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The Handbook of Global User Research

The Handbook of Global User Research Book
Author : Robert Schumacher
Publisher : Morgan Kaufmann
Release : 2009-09-30
ISBN : 9780080889726
Language : En, Es, Fr & De

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Book Description :

User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively. *Presents the definitive collection of hard won lessons from user research professionals around the world *Includes real-world examples of global user research challenges and provides approaches to these issues *Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners

The Handbook of Global User Research

The Handbook of Global User Research Book
Author : Robert M. Schumacher
Publisher : Unknown
Release : 2010
ISBN : 9781784023744
Language : En, Es, Fr & De

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Book Description :

User research is global, yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively.

A Field Guide To User Research

A Field Guide To User Research Book
Author : Smashing Magazine
Publisher : Smashing Magazine
Release : 2015-05-15
ISBN : 3945749182
Language : En, Es, Fr & De

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Book Description :

User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead. To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand. TABLE OF CONTENTS: - A Five-Step Process For Conducting User Research - A Closer Look At Personas: What They Are And How They Work - A Closer Look At Personas: A Guide To Developing The Right Ones - All You Need To Know About Customer Journey Mapping - Facing Your Fears: Approaching People For Research - Considerations When Conducting User Research In Other Countries: A Brazilian Case Study - How To Run User Tests At A Conference

The Handbook of Global Media Research

The Handbook of Global Media Research Book
Author : Ingrid Volkmer
Publisher : John Wiley & Sons
Release : 2012-08-14
ISBN : 1118255305
Language : En, Es, Fr & De

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Book Description :

Bringing together the perspectives of more than 40 internationallyacclaimed authors, The Handbook of Global Media Researchexplores competing methodologies in the dynamic field oftransnational media and communications, providing valuable insightinto research practice in a globalized media landscape. Provides a framework for the critical debate of comparativemedia research Posits transnational media research as reflective of advancedglobalization processes, and explores its roles andresponsibilities Articulates the key themes and competing methodologicalapproaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leadinginternationally acclaimed scholars Offers a platform for the discussion of crucial issues from avariety of theoretical, methodical and practical viewpoints

User Research with Kids

User Research with Kids Book
Author : Thomas Visby Snitker
Publisher : Apress
Release : 2021-05-28
ISBN : 9781484270707
Language : En, Es, Fr & De

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Book Description :

If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communicating can be completely different. User Research with Kids explores these differences and more. Author Thomas Visby Snitker walks you through how to best approach user research with children through the processes of conceptualization, design, prototyping, and eventually the launch. Adults who research kids’ experiences venture into a familiar yet foreign land where the inhabitants speak a different (yet familiar) language and have different behavioral norms and values. It is important for researchers to decipher and understand this language. Including children in the process will lead to better targeted and better designed products, and User Research with Kids will help you attain this goal. Snitker’s useful insights in this book will help professionals and students in all sectors of research, design, and innovation. User Research with Kids will teach you how to better work with children using key approaches, such as understanding what play is and holistically measuring experience from a child’s cognitive perspective. Apply research rigor and best practices for your next product launch, and expand your user understanding with User Research with Kids. What You Will Learn Incorporate play and best practice to a research project with kids as (or among) the participants Approach, scope, prepare, execute, and report research projects Choose the method and approach that is best suited for the needs of your project and stakeholders Who This Book Is ForDesigners, producers, marketers, or researchers with kids as the audience, or students.

Handbook of Research on Global Diffusion of Broadband Data Transmission

Handbook of Research on Global Diffusion of Broadband Data Transmission Book
Author : Yogesh Kumar Dwivedi
Publisher : Information Science Publishing
Release : 2008
ISBN : 9781599048512
Language : En, Es, Fr & De

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Book Description :

"This book explores broadband adoption and the digital divide through a global perspective, it provides research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. From over 100 noted experts in nearly 30 countries, this work allows policy makers, Internet service providers, and others to gain multicultural insight into what factors influence consumers' decisions to adopt broadband"--Provided by publisher.

The Handbook of International Market Research Techniques

The Handbook of International Market Research Techniques Book
Author : Robin Birn,Paul N. Hague
Publisher : Kogan Page Limited
Release : 2000
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

As the market research profession continues to develop, the breadth and scope of tools available is expanding. This handbook seeks to provide a shortcut to obtaining this new knowledge, as well as an insight into the experience of leading market research practitioners. The topics covered include market research survey planning, advertising research, modelling and report writing.

