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Digital Information Strategies

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Digital Information Strategies

Digital Information Strategies Book
Author : David Baker,Wendy Evans
Publisher : Chandos Publishing
Release : 2015-12-10
ISBN : 008100267X
Language : En, Es, Fr & De

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Book Description :

Digital Information Strategies: From Applications and Content to Libraries and People provides a summary and summation of key themes, advances, and trends in all aspects of digital information at the present time. This helpful resource explores the impact of developing technologies on the information world. Written from an international perspective, the book emphasizes key current topics and future developments. The publication is based on a dynamic set of contents that respond to, and anticipate, what is happening—and what may well happen—in the field of digital information. Presents a comprehensive overview of the major aspects of contemporary digital information provision Serves as a useful reference work for the subject area Features input written from an international perspective Explores the impact of developing technologies on the information world, emphasizing key, current topics and future developments

Digital Strategies in a Global Market

Digital Strategies in a Global Market Book
Author : Natalia Konina
Publisher : Springer Nature
Release : 2021-01-02
ISBN : 3030582671
Language : En, Es, Fr & De

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Book Description :

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

Future Directions in Digital Information

Future Directions in Digital Information Book
Author : David Baker,Lucy Ellis
Publisher : Chandos Publishing
Release : 2020-10-24
ISBN : 0128221771
Language : En, Es, Fr & De

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Book Description :

The last decade has seen significant global changes that have impacted the library, information, and learning services and sciences. There is now a mood to find pragmatic information solutions to pressing global challenges. Future Directions in Digital Information presents the latest ideas and approaches to digital information from across the globe, portraying a sense of transition from old to new. This title is a comprehensive, international take on key themes, advances, and trends in digital information, including the impact of developing technologies. The latest volume in the ‘Chandos Digital Information Review Series’, this book will help practitioners and thinkers looking to keep pace with, and excel among, the digital choices and pathways on offer, to develop new systems and models, and gain information on trends in the educational and industry contexts that make up the information sphere. A group of international contributors has been assembled to give their view on how information professionals and scientists are creating the future along five distinct themes: Strategy and Design; Who are the Users?; Where Formal meets Informal; Applications and Delivery; and finally, New Paradigms. The multinational perspectives contained in this volume acquaint readers with problems, approaches, and achievements in digital information from around the world, with equity of information access emerging as a key challenge. Presents a global perspective on how information science and services are changing and how they can best adapt Gives insight into how managers can make the best decisions about the future provision of their information services Engages key practical issues faced by information professionals such as how best to collect and deploy user data in libraries Presents digital literacy as a global theme, stressing the need to foster literacy in a broad range of contexts Interrogates how ready information professionals are for emergent technological and social change across the globe

Digital Transformation Strategies

Digital Transformation Strategies Book
Author : Srinivas R Pingali,Shankar Prakash,Jyothi R Korem
Publisher : Sage Publications Pvt. Limited
Release : 2021-12-15
ISBN : 9789391370336
Language : En, Es, Fr & De

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Book Description :

This textbook offers a unique combination of theory, practical applications and case studies on digital transformation strategies. Digital transformation is the process of changing conventional business models enabled by digital technologies. This involves strategically deploying digital technologies to create differential value of an organization. Digital transformation encompasses strategy changes, business model innovation, product and process innovation, and organizational innovation, all wrapped in a layer of newer technologies. This textbook helps define transformation and digitalization and contrasts them with digitization and automation. The book also presents a comprehensive digital strategy framework and describes each of its elements through several examples and exhibits. It provides useful insights into industry-specific cases, suggests detailed templates for digital implementation, and describes the risks in execution of digitalization and potential mitigation strategies. Key Features: - Covers all the key aspects of digital transformation required to build a career in consulting and implementation of digital strategy in business - Cases and examples from multiple industrial sectors to aid understanding of real-life practices and implementation of digital transformation - Structured in a reader-friendly manner to engage students, instructors, and junior and mid-level executives - Assumes no prior understanding of strategy, product development or process innovation

Managing Digital Transformation

Managing Digital Transformation Book
Author : Andreas Hinterhuber,Tiziano Vescovi,Francesca Checchinato
Publisher : Routledge
Release : 2021-05-27
ISBN : 1000387844
Language : En, Es, Fr & De

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Book Description :

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

Digital Business Strategies in Blockchain Ecosystems

Digital Business Strategies in Blockchain Ecosystems Book
Author : Umit Hacioglu
Publisher : Springer Nature
Release : 2019-11-09
ISBN : 303029739X
Language : En, Es, Fr & De

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Book Description :

This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.

Advanced Digital Marketing Strategies in a Data Driven Era

Advanced Digital Marketing Strategies in a Data Driven Era Book
Author : Saura, Jose Ramon
Publisher : IGI Global
Release : 2021-06-25
ISBN : 1799880052
Language : En, Es, Fr & De

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Book Description :

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Unleashing the Power of Digital Signage

Unleashing the Power of Digital Signage Book
Author : Keith Kelsen
Publisher : CRC Press
Release : 2012-11-12
ISBN : 1136023860
Language : En, Es, Fr & De

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Book Description :

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

Libraries Digital Information and COVID

Libraries  Digital Information  and COVID Book
Author : David Baker,Lucy Ellis
Publisher : Chandos Publishing
Release : 2021-07-02
ISBN : 0323905986
Language : En, Es, Fr & De

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Book Description :

COVID-19 is profoundly affecting the ways in which we live, learn, plan, and develop. What does COVID-19 mean for the future of digital information use and delivery, and for more traditional forms of library provision? Libraries, Digital Information, and COVID gives immediate and long-term solutions for librarians responding to the challenge of COVID-19. The book helps library leaders prepare for a post-COVID-19 world, giving guidance on developing sustainable solutions. The need for sustainable digital access has now become acute, and while offering a physical space will remain important, current events are likely to trigger a shift toward off-site working and study, making online access to information more crucial. Libraries have already been providing access to digital information as a premium service. New forms and use of materials all serve to eliminate the need for direct contact in a physical space. Such spaces will come to be predicated on evolving systems of digital information, as critical needs are met by remote delivery of goods and services. Intensified financial pressure will also shape the future, with a reassessment of information and its commercial value. In response, there will be a massification of provision through increased cooperation and collaboration. These significant transitions are driving professionals to rethink and question their identities, values, and purpose. This book responds to these issues by examining the practicalities of running a library during and after the pandemic, answering questions such as: What do we know so far? How are institutions coping? Where are providers placing themselves on the digital/print and the remote/face-to-face continuums? This edited volume gives analysis and examples from around the globe on how libraries are managing to deliver access and services during COVID-19. This practical and thoughtful book provides a framework within which library directors and their staff can plan sustainable services and collections for an uncertain future. Focuses on the immediate practicalities of service provision under COVID-19 Considers longer-term strategic responses to emerging challenges Identifies key concerns and problems for librarians and library leaders Analyzes approaches to COVID-19 planning Presents and examines exemplars of best practice from around the world Offers practical models and a useful framework for the future

Digital Transformation and Internationalization Strategies in Organizations

Digital Transformation and Internationalization Strategies in Organizations Book
Author : Yildiz, Orkun
Publisher : IGI Global
Release : 2021-10-15
ISBN : 1799881717
Language : En, Es, Fr & De

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Book Description :

Competitive strategies and higher education-industry collaboration policies are playing an important role in fostering the reputation and international rankings of higher education institutions. The positive impact of these policies may best be observed in economic and social outputs of many countries such as the USA, Singapore, South Korea, EU countries, and Turkey. However, the number of academic publications that specifically concentrate on the impact of these policies on higher education institutions and authorities remains relatively limited. Digital Transformation and Internationalization Strategies in Organizations covers a wide range of issues and topics, including employment systems, quality management systems, international ranking systems in higher education, education and language policies in higher education, and business models employed in techno-parks. This book helps higher education institutions manage their manpower and become cognizant of the factors that may exert a drastic impact on their success. It is ideal for managers, executives, IT consultants, researchers, practitioners, academics, professors, and undergraduate and postgraduate students.

Researching Serendipity in Digital Information Environments

Researching Serendipity in Digital Information Environments Book
Author : Lori McCay-Peet,Elaine G. Toms
Publisher : Springer Nature
Release : 2022-05-31
ISBN : 3031023129
Language : En, Es, Fr & De

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Book Description :

Chance, luck, and good fortune are the usual go-to descriptors of serendipity, a phenomenon aptly often coupled with famous anecdotes of accidental discoveries in engineering and science in modern history such as penicillin, Teflon, and Post-it notes. Serendipity, however, is evident in many fields of research, in organizations, in everyday life—and there is more to it than luck implies. While the phenomenon is strongly associated with in person interactions with people, places, and things, most attention of late has focused on its preservation and facilitation within digital information environments. Serendipity's association with unexpected, positive user experiences and outcomes has spurred an interest in understanding both how current digital information environments support serendipity and how novel approaches may be developed to facilitate it. Research has sought to understand serendipity, how it is manifested in people's personality traits and behaviors, how it may be facilitated in digital information environments such as mobile applications, and its impacts on an individual, an organizational, and a wider level. Because serendipity is expressed and understood in different ways in different contexts, multiple methods have been used to study the phenomenon and evaluate digital information environments that may support it. This volume brings together different disciplinary perspectives and examines the motivations for studying serendipity, the various ways in which serendipity has been approached in the research, methodological approaches to build theory, and how it may be facilitated. Finally, a roadmap for serendipity research is drawn by integrating key points from this volume to produce a framework for the examination of serendipity in digital information environments.

Handbook of Research on Management and Strategies for Digital Enterprise Transformation

Handbook of Research on Management and Strategies for Digital Enterprise Transformation Book
Author : Sandhu, Kamaljeet
Publisher : IGI Global
Release : 2021-04-02
ISBN : 1799850161
Language : En, Es, Fr & De

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Book Description :

From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.

Digital Library Preservation Strategies

Digital Library Preservation Strategies Book
Author : Nicholas Lawson
Publisher : Scientific e-Resources
Release : 2018-01-29
ISBN : 183947307X
Language : En, Es, Fr & De

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Book Description :

Special libraries are facing increasing challenges today. The bigfgest challenge before them is how to demonstrate that they are the best source of specialized information despite reliance on the web for information. Special libraries therefore need to change in terms of their collections, roles, services and evolve strategies for managing the change. Preservation refers to the set of activities that aims to prolong the life of a record and relevant metadata, or enhance its value, or improve access to it through noninterventive means. This includes actions taken to influence records creators prior to selection and acquisition. The purpose of preservation is to ensure protection of information of enduring value for access by present and future generations. Libraries and archives have served as the central institutional focus for preservation, and both types of institutions include preservation as one of their core functions. In recent decades, many major libraries and archives have established formal preservation programs for traditional materials which include regular allocation of resources for preservation, preventive measures to arrest deterioration of materials, remedial measures to restore the usability of selected materials, and the incorporation of preservation needs and requirements into overall program planning. This book attempts to provide all basic aspects of digital library in an authentic but simple style. It describes the revolutionary changes brought out by digital libraries in the entire concept of library organisation, managements and operations. It also discusses the challenges emerging due to the adoption of newer technologies.

Digital Business

Digital Business Book
Author : Eloise Coupey
Publisher : Routledge
Release : 2016-09-16
ISBN : 1315506394
Language : En, Es, Fr & De

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Book Description :

As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written. How do you succeed in the digital business environment? How do you make the transition from offline to online? What aspects of your business will be affected, and how should you manage them? Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.

Handbook of Research on Inventive Digital Tools for Collection Management and Development in Modern Libraries

Handbook of Research on Inventive Digital Tools for Collection Management and Development in Modern Libraries Book
Author : Thanuskodi, S.
Publisher : IGI Global
Release : 2015-07-17
ISBN : 1466681799
Language : En, Es, Fr & De

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Book Description :

The quality of library collections depends heavily on the initial assessment requirements. An accurate assessment assists with meeting the goals and missions of the library, but the introduction of digital media and resources is accompanied with new challenges in measuring the effective use of the library’s collection. The Handbook of Research on Inventive Digital Tools for Collection Management and Development in Modern Libraries details how libraries strive to bridge traditional collections with their new digital counterparts. Providing real-world examples and analysis of the modern library, this publication is a timely reference source for professionals and researchers in the fields of library and information science, as well as executives interested in information and organizational development.

Marketing Strategy In The Digital Age Applying Kotler s Strategies To Digital Marketing

Marketing Strategy In The Digital Age  Applying Kotler s Strategies To Digital Marketing Book
Author : Tiger Cao,Sam Wang,Colllen Qiao,Milton Kotler
Publisher : World Scientific
Release : 2020-08-26
ISBN : 9811216991
Language : En, Es, Fr & De

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Book Description :

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Digital Strategies in the Pharmaceutical Industry

Digital Strategies in the Pharmaceutical Industry Book
Author : L. Lerer,M. Piper
Publisher : Springer
Release : 2003-01-24
ISBN : 023059879X
Language : En, Es, Fr & De

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Book Description :

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

Understanding Digital Marketing

Understanding Digital Marketing Book
Author : Damian Ryan,Calvin Jones
Publisher : Kogan Page Publishers
Release : 2012-03-03
ISBN : 0749464283
Language : En, Es, Fr & De

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Book Description :

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Handbook of Research on Records and Information Management Strategies for Enhanced Knowledge Coordination

Handbook of Research on Records and Information Management Strategies for Enhanced Knowledge Coordination Book
Author : Chisita, Collence Takaingenhamo,Enakrire, Rexwhite Tega,Durodolu, Oluwole Olumide,Tsabedze, Vusi Wonderboy,Ngoaketsi, Joseph M.
Publisher : IGI Global
Release : 2021-01-15
ISBN : 1799866203
Language : En, Es, Fr & De

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Book Description :

The convergence of technologies and emergence of interdisciplinary and transdisciplinary modus of knowledge production justify the need for research that explores the disinterestedness or interconnectivity of the information science disciplines. The quantum leap in knowledge production, increasing demand for information and knowledge, changing information needs, information governance, and proliferation of digital technologies in the era of ubiquitous digital technologies justify research that employs a holistic approach in x-raying the challenges of managing information in an increasingly knowledge- and technology-driven dispensation. The changing nature of knowledge production for sustainable development, along with trends and theory for enhanced knowledge coordination, deserve focus in current times. The Handbook of Research on Records and Information Management Strategies for Enhanced Knowledge Coordination draws input from experts involved in records management, information science, library science, memory, and digital technology, creating a vanguard compendium of novel trends and praxis. While highlighting a vast array of topics under the scope of library science, information science, knowledge transfer, records management, and more, this book is ideally designed for knowledge and information managers, library and information science schools, policymakers, practitioners, stakeholders, administrators, researchers, academicians, and students interested in records and information management.

Creating a Successful Digital Presence

Creating a Successful Digital Presence Book
Author : Gordon Fletcher,Noel Adolphus
Publisher : Routledge
Release : 2021-07-30
ISBN : 1000416550
Language : En, Es, Fr & De

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Book Description :

Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.