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Fascinate Revised And Updated

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Fascinate Revised and Updated

Fascinate  Revised and Updated Book
Author : Sally Hogshead
Publisher : HarperBusiness
Release : 2016-04-26
ISBN : 9780062206480
Language : En, Es, Fr & De

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Book Description :

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

Fascinate Revised and Updated

Fascinate  Revised and Updated Book
Author : Sally Hogshead
Publisher : HarperCollins
Release : 2016-04-26
ISBN : 0062405934
Language : En, Es, Fr & De

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Book Description :

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Fascinate

Fascinate Book
Author : Sally Hogshead
Publisher : Harper Collins
Release : 2010-02-09
ISBN : 0061966169
Language : En, Es, Fr & De

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Book Description :

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Creating an LGBT Inclusive Workplace

Creating an LGBT  Inclusive Workplace Book
Author : Kryss Shane
Publisher : Routledge
Release : 2021-05-11
ISBN : 100038862X
Language : En, Es, Fr & De

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Book Description :

Setting out best practices and professional guidance for creating LGBT+ inclusive workplaces, this approachable and easy to follow book guides current and future leaders of all industries toward appropriate and proven ways to create safer working environments, update company policies, enhance continuing education and training, and better support LGBT+ people in the workplace. Featuring real-life situations and scenarios, a glossary, and further resources, Creating an LGBT+ Inclusive Workplace enables professionals in all aspects of professional roles to integrate foundational concepts into their everyday interactions with staff at all levels as well as within the community to create an overall workplace culture that nurtures a welcoming, inclusive, and affirming environment for all. This book includes postcards from PostSecret as its foreword and more than a dozen exclusive interviews from the world’s top leaders in a variety of industries with world-renowned reputations. Enabling professionals in a variety of business roles to create an overall workplace culture that nurtures a welcoming, inclusive, and affirming environment for all, this book is an essential resource for independent readers, department teams, and entire corporations.

Every Man s Battle Revised and Updated 20th Anniversary Edition

Every Man s Battle  Revised and Updated 20th Anniversary Edition Book
Author : Stephen Arterburn,Fred Stoeker
Publisher : WaterBrook
Release : 2020-02-25
ISBN : 0593192729
Language : En, Es, Fr & De

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Book Description :

The groundbreaking guide to winning the battle with sexual temptation--now revised and updated to help men navigate the realities of technology and other contemporary challenges. From movies and television to print media and the Internet, men are continually bombarded with sensual images and content. It is impossible to avoid temptation, but this book offers a clear and tested strategy for victory. Millions have found Every Man's Battle an invaluable guide to overcoming the struggle and remaining strong in the face of temptation. With extensive updates, including the latest data on the intersection between brain science and sexuality, this bestseller shares the stories of dozens who have escaped the trap of sexual immorality and presents a practical, detailed plan for living with sexual integrity and a godly view of women. A comprehensive workbook makes this an ideal resource for small groups as well as personal use.

Overdeliver

Overdeliver Book
Author : Brian Kurtz
Publisher : Hay House
Release : 2019
ISBN : 1401956750
Language : En, Es, Fr & De

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Book Description :

Whether you're new to marketing or a seasoned pro, serial marketer Brian Kurtz's book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it.

The Outlandish Companion Revised and Updated

The Outlandish Companion  Revised and Updated  Book
Author : Diana Gabaldon
Publisher : Delacorte Press
Release : 2015-03-31
ISBN : 1101887281
Language : En, Es, Fr & De

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Book Description :

Perfect for readers of the bestselling Outlander novels—and don’t miss The Outlandish Companion Volume Two! #1 New York Times bestselling author Diana Gabaldon has captivated millions of readers with her critically acclaimed Outlander novels, the inspiration for the Starz original series. From the moment Claire Randall stepped through a standing stone circle and was thrown back in time to the year 1743—and into a world that threatens life, limb, loyalty, heart, soul, and everything else Claire has—readers have been hungry to know everything about this world and its inhabitants, particularly a Scottish soldier named Jamie Fraser. In this beautifully illustrated compendium of all things Outlandish, Gabaldon covers the first four novels of the main series, including: • full synopses of Outlander, Dragonfly in Amber, Voyager, and Drums of Autumn • a complete listing of the characters (fictional and historical) in the first four novels in the series, as well as family trees and genealogical notes • a comprehensive glossary and pronunciation guide to Gaelic terms and usage • The Gabaldon Theory of Time Travel, explained • frequently asked questions to the author and her (sometimes surprising) answers • an annotated bibliography • essays about medicine and magic in the eighteenth century, researching historical fiction, creating characters, and more • professionally cast horoscopes for Jamie and Claire • the making of the TV series: how we got there from here, and what happened next (including “My Brief Career as a TV Actor”) • behind-the-scenes photos from the Outlander TV series set For anyone who wants to spend more time with the Outlander characters and the world they inhabit, Diana Gabaldon here opens a door through the standing stones and offers a guided tour of what lies within.

