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Crowdfunding

Crowdfunding Book
Author : Bishnu Kumar Adhikary,Kenji Kutsuna,Takaaki Hoda
Publisher : Springer
Release : 2018-07-04
ISBN : 9811315221
Language : En, Es, Fr & De

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Book Description :

This book discusses the concepts, types, models, and patterns of crowdfunding to provide a comprehensive portrait of this newly developed market-based financial tool. In addition, it examines a number of economic theories to help readers understand the proliferation of crowdfunding, reviews empirical works to find gaps in the literature, and outlines future research directions. A unique feature of this book is that it discusses Japan’s crowdfunding approach, which is somewhat different from that of the Western countries, by highlighting a specific crowdfunding platform (Music Securities) and a crowdfund-backed firm (SABAR restaurant). Further, it explores the suitability of Japan’s crowdfunding approach for addressing the financial needs of SMEs in developing countries,using Bangladesh as a representative case. Finally, the book identifies some lessons learned from crowd funding so as to advance research into this phenomenon, and to make it efficient and sustainable. As such, the book will benefit novices, academics, researchers, and policymakers interested in crowdfunding technology.

The Relevance of Crowdfunding

The Relevance of Crowdfunding Book
Author : Nadine Scholz
Publisher : Springer
Release : 2015-05-26
ISBN : 3658098376
Language : En, Es, Fr & De

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Book Description :

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.

Crowdfunding for SMEs

Crowdfunding for SMEs Book
Author : Roberto Bottiglia,Flavio Pichler
Publisher : Springer
Release : 2016-06-06
ISBN : 1137560215
Language : En, Es, Fr & De

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Book Description :

Crowdfunding for SMEs: A European Perspective provides a valuable insight into this new source of capital. In particular, the authors focus on financial return crowdfunding, which repays the crowd either through debt or equity. This source of capital might play a significant role in the future becoming an alternative or a complement to traditional funding sources. It is therefore of the uttermost importance to understand what has boosted its exponential growth in recent years, as well as the key drivers of success of P2P lending and equity crowdfunding campaigns on both the funders and the fundraisers side. Due to the financial nature of the return provided to the crowd, financial return crowdfunding has been the object of recent waves of regulation, although the European Union still lacks a set of common rules. The aim of regulation should be twofold, to protect investors and, at the same time, to favor the financing for SMEs. In this book, the authors explore such issues and the regulatory policies, while looking to the future of financial return crowdfunding as an evolving source of capital.

Crowdfunding in China

Crowdfunding in China Book
Author : Andrea S. Funk
Publisher : Springer
Release : 2019-02-01
ISBN : 3319972537
Language : En, Es, Fr & De

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Book Description :

China is currently the front-runner on the global crowdfunding market, even though this form of financing originated in the USA. Crowdfunding in China, however, differs significantly from its counterpart in the West. This book reveals that Chinese crowdfunding is a product of the country’s dynamic internet sector, which is based on mobile internet, e-commerce, and online/mobile payments, together with significant government support. The author presents a comprehensive theoretical, empirical and field-based work on crowdfunding in China. Adopting a new institutional economics approach, it maps and deciphers the origins and paths of informal finance that have led to internet finance and the rise of crowdfunding platforms. In addition, three case studies are analyzed and their implications for crowdfunding stakeholders in China are discussed.

Archetypes of Crowdfunding Platforms

Archetypes of Crowdfunding Platforms Book
Author : Florian Danmayr
Publisher : Springer Science & Business Media
Release : 2013-12-04
ISBN : 3658045590
Language : En, Es, Fr & De

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Book Description :

Currently, a new potential paragon of fundraising and financing, in particular crowd funding (CF) attracts a lot of attention. Basically, CF is an open call for capital, mainly via the internet, where the desired campaign can be evaluated and financially supported by a large group of individuals, the crowd. The matchmaking process between campaign creators and potential investors is mainly established by a standardized CF platform (CFP). Scientific discourse on CF is still nascent, since existing studies and papers focus on the potential of CF and its basic principles. Florian Danmayr addresses crowd funding platforms as object of his analysis and contributes to the body of literature by enhancing knowledge on the composition of the CFP market.

Crowdfunding

Crowdfunding Book
Author : Douglas J. Cumming,Sofia A. Johan
Publisher : Academic Press
Release : 2019-12-13
ISBN : 0128146389
Language : En, Es, Fr & De

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Book Description :

Crowdfunding: Fundamental Cases, Facts, and Insights presents fundamental knowledge on this maturing economic field. Assembling and arranging datasets, case analyses, and other foundational materials on subjects associated with crowdfunding, the book systematically, comprehensively and authoritatively provides access to a consistent body of crowdfunding research. With the crowdfunding industry now consolidated, this core reference can serve as the basis for research projects and applied work. Presents a complete scope of crowdfunding areas in the international landscape Combines economics with international business, management, law and finance Enables practitioners and researchers to compare regulatory frameworks, best practices and market opportunities Includes a freely available website of supplementary pedagogical material

Crowdfunding for Entrepreneurs

Crowdfunding for Entrepreneurs Book
Author : Francesca Di Pietro
Publisher : Routledge
Release : 2020-01-27
ISBN : 1000033988
Language : En, Es, Fr & De

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Book Description :

This is the first book of its kind to systematically integrate crowdfunding in the entrepreneurial finance research field and extend the current debate to show how crowdfunding can be leveraged as a strategic tool to grow new ventures. Utilising original empirical evidence of companies that have raised funds via crowdfunding, it discusses the value-added services that the crowd provides to entrepreneurs, as well as how and under which conditions crowdfunding helps company development by facilitating subsequent access to critical financial and non-financial resources from external stakeholders. The first part introduces the most popular models and tactics for a successful crowdfunding campaign and illustrates the characteristics of the crowdfunding phenomenon and its evolution across the world during the last decade. The second part of the book, demonstrating how crowdfunding can be a starting point to seed financing, illustrates and discusses how entrepreneurs can use crowdfunding as a strategic tool for accessing subsequent resources from external stakeholders – showing the benefits, beyond capital, that entrepreneurs can gain from the crowd, as well as potential risks. Crowdfunding for Entrepreneurs is particularly useful for academics, advanced undergraduate and postgraduate students in entrepreneurship and innovation, entrepreneurial finance, strategic management, as well as professionals interested in how crowdfunding can be utilised as a strategic tool to create competitive advantage.

Crowdfunding

Crowdfunding Book
Author : Steven Dresner
Publisher : John Wiley & Sons
Release : 2014-02-20
ISBN : 1118746864
Language : En, Es, Fr & De

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Book Description :

A groundbreaking book on the growing trend of crowdfunding Crowdfunding has gained considerable traction over the last few years. By combining the Internet/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financing transactions are consummated. Author Steven Dresner, Founder and CEO of Dealflow.com, understands the nuances of how crowdfunding can help companies gain much needed access to capital, and now he shares those insights with you. Engaging and informative, this book will serve the needs of a global audience comprising entrepreneurs, financiers, and other professionals. It skillfully addresses the market dynamics that are catapulting crowdfunding into the mainstream and explores essential issues ranging from planning an online campaign, post-transaction management, and business planning to securities law and tax issues. Puts the business of crowdfunding in perspective with a look at the current marketplace, overview of important data, and legitimate concerns Examines effective techniques for communicating with the crowd Details equity-based financing and other sources such as debt instruments Contains contributions from a wide array of individuals involved in the worlds of finance, law and accounting, social media, marketing, as well as DealFlow Media's own staff Crowdfunding affords-start ups and other smaller businesses better access to capital via the Internet/social media. It also allows an investor of any size to back a business of their choosing. This new book will show you what this process entails and how it can benefit everyone involved.

Crowdfunding for Sustainable Entrepreneurship and Innovation

Crowdfunding for Sustainable Entrepreneurship and Innovation Book
Author : Vassallo, Walter
Publisher : IGI Global
Release : 2016-07-22
ISBN : 1522505695
Language : En, Es, Fr & De

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Book Description :

Business systems undergo a number of transitions as the needs and demands of society change. With heightened connectivity driven by the development of the Internet, new opportunities for venture development and creation have become available to business owners and entrepreneurs. Crowdfunding for Sustainable Entrepreneurship and Innovation is a pivotal reference source for the latest scholarly research and business practices on the opportunities and benefits gained from the use of crowdfunding in modern society, discussing its socio-economic impact, in addition to its business implications. Featuring current trends and future directions for crowdfunding initiatives, this book is ideally designed for students, researchers, practitioners, entrepreneurs, and policy makers. New financing models such as crowdfunding are democratizing access to credit, offering individuals and communities the opportunity to support, co-create, contribute and invest in public and private initiatives. This book relates to innovation in its essence to anticipate future needs and in creating new business models without losing revenue. There are tremendous unexplored opportunities in crowdsourcing and crowdfunding; two sides of the same coin that can lead to a revolution of current social and economic models. The reading of this book will provide insight on the changes taking place in crowdfunding, and offer strategic opportunities and advantages.

Crowdfunding Overview of the Industry Regulation and Role of Crowdfunding in the Venture Startup

Crowdfunding  Overview of the Industry  Regulation and Role of Crowdfunding in the Venture Startup Book
Author : Igor Micic
Publisher : Anchor Academic Publishing (aap_verlag)
Release : 2015-02
ISBN : 3954893630
Language : En, Es, Fr & De

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Book Description :

This book aims to take stock and systemize existing knowledge on crowdfunding while providing overview of the industry, its regulatory environment and advancing the insight into the role of crowdfunding in the startup lifecycle. It is adopting an exploratory and phenomenon-based approach which is deemed appropriate when investigating rather new phenomena. Furthermore, the research combines survey and interview methodologies to assess the opinion and real-world behavior of different stakeholders in crowdfunding marketplace and identify gaps requiring further academic consideration. Empirical data was gathered using multiple interactive web-based questionnaires distributed to different stakeholders and “informed general public” mainly through the social networks (Linkedin, Facebook and Twitter) and direct solicitation of entrepreneurial associations, networks and online communities. The study conducted relies on both qualitative and quantitative analysis in attempt to find data patterns useful in future research and establish some managerial and policymaker recommendations based on limited evidence collected. The work adds value to this field through a 3-fold contribution: Taking a look at crowdfunding through the prism of SWOT analysis of the practice itself and Porter’s 5 forces analysis of crowdfunding platforms industry. Providing evidence in favor of implementing various degrees of regulation based on different crowdfunding categories, using the Italian case of equity-based crowdfunding regulation as a model. Finally, it yields some interesting findings on relevance of crowdfunding in the venture startup while pointing out key motivators which make entrepreneurs consider this fundraising option. In addition, related policymaker/managerial implications are exposed and academic literature updated with reference to contemporary developments in this dynamic field.

Financing from Masses

Financing from Masses Book
Author : Jiazhuo G. Wang,Hongwei Xu,Jun Ma,Yexia Zhang,Zhi Chen
Publisher : Springer
Release : 2017-10-05
ISBN : 9811058431
Language : En, Es, Fr & De

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Book Description :

This book addresses the integration of the Internet and finance which recently has been one of the most notable topics of discussion in the media, the business community, academia, and among policymakers, both in China and worldwide. As a comprehensive, in-depth analysis of the one of the fastest growing industries in China, the book covers all the most important areas and issues in the crowdfunding industry in China, including the definition, types, and history of crowdfunding, the scale of the crowdfunding market, the basic business models and risk analysis of crowdfunding, the characteristics of the typical crowdfunding platforms, case studies of the leading crowdfunding platforms in China, and the future development of the crowdfunding industry in China. The book combines theoretical analysis with conceptual discussions and best practices in the crowdfunding industry in China. It is of interest to a variety of readers around the globe, such as (1) existing and potential fund demanders; (2) existing and potential fund providers; (3) investors and professionals running crowdfunding platforms; (4) professionals and major shareholders of traditional financial institutions; (5) staff in regulatory government agencies; (6) academics; and (7) the general public.

Crowdfunding Overview of the industry regulation and role of crowdfunding in the venture startup

Crowdfunding  Overview of the industry  regulation and role of crowdfunding in the venture startup Book
Author : I. M.
Publisher : GRIN Verlag
Release : 2014-12-08
ISBN : 3656855080
Language : En, Es, Fr & De

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Book Description :

Master's Thesis from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 5.00/5, , language: English, abstract: Structured Abstract (Purpose) This thesis aims to take stock and systemize existing knowledge on crowdfunding while providing overview of the industry, its regulatory environment and advancing the insight into the role of crowdfunding in the startup lifecycle. (Design/metodology/approach) It is adopting an exploratory and phenomenon-based approach which is deemed appropriate when investigating rather new phenomena. Furthermore, the work combines survey and interview methodologies to assess the opinion and real-world behavior of different stakeholders in crowdfunding marketplace and identify gaps requiring further academic consideration. (Theoretical Perspective) Grounded in limited theories surrounding crowdfunding as well as adjacent fields such as early stage, informal and angel investment. (Metodology) Empirical data was gathered using multiple interactive web-based questionnaires distributed to different stakeholders and “informed general public” mainly through the social networks (Linkedin, Facebook and Twitter) and direct solicitation of entrepreneurial associations, networks and online communities. The study relies on both qualitative and quantitative analysis in attempt to find data patterns useful in future research and establish some managerial and policymaker recommendations based on limited evidence collected. (Originality and practical implications) The work adds value to this field through a 3-fold contribution: Taking a look at crowdfunding through the prism of SWOT analysis of the practice itself and Porter’s 5 forces analysis of crowdfunding platforms industry. Providing evidence in favor of implementing various degrees of regulation based on different crowdfunding categories, using the Italian case of equity-based crowdfunding regulation as a model. Finally, it yields some interesting findings on relevance of crowdfunding in the venture startup while pointing out key motivators which make entrepreneurs consider this fundraising option. In addition, related policymaker/managerial implications are exposed and academic literature updated with reference to contemporary developments in this dynamic field. Keywords: crowdfunding, industry overview, regulation, role, dynamics Paper type: MSc thesis

Crowdfunding as a financial instrument for startups

Crowdfunding as a financial instrument for startups Book
Author : Steven Wolf,Eugen Kraemer
Publisher : GRIN Verlag
Release : 2015-09-04
ISBN : 3668040605
Language : En, Es, Fr & De

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Book Description :

Seminar paper from the year 2015 in the subject Business economics - Investment and Finance, grade: 1,3, The FOM University of Applied Sciences, Hamburg, language: English, abstract: In the past years the number of startups increased continuously. Often it is the case that a startup doesn’t have the financial power to realize a business and if an investor or a financial institute refuses to support the startup many good ideas can fail already at the beginning. Therefore it is necessary for startups to find new ways for financing the business ideas. Crowdfunding is one method for financing and investing which nowadays reaches a high popularity and growth among innovative people, groups and companies. To get a better understanding of the whole context this term paper investigates the different perspectives and actors of crowdfunding to give an answer to the actual aim. The aim is to analyze whether crowdfunding is an appropriate way of gaining funds for startups or not. In the first part the theoretical information is provided. This includes definitions and differentiations of used basic terms like crowdfunding and crowdinvesting as well as the different forms of crowdfunding. Also in the same part the functionality and the historical development of crowdfunding will be shown. In chapter 3 the actors of crowdfunding – the startups, the investors and the platforms – will be described. This part will focus on the different reasons, aims and other important aspects for each of the actors. An overview of advantages and risks for startups and investors will be given in the fourth chapter. To have a better impression about the different crowdfunding forms, levels and scales, the fifth chapter will show some examples of successful crowdfunding campaigns. Based on all researched and derived information, the last chapter will give a summary and conclusion to the aim of this term paper.

The Crowdfunding Myth

The Crowdfunding Myth Book
Author : Jillian Sidoti
Publisher : Createspace Independent Publishing Platform
Release : 2016-03-07
ISBN : 9781530237227
Language : En, Es, Fr & De

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Book Description :

The world of crowdfunding can be a confusing one. Right now, for many of the most innovative ideas, crowdfunding is the most viable option, giving entrepreneurs the opportunity to reach out to a number of potential investors rather than just one. In Crowdfunding Myth, Jillian enumerates on the falsehoods that people tend to believe about crowdfunding and points entrepreneurs in the right direction. Whether you are trying to raise capital for your first real estate deal or syndicate your first film, Jillian, along with industry contributors, will give you clear direction on how to meet your fundraising goals while staying within the letter of the law. "The crowdfunding myth is deconstructed. You must read this to understand the nuances and it will make you an overnight expert crowdfunder. Nobody has broken the crowd funding equity phenomena yet and with this book can allow you to be the first. Buy it now." - David Drake, founder of U.S. Crowdfund Professional Association and CIFRA "It has been a pleasure to work with Jillian on multiple occasions given her knowledge on crowdfunding securities law. She has been an invaluable resource for both our company and the industry at large." - Amy Wan, Chief Legal Counsel, Patch of Land "A MUST READ BEFORE YOU VENTURE INTO REGULATION CROWDFUNDING! Jillian Sidoti gives very important and practical advice on how to raise capital using the new crowdfunding laws. Small business owners should explore these new options, as there are many and this book helps them make the decision that best suits them." -Ruth Hedges, pioneer of crowdfunding legislation and producer the Global Crowdfunding Convention.

Crowdfunding as a Financing Tool for NGO Projects An Analysis of Motivational Factors for Contribution

Crowdfunding as a Financing Tool for NGO Projects  An Analysis of Motivational Factors for Contribution Book
Author : Katharina Hauck
Publisher : GRIN Verlag
Release : 2016-07-25
ISBN : 366826676X
Language : En, Es, Fr & De

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Book Description :

Bachelor Thesis from the year 2015 in the subject Business economics - Investment and Finance, grade: 1,7, University of Applied Sciences Bielefeld (Wirtschaft und Gesundheit), language: English, abstract: Crowdfunding platforms give space to private persons and organizations to publish their projects online and ask for financial support. These projects can be either for profit or non-profit. Although data can, once put online, go viral in no time and become known to many people, there is still much effort needed to create an outstanding project which provides added value to the donor and is thus worth supporting and sharing. By far not every crowdfunding project is successful, and many fundraisers do not yet have the know-how to reach enough funders for their projects. Others even neglect to engage in crowdfunding in the first place, as new possibilities always come along with confusion and insecurity. The central aim of this thesis is therefore to examine how web-based crowdfunding projects must be designed and presented in order to satisfy prospective donors’ needs. The main focus lays on the initiation of the funding process. Prospects shall be convinced to become contributors to a crowdfunding campaign in a sustainable, long-term oriented manner. In order to come to the right conclusions, it is necessary to analyze both the fundraisers’ and the funders’ point of view. First of all, it needs to be clarified how crowdfunding works and what possibilities there are for German fundraisers to realize their campaigns in the most satisfactory manner. Several donation-based crowdfunding platforms in Germany offer different tools and features for their users, being both fundraisers and funders. Furthermore, it will be defined who must be addressed by crowdfunding campaigns and whether these people differ from regular offline donors. To become more specific, the German donors and their preferences in giving will be investigated, concerning both offline and online fundraising. For a more profound analysis of the donors’ insights, one has to go back to the very roots of charity and philanthropy: What motivates people to donate to charity? Both the funders’ characteristics and the fundraisers’ possibilities will be brought together when elaborating the incentives to contribute to a crowdfunding campaign. The design and content of the project page as well as the features of the crowdfunding platform should match the basic motives for becoming a donor. Some of the features already being offered by the platforms fulfill this precondition. In addition, there is potential for new tools making a contribution more probable and assuring long-term relationships to donors.

Reward based Crowdfunding Influence of Virtuous and Entrepreneurial Orientation Rhetoric on Campaign Performance

Reward based Crowdfunding  Influence of Virtuous and Entrepreneurial Orientation Rhetoric on Campaign Performance Book
Author : Artem Milkov
Publisher : GRIN Verlag
Release : 2021-05-19
ISBN : 3346409236
Language : En, Es, Fr & De

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Book Description :

Master's Thesis from the year 2020 in the subject Business economics - General, grade: 1,0, Technical University of Munich, language: English, abstract: This paper extends academic literature on reward-based crowdfunding and examines the influence of entrepreneurial rhetoric on campaign performance through the lens of the social role theory. It explores how altruistic values shared by its participants redefine the social role of an entrepreneur. It demonstrates how this peculiarity can be exploited in favour of various disadvantaged demographic groups through an appropriate use of the language reflective of virtuous and entrepreneurial orientations. Despite their apparent importance, these two types of rhetoric have been largely neglected by scholars studying online funding platforms. Based on a quantitative analysis of 8,459 Kickstarter campaigns using a multilevel regression technique, the author discovered that virtuous orientation has a positive and entrepreneurial orientation negative effect on reward-based crowdfunding performance. Furthermore, in line with the social role theory, Caucasian women and racial minority men benefit greater than white males from the use of virtuous rhetoric and get punished more for using entrepreneurial rhetoric. However, these effects are reversed for racial minority females, who appear to be rewarded for violating the behaviour associated with their sex and race. Overall, the findings confirm that rhetoric is an important tool at entrepreneurs’ disposal, and they can improve their chances of success in reward-based crowdfunding by using it appropriately and in accordance with their social role. Crowdfunding is on course to become the leading source of capital for new venture financing, which is one of the most challenging tasks entrepreneurs have to face. Notwithstanding considerable progress, our understanding of its underlying processes remains inadequate.

