Skip to main content

Creativity Inc

In Order to Read Online or Download Creativity Inc Full eBooks in PDF, EPUB, Tuebl and Mobi you need to create a Free account. Get any books you like and read everywhere you want. Fast Download Speed ~ Commercial & Ad Free. We cannot guarantee that every book is in the library!

Creativity Inc

Creativity  Inc  Book
Author : Ed Catmull,Amy Wallace
Publisher : Random House
Release : 2014-04-08
ISBN : 0679644504
Language : En, Es, Fr & De

GET BOOK

Book Description :

NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award–winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. “just might be the most thoughtful management book ever.” Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Praise for Creativity, Inc. “Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and author of Good to Great “Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin From the Hardcover edition.

Creativity Inc

Creativity  Inc Book
Author : Jeff Mauzy,Richard A. Harriman,Kay A. Arthur,Richard Harriman
Publisher : Harvard Business Press
Release : 2003
ISBN : 9781578512072
Language : En, Es, Fr & De

GET BOOK

Book Description :

How to foster company-wide creativity.Demystifies the creative process at work. Introduces an approach for systematic creativity built around examining and reworking corporate climate and leadership, ways of organizing, performance measurement and hiring practicesAuthoritative author team. This book is a product of Synectics' 40 years of research into how individuals and teams can make creative ideas happen, and how they can channel the freshness of those ideas into actionDelivers on its promise. Begins with the premise that any company can be highly creative, then ties together practical advice and theoretical ideas to enable creativity on a grand scale even within the largest corporations

Summary Creativity Inc

Summary   Creativity Inc  Book
Author : E. Z. - Summary
Publisher : Createspace Independent Publishing Platform
Release : 2017-01-16
ISBN : 9781542617147
Language : En, Es, Fr & De

GET BOOK

Book Description :

Creativity Inc. A Complete Summary! Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration is a book written by Ed Catmull and Amy Wallace. As of 2014, Catmull, co-founder of Pixar Animation Studios, had been honored with five Academy Awards and a lifetime achievement award in computer graphics. Amy Wallace is a journalist whose work has been published in magazines like GQ, Wired, the New Yorker and the New York Times Magazine. This means the book was written by two people who are very experienced in their chosen fields. With this expertise, Creativity, Inc. could hardly go wrong. The book is focused on the authors' explanations and advice for how to have a good, productive, and enthusiastic team. That is very important if someone wants to start a business that will be successful in the long run. This book is about how to build a creative and cohesive team; this summary will cover the main points on developing these conditions. After this, the summary we will analyze the book, and discuss the authors' writing style and other topics of interest. After that, we will have a short quiz regarding information from the summary, and we will provide answers to the quiz next. Then, we'll have a conclusion to review everything we have learned. So let's get to business. Here Is A Preview Of What You Will Get: A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about Creativity, Inc.

Creativity Inc

Creativity Inc  Book
Author : Rittik Chandra
Publisher : BookRix
Release : 2015-02-06
ISBN : 3736874936
Language : En, Es, Fr & De

GET BOOK

Book Description :

"Creativity Inc." provides an outstanding analysis of the process that is useful to any person who is attempting to enhance organizational or personal creativity, and details the components of Creativity. To those who seek to be more creative, a series of suggestions on how to implement these suggestions into everyday life is presented.

Summary Creativity Inc

Summary  Creativity  Inc  Book
Author : BusinessNews Publishing
Publisher : Must Read Summaries
Release : 2015-07-01
ISBN : 2511035731
Language : En, Es, Fr & De

GET BOOK

Book Description :

The must-read summary of Ed Catmull and Amy Wallace's book: "Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration". This complete summary of the ideas from Ed Catmull and Amy Wallace's book: "Creativity, Inc." explains how to create a work environment in which employees work together effectively and never lose their creativity. A great culture is crucial for new ideas to keep coming up. Once this culture is created, it must also be protected from potential risks. This summary develops the seven core principles used by Pixar Animation Studios: 1. Always have the approach that quality is the best business plan of all 2. Don't look at failure as a necessary evil – instead it's a necessary consequence 3. Work on the basis that people are more important than ideas 4. Prepare for the unknown because random events are going to happen 5. Don't confuse the process with the goal of making something great 6. Everybody should be able to talk with anybody in your organisation at all times 7. When giving candid feedback, make sure you give good notes Added-value of this summary: • Save time • Understand the the key principles behind creativity • Create a fertile environment for new ideas To learn more, read "Creativity, Inc." and build a creative culture as successful as Pixar's!

