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Ethical And Social Marketing In Asia

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Ethical and Social Marketing in Asia

Ethical and Social Marketing in Asia Book
Author : Bang Nguyen,Chris Rowley
Publisher : Chandos Publishing
Release : 2015-02-16
ISBN : 0081001045
Language : En, Es, Fr & De

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Book Description :

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

Stakeholder Involvement in Social Marketing

Stakeholder Involvement in Social Marketing Book
Author : Kathy Knox,Krzysztof Kubacki,Sharyn Rundle-Thiele
Publisher : Routledge
Release : 2020-11-26
ISBN : 0429508840
Language : En, Es, Fr & De

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Book Description :

This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions with an aim of ensuring sustainable behavioural change. This book features a diverse series of case studies from different countries (including but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding). Leading international social marketing and social science scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy.

Asia Branding

Asia Branding Book
Author : Anonim
Publisher : Unknown
Release : 2017-09-16
ISBN : 1137489960
Language : En, Es, Fr & De

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Book Description :

Download Asia Branding book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Strategic Brand Management in Higher Education

Strategic Brand Management in Higher Education Book
Author : Bang Nguyen,T.C Melewar,Jane Hemsley-Brown
Publisher : Routledge
Release : 2019-02-13
ISBN : 0429639430
Language : En, Es, Fr & De

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Book Description :

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a composite overview of strategy, planning, and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions. Expert contributors from research and practice provide relevant and varying perspectives allowing readers to access information on international trends, theory, and practices about branding in higher education. Readers are exposed to the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid understanding of the emerging research area of branding concepts in higher education. Advanced students, and researchers will find this book a unique resource and it will also be of interest to brand practitioners in both education and public sector markets.

The Dark Side of CRM

The Dark Side of CRM Book
Author : Bang Nguyen,Lyndon Simkin,Ana Isabel Canhoto
Publisher : Routledge
Release : 2015-09-04
ISBN : 1317622006
Language : En, Es, Fr & De

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Book Description :

Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.

Ethical Approaches to Marketing

Ethical Approaches to Marketing Book
Author : Carolyn Strong
Publisher : Walter de Gruyter GmbH & Co KG
Release : 2021-08-23
ISBN : 311065573X
Language : En, Es, Fr & De

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Book Description :

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)

Internet Retailing and Future Perspectives

Internet Retailing and Future Perspectives Book
Author : Eleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlach
Publisher : Taylor & Francis
Release : 2016-12-08
ISBN : 1317378776
Language : En, Es, Fr & De

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Book Description :

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

Strategic Marketing Management in Asia

Strategic Marketing Management in Asia Book
Author : Syed Saad Andaleeb,Khalid Hasan
Publisher : Emerald Group Publishing
Release : 2016-12-22
ISBN : 1786357453
Language : En, Es, Fr & De

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Book Description :

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Ethics in Social Marketing

Ethics in Social Marketing Book
Author : Alan R. Andreasen
Publisher : Georgetown University Press
Release : 2001-02-05
ISBN : 9781589013162
Language : En, Es, Fr & De

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Book Description :

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

Social Marketing and Advertising in the Age of Social Media

Social Marketing and Advertising in the Age of Social Media Book
Author : Lukas Parker,Linda Brennan
Publisher : Edward Elgar Publishing
Release : 2020-11-27
ISBN : 1786434679
Language : En, Es, Fr & De

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Book Description :

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation Differing Outlook of Contemporary Advertising

Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation  Differing Outlook of Contemporary Advertising Book
Author : Naim Cetinturk
Publisher : Peter Lang
Release : 2019-01-01
ISBN : 3631803710
Language : En, Es, Fr & De

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Book Description :

Advertising is a broad concept and has an ever-shifting nature. The practice fields of advertising vary largely and today's consumers make it necessary for the corporations to take the essential precautions. Against the current conjunctures in technology, economy and politics, advertising is one of the key concepts that the corporations focus on.

Social Computing and Social Media

Social Computing and Social Media Book
Author : Gabriele Meiselwitz
Publisher : Springer
Release : 2016-07-04
ISBN : 3319399101
Language : En, Es, Fr & De

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Book Description :

This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 43 contributions included in the SCSM 2016 proceedings were organized in the following topical sections: designing and developing social media; users behaviour in social media; social media, policy, politics and engagement; social network analysis; social media in learning and collaboration; and enterprise social media.

Teacher Education for Ethical Professional Practice in the 21st Century

Teacher Education for Ethical Professional Practice in the 21st Century Book
Author : Dreon, Oliver,Polly, Drew
Publisher : IGI Global
Release : 2016-10-06
ISBN : 1522516697
Language : En, Es, Fr & De

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Book Description :

The rise of online tools is altering the dynamic of modern classrooms as methods of educating students are technologically expanding. Due to this advancement, institutions and educators of all levels are reconsidering their curriculum in order to integrate new technical demands. Teacher Education for Ethical Professional Practice in the 21st Century is an authoritative reference work for the latest scholarly research on the emerging use of technology in the educational system. Featuring coverage on proper methods, arising challenges, and educator preparation, this publication is an essential reference source for academicians, professionals and researchers seeking current research on the impact of the digital age on education.