Crowdfunding An Equity Financing Instrument

Crowdfunding  An Equity Financing Instrument Book
Author : Johann Gross
Publisher : GRIN Verlag
Release : 2014-09-24
ISBN : 3656749566
Language : En, Es, Fr & De

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Book Description :

Seminar paper from the year 2014 in the subject Business economics - Investment and Finance, grade: 1,3, University of applied sciences, Nürnberg (IOM), language: English, abstract: This work paper occupies with the issue of crowd funding as a financial instrument, by considering all types of crowd funding. The literature differs between a donation-based, a reward-based, a debt-based, and an equity-based type, whereat the law requires different claims. NPO's usually make use of donation-based crowd funding systems, whereas start-up companies try to use the equity-based or debt-based type to make an investment more attractive to the crowd. The JOBS-act enables start-up companies to collect equity or debt through crowd funding by limiting the requirements for these kind of companies to facilitate them an easier access to the financial market. Up to now, many online in-termediaries use a gap in law to provide equity-based crowd funding by building up so called angel groups through the registration of crowd funder. This club enables them investing in crowd funding without respecting the current legal requirements. Summing up, start-up companies are dependent on crowd funding as they will not get equity through the common way by asking banks or investment companies for loans. Crowd funding is an excellent opportunity and way to transform business ideas into real life business.

How To Use Crowdfunding

How To Use Crowdfunding Book
Author : Julian Costley
Publisher : Pan Macmillan
Release : 2017-09-21
ISBN : 1509814523
Language : En, Es, Fr & De

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Book Description :

Crowdfunding is the springboard your project needs. From theatre to virtual reality headsets, small businesses to international corporations, crowdfunding has helped entrepreneurs and project leaders across the world to raise money, build their customer bases and prove that there is a market for their product. how to: use crowdfunding gives you the guidance and advice you need, taking you step by step all the way from planning your crowdfunding campaign to getting the money in the bank. Entrepreneur Julian Costley shares key tips to make your campaign a roaring success, and includes the essential facts on company and regulatory law, tax and risk.

Crowdfunding in Europe

Crowdfunding in Europe Book
Author : Dennis Brüntje,Oliver Gajda
Publisher : Springer
Release : 2016-08-23
ISBN : 9783319372617
Language : En, Es, Fr & De

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Book Description :

Crowdfunding is becoming an increasingly popular method to finance projects of every kind and scale. This contributed volume is one of the earliest books presenting scientific and research-based perspectives of crowdfunding, its development, and future. The European Crowdfunding Network (ECN) and its scientific work group, together with FGF e.V., invited both researchers and practitioners to contribute to this first state-of-the-art edited volume on crowdfunding in Europe. This book contributes to a better comprehension of crowdfunding, encourages further fundamental research and contributes to a systematization of this new field of research. The book also features expert contributions by practitioners to enhance and complement the scientific perspective. This book can be used as a guideline and shall advance classification in an emerging research field.

Step by Step Crowdfunding

Step by Step Crowdfunding Book
Author : Joseph Hogue
Publisher : Unknown
Release : 2015-03-15
ISBN : 9780996232111
Language : En, Es, Fr & De

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Book Description :

In this step-by-step guide, you will find the actual process you need from idea conception through pre-launch and fulfillment to make your crowdfunding campaign a success. I skip all the history of crowdfunding and why it is a great tool for your business to go straight to the point, how to put your campaign on the path to beating its funding goal. * How to put your idea together and avoid budget or timeline pitfalls* How to research prior campaigns to find your campaign's magic number* How to find journalists, bloggers and other influencers that will spread the word about your crowdfunding campaign* How to get the most bang for your crowdfunding marketing buck* How to build community and keep your backers motivated* And more...I have been consulting with crowdfunding campaigns for years, from business ready for equity crowdfunding to small projects just looking for a few thousand to get off the ground. Check out my blog at Crowd101 and you'll see what I mean. If you are ready to get your crowdfunding campaign started right and don't want to risk wasting months of your time by not meeting your crowdfunding goal, you MUST know the process. Skip the libraries worth of books talking about the history of crowdfunding or why it is such a revolution in finance. Buy the only book that offers a step-by-step approach to crowdfunding.