International Handbook of Internet Research

International Handbook of Internet Research Book
Author : Jeremy Hunsinger,Lisbeth Klastrup,Matthew Allen
Publisher : Springer Science & Business Media
Release : 2010-06-17
ISBN : 9781402097898
Language : En, Es, Fr & De

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Book Description :

Internet research spans many disciplines. From the computer or information s- ences, through engineering, and to social sciences, humanities and the arts, almost all of our disciplines have made contributions to internet research, whether in the effort to understand the effect of the internet on their area of study, or to investigate the social and political changes related to the internet, or to design and develop so- ware and hardware for the network. The possibility and extent of contributions of internet research vary across disciplines, as do the purposes, methods, and outcomes. Even the epistemological underpinnings differ widely. The internet, then, does not have a discipline of study for itself: It is a ?eld for research (Baym, 2005), an open environment that simultaneously supports many approaches and techniques not otherwise commensurable with each other. There are, of course, some inhibitions that limit explorations in this ?eld: research ethics, disciplinary conventions, local and national norms, customs, laws, borders, and so on. Yet these limits on the int- net as a ?eld for research have not prevented the rapid expansion and exploration of the internet. After nearly two decades of research and scholarship, the limits are a positive contribution, providing bases for discussion and interrogation of the contexts of our research, making internet research better for all. These ‘limits,’ challenges that constrain the theoretically limitless space for internet research, create boundaries that give de?nition to the ?eld and provide us with a particular topography that enables research and investigation.

Handbook for International Management Research

Handbook for International Management Research Book
Author : Betty Jane Punnett,Oded Shenkar
Publisher : University of Michigan Press
Release : 2004
ISBN : 9780472068371
Language : En, Es, Fr & De

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Book Description :

A completely updated edition of the definitive guide for researchers in international management

Handbook of Research on Global Diffusion of Broadband Data Transmission

Handbook of Research on Global Diffusion of Broadband Data Transmission Book
Author : Dwivedi, Yogesh K.,Papazafeiropoulou, Anastasia,Choudrie, Jyoti
Publisher : IGI Global
Release : 2008-02-28
ISBN : 1599048523
Language : En, Es, Fr & De

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Book Description :

Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.

The SAGE Handbook of Research in International Education

The SAGE Handbook of Research in International Education Book
Author : Mary Hayden,Jeff Thompson,Jack Levy
Publisher : SAGE
Release : 2007-01-03
ISBN : 0857023748
Language : En, Es, Fr & De

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Book Description :

''The editors of the SAGE Handbook of Research in International Education have brought together an impressive array of scholars whose cutting edge research addresses the growing field of international education, from the experiences of K-12 schools around the world to the field of teacher education. This book raises important questions and should be read by a broad audience' - Kenneth Cushner, Executive Director of International Affairs and Professor of Education, Kent State University 'The editors of this admirable handbook have set out to produce a report on international education. Their consummate success in doing so gives those of us working in the field a new and invaluable resource. The editors may be academics but this is a book largely written by, about and for those whose job it is to teach ''internationally''. No-one working in international education will fail to be provoked, challenged or inspired by the compelling arguments advanced within this authoritative volume' - Peter MacKenzie, Principal, Hiroshima International School 'The book is well organized in carefully integrated sections and chapters and the references alone are a valuable bibliographical tool. An indispensable work highly recommended for education reference collections and the libraries of individual researchers' - J.B.Thomas, Emeritus Professor of Educational Studies, Loughborough University Interest in the field of international education has never been more intense than at present. There are a rapidly increasing number of schools worldwide set up specifically to meet the demands of those parents who, through their own professional activities, wish to have their sons and daughters educated in schools that offer programmes based on international values. Such schools have embraced the promotion of international education as one of their major goals and, consequently, an increasing number of organisations currently offer curricula that claim to be international in nature. Such global movements have created a parallel increase in the incorporation of forms of international education within national school systems throughout the world. This has resulted in wider forms of collaboration between schools in the public and private sectors, nationally and internationally, generating a much more substantial base of professional experience in the implementation of schemes for international education than had previously existed. This book analyses the origins, contributions and interpretations of international education. The authors identify approaches to research that will progress our knowledge and understanding of the field, and extend and even redraw it, on the basis of the research evidence presented. Content includes: - A historical overview of the ways in which the term "international education" has been interpreted - The theoretical interpretation of international education in its current context - International education in practice: exploration of the issues in terms of students, curricula, pedagogies and organising formal institutions - Conceptual challenges for international education in the future This handbook is an essential resource for those who are involved in the practice and academic study of international education. It will be of particular interest to researchers and teachers in universities, governmental and private curriculum development agencies, examination authorities, administrators and teachers in schools. 'This volume is another valuable SAGE contribution to the expanding literature on international education. Not all handbooks are described as essential reading but this one will be, and will become an indispensable work of reference highly recommended for education libraries (both academic and governmental) and for the bookshelves of individual researchers and all involved in international education...the three editors and their fellow authors can take a collective pride in having given us an excellent volume which very successfully completes a chronological and theoretical journey through the issues, practices and future questions presented by international research and practice in international education' - Journal of Research in International Education