Creativity Inc by Ed Catmull Conversation Starters

Creativity Inc   by Ed Catmull   Conversation Starters Book
Author : dailyBooks
Publisher :
Release : 2016-09-06
ISBN :
Language : En, Es, Fr & De

GET BOOK

Book Description :

Creativity Inc.: by Ed Catmull | Conversation Starters A Brief Look Inside: Ed Catmull, President of Pixar and Walt Disney Animation Studios, shares his perspective on creativity and business in his first book, Creativity, Inc. This is the first book to show the inner workings of Pixar Animation as well. In this book, Catmull discusses leadership concepts such as The Braintrust, The Ugly Baby and The Hungry Beast, and The Unmade Future. In Catmull's words, Creativity, Inc. is “an expression of the ideas that I believe make the best in us possible.” Catmull openly shares his concepts and methods that have made Pixar a giant success. Creativity, Inc. made the shortlist for the Financial Times and the McKinsey Business Book of the Year in 2014. It was also a Goodreads Choice Award Nominee for Business Books in 2014. EVERY GOOD BOOK CONTAINS A WORLD FAR DEEPER than the surface of its pages. The characters and their world come alive, and the characters and its world still live on. Conversation Starters is peppered with questions designed to bring us beneath the surface of the page and invite us into the world that lives on. These questions can be used to.. Create Hours of Conversation: • Foster a deeper understanding of the book • Promote an atmosphere of discussion for groups • Assist in the study of the book, either individually or corporately • Explore unseen realms of the book as never seen before Disclaimer: This book you are about to enjoy is an independent resource to supplement the original book, enhancing your experience of Creativity Inc.. If you have not yet purchased a copy of the original book, please do before purchasing this unofficial Conversation Starters.

Summary of Ed Catmull s Creativity Inc by Milkyway Media

Summary of Ed Catmull   s Creativity  Inc  by Milkyway Media Book
Author : Milkyway Media
Publisher : Milkyway Media
Release : 2018-08-31
ISBN :
Language : En, Es, Fr & De

GET BOOK

Book Description :

In Creativity, Inc. (2014), Ed Catmull shares his journey from a childhood fascination with animated Disney films to becoming co-founder of Pixar, one of the most successful animation movie studios in Hollywood. The book follows the evolution of Pixar from its beginnings in Lucasfilm to its acquisition by Steve Jobs and its eventual sale to Disney… Purchase this in-depth summary to learn more.

Creativity Inc by Ed Catmull A 30 minute Summary

Creativity  Inc  by Ed Catmull  A 30 minute Summary Book
Author : Instaread Summaries
Publisher : Instaread Summaries
Release : 2014-10-21
ISBN :
Language : En, Es, Fr & De

GET BOOK

Book Description :

PLEASE NOTE: This is a summary of the book and NOT the original book. Creativity, Inc. by Ed Catmull: A 30-minute Summary Inside this Instaread Summary:Overview of the entire bookIntroduction to the Important people in the bookSummary and analysis of all the chapters in the bookKey Takeaways of the bookA Reader's Perspective Preview of this summary: Chapter 1 Every Sunday, as a kid, Catmull watched on TV The Wonderful World of Disney, where Disney explained how they made their animations and incorporated technological breakthroughs into their work. One day, Catmull had a life-changing realization: a good animation was measured by whether or not the character on the screen made you believe it was a thinking being. He decided he wanted to become an animator and create emotional characters. Catmull graduated with a double major in Physics and Computer Science from the University of Utah. In his graduate program he met professor Ivan Sutherland, a pioneer in computer graphics and director of the computer graphics program. The program was funded by the Advanced Research Projects Agency (ARPA), the creators of the first computer network, ARPANET, which would later evolve into the Internet. ARPA was developed as a response to the threat of the Soviet Sputnik satellite, the first of its kind. The U.S. felt threatened by Soviet technological advancements and they developed ARPA to stay up with the Soviets. To Catmull, the lesson to be learned from this was when the competition gets smart, you need to get smarter. Catmull found enormous inspiration in the computer graphics program, not only from the technology he was discovering but also from his fellow students. The collaborative and creative atmosphere he experienced there was something he later tried to emulate at Pixar. In 1972, Catmull made his first animated film, a digitized model of his left hand. Hand became a reference for state-of-the-art computer animation. Professor Sutherland came up with the idea of an exchange program with Disney. Disney would send an animator to the University of Utah to learn about new technologies, and the university would send one of their students to learn about storytelling. Catmull was sent to propose....

