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Ethical And Social Marketing In Asia

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Ethical and Social Marketing in Asia

Ethical and Social Marketing in Asia Book
Author : Bang Nguyen,Chris Rowley
Publisher : Chandos Publishing
Release : 2015-02-16
ISBN : 0081001045
Language : En, Es, Fr & De

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Book Description :

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

The SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics Book
Author : Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor
Publisher : SAGE
Release : 2020-10-05
ISBN : 1529738571
Language : En, Es, Fr & De

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Book Description :

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Asian PR

Asian PR Book
Author : Vincent Lowe
Publisher : Unknown
Release : 1986
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Asian PR book written by Vincent Lowe, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Marketing

Marketing Book
Author : Eric N. Berkowitz
Publisher : Irwin Professional Publishing
Release : 1992
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Marketing book written by Eric N. Berkowitz, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Green Asia

Green Asia Book
Author : Tania Lewis
Publisher : Taylor & Francis
Release : 2016-09-13
ISBN : 1317524748
Language : En, Es, Fr & De

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Book Description :

Economic development in Asia is associated with expanding urbanism, overconsumption, and a steep growth in living standards. At the same time, rapid urbanisation, changing class consciousness, and a new rural–urban divide in the region have led to fundamental shifts in the way ecological concerns are articulated politically and culturally. Moreover, these changes are often viewed through a Western moralistic lens, which at the same time applauds Asia’s economic growth as the welcome reviver of a floundering world economy and simultaneously condemns this growth as encouraging hyperconsumerism and a rupture with more natural ways of living. This book presents an analysis of a range of practices and activities from across Asia that demonstrate that people in Asia are alert to ecological concerns, that they are taking action to implement new styles of green living, and that Asia offers interesting alternatives to narrow Anglo-American models of sustainable living. Subjects explored include eco-tourism in the Philippines, green co-operatives in Korea, the importance of "tradition" within Asian discourses of sustainability, and much more.

Media Asia

Media Asia Book
Author : Anonim
Publisher : Unknown
Release : 2001
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Media Asia book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Ethics in Social Marketing

Ethics in Social Marketing Book
Author : Alan R. Andreasen
Publisher : Unknown
Release : 2001
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Introduces major ethical problems that social marketers face in the field, offers a sense of the complexity of the ethical dilemmas that social marketers face, and provides frameworks within which individuals and organizations can make ethical decisions. Discusses problems that can occur when social marketers form alliances with private sector corporations, the use of social marketing solutions to social behavior challenges, and assessing the consequences of marketing programs and program elements. Material grew out of a seminar series on social marketing ethics conducted at Georgetown University's McDonough School of Business in the spring of 1999. c. Book News Inc.

Proceedings of Taiwanese Enterprises in Southeast Asia

Proceedings of Taiwanese Enterprises in Southeast Asia Book
Author : Anonim
Publisher : Unknown
Release : 2000
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Proceedings of Taiwanese Enterprises in Southeast Asia book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Advertising in Asia

Advertising in Asia Book
Author : Katherine Toland Frith
Publisher : Iowa State Press
Release : 1996
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in some of the more developed countries and colonies in this region. Written by practitioners and scholars from throughout the region, Advertising in Asia examines current issues such as political structure, national development policies, social and cultural underpinnings, press policies and advertising regulations. Advertising in Asia is recommended for marketers, educators, journalists, students and government officials interested in the dynamics of economic growth and marketing communications in this region.

Social sciences index

Social sciences index Book
Author : Anonim
Publisher : Unknown
Release : 1994
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Social sciences index book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The Routledge Companion to Business Ethics

The Routledge Companion to Business Ethics Book
Author : Eugene Heath,Byron Kaldis,Alexei M. Marcoux
Publisher : Routledge Companions in Business, Management and Accounting
Release : 2018
ISBN : 9781138789562
Language : En, Es, Fr & De

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Book Description :

The essays included in the text explore the many facets of business ethics. In this overview of business ethics, we see its relationship to the social sciences, management practices, etc.

Directory of Published Proceedings

Directory of Published Proceedings Book
Author : Anonim
Publisher : Unknown
Release : 1999
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Directory of Published Proceedings book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Marketing Insights for the Asia Pacific

Marketing Insights for the Asia Pacific Book
Author : Siew Meng Leong,Swee Hoon Ang,Chin Tiong Tan
Publisher : Butterworth-Heinemann
Release : 1996
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Published in conjunction with Asia Pacific Marketing Federation Marketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including: · a collection of 25 articles from various magazines and journals · a selection of readings relating to topics of vital interest to marketers in asia · references to a broad range of marketing situations -- consumer, industrial, and service markets A useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text. only student marketing book specifically covering the Asia Pacific region published in conjunction with Asia Pacific Marketing Federation

Marketing

Marketing Book
Author : Gary M. Armstrong,Philip Kotler
Publisher : Prentice Hall
Release : 2009
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.

Business Periodicals Index

Business Periodicals Index Book
Author : Anonim
Publisher : Unknown
Release : 2008
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Business Periodicals Index book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Advertising and Societies

Advertising and Societies Book
Author : Katherine Toland Frith,Barbara Mueller
Publisher : Peter Lang
Release : 2010
ISBN : 9781433103858
Language : En, Es, Fr & De

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Book Description :

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

APMR

APMR Book
Author : Anonim
Publisher : Unknown
Release : 2021-05-11
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download APMR book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Aanwinsten van de Centrale Bibliotheek Queteletfonds

Aanwinsten van de Centrale Bibliotheek  Queteletfonds  Book
Author : Bibliothèque centrale (Fonds Quetelet)
Publisher : Unknown
Release : 2002
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Aanwinsten van de Centrale Bibliotheek Queteletfonds book written by Bibliothèque centrale (Fonds Quetelet), available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.