Research Handbook on Global Administrative Law

Research Handbook on Global Administrative Law Book
Author : Sabino Cassese
Publisher : Unknown
Release : 2016-02-29
ISBN : 9781783478453
Language : En, Es, Fr & De

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Book Description :

'This Handbook is an essential introduction to a key component of legal globalization analysis. Global Administrative Law theory is a crucial complement to all existing international law approaches, flowing from the realization that the world is nowadays

User Experience Management

User Experience Management Book
Author : Arnie Lund
Publisher : Elsevier
Release : 2011-05-09
ISBN : 9780123854971
Language : En, Es, Fr & De

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Book Description :

User Experience Management: Essential Skills for Leading Effective UX Teams deals with specific issues associated with managing diverse user experience (UX) skills, often in corporations with a largely engineering culture. Part memoir and part handbook, it explains what it means to lead a UX team and examines the management issues of hiring, inheriting, terminating, layoffs, interviewing and candidacy, and downsizing. The book offers guidance on building and creating a UX team, as well as equipping and focusing the team. It also considers ways of nurturing the team, from coaching and performance reviews to conflict management and creating work-life balance. Furthermore, it discusses the essential skills needed in leading an effective team and developing a communication plan. This book will be valuable to new managers and leaders, more experienced managers, and anyone who is leading or managing UX groups or who is interested in assuming a leadership role in the future. *Gives a UX leadership boot-camp from putting together a winning team, to giving them a driving focus, to acting as their spokesman, to handling difficult situations *Full of practical advice and experiences for managers and leaders in virtually any area of the user experience field *Contains best practices, real-world stories, and insights from UX leaders at IBM, Microsoft, SAP, and many more!

Research Handbook on Global Health Law

Research Handbook on Global Health Law Book
Author : Gian Luca Burci,Brigit Toebes
Publisher : Edward Elgar Publishing
Release : 2018-11-30
ISBN : 1785366548
Language : En, Es, Fr & De

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Book Description :

The effect of Globalization on health has attracted the attention of scholars and policy makers across multiple disciplines. A key concern is the regulation of international health protection, and in particular the use of international health instruments and the complex interaction between international law and health considerations. For the first time, a group of law and policy scholars have analysed these issues, drawing on knowledge from their respective fields. The resulting book provides comprehensive coverage of contemporary issues in global health law and governance.

Handbook of Research on Global Challenges for Improving Public Services and Government Operations

Handbook of Research on Global Challenges for Improving Public Services and Government Operations Book
Author : Babaoğlu, Cenay,Akman, Elvettin,Kulaç, Onur
Publisher : IGI Global
Release : 2020-11-20
ISBN : 1799849791
Language : En, Es, Fr & De

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Book Description :

As the field of public administration has been changing due to globalization, government reforms, and increasing governance practices within intergovernmental networks, research and teaching in public administration also adapted itself to these changes. Public policy research and instruction has become transformed and has diffused into other countries with the help of international organizations and other agents of change and transfer. Research in this field is seen as an opportunity for a definitive shift from traditional models of public administration in the sense that policies may be better designed, articulated, and governed through a collaborative approach, while service provision could be enhanced in terms of proximity, representativeness, and innovativeness. The Handbook of Research on Global Challenges for Improving Public Services and Government Operations provides comprehensive approaches to the study of public administration and public policy from a comparative perspective and includes sound theories and concepts for understanding opportunities and challenges governments face when seeking to improve public services and government operations. The book is a compilation of selective high-quality chapters covering cases, experiences, and practical recommendations on topics related to public administration, public policy, social policy, public management, and public affairs. This book is ideal for policymakers, students, and researchers in the field of public administration, public policy, governance, public management, public affairs, citizen engagement, and administrative sciences and management along with practitioners, stakeholders, and academicians interested in the best practices of various countries in public administration and policy.

Routledge Handbook of Global Health Security

Routledge Handbook of Global Health Security Book
Author : Simon Rushton,Jeremy Youde
Publisher : Routledge
Release : 2017-07-06
ISBN : 9781138501973
Language : En, Es, Fr & De

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Book Description :

This new Handbook presents an overview of cutting-edge research in the growing field of global health security. Over the past decade, the study of global health and its interconnection with security has become a prominent and rapidly growing field of research. Ongoing debates question whether health and security should be linked; which (if any) health issues should be treated as security threats; what should be done to address health security threats; and the positive and negative consequences of 'securitizing' health. In academic and policy terms, the health security field is a timely and dynamic one and this handbook will be the first work comprehensively to address this agenda. Bringing together the leading experts and commentators on health security issues from across the world, the volume comprises original and cutting-edge essays addressing the key issues in the field and also highlighting currently neglected avenues for future research. The book intends to provide an accessible yet sophisticated introduction to the key topics and debates and is organised into four key parts: Health Securities: the fundamental conceptual issues, historical links between health and security and the various ways of conceptualising health as a security issue Threats: those health issues which have been most frequently discussed in security terms Responses: the wide range of contemporary security-driven responses to health threats Controversies: the securitization of health, its impact on rights and justice and the potential distortion of the global health agenda This book will be of great interest to students of global health security, public health, critical security studies, and International Relations in general.

Routledge Handbook of Global Sport

Routledge Handbook of Global Sport Book
Author : John Nauright
Publisher : Unknown
Release : 2020
ISBN : 9781138887237
Language : En, Es, Fr & De

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Book Description :

The story of global sport is the story of expansion from local development to globalized industry, from recreational to marketized activity. Alongside that, each sport has its own distinctive history, sub-cultures, practices and structures. This ambitious new volume offers state-of-the-art overviews of the development of every major sport or classification of sport, examining their history, socio-cultural significance, political economy and international reach, and suggesting directions for future research. Expert authors from around the world provide varied perspectives on the globalization of sport, highlighting diverse and often underrepresented voices. By putting sport itself in the foreground, this book represents the perfect companion to any social scientific course in sport studies, and the perfect jumping-off point for further study or research. The Routledge Handbook of Global Sport is an essential reference for students and scholars of sport history, sport and society, the sociology of sport, sport development, sport and globalization, sports geography, international sports organizations, sports cultures, the governance of sport, sport studies, sport coaching or sport management.

Handbook of Research on International Advertising

Handbook of Research on International Advertising Book
Author : Shintaro Okazaki
Publisher : Edward Elgar Publishing
Release : 2012-01-01
ISBN : 1781001049
Language : En, Es, Fr & De

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Book Description :

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

International Handbook of Research and Development of Giftedness and Talent

International Handbook of Research and Development of Giftedness and Talent Book
Author : Heller, Johnny
Publisher : Pergamon
Release : 1993
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Contributors from 18 nations give this text a cross-national perspective. It is designed as a synthesis and critical review of significant theory and research on all aspects of giftedness, both to help frame more valid research questions and to provide guidance for educational policy and practice.

Handbook of Global Bioethics

Handbook of Global Bioethics Book
Author : Henk A.M.J. ten Have,Bert Gordijn
Publisher : Springer
Release : 2013-10-08
ISBN : 9789400725133
Language : En, Es, Fr & De

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Book Description :

As the first of its kind, this handbook presents state-of-the-art information and analysis concerning the state of affairs in bioethics in around 40 countries. The country reports point out the most important discussions as well as the emerging topics in the field. Readers can orientate themselves quickly with regard to the various relevant issues, institutional structures and expertise available in these countries. The authorship of this reference work is truly global as it involves contributions from the best authors with innate knowledge of the bioethics situation in these countries.