Summary of Creativity Inc

Summary of Creativity  Inc Book
Author : Paul Adams (Author of book summaries)
Publisher :
Release : 2019
ISBN :
Language : En, Es, Fr & De

GET BOOK

Book Description :

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull Conversation StartersA Brief Look Inside:EVERY GOOD BOOK CONTAINS A WORLD FAR DEEPERthan the surface of its pages. The characters and their world come alive,and the characters and its world still live on.Conversation Starters is peppered with questions designed tobring us beneath the surface of the pageand invite us into the world that lives on.These questions can be used to create hours of conversation:Foster a deeper understanding of the bookPromote an atmosphere of discussion for groupsAssist in the study of the book, either individually or corporatelyExplore unseen realms of the book as never seen beforeDisclaimer: This book you are about to enjoy is an independent companion resource of the original book, enhancing your experience. If you have not yet purchased a copy of the original book, please do before purchasing these unofficial Conversation Starters. Copyright 2019 Download your copy now on saleRead it on your PC, Mac, iOS or Android smartphone, tablet devices.

Summary Analysis and Review of Ed Catmull s Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Summary  Analysis  and Review of Ed Catmull s Creativity  Inc   Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book
Author : Start Publishing Notes
Publisher : Start Publishing Notes
Release : 2017-10-14
ISBN : 9781635967265
Language : En, Es, Fr & De

GET BOOK

Book Description :

PLEASE NOTE: This is a key takeaways and analysis of the book and NOT the original book. Start Publishing Notes' Summary, Analysis, and Review of Ed Catmull's Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration includes a summary of the book, review, analysis & key takeaways, and detailed "About the Author" section. PREVIEW: Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration by Ed Catmull (with Amy Wallace) takes a close look at the special culture that the author helped establish at Pixar, the computer-generated animation studio that he co-founded. Reflecting on his personal career, his management philosophy, and the highs and lows of Pixar's history as a company, Catmull discusses strategies for nurturing creativity and diagnoses common problems faced by creative professionals. In the 1970s, as a graduate student studying computer-generated animation, Catmull was establishing and defining his field even as he studied it. Pursuing computer science had been a second choice, as he felt he lacked the talent to animate by hand. After he received his PhD in 1974, no one wanted to hire him because he was so fixated on the idea of making a computer-generated film-a format that did not then exist.

Creativity Inc

Creativity  Inc  Book
Author : InstaRead Summaries Staff
Publisher :
Release : 2014-06-06
ISBN : 9781500115517
Language : En, Es, Fr & De

GET BOOK

Book Description :

PLEASE NOTE: This is a summary of the book and NOT the original book. Creativity, Inc. by Ed Catmull: A 30-minute Summary Inside this Instaread Summary: Overview of the entire book Introduction to the Important people in the book Summary and analysis of all the chapters in the book Key Takeaways of the book A Reader's Perspective Preview of this summary: Chapter 1 Every Sunday, as a kid, Catmull watched on TV The Wonderful World of Disney, where Disney explained how they made their animations and incorporated technological breakthroughs into their work. One day, Catmull had a life-changing realization: a good animation was measured by whether or not the character on the screen made you believe it was a thinking being. He decided he wanted to become an animator and create emotional characters. Catmull graduated with a double major in Physics and Computer Science from the University of Utah. In his graduate program he met professor Ivan Sutherland, a pioneer in computer graphics and director of the computer graphics program. The program was funded by the Advanced Research Projects Agency (ARPA), the creators of the first computer network, ARPANET, which would later evolve into the Internet. ARPA was developed as a response to the threat of the Soviet Sputnik satellite, the first of its kind. The U.S. felt threatened by Soviet technological advancements and they developed ARPA to stay up with the Soviets. To Catmull, the lesson to be learned from this was when the competition gets smart, you need to get smarter. Catmull found enormous inspiration in the computer graphics program, not only from the technology he was discovering but also from his fellow students. The collaborative and creative atmosphere he experienced there was something he later tried to emulate at Pixar. In 1972, Catmull made his first animated film, a digitized model of his left hand. Hand became a reference for state-of-the-art computer animation. Professor Sutherland came up with the idea of an exchange program with Disney. Disney would send an animator to the University of Utah to learn about new technologies, and the university would send one of their students to learn about storytelling. Catmull was sent to propose....

The Future of Post Human Creative Thinking

The Future of Post Human Creative Thinking Book
Author : Peter Baofu
Publisher : Cambridge Scholars Publishing
Release : 2009-03-26
ISBN : 1443807370
Language : En, Es, Fr & De

GET BOOK

Book Description :

