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Guerrilla Analytics

Guerrilla Analytics Book
Author : Enda Ridge
Publisher : Morgan Kaufmann
Release : 2014-09-15
ISBN : 9780128002186
Language : En, Es, Fr & De

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Book Description :

"The Savvy Manager's Guide"--Front cover.

Guerrilla Analytics

Guerrilla Analytics Book
Author : Enda Ridge
Publisher : Morgan Kaufmann
Release : 2014-09-25
ISBN : 0128005033
Language : En, Es, Fr & De

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Book Description :

Doing data science is difficult. Projects are typically very dynamic with requirements that change as data understanding grows. The data itself arrives piecemeal, is added to, replaced, contains undiscovered flaws and comes from a variety of sources. Teams also have mixed skill sets and tooling is often limited. Despite these disruptions, a data science team must get off the ground fast and begin demonstrating value with traceable, tested work products. This is when you need Guerrilla Analytics. In this book, you will learn about: The Guerrilla Analytics Principles: simple rules of thumb for maintaining data provenance across the entire analytics life cycle from data extraction, through analysis to reporting. Reproducible, traceable analytics: how to design and implement work products that are reproducible, testable and stand up to external scrutiny. Practice tips and war stories: 90 practice tips and 16 war stories based on real-world project challenges encountered in consulting, pre-sales and research. Preparing for battle: how to set up your team's analytics environment in terms of tooling, skill sets, workflows and conventions. Data gymnastics: over a dozen analytics patterns that your team will encounter again and again in projects The Guerrilla Analytics Principles: simple rules of thumb for maintaining data provenance across the entire analytics life cycle from data extraction, through analysis to reporting Reproducible, traceable analytics: how to design and implement work products that are reproducible, testable and stand up to external scrutiny Practice tips and war stories: 90 practice tips and 16 war stories based on real-world project challenges encountered in consulting, pre-sales and research Preparing for battle: how to set up your team's analytics environment in terms of tooling, skill sets, workflows and conventions Data gymnastics: over a dozen analytics patterns that your team will encounter again and again in projects

Guerrilla Analytics

Guerrilla Analytics Book
Author : Enda Ridge
Publisher : Unknown
Release : 2014
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Doing data science is difficult. Projects are typically very dynamic with requirements that change as data understanding grows. The data itself arrives piecemeal, is added to, replaced, contains undiscovered flaws and comes from a variety of sources. Teams also have mixed skill sets and tooling is often limited. Despite these disruptions, a data science team must get off the ground fast and begin demonstrating value with traceable, tested work products. This is when you need Guerrilla Analytics. In this book, you will learn about: The Guerrilla Analytics Principles: simple rules of thumb for maintaining data provenance across the entire analytics life cycle from data extraction, through analysis to reporting. Reproducible, traceable analytics: how to design and implement work products that are reproducible, testable and stand up to external scrutiny. Practice tips and war stories: 90 practice tips and 16 war stories based on real-world project challenges encountered in consulting, pre-sales and research. Preparing for battle: how to set up your team's analytics environment in terms of tooling, skill sets, workflows and conventions. Data gymnastics: over a dozen analytics patterns that your team will encounter again and again in projects The Guerrilla Analytics Principles: simple rules of thumb for maintaining data provenance across the entire analytics life cycle from data extraction, through analysis to reporting Reproducible, traceable analytics: how to design and implement work products that are reproducible, testable and stand up to external scrutiny Practice tips and war stories: 90 practice tips and 16 war stories based on real-world project challenges encountered in consulting, pre-sales and research Preparing for battle: how to set up your team's analytics environment in terms of tooling, skill sets, workflows and conventions Data gymnastics: over a dozen analytics patterns that your team will encounter again and again in projects.

Google Advertising Guerrilla Tactics

Google Advertising Guerrilla Tactics Book
Author : Bottle Tree Books LLC.,Bottletree Books
Publisher : Bottletree Books LLC
Release : 2006-03-01
ISBN : 1933747013
Language : En, Es, Fr & De

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Book Description :

This extensive guide to all aspects of Google advertising provides over 150 killer tips and tricks for getting the most clicks at the lowest cost.

Innovations in Enterprise Information Systems Management and Engineering

Innovations in Enterprise Information Systems Management and Engineering Book
Author : Felix Piazolo,Verena Geist,Lars Brehm,Rainer Schmidt
Publisher : Springer
Release : 2017-06-09
ISBN : 331958801X
Language : En, Es, Fr & De

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Book Description :

This book constitutes revised and peer reviewed contributions from the Research part of the ERP Future 2016 conference held in Hagenberg, Austria, in November 2016. The ERP Future Research conference is set up as a platform for scientific discussion on enterprise resource planning (ERP) systems, business intelligence (BI) systems, business process management (BPM) systems and information technology systems. The conference acts as a discussion and communication platform for business and technological topics covering ERP systems. The 7 full and 5 short papers presented in this volume were carefully reviewed and selected from 29 submissions. They were organized in the following topical sections: introduction of enterprise systems; business processes; production processes; and IT-trends.

Guerrilla Social Media Marketing

Guerrilla Social Media Marketing Book
Author : Jay Levinson
Publisher : Entrepreneur Press
Release : 2010-10-01
ISBN : 1613080093
Language : En, Es, Fr & De

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Book Description :

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

The Librarian s Introduction to Programming Languages

The Librarian s Introduction to Programming Languages Book
Author : Beth Thomsett-Scott
Publisher : Rowman & Littlefield
Release : 2016-06-21
ISBN : 1442263342
Language : En, Es, Fr & De

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Book Description :

The Librarian’s Introduction to Programming Languages presents case studies and practical applications for using the top programming languages in library and information settings. While there are books and Web sites devoted to teaching programming, there are few works that address multiple programming languages or address the specific reasons why programming is a critical area of learning for library and information science professionals. There are many books on programming languages but no recent items directly written for librarians that span a variety of programs. Many practicing librarians see programming as something for IT people or beyond their capabilities. This book will help these librarians to feel comfortable discussing programming with others by providing an understanding of when the language might be useful, what is needed to make it work, and relevant tools to extend its application. Additionally, the inclusion of practical examples lets readers try a small “app” for the language. This also will assist readers who want to learn a language but are unsure of which language would be the best fit for them in terms of learning curve and application. The languages covered are JavaScript, PERL, PHP, SQL, Python, Ruby, C, C#, and Java. This book is designed to provide a basic working knowledge of each language presented. Case studies show the programming language used in real ways, and resources for exploring each language in more detail are also included.

Ethnography for a data saturated world

Ethnography for a data saturated world Book
Author : Hannah Knox,Dawn Nafus
Publisher : Manchester University Press
Release : 2018-10-03
ISBN : 152612761X
Language : En, Es, Fr & De

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Book Description :

This edited collection aims to reimagine and extend ethnography for a data-saturated world. The book brings together leading scholars in the social sciences who have been interrogating and collaborating with data scientists working in a range of different settings. The book explores how a repurposed form of ethnography might illuminate the kinds of knowledge that are being produced by data science. It also describes how collaborations between ethnographers and data scientists might lead to new forms of social analysis

Guerilla Data Analysis Using Microsoft Excel

Guerilla Data Analysis Using Microsoft Excel Book
Author : Oz du Soleil,Bill Jelen
Publisher : Tickling Keys, Inc.
Release : 2015-04-01
ISBN : 1615473432
Language : En, Es, Fr & De

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Book Description :

This book includes step-by-step examples and case studies that teach users the many power tricks for analyzing data in Excel. These are tips honed by Bill Jelen, “MrExcel,” and Oz do Soleil during their careers run as a financial analyst charged with taking mainframe data and turning it into useful information quickly. Topics include data quality, validation, perfectly sorting with one click every time, matching lists of data, data consolidation, data subtotals, pivot tables, pivot charts, tables and much more.