Managerial Strategies and Practice in the Asian Business Sector

Managerial Strategies and Practice in the Asian Business Sector Book
Author : Aung, U Zeyar Myo
Publisher : IGI Global
Release : 2015-12-22
ISBN : 1466697598
Language : En, Es, Fr & De

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Book Description :

Due in part to globalism and economic development, the Asian business sector has been rapidly expanding. Thanks to the increasing industrialization and economic growth of China and India in particular, tourism as well as business opportunities in the Asian sector are booming. Managerial Strategies and Practice in the Asian Business Sector is a comprehensive reference source for theories and practices related to business integration in Asian countries. The research presented within this timely resource closely examines a number of essential topics such as ethics, competition, and entrepreneurship in an era of globalization and economic expansion. Illustrating innovative insights concerning the development of business strategies in this growing region, this book is an invaluable reference for business executives, students of business, academics, policy makers, or any professional concerned with globalism and the intricacies of Asian business and information technology integration in the Asian business sector.

Green Asia

Green Asia Book
Author : Tania Lewis
Publisher : Routledge
Release : 2016-09-13
ISBN : 131752473X
Language : En, Es, Fr & De

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Book Description :

Economic development in Asia is associated with expanding urbanism, overconsumption, and a steep growth in living standards. At the same time, rapid urbanisation, changing class consciousness, and a new rural–urban divide in the region have led to fundamental shifts in the way ecological concerns are articulated politically and culturally. Moreover, these changes are often viewed through a Western moralistic lens, which at the same time applauds Asia’s economic growth as the welcome reviver of a floundering world economy and simultaneously condemns this growth as encouraging hyperconsumerism and a rupture with more natural ways of living. This book presents an analysis of a range of practices and activities from across Asia that demonstrate that people in Asia are alert to ecological concerns, that they are taking action to implement new styles of green living, and that Asia offers interesting alternatives to narrow Anglo-American models of sustainable living. Subjects explored include eco-tourism in the Philippines, green co-operatives in Korea, the importance of "tradition" within Asian discourses of sustainability, and much more.

Corporate Social Responsibility and the Three Sectors in Asia

Corporate Social Responsibility and the Three Sectors in Asia Book
Author : Samiul Hasan
Publisher : Springer
Release : 2017-03-31
ISBN : 1493969153
Language : En, Es, Fr & De

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Book Description :

This volume investigates how much governmental control is needed to reign in corporate and business greed and to make business "socially responsible" in Asia. It also questions whether business entities need to be reigned in by the government itself, or if other social, religious, or economic dynamics shape business entities in Asia. Moreover, it looks at how the Asian third sector influences BSR/CSR activities.

Corporate Social Responsibility in Asia

Corporate Social Responsibility in Asia Book
Author : Kyoko Fukukawa
Publisher : Routledge
Release : 2009-10-29
ISBN : 1135192669
Language : En, Es, Fr & De

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Book Description :

This book examines the theory and practice of Corporate Social Responsibility (CSR) in countries across Asia, including China, Japan, Malaysia, Thailand and Bangladesh, providing much needed Asian perspectives on this important issue. Arguing that Western CSR has enjoyed limited effectiveness, it asks whether Asia can avoid the West’s mistakes.

International Marketing An Asia Pacific Perspective

International Marketing  An Asia Pacific Perspective Book
Author : Richard Fletcher,Heather Crawford
Publisher : Pearson Higher Education AU
Release : 2013-08-28
ISBN : 1442561254
Language : En, Es, Fr & De

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Book Description :

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

Marketing Research Asia Pacific Edition

Marketing Research  Asia Pacific Edition Book
Author : Steve D'Alessandro,Ben Lowe,Hume Winzar,William Zikmund,Barry J. Babin
Publisher : Cengage AU
Release : 2017-01-01
ISBN : 017036982X
Language : En, Es, Fr & De

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Book Description :

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

Managerial Attitudes Toward a Stakeholder Prominence within a Southeast Asia Context

Managerial Attitudes Toward a Stakeholder Prominence within a Southeast Asia Context Book
Author : Lorne Cummings,Christopher Patel
Publisher : Emerald Group Publishing
Release : 2009-04-16
ISBN : 1848552548
Language : En, Es, Fr & De

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Book Description :

Examines the attitudes of managers and managerial students in Australia, China and Indonesia toward the perceived 'prominence' and 'salience' of selected organisational stakeholders, and their subsequent 'class'.