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The Elements of Graphic Design

The Elements of Graphic Design Book
Author : Alex W. White
Publisher : Simon and Schuster
Release : 2011-03-15
ISBN : 1581157800
Language : En, Es, Fr & De

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Book Description :

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Grid Systems in Graphic Design

Grid Systems in Graphic Design Book
Author : Josef Müller-Brockmann,Muller-Brockmann,D. Q. Stephenson
Publisher : Braun Pub Ag
Release : 1996
ISBN :
Language : En, Es, Fr & De

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Book Description :

From a professional for professionals, here is the definitive word on using grid systems in graphic design. Though Muller-Brockman first presented hi interpretation of grid in 1961, this text is still useful today for anyone working in the latest computer-assisted design. With examples on how to work correctly at a conceptual level and exact instructions for using all of the systems (8 to 32 fields), this guidebook provides a crystal-clear framework for problem-solving. Dimension: 81/2 x 113/4 inches, English & German Text, 357 b&w examples and illustrations.

Graphic Design

Graphic Design Book
Author : Paul Jobling,Paul Jobling & David Crowley,David Crowley
Publisher : Manchester University Press
Release : 1996
ISBN : 9780719044670
Language : En, Es, Fr & De

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Book Description :

This is an inventive a well-researched study which explores the production and consumption of graphic design in Europe.

Graphic Design Referenced

Graphic Design  Referenced Book
Author : Bryony Gomez Palacio,Armin Vit
Publisher : Rockport Pub
Release : 2011-12-01
ISBN : 1592537421
Language : En, Es, Fr & De

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Book Description :

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles” defines the basic foundation of what constitutes graphic design; “knowledge” explores the most influential sources through which we learn about graphic design; “representatives” gathers the most prominent designers who have steered the course of graphic design in one way or another; and “practice” highlights some of the most iconic work produced that serve as examples of best practices and illustrate its potential lasting legacy.

The Graphic Design Idea Book

The Graphic Design Idea Book Book
Author : Steven Heller,Gail Anderson
Publisher : Laurence King Publishing
Release : 2016-05-10
ISBN : 9781780677569
Language : En, Es, Fr & De

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Book Description :

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Graphic Design

Graphic Design Book
Author : Ellen Lupton,Jennifer Cole Phillips
Publisher : Princeton Architectural Press
Release : 2008-03-20
ISBN : 9781568987026
Language : En, Es, Fr & De

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Book Description :

This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory and software systems.

The Visual Dictionary of Graphic Design

The Visual Dictionary of Graphic Design Book
Author : Gavin Ambrose,Paul Harris
Publisher : AVA Publishing
Release : 2006-11-01
ISBN : 2940373434
Language : En, Es, Fr & De

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Book Description :

The Visual Dictionary of Graphic Design by Gavin Ambrose and Paul Harris is a straight talking guide to the numerous terms used within the realms of art and design. Over 250 terms are explained and contextualised. It is suitable for those studying and those simply interested in art and design.

What is Graphic Design For

What is Graphic Design For  Book
Author : Alice Twemlow
Publisher : Rotovision
Release : 2006
ISBN :
Language : En, Es, Fr & De

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Book Description :

"In the 21st century, graphic designers throughout the world are facing tough but exciting challenges: new technologies, new ways for clients to interact with customers, and an audience that is increasingly literate when it comes to design, global influences, and cultures. This book starts by exploring the issues that shape design today : sustainability, ethics, technology, theory, and developments in other fields that impact globally on local cultures. [This book] breaks the discipline down into its elements. The book examines traditional practices such as typography, signage, advertising, and book design, as well as more recent developments including VJing, games design, software design, and interactive design. There is no single ideal for how a designer should be: a designer can practice along or be part of a large group ; a designer can also write, edit, curate, take photographs, design typefaces, and be an entrepreneur. This book concludes with a showcase of the work of cutting-edge designers from many parts of the world."--P. [4] of cover.

How to be a Graphic Designer Without Losing Your Soul

How to be a Graphic Designer  Without Losing Your Soul Book
Author : Adrian Shaughnessy
Publisher : Laurence King Publishing
Release : 2005
ISBN : 9781856694100
Language : En, Es, Fr & De

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Book Description :

This guidebook addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, but want to avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and practical suggestions for running a successful business.

Graphic Design The New Basics

Graphic Design  The New Basics Book
Author : Ellen Lupton,Jennifer Cole Phillips
Publisher : Chronicle Books
Release : 2015-07-14
ISBN : 1616894555
Language : En, Es, Fr & De

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Book Description :

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Graphic Design Referenced

Graphic Design  Referenced Book
Author : Armin Vit,Bryony Gomez Palacio
Publisher : Rockport Publishers
Release : 2009-07-01
ISBN : 1616736119
Language : En, Es, Fr & De

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Book Description :

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

Sustainable Graphic Design

Sustainable Graphic Design Book
Author : Wendy Jedlicka
Publisher : John Wiley & Sons
Release : 2010-05-28
ISBN : 9780470640272
Language : En, Es, Fr & De

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Book Description :

The graphic artist's guide to sustainable design Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together. Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners. Contributors Paul Andre Paul J. Beckmann Sharell Benson Arlene Birt Robert Callif Don Carli Jeremy Faludi Terry Gips Fred Haberman Dan Halsey Jessica Jones Curt McNamara John Moes Jacquelyn Ottman Holly Robbins Pamela Smith Dion Zuess Biomimicry Guild Carbonless Promise Chlorine Free Products Association Environmental Paper Network Eureka Recycling Great Printer Environmental Initiative Package Design Magazine Promotional Product Solutions Sustainable Green Printing Partnership Sustainable Packaging Coalition

Graphic Design Play Book

Graphic Design Play Book Book
Author : Sophie Cure,Barbara Seggio
Publisher : Laurence King Publishing
Release : 2019-06-25
ISBN : 9781786273963
Language : En, Es, Fr & De

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Book Description :

An entertaining and highly original introduction to graphic design, this beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters, and branding work. Through a series of games and activities, including spot the difference, matching games, drawing, and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-leaf section contains stickers, die-cut templates, and colored paper to help readers complete the activities. Illustrated with typefaces, posters, and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication.

Graphic Design on the Desktop

Graphic Design on the Desktop Book
Author : Marcelle Lapow Toor
Publisher : John Wiley & Sons
Release : 1998-08-25
ISBN : 9780471293071
Language : En, Es, Fr & De

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Book Description :

The complete and user-friendly introduction to graphic design--in a new edition Now with information on Web site design, plus examples, exercises, and more! Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop. Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production. This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs. Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.

Start Your Own Graphic Design Business

Start Your Own Graphic Design Business Book
Author : George Sheldon
Publisher : Entrepreneur Press
Release : 2008-04-24
ISBN : 1599181630
Language : En, Es, Fr & De

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Book Description :

Design Something For Yourself-A Successful Business! It's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don't go as planned. Industry experts and successful graphic designers share what they've learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to: Discover your market and their needs Choose a business environment that works for you Create a business brand that gets noticed Write a marketing plan that captures clients and creates referrals Develop profitable client relationships Set your fees Boost profits by expanding your specialty or your business Combine your creativity with Entrepreneur's expert advice-and design your own successful graphic design business today!

Mute Magazine Graphic Design

Mute Magazine Graphic Design Book
Author : Pauline Van Mourik Broekman,Simon Worthington,Damian Jaques
Publisher : Eight Books Ltd
Release : 2008
ISBN : 0955432227
Language : En, Es, Fr & De

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Book Description :

In the early 1990s, long before the Internet became an integral part of life, a handful of pioneering magazines took it upon themselves to imagine the web into existence. Using fiction, interviews, speculative theory and experimental graphic design, these titles helped create a lexicon and iconography every bit as powerful as the architecture of the World Wide Web. London-based Mute occupied a central position here, wielding an influence vastly disproportionate to its size. This book presents a full overview of the magazine over a decade, showing its entire output - logos, covers and spreads. Using generous illustrations and in-depth captions, it details recurrent graphic themes and places Mute's evolution in perspective.

Sustainable Graphic Design

Sustainable Graphic Design Book
Author : Peter Claver Fine
Publisher : Bloomsbury Publishing
Release : 2016-09-29
ISBN : 0857851160
Language : En, Es, Fr & De

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Book Description :

There is little appreciation for what happens to graphic design artifacts after their useful life has ended. Sustainable Graphic Design outlines graphic design's relationship to production and consumption, demonstrating how designers can contribute solution-oriented responses to consumption, through tools and methodologies applicable to both education and practice. The book provides an overview of sustainable graphic design, based on global engagement with design's relationship to consumption, and features highly creative work inspired by complex issues and including studies of a variety of visual artifacts, the larger built environment and the very ordinary products of consumption. Presenting cutting-edge work in graphic design from practitioners, educators and students from North America, Northern Europe, Australia and the Far East, the book helps students visualize their future roles engaging with the field in response to ecological concerns, social justice and present systems of design by using extensive case studies of student work with step-by step instructions adapted for use by instructors.

Swiss Graphic Design

Swiss Graphic Design Book
Author : Richard Hollis
Publisher : Yale University Press
Release : 2006
ISBN : 9780300106763
Language : En, Es, Fr & De

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Book Description :

Originally published: London: Laurence King Pub., 2006.

Design Studies

Design Studies Book
Author : Audrey Bennett,Andrea Bennett
Publisher : Princeton Architectural Press
Release : 2006-08-31
ISBN : 9781568985862
Language : En, Es, Fr & De

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Book Description :

In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.

Graphic Design School

Graphic Design School Book
Author : David Dabner,Sandra Stewart,Abbie Vickress
Publisher : John Wiley & Sons
Release : 2017-02-06
ISBN : 111934316X
Language : En, Es, Fr & De

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Book Description :

By providing practical advice on all aspects of graphic design—from understanding basics to developing original concepts to creating finished designs—Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from web, app, social media, magazines, websites and book, the Sixth Edition provides an overview of the visual communications profession. A brand-new section on User Experience and User Interface Design, covers topics essential to layout while heavily updated chapters on Designing for the Web and Mobile Apps tackle the latest technology and problem solving tools needed to succeed. Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Includes full color illustrations throughout the book, as well as case studies, designer biographies, and student assignments for testing skills and concepts.