Guerrilla Marketing

Guerrilla Marketing Book
Author : Jay Conrad Levinson,Jason Myers,Merrilee Kimble
Publisher : Morgan James Publishing
Release : 2021-10-05
ISBN : 1631956248
Language : En, Es, Fr & De

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Book Description :

Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.

Essential Computer Graphics Techniques for Modeling Animating and Rendering Biomolecules and Cells

Essential Computer Graphics Techniques for Modeling  Animating  and Rendering Biomolecules and Cells Book
Author : Giorgio Luciano
Publisher : CRC Press
Release : 2019-02-07
ISBN : 0429624115
Language : En, Es, Fr & De

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Book Description :

The book helps readers develop fundamental skills in the field of biomedical illustrations with a training approach based on step-by-step tutorials with a practical approach. Medical/scientific illustration mainly belongs to professionals in the art field or scientists trying to create artistic visualization. There is not a merging between the two, even if the demand is high. This leads to accurate scientific images with no appeal (or trivial mistakes), or appealing CSI-like images with huge scientific mistakes. This gives the fundamentals to the scientist so they can apply CG techniques that give a more scientific approach creating mistake-free images. Key Features This book provides a reference where none exist. Without overwhelming the reader with software details it teaches basic principles to give readers to fundamentals to create. Demonstrates professional artistic tools used by scientists to create better images for their work. Coverage of lighting and rendering geared specifically for scientific work that is toturoal based with a practical approach. Included are chapter tutorials, key terms and end of chapter references for Art and Scientific References for each chapter.

Guerilla Marketing on the Internet The Definitive Guide from the Father of Guerilla Marketing

Guerilla Marketing on the Internet  The Definitive Guide from the Father of Guerilla Marketing Book
Author : Jay Conrad Levinson,Mitch Meyerson,Mary Eule Scarborough
Publisher : Entrepreneur Press
Release : 2008-07-02
ISBN : 1599181940
Language : En, Es, Fr & De

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Book Description :

This guide offers you a step-by-step system on how to apply the proven 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. It teaches how to level the playing field by gaining traffic to your website, convert visitors into paying customers, and ultimately take your business to new levels of profitability and efficiency.

Search Analytics for Your Site

Search Analytics for Your Site Book
Author : Louis Rosenfeld
Publisher : Rosenfeld Media
Release : 2011-07-06
ISBN : 1933820047
Language : En, Es, Fr & De

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Book Description :

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Guerrilla Democracy

Guerrilla Democracy Book
Author : Bloom, Peter,Smolović Jones, Owain
Publisher : Policy Press
Release : 2021-07-20
ISBN : 1529205670
Language : En, Es, Fr & De

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Book Description :

The liberating promise of big data and social media to create more responsive democracies and workplaces is overshadowed by a nightmare of election meddling, privacy invasion, fake news and an exploitative gig economy. Yet, while regressive forces spread disinformation and hate, 'guerrilla democrats' continue to foster hope and connection through digital technologies. This book offers an in-depth analysis of platform-based radical movements, from the online coalitions of voters and activists to the Deliveroo and Uber strikes. Combining cutting edge theories with empirical research, it makes an invaluable contribution to the emerging literature on the relationship between technology and society.

More Guerrilla Marketing Research

More Guerrilla Marketing Research Book
Author : Robert J. Kaden,Gerald Linda,Jay Conrad Levinson
Publisher : Kogan Page Publishers
Release : 2009-09-03
ISBN : 0749458461
Language : En, Es, Fr & De

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Book Description :

More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

Big Data and Cloud Computing for Development

Big Data and Cloud Computing for Development Book
Author : Nir Kshetri,Torbjörn Fredriksson,Diana Carolina Rojas Torres
Publisher : Routledge
Release : 2017-03-27
ISBN : 1134973446
Language : En, Es, Fr & De

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Book Description :

