell to building more trust and adding more value, you will end up not just with more satisfied customers, but with more sales as well.

Hot Asset

Hot Asset Book
Author : Lauren Layne
Publisher : Montlake Romance
Release : 2018-05
ISBN : 9781503901063
Language : En, Es, Fr & De

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Book Description :

A sexy agent hounds Wall Street's hottest new wolf in an exhilarating novel from New York Times bestselling author Lauren Layne. Ian Bradley is the definition of a Wall Street hotshot: seven-figure salary, designer suits, and a corner office. His drive off the floor is just as potent. Every woman who knows him has felt the rush. But now he's met his match in Lara McKenzie--a woman with the power to bring Ian to his knees. An ambitious, whip-smart daughter of FBI agents, Lara is a rising star in fighting white-collar crime. Her latest case--the investigation of Ian Bradley for insider trading--could make her career. She knows a scoundrel when she sees one. Ian fits the bill: a cocky, ridiculously handsome bad boy with a slick swagger. She'll do anything to prove he's guilty. He'll do anything to prove he's not. But it's only a matter of time before their fierce battle of wits gets oh so hot and personal. Now, taking down Ian has become more than business for Lara. It's become a pleasure--and there's more at risk than she ever dreamed.

The New Design Rules

The New Design Rules Book
Author : Emily Henderson,Jessica Cumberbatch Anderson
Publisher : Clarkson Potter
Release : 2022-05-10
ISBN : 1984826492
Language : En, Es, Fr & De

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Book Description :

From the author of the New York Times bestseller Styled, here is Emily Henderson's masterclass on interior design. “An approachable guide for anyone who is looking for tools and resources to create a home that speaks to who they are and what they love.”—Joanna Gaines Whether you’re embarking on a weekend refresh or complete renovation, interior designer Emily Henderson wants you to take risks with your home design without experiencing regret. In this visually driven decorating bible punctuated with photographs from real homes and colorful illustrations, she takes you through her entire process, including every single decision she makes when it comes to picking paint, arranging furniture, hanging window treatments, and deciding on lighting fixtures. You'll also learn when to hire a contractor versus an architect versus a handyperson, all the materials to consider (and why you might want to skip those marble countertops), proper measurements of the elements in each room, and so much more. By the end of the book, you'll feel more confident when it comes to visualizing the home of your dreams, and you'll finally know how to make it happen.

The Real Hard Sell

The Real Hard Sell Book
Author : William W. Stuart
Publisher : Simon and Schuster
Release : 2016-11-23
ISBN : 1682995887
Language : En, Es, Fr & De

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Book Description :

Naturally human work was more creative, more inspiring, more important than robot drudgery. Naturally it was the most important task in all the world … or was it?