Customer Experience Innovation

Customer Experience Innovation Book
Author : Robert Dew
Publisher : Emerald Group Publishing
Release : 2018-08-13
ISBN : 1787547876
Language : En, Es, Fr & De

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Book Description :

This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies.

Lean CX

Lean CX Book
Author : Robert Dew,Bill Russell,Cyrus Allen,George Bej
Publisher : Walter de Gruyter GmbH & Co KG
Release : 2021-04-06
ISBN : 311068392X
Language : En, Es, Fr & De

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Book Description :

In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. The examples include many different vertical industry sectors, including those involving hybrid business models. The cases included share what worked really well and where CX failed. The content goes beyond what actually happened to present an idea of what might be possible with the right design approach and committed resources.

Information Design Workbook Revised and Updated

Information Design Workbook  Revised and Updated Book
Author : Kim Baer
Publisher : Workbook
Release : 2021-11-09
ISBN : 1631598058
Language : En, Es, Fr & De

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Book Description :

Information Design Workbook, Revised and Updated provides an up-to-date guide on creating visually compelling and useful graphics.

The Best Life Diet Revised and Updated

The Best Life Diet Revised and Updated Book
Author : Bob Greene
Publisher : Simon and Schuster
Release : 2008-12-30
ISBN : 1439158045
Language : En, Es, Fr & De

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Book Description :

From the bestselling author of Get With the Program! and Bob Greene's Total Body Makeover comes The Best Life Diet, a lifetime plan for losing weight and keeping it off. Bob Greene helped Oprah achieve her dramatic weight loss, and he can help you too. You'll eat the same delicious food that Oprah enjoys, and, just like Oprah, you'll have Bob to encourage you at every step. Unlike a celebrity, however, you don't need to hire a staff of experts to aid and advise you, because Bob's plan, easily tailored to an array of tastes, lifestyles, and activity levels, acts as your personal trainer and private nutritionist. Just open the book and let Bob help you get started down the path toward your best possible life. What sets Bob apart from all the other experts who claim to have plans that work is that he admits that weight loss is difficult: seventeen years of watching people struggle to lose weight on a seemingly endless string of trendy crash diets, only to backslide and regain the pounds they've shed, have taught him that dropping pounds is not simply a numbers game. By acknowledging that it is not simple laziness but a complicated web of social rituals, cultural expectations, and habits that drives people to gain weight, Greene is able to attack the problem of weight loss realistically and offer not a short-lived, quick-fix formula, but a long-term program that accounts for the challenges and constraints of the real world. Divided into three phases, The Best Life Diet gives you the tools you need to change your life. In each phase, you'll be asked to reexamine the decisions you make on a daily basis and gradually alter your habits to achieve lasting results. The book also includes easy-to-follow meal plans that make it simple to meet your daily energy and nutrient requirements, whether you are on the run and breakfast means a quick smoothie or you have time to shop for fresh produce and make something special. You'll watch the weight disappear as you learn to prepare festive and flavorful dishes like Fire-Roasted Tomato-Shrimp Veracruz, Chicken Sausage Jambalaya, or Flank Steak with Chimichurri Topping and indulge in desserts like Roasted Peaches with Ricotta and Almonds or Apple Rhubarb Walnut Crisp. And for each delicious recipe, there is a detailed nutritional analysis, so you know exactly what you are eating and how it fits into your personal eating plan. Most important, Bob's plan doesn't end once you've lost the weight. Instead, it gives you the tools you need to make living your best life second nature, because for Greene, a diet is not something you go "on" or "off" but a set of guidelines that will help you claim the life you deserve.