This book provides a framework for evaluating big data and cloud computing based on how they evolve to fit users’ needs in developing countries in key areas, such as agriculture and education. The authors discuss how this framework can be utilized by businesses, governments, and consumers to accelerate economic growth and overcome information and communication barriers. By examining the ways in which cloud computing can drive social, economic, and environmental transformation, readers gain a nuanced understanding of the opportunities and challenges these technologies offer. The authors also provide an authoritative and up-to-date account of big data’s diffusion into a wide range of developing economies, such as Brazil and China, illustrating key concepts through in-depth case studies. Special attention is paid to economic development in the context of the new Sustainable Development Goals formulated by the United Nations, introducing readers to the most modern standard of economic evaluation. Students of information management, entrepreneurship, and development, as well as policy makers, researchers, and practitioners, will find Big Data and Cloud Computing for Development an interesting read and a useful reference source.

Text Analytics

Text Analytics Book
Author : Domenica Fioredistella Iezzi,Damon Mayaffre,Michelangelo Misuraca
Publisher : Springer Nature
Release : 2020-11-24
ISBN : 3030526801
Language : En, Es, Fr & De

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Book Description :

Focusing on methodologies, applications and challenges of textual data analysis and related fields, this book gathers selected and peer-reviewed contributions presented at the 14th International Conference on Statistical Analysis of Textual Data (JADT 2018), held in Rome, Italy, on June 12-15, 2018. Statistical analysis of textual data is a multidisciplinary field of research that has been mainly fostered by statistics, linguistics, mathematics and computer science. The respective sections of the book focus on techniques, methods and models for text analytics, dictionaries and specific languages, multilingual text analysis, and the applications of text analytics. The interdisciplinary contributions cover topics including text mining, text analytics, network text analysis, information extraction, sentiment analysis, web mining, social media analysis, corpus and quantitative linguistics, statistical and computational methods, and textual data in sociology, psychology, politics, law and marketing.

The Ghosts of Guerrilla Memory

The Ghosts of Guerrilla Memory Book
Author : Matthew Christopher Hulbert
Publisher : University of Georgia Press
Release : 2016-10-15
ISBN : 0820350001
Language : En, Es, Fr & De

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Book Description :

The Civil War tends to be remembered as a vast sequence of battles, with a turning point at Gettysburg and a culmination at Appomattox. But in the guerrilla theater, the conflict was a vast sequence of home invasions, local traumas, and social degeneration that did not necessarily end in 1865. This book chronicles the history of “guerrilla memory,” the collision of the Civil War memory “industry” with the somber realities of irregular warfare in the borderlands of Missouri and Kansas. In the first accounting of its kind, Matthew Christopher Hulbert’s book analyzes the cultural politics behind how Americans have remembered, misremembered, and re-remembered guerrilla warfare in political rhetoric, historical scholarship, literature, and film and at reunions and on the stage. By probing how memories of the guerrilla war were intentionally designed, created, silenced, updated, and even destroyed, Hulbert ultimately reveals a continent-wide story in which Confederate bushwhackers—pariahs of the eastern struggle over slavery—were transformed into the vanguards of American imperialism in the West.

Information Access Evaluation Multilinguality Multimodality and Visual Analytics

Information Access Evaluation  Multilinguality  Multimodality  and Visual Analytics Book
Author : Tiziana Catarci,Pamela Forner,Djoerd Hiemstra,Anselmo Penas,Giuseppe Santucci
Publisher : Springer
Release : 2012-09-11
ISBN : 3642332471
Language : En, Es, Fr & De

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Book Description :

This book constitutes the proceedings of the Third International Conference of the CLEF Initiative, CLEF 2012, held in Rome, Italy, in September 2012. The 14 papers and 3 poster abstracts presented were carefully reviewed and selected for inclusion in this volume. Furthermore, the books contains 2 keynote papers. The papers are organized in topical sections named: benchmarking and evaluation initiatives; information access; and evaluation methodologies and infrastructure.

UX Strategy

UX Strategy Book
Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
Release : 2015-05-20
ISBN : 1449373011
Language : En, Es, Fr & De

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Book Description :

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics