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Designing Brand Identity

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Designing Brand Identity

Designing Brand Identity Book
Author : Alina Wheeler
Publisher : John Wiley & Sons
Release : 2012-10-11
ISBN : 1118418743
Language : En, Es, Fr & De

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Book Description :

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Creating a Brand Identity A Guide for Designers

Creating a Brand Identity  A Guide for Designers Book
Author : Catharine Slade-Brooking
Publisher : Quercus Publishing
Release : 2016-01-18
ISBN : 1780679807
Language : En, Es, Fr & De

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Book Description :

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Identity Designed

Identity Designed Book
Author : David Airey
Publisher : Rockport Publishers
Release : 2019-01-01
ISBN : 1631595954
Language : En, Es, Fr & De

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Book Description :

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Brand Identity Essentials Revised and Expanded

Brand Identity Essentials  Revised and Expanded Book
Author : Kevin Budelmann,Yang Kim
Publisher : Rockport Publishers
Release : 2019-04-16
ISBN : 1631597094
Language : En, Es, Fr & De

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Book Description :

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Logo Design Love

Logo Design Love Book
Author : David Airey
Publisher : Peachpit Press
Release : 2014-08-18
ISBN : 0133812790
Language : En, Es, Fr & De

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Book Description :

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Book of Branding

Book of Branding Book
Author : Radim Malinic
Publisher : Unknown
Release : 2019-11-11
ISBN : 9780993540035
Language : En, Es, Fr & De

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Book Description :

Download Book of Branding book written by Radim Malinic, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Corporate Brand Design

Corporate Brand Design Book
Author : Mohammad Mahdi Foroudi,Pantea Foroudi
Publisher : Routledge
Release : 2021-09-30
ISBN : 1000459063
Language : En, Es, Fr & De

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Book Description :

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.

Designing Brand Identity

Designing Brand Identity Book
Author : Alina Wheeler
Publisher : Wiley
Release : 2006-03-10
ISBN : 9780471746843
Language : En, Es, Fr & De

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Book Description :

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Designing Corporate Identity

Designing Corporate Identity Book
Author : Pat Matson Knapp
Publisher : Rockport Publishers
Release : 2001
ISBN : 9781564967978
Language : En, Es, Fr & De

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Book Description :

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

Brand Identity Essentials

Brand Identity Essentials Book
Author : Kevin Budelmann,Yang Kim,Curt Wozniak
Publisher : Rockport Publishers
Release : 2010-10-01
ISBN : 1610580680
Language : En, Es, Fr & De

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Book Description :

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Brand Identity

Brand Identity Book
Author : Stephan McDonald
Publisher : Unknown
Release : 2020-11-26
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

DISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS. Are you searching for the perfect strategies to establish your brand identity without any hassle? Congratulations! The right guide is here for you. This excellent guide is about successful people who have created innovative products and brands. It tells about how a brand affects its creator's life and what ups and downs creative people had to go through to succeed ultimately. With this all-inclusive guide, you'll experience unique ways to examines branding from all angles and the importance of building it for everyone who wants to make a name for themselves, from musicians to politicians. What You Get: Comprehensive understanding of the role of emotions in the implementation of branding strategy Brand Identity an essential element of business success Effects of brand Identity on customer decision Practical approaches to attract prospects to subjects that interest them Step-by Step ways to enhance your brand identity through professional, cultural, and intellectual enrichment resulting from all your content Benefits of Social Media for Brand Strategy and Identity Developing an Authentic Brand Story that Improves Trust And much more. Finally, this guide entails all that it requires to build a distinctive brand identity without any hassle. A complete practical guide to creating an Irresistible Story Brand Business. Plus, it describes forming a brand Identity step by step, providing readers the opportunity to learn how to choose a target audience, what is included in the brand "packaging," which channels can be used for promotion, etc. What Are You Waiting for? Grab Your Copy Today and learn the perfect steps to Craft and Design an Irresistible Story Brand Business.

Logo Design Love

Logo Design Love Book
Author : David Airey
Publisher : New Riders
Release : 2009-12-20
ISBN : 0321702727
Language : En, Es, Fr & De

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Book Description :

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Brand Addiction

Brand Addiction Book
Author : Shaoqiang Wang
Publisher : Edizioni Flamant
Release : 2018
ISBN : 9788417084035
Language : En, Es, Fr & De

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Book Description :

Brand Addiction is a compilation of complete visual identity systems designed for fashion shops.

Logo Savvy

Logo Savvy Book
Author : Perry Chua, Dann Ilicic
Publisher : Unknown
Release : 2008
ISBN : 9781610596947
Language : En, Es, Fr & De

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Book Description :

How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name--a seemingly simple activity which can be extremely challenging.

Corporate Identity Design

Corporate Identity Design Book
Author : Veronica Napoles
Publisher : John Wiley & Sons
Release : 1991-01-16
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including: * recognizing the need for corporate identity adjustment * selecting a basic symbol category from which to choose * deciding on and refining a chosen symbol * implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public. The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relations and communications officers, and top-level management personnel will all find Corporate Identity Design a continuing resource for ideas, information, and inspiration.

Designing the Brand Identity in Retail Spaces

Designing the Brand Identity in Retail Spaces Book
Author : Martin M. Pegler
Publisher : Bloomsbury Publishing USA
Release : 2015-02-12
ISBN : 1628923911
Language : En, Es, Fr & De

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Book Description :

Overzicht in woord en beeld dat laat zien hoe architecten en winkelontwerpers 47 gerenommerde merken van over de hele wereld in de winkel tentoon stellen.

Graphic Design As a Second Language

Graphic Design As a Second Language Book
Author : Bob Gill
Publisher : Images Publishing
Release : 2003
ISBN : 9781920744397
Language : En, Es, Fr & De

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Book Description :

This publication is part of the Handson Graphics series - an exciting and unique collection exploring the work of respected and highly talented international designers. The books in this series are primarily aimed at students and teachers of design. Howev

Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits Book
Author : Debbie Millman
Publisher : Skyhorse Publishing Inc.
Release : 2011-10-10
ISBN : 1581158645
Language : En, Es, Fr & De

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Book Description :

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--

The Elements of Logo Design

The Elements of Logo Design Book
Author : Alex W. White
Publisher : Simon and Schuster
Release : 2017-09-05
ISBN : 1621536033
Language : En, Es, Fr & De

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Book Description :

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

Brand EsSense

Brand EsSense Book
Author : Neil Gains
Publisher : Kogan Page Limited
Release : 2014
ISBN : 9780749470012
Language : En, Es, Fr & De

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Book Description :

Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing. Drawing on the latest research and design thinking he shows how brands can link storytelling archetypes and symbolism to customer experience to build a multi-sense phenomenon,. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.