A Brief History of France Revised and Updated

A Brief History of France  Revised and Updated Book
Author : Cecil Jenkins
Publisher : Hachette UK
Release : 2017-07-13
ISBN : 1472140273
Language : En, Es, Fr & De

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Book Description :

When we think of France, we tend think of fine food and wine, the elegant boulevards of Paris or the chic beaches of St Tropez. Yet, as the largest country in Europe, France is home to extraordinary diversity. The idea of 'Frenchness' emerged through 2,000 years of history and it is this riveting story, from the Roman conquest of Gaul to the present day, that Cecil Jenkins tells: of the forging of this great nation through its significant people and events and and its fascinating culture. As he unfolds this narrative, Jenkins shows why the French began to see themselves as so different from the rest of Europe, but also why, today, the French face the same problems with regard to identity as so many other European nations.

The Great Book of Philadelphia Sports Lists Completely Revised and Updated Edition

The Great Book of Philadelphia Sports Lists  Completely Revised and Updated Edition  Book
Author : Glen Macnow,Big Daddy Graham
Publisher : Hachette UK
Release : 2019-10-29
ISBN : 076249607X
Language : En, Es, Fr & De

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Book Description :

When it comes to sports talk, no city has more to say than Philadelphia. With their 2007 The Great Book of Philadelphia Sports Lists, WIP sports radio hosts Glen Macnow and Big Daddy Graham compiled dozens of sports lists to stir up dialog and debate within the buzzing Philadelphia sports community (and beyond). A lot has happened in Philly sports since 2007 -- the Phillies' 2008 World Series win; the Eagles' record-breaking 2017 season, now-famous Philly Special play, and Super Bowl LII victory over the Patriots; the Sixers' "Trust the Process" campaign; and, of course, Gritty -- so now Glen and Big Daddy are back with dozens of new lists to keep the conversation fresh, ranking things like: The most overrated and underrated players in Philly sports history The top 10 Philadelphia sports quotes The 10 worst Eagles draft picks ever The greatest duos in Philly sports history The 10 best sports movies set in Philadelphia The worst bosses in Philly sports history and much more!

Confessions Revised and Updated

Confessions  Revised and Updated Book
Author : Matthew Fox
Publisher : North Atlantic Books
Release : 2015-11-10
ISBN : 1583949364
Language : En, Es, Fr & De

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Book Description :

Matthew Fox's stirring autobiography, Confessions, reveals his personal, intellectual, and spiritual journey from altar boy, to Dominican priest, to his eventual break with the Vatican. Five new chapters in this revised and updated edition bring added perspective in light of the author's continued journey, and his reflections on the current changes taking place in the Catholic church. Instead of living out his vows as a Dominican brother Matthew Fox was expelled from the Order after 34 years by Cardinal Ratzinger, who later became Pope Benedict XVI. Fox took this as a warning from the Church that henceforth thinkers should not think, but get in line. It is from this anti-intellectual, inquisition-style mentality that the cover-up of priestly pedophilia also grew as the Vatican appointed several generations of bishops and cardinals whose only criterion for selection was that they be uncritical yes-men. Confessions tells the inside story of what it was like "standing in front of the train" when the Vatican was on the attack. It also reflects on the meaning of the encouragingly healthy papacy of Pope Francis, but holds little hope for the institutional church. Rather, this book points to the main interest and accomplishments of the author's work to bring spirituality and prophetic warriorhood alive again in society and religion. Fox draws inspiration from great mystics of the past, such as Hildegard of Bingen (a champion of the Divine Feminine) and Meister Eckhart (a profoundly mystical and ecumenical champion of those without a voice), and the return of the archetype of the Cosmic Christ alongside the teachings of the historical Jesus and the bringing forth of the wisdom traditions from all the world's spiritual traditions to stand up for eco-justice, gender justice, economic justice and social justice. From the Trade Paperback edition.

Essential Oils Fully Revised and Updated 3rd Edition

Essential Oils  Fully Revised and Updated 3rd Edition  Book
Author : Jennifer Peace Rhind
Publisher : Singing Dragon
Release : 2019-10-21
ISBN : 0857013432
Language : En, Es, Fr & De

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Book Description :

Revised and significantly expanded, the latest edition of this handbook provides full information on the use of essential oils in the field of contemporary aromatherapy and aromatic therapy, based on the most up-to-date research evidence behind their therapeutic applications. The third edition features a fully updated and expanded contents including detailed Aromatic Profiles of over 250 essential oils, absolutes and resinoids, a new chapter on the latest research in pharmacognosy to foster an understanding of how essential oils work, and a new chapter on formulating essential oils, based on theory and evidence and containing practical suggestions. The author provides a detailed account of how essential oils are created, how and where aromatherapy is used, and the underlying pharmacology and chemistry. This will be an indispensable text for all students and practitioners of aromatherapy and related disciplines, as well as anyone interested in the use of essential oils for health and well-being.

The Great Thoughts Revised and Updated

The Great Thoughts  Revised and Updated Book
Author : George Seldes
Publisher : Ballantine Books
Release : 2011-08-17
ISBN : 0307775607
Language : En, Es, Fr & De

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Book Description :

Upon its publication, George Seldes's The Great Thoughts instantly took its place as a classic--a treasure house of the seminal ideas that have shaped the intellectual history of the world down through the ages. Seldes, a pivotal figure in the history of American journalism and a tireless researcher, spent the better part of his extraordinary lifetime compiling the thoughts that rule the world, casting his net widely and wisely through the essential works of philosophy, poetry, psychology, economics, politics, memoirs, and letters from the ancient Greeks to the modern Americans. Now Seldes's splendid and important work has been revised and updated to include the great thoughts that have changed our world in the decade since the book's first appearance. Quotations from leaders as varied as Nelson Mandela, Lech Walesa, Yitzak Rabin, Newt Gingrich, and Jesse Jackson reflect the radical shifts in the world political scene. Toni Morrison and Cornel West speak out on the enduring vitality of African-American culture. Alvin Toffler and Arthur C. Clarke give us a glimpse into the future. Gloria Steinem and Monique Wittig define the motives and the goals of late twentieth-century feminism. Rachel Carson, Aldo Leopold, and Wallace Stegner ponder the meaning of wilderness in an increasingly populated and industrialized world. These and scores of other thinkers in all major disciplines have added their voices to this new edition of The Great Thoughts. USA Today praised the first edition of The Great Thoughts as "a browser's delight." The work of a lifetime, brought up-to-date to reflect the global upheaval of the past decade, The Great Thoughts stands alone as an enduring achievement and an invaluable resource.

A Documentary History of the United States Revised and Updated

A Documentary History of the United States  Revised and Updated  Book
Author : Richard D. Heffner,Alexander B. Heffner
Publisher : Penguin
Release : 2013-10-01
ISBN : 0698136918
Language : En, Es, Fr & De

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Book Description :

Here, in a single volume, are the documents, speeches, and letters that have forged American history, now updated with new content such as Trump's inaugural address. Accompanied by interpretations of their significance by noted historian Richard D. Heffner and journalist Alexander Heffner, this book includes important documents such as: * The complete text of the Declaration of Independence * The complete Constitution of the United States * The Monroe Doctrine * The Emancipation Proclamation * Woodrow Wilson's War Message to Congress * Franklin D. Roosevelt's "Four Freedoms" Speech * John F. Kennedy's Inaugural Address * Martin Luther King, Jr.'s "I Have a Dream" Speech * Ronald Reagan's Inaugural Addresses * Documents relating to September 11, 2001 and the Iraq War This edition has been expanded and updated to include a chapter on the Presidency of Donald Trump.

Captivating Revised and Updated

Captivating Revised and Updated Book
Author : John Eldredge,Stasi Eldredge
Publisher : Thomas Nelson
Release : 2011-04-17
ISBN : 1400203678
Language : En, Es, Fr & De

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Book Description :

What Wild at Heart does for men, Captivating does for women: Setting their hearts free. This groundbreaking book helps readers by: Providing a look into the glorious design of women. Describing how the feminine heart can be restored. Casting a vision for the power, freedom, and beauty of a woman released to be all she was meant to be. Healing the trauma of the past. The message of Captivating is this: Your heart matters more than anything else in all creation. The desires you had as a little girl and the longings you still feel as a woman are telling you of the life God created you to live. He offers to come now as the Hero of your story, to rescue your heart and release you to live as a fully alive and feminine woman. A woman who is truly captivating.

Generation Me Revised and Updated

Generation Me   Revised and Updated Book
Author : Jean M. Twenge
Publisher : Simon and Schuster
Release : 2014-09-30
ISBN : 1476755566
Language : En, Es, Fr & De

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Book Description :

Draws on more than a decade of research to identify the challenges being faced by today's young adults, offering insight into how unprecedented levels of competitiveness, economic imbalances, and changes in sexual dynamics are resulting in higher incidences of life dissatisfaction and psychological turmoil. 40,000 first printing.

Asian Brand Strategy Revised and Updated

Asian Brand Strategy  Revised and Updated  Book
Author : M. Roll
Publisher : Springer
Release : 2016-02-11
ISBN : 113735917X
Language : En, Es, Fr & De

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Book Description :

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.