What exactly makes creative thinking so magical that, somehow, “everyone can be creative” and, by implication, creativity is a good thing to have—to the point that this popular view is fast becoming a fashionable nonsense in this day and age of ours? To put things in a historical perspective—this popular view contrasts sharply with the opposing view in the older days (e.g., during the Enlightenment and Romantic eras), when people used to think that creativity was primarily for the selected few with extraordinary abilities. Contrary to the respective conventional wisdom in each of the two opposing eras, neither of the two views is valid. Ours is no more so than theirs. This is not to imply, of course, that there are only a few instances of creativity in human history, or, in reverse, that creativity can be equally taught to everyone—and, for that matter, that there is absolutely nothing good about creativity. Obviously, extreme views like this are far from the truth. The point in this book, however, is to show an alternative (better) way to understand the nature of creative thinking, which goes beyond both convergent and divergent thinking, while learning from them. The current fashionable nonsense on creative thinking has tended to minimize its hidden downsides and exaggerate its overstated promises, as part of a new ideology in this age of ours. In addition, there is nothing intrinsically good (or bad) about “creative thinking”—just as there is nothing essentially good (or evil) about “God,” “the King,” “Motherland,” or the like, by analogy. They have all been used and misused in accordance to the interests and powers that be over the ages. If true, this seminal view will fundamentally change the way that we think about the nature of imagination and intuition, with its enormous implications for the future of invention and innovation, in a small sense, and what I originally called its “post-human” fate, in a large one.

Innovation Inc

Innovation  Inc Book
Author : Stephen R. Grossman,Bruce E. Rodgers,Beverly R. Moore
Publisher : Wordware
Release : 1988
ISBN : 9781556220548
Language : En, Es, Fr & De

GET BOOK

Book Description :

Unlock your hidden potential to reach a new plane of creative thinking. This comprehensive how-to guide will stimulate the creativity intrinsic to everyone. Seek out new avenues of problem solving by elevating your ability to conceive ideas.

Collective Genius

Collective Genius Book
Author : Linda A. Hill,Greg Brandeau,Emily Truelove,Kent Lineback
Publisher : Harvard Business Review Press
Release : 2014-05-13
ISBN : 1422187594
Language : En, Es, Fr & De

GET BOOK

Book Description :

Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.

Be a Great Boss The Hill Collection 4 Items

Be a Great Boss  The Hill Collection  4 Items  Book
Author : Linda A. Hill,Kent Lineback
Publisher : Harvard Business Review Press
Release : 2014-08-19
ISBN : 1625277822
Language : En, Es, Fr & De

GET BOOK

Book Description :

This digital collection, curated by Harvard Business Review, offers seminal ideas by leadership expert and Harvard Business School professor Linda A. Hill. It includes three of her most popular books—Becoming a Manager, Being the Boss (coauthor), and Collective Genius (coauthor)—as well as the influential 2011 Harvard Business Review article, “Are You a Good Boss—or a Great One?,” which Hill coauthored with Kent Lineback. Hill is an in-demand teacher and mentor to professionals worldwide on the topics of managing change, cross-organizational relationships, global strategy, innovation, talent management, and leadership development. This collection offers the best reading on how to be an effective leader and a better boss—resulting in enhanced personal and professional success and a better-performing organization. All four works included in the set are influential in the field of leadership and have been embraced by practitioners everywhere, who use Hill’s advice to become better at what they do. Linda A. Hill is Professor of Business Administration at Harvard Business School and the faculty chair of its Leadership Initiative. She has chaired numerous executive education programs at the school. Hill serves on numerous boards of directors, boards of trustees, and advisory boards, and her work and ideas are featured regularly in international media.

The Career Counselor s Handbook Second Edition

The Career Counselor s Handbook  Second Edition Book
Author : Howard Figler,Richard N. Bolles
Publisher : Ten Speed Press
Release : 2011-10-26
ISBN : 1607743558
Language : En, Es, Fr & De

GET BOOK

Book Description :

With more than sixty-five combined years of experience in the career development field, Howard Figler and Richard Nelson Bolles are the undisputed authorities when it comes to helping people find meaningful work. In this revised and updated second edition of their classic guide for career counselors, Figler and Bolles show aspiring counselors how to break into the business, and give experienced counselors ideas for improving effectiveness and recharging their practice. Outlining tools, problem-solving tips, and ethical values for today's career counselor, THE CAREER COUNSELOR'S HANDBOOK features new information about performing the Annual Career Checkup, choosing Essence over Ego, and using the Internet-while celebrating the fact that even career counselors need counsel once in a while.

How to Become Innovative

How to Become Innovative Book
Author : Tony Davila,Marc Epstein,Robert Shelton,Jonathan M. Cagan,Craig M. Vogel
Publisher : FT Press
Release : 2013-08-08
ISBN : 0133742628
Language : En, Es, Fr & De

GET BOOK

Book Description :

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.

How to Innovate in Marketing Collection

How to Innovate in Marketing  Collection  Book
Author : Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon
Publisher : FT Press
Release : 2013-04-27
ISBN : 0133443116
Language : En, Es, Fr & De

GET BOOK

Book Description :

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon