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Fashion Forecasting

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Fashion Forecasting

Fashion Forecasting Book
Author : Kathryn McKelvey,Janine Munslow
Publisher : John Wiley & Sons
Release : 2009-03-16
ISBN : 9781444309508
Language : En, Es, Fr & De

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Book Description :

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

Fashion Trend Forecasting

Fashion Trend Forecasting Book
Author : Gwyneth Holland,Rae Jones
Publisher : Laurence King Publishing
Release : 2017-08-08
ISBN : 9781786270580
Language : En, Es, Fr & De

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Book Description :

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

Fashion Forecasting

Fashion Forecasting Book
Author : Akhil J K
Publisher : Akhil JK
Release : 2015-09-22
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Now, Fashion is at its peak. Fashion always changes; the forecasting methods are varying and developing fast through the ever widening network of post-modern media. But, the basics remain the same. This book is aimed at giving the basic ideas and methods in Fashion Forecasting to the new comers and aspirants.

Fashion Forecasting In India

Fashion Forecasting In India Book
Author : Dr. Satyaki Roy,Dr. Divya Hiran,Dr. Dilendra Hiran
Publisher : RED'SHINE Publication. Pvt. Ltd
Release : 2019-08-13
ISBN : 938616261X
Language : En, Es, Fr & De

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Book Description :

Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis. Major trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demands. Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc.

Intelligent Fashion Forecasting Systems Models and Applications

Intelligent Fashion Forecasting Systems  Models and Applications Book
Author : Tsan-Ming Choi,Chi-Leung Hui,Yong Yu
Publisher : Springer Science & Business Media
Release : 2013-11-29
ISBN : 3642398693
Language : En, Es, Fr & De

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Book Description :

Forecasting is a crucial function for companies in the fashion industry, but for many real-life forecasting applications in the, the data patterns are notorious for being highly volatile and it is very difficult, if not impossible, to analytically learn about the underlying patterns. As a result, many traditional methods (such as pure statistical models) will fail to make a sound prediction. Over the past decade, advances in artificial intelligence and computing technologies have provided an alternative way of generating precise and accurate forecasting results for fashion businesses. Despite being an important and timely topic, there is currently an absence of a comprehensive reference source that provides up-to-date theoretical and applied research findings on the subject of intelligent fashion forecasting systems. This three-part handbook fulfills this need and covers materials ranging from introductory studies and technical reviews, theoretical modeling research, to intelligent fashion forecasting applications and analysis. This book is suitable for academic researchers, graduate students, senior undergraduate students and practitioners who are interested in the latest research on fashion forecasting.

Fashion Trends

Fashion Trends Book
Author : Eundeok Kim,Ann Marie Fiore,Alice Payne,Hyejeong Kim
Publisher : Bloomsbury Publishing
Release : 2021-01-14
ISBN : 1350099023
Language : En, Es, Fr & De

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Book Description :

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions

The Fashion Forecasters

The Fashion Forecasters Book
Author : Regina Lee Blaszczyk,Ben Wubs
Publisher : Bloomsbury Publishing
Release : 2018-03-08
ISBN : 1350017159
Language : En, Es, Fr & De

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Book Description :

The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

Fashion Trends

Fashion Trends Book
Author : Eundeok Kim,Ann Marie Fiore,Hyejeong Kim
Publisher : Berg
Release : 2013-05-09
ISBN : 0857853147
Language : En, Es, Fr & De

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Book Description :

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.

Fashion Forward

Fashion Forward Book
Author : Chelsea Rousso,Nancy Kaplan Ostroff
Publisher : Bloomsbury Publishing USA
Release : 2018-02-22
ISBN : 1501328271
Language : En, Es, Fr & De

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Book Description :

Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them. Fashion Forward enables readers to start spotting tomorrow's trends today and compellingly communicate them-both visually and verbally-to inspire fashion innovators. New to this Edition - Current images and examples. Updated fashion photos to include current and trending images, professional presentations and forecast examples, plus new interviews and quotes. - Covers the latest methods and technology. New coverage of social media, technology and data analytics practices in fashion forecasting. - Enhanced global perspective. New content addressed the global apparel industry, emphasizes international forecasting firms, includes interviews with global forecaster and trend specialists, and more diverse images and examples throughout the book. - Practical career information and hands-on application. Updated and expanded career opportunities sections and enhanced activities provide real-world simulations and insights. - New online STUDIO resources offer students self-study quizzes, flashcards, additional projects and online resources. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501328350.

Fashion Forecasting

Fashion Forecasting Book
Author : Lorynn Divita
Publisher : Fairchild Books
Release : 2019-09-19
ISBN : 9781501338649
Language : En, Es, Fr & De

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Book Description :

"It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA "The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.

The Fashion Design Manual

The Fashion Design Manual Book
Author : Pamela Stecker
Publisher : Macmillan Education AU
Release : 1996
ISBN : 9780732907167
Language : En, Es, Fr & De

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Book Description :

The Fashion Design Manual is a comprehensive introduction to the world of fashion. It introduces the reader to the cycles and trends of fashion, the principles and practice of fashion design, the range of techniques and skills required to be successful in the industry, and the economic reality of the world of retail fashion. The Fashion Design Manual follows the path a garment takes from sketch to sample, through production and finally via the retail outlet to the wearer. The book is very generously illustrated with drawings, sketches, and photographs throughout.

Fashion Trends

Fashion Trends Book
Author : Eundeok Kim,Ann Marie Fiore,Alice Payne,Hyejeong Kim
Publisher : Bloomsbury Publishing
Release : 2021-01-14
ISBN : 1350099031
Language : En, Es, Fr & De

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Book Description :

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions

Fashion Forecasting

Fashion Forecasting Book
Author : Rita Perna
Publisher : Fairchild Books
Release : 1987
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Looks at the forces that shape the fashion industry, describes different kinds of clothing stores, and discusses ads, window displays, and promotion

Fashion and Textiles Breakthroughs in Research and Practice

Fashion and Textiles  Breakthroughs in Research and Practice Book
Author : Management Association, Information Resources
Publisher : IGI Global
Release : 2017-08-11
ISBN : 1522534334
Language : En, Es, Fr & De

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Book Description :

Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.

Fashion Buying

Fashion Buying Book
Author : David Shaw,Dimitri Koumbis
Publisher : Bloomsbury Publishing
Release : 2017-01-12
ISBN : 1474252931
Language : En, Es, Fr & De

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Book Description :

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.

AI in Fashion Industry

AI in Fashion Industry Book
Author : Satya Banerjee,Sanjay Mohapatra,M. Bharati
Publisher : Emerald Group Publishing
Release : 2022-02-14
ISBN : 1802626352
Language : En, Es, Fr & De

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Book Description :

AI in Fashion Industry discusses recent developments in fashion forecasting, developing a 'framework of AI-based fashion forecasting' and validates the framework with a qualitative case study of the world's first fashion intelligence company based in Bengaluru, India.

The Fundamentals of Fashion Management

The Fundamentals of Fashion Management Book
Author : Susan Dillon
Publisher : A&C Black
Release : 2011-10-01
ISBN : 2940411581
Language : En, Es, Fr & De

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Book Description :

The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.

Fashion

Fashion Book
Author : Michele M. Granger
Publisher : A&C Black
Release : 2012-03-20
ISBN : 1609012259
Language : En, Es, Fr & De

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Book Description :

Explores all fashion careers, the education and training required for each position, and how it relates to the industry as a whole.

Fashion Forecasting

Fashion Forecasting Book
Author : Evelyn L. Brannon
Publisher : Fairchild Books & Visuals
Release : 2005-01-01
ISBN : 9781563673511
Language : En, Es, Fr & De

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Book Description :

A textbook for fashion professionals interested in improving forecasting abilities. This book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation and presentation. New to this edition: An 8 page four color insert that demonstrates important theories in fashion forecasting. New Career studies and profiles of fashion professionals. Methods explaining how to prepare a forecasting portfolio. Updated illustrations and discussion questions.

Operations Management in the Era of Fast Fashion

Operations Management in the Era of Fast Fashion Book
Author : Hau-Ling Chan,Shuyun Ren,Na Liu
Publisher : Springer Nature
Release : 2022-05-13
ISBN : 9811911770
Language : En, Es, Fr & De

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Book Description :

This book reports the latest business practices, operations models, technologies and circular supply chain structure of the fast fashion companies and provides many important managerial insights on the sustainable operations management in the fast fashion era. Sustainability is a timely topic in both the academia and the business world. In the fast fashion era, there are considerable criticisms about its environmental pollution generated in the manufacturing and post-consumption processes. Over the past decades, many fast fashion companies, such as H&M, Zara, and Uniqlo, have implemented different sustainable programs to mitigate the negative impacts to the environment. Nowadays, the industry is moving one step further by addressing zero landfill through 3Rs principle (i.e., reducing, reusing and recycling), and pursuit of the circular supply chains. This book aims to reveal the exploratory, qualitative empirical and quantitative analytical studies on how to achieve the goal of being environmentally sustainable in the fast fashion era.